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SSRN eLibrary Search Results
JEL Code: M37
198,863 Total downloads
Showing Papers 1 - 50 of 706
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Incl. Electronic Paper Critical Skills for Today's Accounting and Business Graduates
Dov Fischer and Hershey H. Friedman
Brooklyn College - City University of New York (CUNY) and Brooklyn College - Department of Finance and Business Management
Date Posted: March 02, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Intellectual Property Concerns for Sponsors of Promotional Contests and Sweepstakes
Licensing Journal (Apr. 2015, Forthcoming)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: March 02, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan
Journal of Marketing Theory, 2013
Marcel Saucet
LCA Ltd
Date Posted: February 22, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Optimal Advertising and Pricing in a Class of General New-Product Adoption Models
European Journal of Operational Research, 229 (2013), 433-443
Kurt Helmes , Rainer Schlosser and Martin Weber
Humboldt University of Berlin , Humboldt University of Berlin and Humboldt University of Berlin
Date Posted: February 20, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Dynamic Advertising and Pricing with Constant Demand Elasticities
Journal of Economic Dynamics and Control, Vol. 37, No. 12, 2013
Kurt Helmes and Rainer Schlosser
Humboldt University of Berlin and Humboldt University of Berlin
Date Posted: February 20, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Viral Marketing (Вирални Маркетинг)
Ekonomika, Vol 60, Issue 4, pp 179-187, 2014
Mira Rakic and Beba Rakic
Megatrend University and Megatrend University
Date Posted: February 08, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper Beyond the Domestification of Nature? Restructuring the Relationship between Nature and Technology in Car Commercials
Stef Aupers, Dick Houtman, Peter Achterberg, Willem de Koster, Peter Mascini and Jeroen van der Waal (2012) Beyond the domestication of nature? Restructuring the relationship between nature and technology in car commercials European Journal of Cultural Studies 15(1) 3–18.,
Stef Aupers , Dick Houtman , Peter Achterberg , Willem De Koster , Peter Mascini and Jeroen van der Waal
Independent , Independent , Erasmus University Rotterdam (EUR) - Faculty of Social Sciences , Independent , Erasmus University Rotterdam (EUR) - Faculty of Social Sciences and Independent
Date Posted: February 01, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Is University Sports an Advertisement in the Higher Education Market? An Analysis of the Hakone Long-Distance Relay Road Race in Japan
ISER Discussion Paper No. 922
Eiji Yamamura
Seinan Gakuin University
Date Posted: January 27, 2015
Accepted Paper Series
2 downloads

A Story of Silk and Velvet Manufacture, Wealth Created, Intellectual Property, Trade, Civil and Criminal Laws in Victorian United Kingdom: Part One

Date Posted: January 22, 2015
Working Paper Series

Incl. Electronic Paper Does it Pay Off? The NPV of Advertising Pension Funds
Ido Kallir and Oren Kaplan
Ono Academic College and College of Management (Israel)
Date Posted: January 21, 2015
Working Paper Series
8 downloads

Incl. Electronic Paper When the Dealin's Done? Recent Developments in Online Gambling Law and Policy
SCRIPTed, 2014, 11(2)
Daithi Mac Sithigh
Newcastle University (UK) - Law School
Date Posted: January 07, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper Advertising, Attention, and Financial Markets
Florens Focke , Stefan Ruenzi and Michael Ungeheuer
University of Mannheim - Department of International Finance , University of Mannheim - Department of International Finance and University of Mannheim - Department of International Finance
Date Posted: January 02, 2015
Last Revised: February 27, 2015
Working Paper Series
89 downloads

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics
Journal of International Business Studies, Forthcoming
S. Cem Bahadir , Sundar Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business , University of Georgia--Terry School of Business and Singapore Management University
Date Posted: December 13, 2014
Accepted Paper Series

Incl. Electronic Paper Brand Value and Stock Markets: Evidence from Trademark Litigations
Anne T. Coughlan , Vidya Kamate and Yi Qian
Northwestern University - Kellogg School of Management , Kellogg School of Management - Department of Finance and Northwestern University - Kellogg School of Management
Date Posted: December 12, 2014
Working Paper Series
40 downloads

Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
Journal of Marketing Research, Forthcoming
Lisa A. Cavanaugh , James R. Bettman and Mary Frances Luce
University of Southern California - Marshall School of Business , Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Date Posted: November 18, 2014
Last Revised: February 12, 2015
Accepted Paper Series

Incl. Electronic Paper U.S. Corporate Profit Margins, a Bottoms-Up Analysis: Deja Vu All Over Again
Baijnath Ramraika, CFA and Prashant Trivedi
MAEG and MAEG
Date Posted: November 12, 2014
Working Paper Series
12 downloads

Incl. Electronic Paper Customer Profitability and Optimal CLV-Based Strategies in a Model of Dynamic Competition
Gerasimos Lianos and Igor Sloev
Southwestern University of Finance and Economics and National Research University Higher School of Economics
Date Posted: November 08, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper On Commercial - and Corporate - Speech
Wayne State University Law School Research Paper No. 2014-12
Jonathan Weinberg
Wayne State University Law School
Date Posted: November 02, 2014
Last Revised: January 30, 2015
Accepted Paper Series
50 downloads

