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Abstracts: 670,015
Full Text Papers: 560,892
Authors: 308,832
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Last 12 months: 12,889,338
Last 30 days: 1,465,353

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SSRN eLibrary Search Results
JEL Code: M37
246,757 Total downloads
Showing Papers 1 - 50 of 818
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Incl. Electronic Paper Optimal Information Disclosure in Advance Selling
Daniel Z. Li
Durham University Business School
Date Posted: May 02, 2016
Working Paper Series
4 downloads

Incl. Electronic Paper Impact of Facebook on Online Advertisement: A Study on Bangladeshi Users
Scholar Journal of Business and Social Science, Vol.2, No.1(2016) 1-6
Moineuddin Hasan Chowdhury
Global College of Advanced Studies
Date Posted: April 16, 2016
Accepted Paper Series
13 downloads

Incl. Electronic Paper Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing
Vel, K., Brobbey, C., Salih, A., & Jaheer, H. (2015). Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing. Revista Brasileira De Marketing E-ISSN:2177-5184, 14(4).
K. Prakash Vel , Collins Agyapong Brobbey , Abdalrhman Salih and Hafsa Jaheer
University of Wollongong in Dubai , Dreamdrive Digital FZE , Abu Dhabi Islamic Bank and Independent
Date Posted: April 14, 2016
Accepted Paper Series
10 downloads

Incl. Electronic Paper Tailored Cheap Talk
Pedro M. Gardete and Yakov Bart
Stanford Graduate School of Business and Northeastern University - D'Amore-McKim School of Business
Date Posted: April 05, 2016
Working Paper Series
7 downloads

Incl. Electronic Paper Plot Extension in Advertising: Behind Parodies and Sequels
Patrali Chakrabarty and Bibek Banerjee
Indian Institute of Management (IIMB), Bangalore and Bridge School of Management
Date Posted: April 01, 2016
Working Paper Series
2 downloads

Incl. Electronic Paper Communicating Contents Among Nigerian Telecommunication Service Providers: How Has Face-to-Face Media Fared?
International Journal of Arts & Sciences, 08(08):551-562 (2015)
Nelson Obinna Omenugha
University of Greenwich, Students
Date Posted: March 31, 2016
Accepted Paper Series
3 downloads

Incl. Electronic Paper Interpersonal Communication as an Alternative Marketing Tool: A Study of Consumers’ Response to Face-to-Face Marketing Activities of Telecommunication Firms in South-Eastern Nigeria
Nelson Obinna Omenugha
University of Greenwich, Students
Date Posted: March 28, 2016
Working Paper Series
6 downloads

Incl. Electronic Paper Green Marketing: A Study of Consumer Purchase Behaviour for Green Homes
New Age Ecosystem for Empowering Trade, Industry and Society, Eds., Pawan K. Chugan, Deepak Srivastava, Nikunj Patel and Nirmal C. Soni, Excel India Publishers, New Delhi, for Institute of Management, Nirma University, Ahmedabad India. Jan. 2016, ISBN: 978-93-85777-08-0, pp. 254-268.
Chitral Patel and Pawan K. Chugan
Kadi Sarva Vishwavidyalaya and Nirma University - Institute of Management
Date Posted: March 15, 2016
Accepted Paper Series
27 downloads

Incl. Electronic Paper Public Service Broadcasting: Ownership, Funding and Provision
Institute of Economic Affairs, Forthcoming
Cento Veljanovski
Case Associates
Date Posted: March 12, 2016
Working Paper Series
12 downloads

Incl. Electronic Paper Social Media in Virtual Marketing
Market Forces, Vol. X, No. 1, June 2015
Tariq Jalees , Huma Tariq , Syed Imran Zaman and Syed Hasnain Alam Kazmi
Pakistan Air Force - Karachi Institute of Economics & Technology (PAFKIET) , Pakistan Air Force - Karachi Institute of Economics & Technology (PAFKIET) , Southwest Jiaotong University and Southwest Jiaotong University
Date Posted: March 07, 2016
Accepted Paper Series
19 downloads

Incl. Electronic Paper A Friendly Turn: Advertising Bias in the News Media
Florens Focke , Alexandra Niessen-Ruenzi and Stefan Ruenzi
University of Mannheim - Department of International Finance , University of Mannheim - Department of Finance and University of Mannheim - Department of International Finance
Date Posted: March 06, 2016
Working Paper Series
15 downloads

Incl. Electronic Paper Enterprise and Development: The Role of Social Networks
International Journal of Management Sciences and Business Research, Vol-4, Issue 12, Dec 2015
Giuseppe Granata
University of Cassino and Southern Lazio
Date Posted: March 04, 2016
Accepted Paper Series
12 downloads

