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Abstracts: 567,927
Full Text Papers: 469,960
Authors: 263,245
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To date: 79,031,401
Last 12 months: 9,733,347
Last 30 days: 834,045

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Total References: 9,075,328
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SSRN eLibrary Search Results
JEL Code: M37
184,976 Total downloads
Showing Papers 1 - 50 of 684
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Incl. Electronic Paper Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India
Akwasi Ampofo
Independent
Date Posted: September 26, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Unconventional Marketing: From Guerrilla to Consumer Made
Chapter for: Routledge Companion on Future of Marketing Part III. Reconnecting with Consumers and Markets, Forthcoming, San Diego Legal Studies Paper No. 14-165
Bernard Cova and Marcel Saucet
Euromed Management and LCA Ltd
Date Posted: September 10, 2014
Accepted Paper Series
6 downloads

Incl. Electronic Paper Social Media Marketing - A Paradigm Shift in the Marketing Practice
Koushik Dutta
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
19 downloads

Incl. Electronic Paper Crime, Punishment and the Halo Effect of Corporate Social Responsibility
Harrison G. Hong and Inessa Liskovich
Princeton University - Department of Economics and Princeton University - Department of Economics
Date Posted: September 06, 2014
Last Revised: September 14, 2014
Working Paper Series
104 downloads

Incl. Electronic Paper Importance of Socialgraphics in Today's Digital Market: An Empirical Study
Forthcoming in International Research Journal of Management and Humanities (IRJMH) , Submitted in International Conference on “Enchanced Changes in Corporate Environment” Organised y Mohamed Sathak College Of Arts And Science, Shollinganallur, Chennai, 29 SEPTEMBER, 2014,
Koushik Dutta and Mrinal Kanti Das
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur. and JIS College of Engineering
Date Posted: September 05, 2014
Last Revised: September 07, 2014
Accepted Paper Series
4 downloads

Incl. Electronic Paper Impacts of Guerrilla Advertising on Consumer Buying Behavior
Information and Knowledge Management. Vol.4, No.8, 2014 ISSN: 2224-5758 (Paper) ISSN 2224-896X (Online)
Ahmad Nawaz , Ahmed Rizwan Raheem , Muhammad Areeb Jahangir , Gulam Mujtuba Moghani , Hira Shamim and Rimsha Baig
Indus University , Indus University , Bahria University , Bahria University , Independent and Bahria University
Date Posted: September 02, 2014
Accepted Paper Series
19 downloads

Incl. Electronic Paper Nouveaux Vecteurs Publicitaires: Quel Impact Sociétal ? Les Processus De Communication (New Media for Advertising: What is Their Societal Impact? The Advertising Communications Processes)
Louis-Francois Pau
Copenhagen Business School (CBS)
Date Posted: September 01, 2014
Working Paper Series
4 downloads

Incl. Electronic Paper Attitude of Mobile Phone Subscribers Towards Mobile Services in Uttarakhand
Journal of Empirical Research in Management (JERM), Volume 1, Number 1, 2012. pp.26-29.
Mamta Bhatt and Dr. Atul Bamrara
Hemwati Nandan Bahuguna (HNB) Garhwal University and HNB Garhwal University (A Central University)
Date Posted: August 29, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Brand Performance Volatility from Marketing Spending
Marc Fischer , Shin Hyun and Dominique M Hanssens
University of Cologne , Ewha Womans University and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: August 19, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
21 downloads

Incl. Electronic Paper Newspapers and Magazines
Forthcoming Handbook of Media Economics
Ambarish Chandra and Ulrich Kaiser
University of Toronto - Rotman School of Management and University of Zurich
Date Posted: August 14, 2014
Accepted Paper Series
20 downloads

Incl. Electronic Paper Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: August 10, 2014
Working Paper Series
4 downloads

Impact of Online Advertising on Children and Their Views - An Empirical Research
P. Subramaniam
Amrita Vishwa Vidyapeetham University - Amrita School of Communication
Date Posted: August 04, 2014
Working Paper Series

Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
28 downloads

Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship
Proceedings of the 16th Biennial World Marketing Congress of the Academy of Marketing Science hosted by Monash University (Australia), July 17-20, Australia, p. 757, 2013
Margaret Johnston and George S. Spais
Independent and Graduate Technological Educational Institute of Western Greece
Date Posted: July 10, 2014
Accepted Paper Series

Incl. Electronic Paper Inverted-U Aggregate Investment Curves in a Dynamic Game of Advertising
Quaderni - Working Paper DSE N° 954,
Luca Lambertini and Georges Zaccour
University of Bologna - Department of Economics and HEC Montreal - Department of Marketing
Date Posted: July 10, 2014
Working Paper Series
10 downloads

Incl. Electronic Paper Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets
Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: July 07, 2014
Accepted Paper Series
13 downloads

The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of this Research Domain
Journal of Promotion Management, Volume 20, No. 3, pp. 267-290, 2014
George S. Spais and Margaret Johnston
Graduate Technological Educational Institute of Western Greece and Independent
Date Posted: June 29, 2014
Accepted Paper Series