Vietnamese Consumers’ Attitudes towards SMS Advertising
10th Asian Business Research Conference Proceedings, Bangkok, October 2014
Viet Dung Trinh
Curtin University of Technology - Curtin Business School - Bentley Campus
Date Posted: November 02, 2014
Accepted Paper Series

Incl. Electronic Paper An Empirical Investigation on Social Media Users’ Demand for Accounting Information Distributed Via Social Media Platforms
Robert Marley and Neal M. Snow
University of Tampa and University of South Florida - School of Accountancy
Date Posted: November 01, 2014
Working Paper Series
58 downloads

Incl. Electronic Paper The Rise of Transnational Private Meta-Regulators
Osgoode Legal Studies Research Paper No. 71/ 2014, TBGI Project Subseries No.20
Paul Verbruggen and Tetty Havinga
Radboud University Nijmegen and Radboud University
Date Posted: October 22, 2014
Working Paper Series
58 downloads

Incl. Electronic Paper The Impact of Online Flaming on Firm Value: The Evidence from Japan
IPRC Discussion Paper Series No.14
Yuta Adachi and Fumiko Takeda
University of Tokyo - Department of Technology Management for Innovation and University of Tokyo - Department of Technology Management for Innovation
Date Posted: October 11, 2014
Last Revised: November 06, 2014
Working Paper Series
13 downloads

Incl. Electronic Paper Consumers’ Perception Towards Private Label Products of Indian Retailers -- A Study on Super Markets in Hyderabad
International Journal of Business, Management & Social Sciences (IJBMSS), Vol. II, Issue 12 (II), August 2013
Ramulu Bhukya and Sapna Singh
University of Hyderabad - School of Management Studies and University of Hyderabad - School of Management Studies
Date Posted: October 11, 2014
Working Paper Series
26 downloads

Incl. Electronic Paper Do-Not-Track and the Economics of Third-Party Advertising
Boston U. School of Management Research Paper No. 2505643
Ceren Budak , Sharad Goel , Justin M. Rao and Georgios Zervas
Microsoft Research , Stanford University , Microsoft Research and Boston University School of Management, Marketing Department
Date Posted: October 06, 2014
Working Paper Series
389 downloads

Incl. Electronic Paper Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India
Akwasi Ampofo
Independent
Date Posted: September 26, 2014
Working Paper Series
342 downloads

Incl. Electronic Paper Unconventional Marketing: From Guerrilla to Consumer Made
Chapter for: Routledge Companion on Future of Marketing Part III. Reconnecting with Consumers and Markets, Forthcoming, San Diego Legal Studies Paper No. 14-165
Bernard Cova and Marcel Saucet
Euromed Management and LCA Ltd
Date Posted: September 10, 2014
Accepted Paper Series
96 downloads

Incl. Electronic Paper Social Media Marketing - A Paradigm Shift in the Marketing Practice
Koushik Dutta
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
72 downloads

Incl. Electronic Paper Crime, Punishment and the Halo Effect of Corporate Social Responsibility
Harrison G. Hong and Inessa Liskovich
Princeton University - Department of Economics and Princeton University - Department of Economics
Date Posted: September 06, 2014
Last Revised: September 14, 2014
Working Paper Series
211 downloads

Incl. Electronic Paper Importance of Socialgraphics in Today's Digital Market: An Empirical Study
Forthcoming in International Research Journal of Management and Humanities (IRJMH) , Submitted in International Conference on “Enchanced Changes in Corporate Environment” Organised y Mohamed Sathak College Of Arts And Science, Shollinganallur, Chennai, 29 SEPTEMBER, 2014,
Koushik Dutta and Mrinal Kanti Das
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur. and JIS College of Engineering
Date Posted: September 05, 2014
Last Revised: September 07, 2014
Accepted Paper Series
19 downloads

Incl. Electronic Paper Impacts of Guerrilla Advertising on Consumer Buying Behavior
Information and Knowledge Management. Vol.4, No.8, 2014 ISSN: 2224-5758 (Paper) ISSN 2224-896X (Online)
Ahmad Nawaz , Ahmed Rizwan Raheem , Muhammad Areeb Jahangir , Gulam Mujtuba Moghani , Hira Shamim and Rimsha Baig
Indus University , Indus University , Bahria University , Bahria University , Independent and Bahria University
Date Posted: September 02, 2014
Accepted Paper Series
63 downloads

Incl. Electronic Paper Nouveaux Vecteurs Publicitaires: Quel Impact Sociétal ? Les Processus De Communication (New Media for Advertising: What is Their Societal Impact? The Advertising Communications Processes)
Louis-Francois Pau
Copenhagen Business School (CBS)
Date Posted: September 01, 2014
Working Paper Series
12 downloads

Incl. Electronic Paper Attitude of Mobile Phone Subscribers Towards Mobile Services in Uttarakhand
Journal of Empirical Research in Management (JERM), Volume 1, Number 1, 2012. pp.26-29.
Mamta Bhatt and Dr. Atul Bamrara
Hemwati Nandan Bahuguna (HNB) Garhwal University and HNB Garhwal University (A Central University)
Date Posted: August 29, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
87 downloads