Incl. Electronic Paper Empirical Evaluation of Attribution Models
Ayman Farahat , Jing Jin and Ram Sriharsha
Yahoo! Inc. , Independent and Independent
Date Posted: February 27, 2016
Working Paper Series
40 downloads

Incl. Electronic Paper Are Services Advertised Differently? An Empirical Examination
Journal of Services Marketing Vol 24, 7, (2010), 546-553
Jean-Marc Décaudin and Denis Lacoste
Toulouse Business School and Toulouse Business School
Date Posted: February 26, 2016
Accepted Paper Series
9 downloads

Incl. Electronic Paper The Origin and Historical Development of Branding and Advertising in the Old Civilizations of Africa, Asia and Europe
Marketing, 46 (3), P 179-196, 2015
Sladjana Starcevic
FEFA - Faculty of Economics, Finance and Administration
Date Posted: February 25, 2016
Accepted Paper Series
10 downloads

Incl. Electronic Paper Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping
Inter-disciplinary Issues for Empowering Trade, Industry and Society, Eds., Pawan K. Chugan, Deepak Srivastava, Nikunj Patel and Nirmal C. Soni, Excel India Publishers, New Delhi, Jan. 2016, ISBN:978-93-85777-06-6, pp. 289-300.
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: February 25, 2016
Accepted Paper Series
15 downloads

Incl. Electronic Paper The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment
Higher School of Economics Research Paper No. WP BRP 47/MAN/2015
Mariia Okuneva and Dmitriy B. Potapov
National Research University Higher School of Economics (Moscow) and National Research University Higher School of Economics (Moscow)
Date Posted: February 17, 2016
Working Paper Series
10 downloads

Incl. Electronic Paper Are Trademarks Ever Fanciful?
Georgetown Law Journal, Vol. 105, No. 3, 2017, FSU College of Law, Public Law Research Paper No. 790, FSU College of Law, Law, Business & Economics Paper No. 16-7
Jake Linford
Florida State University - College of Law
Date Posted: February 15, 2016
Last Revised: March 15, 2016
Accepted Paper Series
70 downloads

Incl. Electronic Paper Six Steps to Transform an Ordinary College into an Exceptional Institution
Hershey H. Friedman and Linda Weiser Friedman
City University of New York (CUNY) - Department of Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: February 11, 2016
Working Paper Series
64 downloads

Incl. Electronic Paper Initial Public Offerings 'IPOs', Underpricing & Performance: The Case of Top International Brands
Murad Harasheh Sr. and Stefano Gatti
Pavia University, Department of Economics and Management and Bocconi University - Department of Finance
Date Posted: February 11, 2016
Working Paper Series
26 downloads

Incl. Electronic Paper Disclosure or Not, When There're Three Bidders?
Daniel Z. Li
Durham University Business School
Date Posted: February 03, 2016
Working Paper Series
11 downloads

Incl. Electronic Paper Producción Acua-Agrícola: Creación E Implementación De Un Plan De Mercadeo (Aqua-Agricultural Production: Creation and Implementation of a Marketing Plan)
Revista Global de Negocios, v. 3 (4) p. 99-115, 2015
Daniel Paredes Zempual , Roberto Quintana Jaime , Lizeth Alejandra González Martínez and Viridiana Macías Vargas
Universidad Estatal de Sonora , Universidad Estatal de Sonora , Universidad Estatal de Sonora and Universidad Estatal de Sonora
Date Posted: February 03, 2016
Accepted Paper Series
8 downloads

Incl. Electronic Paper A Research Note: Extracting Value Relevance from Advertising Expenditures — Endogeneity Issues and Insider Trading
Allan Hodgson , Suntharee Lhaopadchan and Raluca Valeria Ratiu
University of Queensland - Faculty of Business, Economics and Law , Kasetsart University - Faculty of Management Sciences and IE University
Date Posted: February 02, 2016
Working Paper Series
38 downloads

Incl. Electronic Paper Retailer Use of a Professional Social Media Network: Insights from Franchising
Kacker, Manish and Rozenn Perrigot (2016), “Retailer Use of a Professional Social Media Network: Insights from Franchising,” Journal of Retailing and Consumer Services, Forthcoming. ,
Manish Kacker and Rozenn Perrigot
DeGroote School of Business, McMaster University and Université de Rennes I - Graduate School of Management (IAE-IGR)
Date Posted: February 01, 2016
Last Revised: February 03, 2016
Accepted Paper Series
13 downloads

