Les Banquiers Suisses: Can They Remain Leaders in Private Banking?

Abstract

In this paper, we review the historical reasons behind the success of Swiss private banks and discuss whether they possess the attributes necessary to be successful in the future. We suggest that although Swiss banquiers are well positioned to retain their global supremacy, they do need to make important strategic decisions concerning the way they manage their businesses and the technological support they provide for their clients and advisors.

Keywords: Private banking, onshore private banking, wealth management, corporate strategy, market penetration strategies