Incl. Electronic Paper Newspapers and Magazines
Forthcoming Handbook of Media Economics, Rotman School of Management Working Paper No. 2479359
Ambarish Chandra and Ulrich Kaiser
University of Toronto - Rotman School of Management and University of Zurich
Date Posted: August 14, 2014
Accepted Paper Series
59 downloads

Incl. Electronic Paper Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: August 10, 2014
Last Revised: October 14, 2014
Working Paper Series
36 downloads

Impact of Online Advertising on Children and Their Views - An Empirical Research
P. Subramaniam
Amrita Vishwa Vidyapeetham University - School of Communication
Date Posted: August 04, 2014
Working Paper Series

Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
66 downloads

Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship
Proceedings of the 16th Biennial World Marketing Congress of the Academy of Marketing Science hosted by Monash University (Australia), July 17-20, Australia, p. 757, 2013
Margaret Johnston and George S. Spais
Independent and Graduate Technological Educational Institute of Western Greece
Date Posted: July 10, 2014
Accepted Paper Series

Incl. Electronic Paper Inverted-U Aggregate Investment Curves in a Dynamic Game of Advertising
Quaderni - Working Paper DSE N° 954,
Luca Lambertini and Georges Zaccour
University of Bologna - Department of Economics and HEC Montreal - Department of Marketing
Date Posted: July 10, 2014
Working Paper Series
14 downloads

Incl. Electronic Paper Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets
Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: July 07, 2014
Accepted Paper Series
20 downloads

The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of this Research Domain
Journal of Promotion Management, Volume 20, No. 3, pp. 267-290, 2014
George S. Spais and Margaret Johnston
Graduate Technological Educational Institute of Western Greece and Independent
Date Posted: June 29, 2014
Accepted Paper Series

Incl. Electronic Paper Does Customer Trust Play a Mediating Role between Salesperson Competence and Performance?
International Journal of Management, Economics and Social Sciences, 2014, Vol. 3(2), pp.100-121.
Dong-Jenn Yang and Meng J. Wu
I-Shou University - Department of Business Administration and Chang Jung Christian University
Date Posted: June 26, 2014
Accepted Paper Series
25 downloads

Incl. Electronic Paper TrueView Ads
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Nankai University
Date Posted: June 18, 2014
Last Revised: December 04, 2014
Working Paper Series
30 downloads

Incl. Electronic Paper Optimal Influence Under Observational Learning
Nikolas Tsakas
Singapore University of Technology and Design (SUTD)
Date Posted: June 14, 2014
Last Revised: November 09, 2014
Working Paper Series
16 downloads

Incl. Electronic Paper Event Word of Mouth
Angeline G. Close , Anjala Krishen and Nancy Lough
University of Texas at Austin , Virginia Polytechnic Institute & State University - Department of Marketing and University of Nevada, Las Vegas
Date Posted: June 11, 2014
Working Paper Series
28 downloads

Incl. Electronic Paper Word-of-Mouth Marketing: Towards an Improved Understanding Of Multi-Generational Campaign Reach
European Journal of Marketing, Vol. 48 Iss: 7/8, 2014
Lars Groeger and Francis Buttle
Macquarie Graduate School of Management and Macquarie Graduate School of Management
Date Posted: June 11, 2014
Accepted Paper Series
44 downloads

Incl. Electronic Paper Either or Both Competition: A 'Two-Sided' Theory of Advertising with Overlapping Viewerships
Economic Research Initiatives at Duke (ERID) Working Paper No. 170
Attila Ambrus , Emilio Calvano and Markus Reisinger
Duke University - Department of Economics , CSEF - Center for Studies in Economics and Finance and WHU - Otto Beisheim School of Management
Date Posted: June 07, 2014
Last Revised: January 22, 2015
Working Paper Series
109 downloads

Incl. Electronic Paper To Sponsor or Not to Sponsor: Sponsored Search Auctions with Organic Links
Michael A. Arnold , Eric Darmon and Thierry Pénard
University of Delaware - Alfred Lerner College of Business and Economics , Centre de Recherche en Économie et Management (CREM) and Université de Rennes I - Faculte de Sciences Economiques
Date Posted: June 05, 2014
Working Paper Series
13 downloads

Incl. Electronic Paper Loudness War: How Record Labels Compete for Consumer Attention
Christian Essling , Johannes Koenen and Christian Peukert
CESifo (Center for Economic Studies and Ifo Institute) - Ifo Institute , CESifo (Center for Economic Studies and Ifo Institute) - Ifo Institute and University of Zurich - Faculty of Economics, Business Administration and Information Technology
Date Posted: June 04, 2014
Working Paper Series
50 downloads

Incl. Fee Electronic Paper The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market
CEPR Discussion Paper No. DP9942
Pierre Dubois , Rachel Griffith and Martin O'Connell
University of Toulouse 1 - Toulouse School of Economics (TSE) , Institute for Fiscal Studies (IFS) and Institute for Fiscal Studies (IFS)
Date Posted: June 02, 2014
Working Paper Series


 

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