Incl. Electronic Paper Evaluation of New Generic Top Level Domains from a Brand and a Trademark Perspective
International Journal of Management and Marketing Research, v. 8 (1) p. 93-112, 2015
Alexander Nagel and Philipp G. Sandner
Technische Universität München (TUM) and Frankfurt School of Finance & Management
Date Posted: February 01, 2016
Accepted Paper Series
8 downloads

Incl. Electronic Paper Análisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas De Prendas De Vestir, En Dos Centros Comerciales De La Ciudad De Cali – Colombia (Analysis of the Marketing Experience Strategies Implemented by Chothing Brands in Two Shopping Center in Cali City)
Revista Internacional Administración & Finanzas, v. 8 (6) p. 117-119, 2015,
Carmen Elisa Lerma Cruz
Universidad Autónoma de Occidente
Date Posted: January 30, 2016
Accepted Paper Series
12 downloads

Incl. Electronic Paper False Advertising
Andrew Rhodes and Chris M. Wilson
University of Toulouse 1 - Toulouse School of Economics (TSE) and School of Business and Economics, Loughborough University
Date Posted: January 16, 2016
Last Revised: January 26, 2016
Working Paper Series
29 downloads

Incl. Electronic Paper A New Mode of Learning in Higher Education: The Partnership Hybrid Class
Linda Weiser Friedman , Hershey H. Friedman and Martin Frankel
Baruch College, CUNY - Zicklin School of Business , City University of New York (CUNY) - Department of Business Management and Baruch College, CUNY
Date Posted: January 10, 2016
Working Paper Series
83 downloads

Incl. Electronic Paper Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels: An Analysis from the Method of Stepwise Regression
ESIC Market Economics and Business Journal, Vol. 46, Issue 2
Marin Cristina
Universidad Carlos III de Madrid
Date Posted: January 08, 2016
Accepted Paper Series
8 downloads

Incl. Electronic Paper Going Public and Underpricing as Brand Value Enhancing Tools
Asian Economic and Financial Review, 5(11):1208-1226, 2015
Murad Harasheh Sr. and Stefano Gatti
Pavia University, Department of Economics and Management and Bocconi University - Department of Finance
Date Posted: January 07, 2016
Last Revised: March 11, 2016
Accepted Paper Series
28 downloads

Incl. Electronic Paper Impact of Digital Media on Brand Loyalty and Brand Positioning
Rizwan Raheem Ahmed , Rakesh Kumar , Mirza Zeeshan Baig and Muhammad Komail Khan
Indus University , Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) , Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Date Posted: December 27, 2015
Working Paper Series
67 downloads

Incl. Electronic Paper Bounded by Brands: An Information Network Approach to Trademarks
47 UC Davis Law Review, 821 (2014), Georgia Tech Scheller College of Business Research Paper No. WP45
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Date Posted: December 27, 2015
Last Revised: April 07, 2016
Accepted Paper Series
25 downloads

Incl. Electronic Paper Mobile Advertising: A Framework and Research Agenda
Journal of Interactive Marketing, Forthcoming , Northeastern U. D’Amore-McKim School of Business Research Paper No. 2707300,
Dhruv Grewal , Yakov Bart , Martin Spann and Peter Pal Zubcsek
Babson College - Marketing Division , Northeastern University - D'Amore-McKim School of Business , Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and University of Florida - Department of Marketing
Date Posted: December 22, 2015
Accepted Paper Series
351 downloads

Incl. Electronic Paper The Direct Marketing in Bulgaria- Status and Perspectives
Trakia Journal of Sciences, Vol. 9, Suppl. 2, pp 231-236, 2011
Evgeni Rosenov Genchev
Trakia University
Date Posted: December 21, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper Alcohol in the Media and Young People: What Do We Need for Liberal Policy Making?
Public Health Quarterly vol. 7, nr. 1, 2014, pp. 35-46
Boudewijn de Bruin
University of Groningen, Faculties of Philosophy, and Economics and Business
Date Posted: December 18, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Native Advertising and Endorsement: Schema, Source-Based Misleadingness, and Omission of Material Facts
Technology Science. 2015121503. December 15, 2015.
Chris Jay Hoofnagle and Eduard Meleshinsky
University of California, Berkeley - School of Information and Bryan Schwartz Law
Date Posted: December 17, 2015
Last Revised: December 19, 2015
Accepted Paper Series
64 downloads

