Download This PaperChoice in Computer-Mediated Environments
Marketing Letters, Vol. 8, No. 3, pp. 287-296, 1997
10 Pages Posted: 29 Jun 2009
Date Written: 1997
Abstract
In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the World Wide Web raise new research questions. In this paper, we examine the potential research issues associated with CMEs in five areas: (1) decision processes, (2) advertising and communications, (3) brand choice, (4) brand communities, and (5) pricing.
Keywords: consumer choice, internet
Suggested Citation: Suggested Citation
Russell S. Winer (Contact Author)
New York University (NYU) - Department of Marketing ( email )
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Sunil Gupta
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University of Pennsylvania - Marketing Department
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Vicki Morwitz
New York University (NYU) - Department of Marketing ( email )
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