Incl. Electronic Paper Does Customer Trust Play a Mediating Role between Salesperson Competence and Performance?
International Journal of Management, Economics and Social Sciences, 2014, Vol. 3(2), pp.100-121.
Dong-Jenn Yang and Meng J. Wu
I-Shou University - Department of Business Administration and Chang Jung Christian University
Date Posted: June 26, 2014
Accepted Paper Series
9 downloads

Incl. Electronic Paper Trueview Ads
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Nankai University
Date Posted: June 18, 2014
Last Revised: August 05, 2014
Working Paper Series
12 downloads

Incl. Electronic Paper Optimal Influence Under Observational Learning
Nikolas Tsakas
Singapore University of Technology and Design (SUTD)
Date Posted: June 14, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Event Word of Mouth
Angeline G. Close , Anjala Krishen and Nancy Lough
University of Texas at Austin , Virginia Polytechnic Institute & State University - Department of Marketing and University of Nevada, Las Vegas
Date Posted: June 11, 2014
Working Paper Series
17 downloads

Incl. Electronic Paper Word-of-Mouth Marketing: Towards an Improved Understanding Of Multi-Generational Campaign Reach
European Journal of Marketing, Vol. 48 Iss: 7/8, 2014
Lars Groeger and Francis Buttle
Macquarie Graduate School of Management and Macquarie Graduate School of Management
Date Posted: June 11, 2014
Accepted Paper Series
19 downloads

Incl. Electronic Paper Either or Both Competition: A 'Two-Sided' Theory of Advertising with Overlapping Viewerships
Economic Research Initiatives at Duke (ERID) Working Paper No. 170
Attila Ambrus , Emilio Calvano and Markus Reisinger
Duke University - Department of Economics , CSEF - Center for Studies in Economics and Finance and WHU - Otto Beisheim School of Management
Date Posted: June 07, 2014
Last Revised: September 16, 2014
Working Paper Series
58 downloads

Incl. Electronic Paper To Sponsor or Not to Sponsor: Sponsored Search Auctions with Organic Links
Michael A. Arnold , Eric Darmon and Thierry Pénard
University of Delaware - Alfred Lerner College of Business and Economics , Université de Rennes I - Center for Research in Economics and Management (CREM) and Université de Rennes I - Faculte de Sciences Economiques
Date Posted: June 05, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Loudness War: How Record Labels Compete for Consumer Attention
Christian Essling , Johannes Koenen and Christian Peukert
CESifo (Center for Economic Studies and Ifo Institute) - Ifo Institute , CESifo (Center for Economic Studies and Ifo Institute) - Ifo Institute and University of Zurich - Department of Business Administration
Date Posted: June 04, 2014
Working Paper Series
35 downloads

Incl. Fee Electronic Paper The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market
CEPR Discussion Paper No. DP9942
Pierre Dubois , Rachel Griffith and Martin O'Connell
University of Toulouse 1 - Toulouse School of Economics (TSE) , Institute for Fiscal Studies (IFS) and Institute for Fiscal Studies (IFS)
Date Posted: June 02, 2014
Working Paper Series

Incl. Electronic Paper Inter-Firm Price Coordination in a Two-Sided Market
NHH Dept. of Economics Discussion Paper No. 16/2014
Hans Jarle Kind , Tore Nilssen and Lars Sorgard
Norwegian School of Economics & Business Administration (NHH) , University of Oslo - Department of Economics and Norwegian School of Economics and Business Administration (NHH)
Date Posted: May 23, 2014
Working Paper Series
26 downloads

Incl. Electronic Paper Utility and Attention - A Structural Model of Consideration
Keyvan Dehmamy and Thomas Otter
Goethe University Frankfurt, Department of Marketing and Goethe University Frankfurt, Department of Marketing
Date Posted: May 06, 2014
Working Paper Series
22 downloads

Incl. Electronic Paper The Effect of an Appreciatory Comment on Sales: Reciprocity in a Retailing Context
Friedman, H. H. and Friedman, E. M. (1996). The Effect of an Appreciatory Comment on Sales: Reciprocity in a Retailing Context, Central Business Review, Vol. 15, Summer 1996, 25-26.
Hershey H. Friedman and Esther M. Friedman
Brooklyn College - Department of Finance and Business Management and CUNY Brooklyn College
Date Posted: April 28, 2014
Accepted Paper Series
12 downloads

Incl. Electronic Paper Video Killed the Radio Star? Online Music Videos and Digital Music Sales
CEP Discussion Paper No 1265
Tobias Kretschmer and Christian Peukert
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and University of Zurich - Department of Business Administration
Date Posted: April 17, 2014
Working Paper Series
77 downloads

Incl. Electronic Paper News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage
Journal of Marketing, Forthcoming
Jiao Xu , Chris Forman , Jun B. Kim and Koert van Ittersum
Georgia Institute of Technology - Scheller College of Business , Georgia Institute of Technology - Scheller College of Business , HKUST Business School and University of Groningen
Date Posted: April 13, 2014
Accepted Paper Series
36 downloads

Incl. Electronic Paper Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher
Journal of Consumer Psychology, Forthcoming, INSEAD Working Paper No. 2014/28/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: April 09, 2014
Accepted Paper Series
20 downloads

