Compelling Orthodoxy: Myth and Mystique in the Marketing of Legal Education
75 Pages Posted: 9 Sep 2011 Last revised: 31 Dec 2012
Date Written: 2011
Abstract
This article seeks to demonstrate the negative effects of law schools’ preoccupations with enhancing their image and marketing strategy, especially as they are reflected in both scholarship and academic freedom.
Keywords: legal education, law schools, marketing, academic freedom, deans, faculty, law journals, law reviews, ABA, American Bar Association, legal scholarship
JEL Classification: K19, K39, I21, I29, M31, M37
Suggested Citation: Suggested Citation
Lasson, Kenneth, Compelling Orthodoxy: Myth and Mystique in the Marketing of Legal Education (2011). Available at SSRN: https://ssrn.com/abstract=1923847 or http://dx.doi.org/10.2139/ssrn.1923847
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