The Evolution of EMNCS and EMNC Thinking: A Capabilities Perspective
Forthcoming in Cuervo-Cazurra, A. and Ramamurti, R. 2014. Understanding Multinationals from Emerging Markets. Cambridge: Cambridge University Press.
20 Pages Posted: 1 Aug 2013 Last revised: 8 Feb 2014
Date Written: June 20, 2013
Abstract
This chapter explores the parallel evolution of international business forms, the context for international business, and that ways that IB scholars frame these two. It employs a capabilities-based perspective, the RAT-CAT framework, to argue that Emerging Market Multinational Companies do have so-called “O-advantages”, built both on experience at home and learning abroad, and applies this framework both to traditional multinationals based on horizontal FDI and to Global Value Chain Enterprises based on vertical FDI.
Keywords: multinational companies, emerging market multinational companies, capabilities, ownership advantages, global value chains, global strategy
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