Incl. Electronic Paper Television Advertising and Online Shopping
Jura Liaukonyte , Thales Teixeira and Kenneth C. Wilbur
Cornell University - School of Applied Economics and Management , Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Date Posted: April 08, 2014
Last Revised: September 13, 2014
Working Paper Series
171 downloads

Incl. Electronic Paper A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools: Barthes’ and Greimas’
Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2012-0039,
Luca Cian
University of Michigan, Stephen M. Ross School of Business
Date Posted: April 07, 2014
Last Revised: August 21, 2014
Accepted Paper Series
27 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Accepted Paper Series
30 downloads

Incl. Electronic Paper Should You Target Early Trend Propagators? Evidence from Twitter
Anja Lambrecht , Catherine Tucker and Caroline Wiertz
London Business School , Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Date Posted: April 04, 2014
Working Paper Series
77 downloads

Incl. Electronic Paper Retro Branding: Cases from Indian Scenario
International Journal of Marketing & Technology, Vol. 4, Issue 4, April 2014, pp. 127-135
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: April 01, 2014
Accepted Paper Series
29 downloads

Incl. Electronic Paper Are They Worth Reading? An In-Depth Analysis of Online Advertising Companies’ Privacy Policies
2014 TPRC Conference Paper
Lorrie Faith Cranor , Candice Hoke , Pedro Giovanni Leon and Alyssa Au
Carnegie Mellon University - School of Computer Science and Carnegie Institute of Technology , Carnegie Mellon University , Carnegie Mellon University and University of Pittsburgh
Date Posted: April 01, 2014
Last Revised: August 24, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper Matching with the Stars: What Determines Celebrity Endorsement Contract Formation?
Cesar Zamudio
Kent State University
Date Posted: March 31, 2014
Last Revised: May 31, 2014
Working Paper Series
42 downloads

Incl. Electronic Paper The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe
Issue n. 1, Journal of Marketing, 2015, San Diego Legal Studies Paper No. 14-145
Bernard Cova and Marcel Saucet
Euromed Management and LCA Ltd
Date Posted: March 20, 2014
Accepted Paper Series
45 downloads

Incl. Electronic Paper Do Sympathy Biases Induce Charitable Giving? The Persuasive Effects of Advertising Content
Cowles Foundation Discussion Paper No. 1940
K. Sudhir and Subroto Roy
Yale School of Management and University of New Haven - Department of Marketing and Quantitative Analysis
Date Posted: March 15, 2014
Working Paper Series
39 downloads

The Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Advertising and the Research Challenges for the Evolution of this Topic in the Cooperative Advertising Literature
Spais, G. and Papakonstantinidis, L. (2014). “The value of the triple pole approach in bargaining for vertical coop. advertising and the research challenges for the evolution of this topic in the cooperative advertising literature”. World Rev. Entr., Man. & Sust. Devel., Vol.10, Nos.2/3, pp.372-404,
George S. Spais and Leonidas A. Papakonstantinidis
Graduate Technological Educational Institute of Western Greece and Higher Technological Educational Institute of Kalamata
Date Posted: March 09, 2014
Last Revised: March 22, 2014
Accepted Paper Series

Incl. Electronic Paper Global Brands and Consumer Ethnocentrism of Indonesian Youth Consumers
Hammam Haris Tasurru and Imam Salehudin
University of Indonesia (UI) - Faculty of Economics and Business and University of Indonesia (UI) - Management
Date Posted: March 06, 2014
Last Revised: March 11, 2014
Working Paper Series
55 downloads

Incl. Electronic Paper Examining the Impact of Contextual Ambiguity on Search Advertising Keyword Performance: A Topic Model Approach
Vibhanshu Abhishek , Jing Gong and Beibei Li
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management , Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University
Date Posted: March 04, 2014
Last Revised: March 12, 2014
Working Paper Series
54 downloads

Incl. Electronic Paper Advertising as a Search Deterrent
Chengsi Wang
Department of Economics, University of Mannheim
Date Posted: March 04, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper Strategic Advertising and Directed Search
Pedro Gomis-Porqueras , Benoit Julien and Chengsi Wang
Monash University , Australian Graduate School of Management - Department of Economics and Department of Economics, University of Mannheim
Date Posted: March 04, 2014
Working Paper Series
11 downloads

Incl. Electronic Paper Endogeneity Bias in Viral Marketing
Ayman Farahat and Kay-Yut Chen
Yahoo! Inc. and Yahoo Labs
Date Posted: February 16, 2014
Working Paper Series
67 downloads

Incl. Electronic Paper Improving the Value of Higher Education by Eliminating the Enormous Waste
Hershey H. Friedman , William Hampton-Sosa and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management , City University of New York (CUNY) - Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: February 16, 2014
Working Paper Series
72 downloads

Incl. Electronic Paper Marketing, Bad Faith, and Responsibility
Business Ethics and Continental Philosophy, Cambridge University Press, p. 220, 2011
Janet L. Borgerson
Rochester Institute of Technology
Date Posted: February 13, 2014
Accepted Paper Series
15 downloads


 

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