Incl. Electronic Paper The Effects of Advertising Models for Age-Restricted Products and Self-Concept Discrepancy on Advertising Outcomes Among Young Adolescents
Journal of Consumer Psychology, 25, 3 (2015) 519–529,
Todd Pezzuti , Dante M. Pirouz and Cornelia (Connie) Pechmann
University of Chile , University of Western Ontario - The Richard Ivey School of Business and University of California Irvine
Date Posted: December 16, 2015
Accepted Paper Series
25 downloads

Incl. Electronic Paper Using Corporate Advertising to Improve Public Perception of Energy Companies
Journal of Strategic Marketing, 22(4): 347-356, 2014
Katherine Taken Smith , Murphy Smith and Seth Dunbar
Murray State University - College of Business , Murray State University - Accounting Department and Texas A&M University
Date Posted: December 15, 2015
Accepted Paper Series
15 downloads

Incl. Electronic Paper Planning Online Advertising Using Lorenz Curves
Miguel Lejeune and John Turner
George Washington University and University of California, Irvine - Paul Merage School of Business
Date Posted: December 13, 2015
Working Paper Series
40 downloads

Incl. Electronic Paper The Online Display Ad Effectiveness Funnel & Carryover: A Meta-study of Predicted Ghost Ad Experiments
Simon Business School Working Paper No. FR 15-34
Garrett A. Johnson , Randall A. Lewis and Elmar I Nubbemeyer
University of Rochester - Simon Business School , Google, Inc.
Date Posted: December 11, 2015
Last Revised: April 24, 2016
Working Paper Series
62 downloads

Incl. Electronic Paper Emotional Branding: Connecting Customer Via Heart
Sarita Devi
University of Delhi, Delhi School of Economics
Date Posted: December 08, 2015
Working Paper Series
41 downloads

Incl. Electronic Paper The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal
Georgetown McDonough School of Business Research Paper No. 2699201
Simon J. Blanchard , Kurt A. Carlson and Jamie D. Hyodo
Georgetown University - Robert Emmett McDonough School of Business , Georgetown University - Department of Marketing and Pennsylvania State University - Department of Marketing
Date Posted: December 06, 2015
Last Revised: December 25, 2015
Working Paper Series
71 downloads

Incl. Electronic Paper Telemarketing and the Door to Door Sales Act 1967
(2006) 37 VUWLR 609-621, Victoria University of Wellington Legal Research Paper No. 18/2016
Kate Tokeley
Victoria University of Wellington - Faculty of Law
Date Posted: December 05, 2015
Last Revised: February 22, 2016
Accepted Paper Series
6 downloads

Incl. Electronic Paper Social Media as a Tool of Marketing: A Study of Indian Automobile Industry
Sarita Devi
University of Delhi, Delhi School of Economics
Date Posted: December 03, 2015
Working Paper Series
60 downloads

Incl. Electronic Paper Momentum in Dynamic Contests
Nicolas de Roos and Yianis Sarafidis
University of Sydney and Charles River Associates (CRA)
Date Posted: December 01, 2015
Working Paper Series
11 downloads

Incl. Electronic Paper Advertisements’ Effect on Food Habits of Children – An Empirical Study
Ramesh Kumar Miryala
Mahatma Gandhi University
Date Posted: November 20, 2015
Last Revised: December 26, 2015
Working Paper Series
80 downloads

Incl. Electronic Paper An Empirical Study of Gap Analysis of Service Quality in Select Private Sector Banks
Ramesh Kumar Miryala
Mahatma Gandhi University
Date Posted: November 20, 2015
Last Revised: December 26, 2015
Working Paper Series
26 downloads

Incl. Electronic Paper Is Accounting Education Failing Students? The Case for a Skills-Based Curriculum of 4C Plus 1
Journal of the CPA Practitioner, 7(2), 5-8, 2015
Dov Fischer and Hershey H. Friedman
Brooklyn College - City University of New York (CUNY) and City University of New York (CUNY) - Department of Business Management
Date Posted: November 20, 2015
Accepted Paper Series
52 downloads

Incl. Electronic Paper Evaluating Sponsorship Through the Lens of the Resource-Based View: The Potential for Sustained Competitive Advantage
Business Horizons, Forthcoming
Jonathan A. Jensen , Joe Cobbs and Brian A Turner
Merrimack College , Northern Kentucky University - College of Business and Ohio State University (OSU)
Date Posted: November 19, 2015
Accepted Paper Series
18 downloads

Incl. Electronic Paper Mobile Promotions: A Framework and Research Priorities
Journal of Interactive Marketing, Forthcoming
Michelle Andrews , Jody Goehring , Sam K. Hui , Joseph Pancras and Lance Thornswood
RetailMeNot, Inc , New York University (NYU) - Department of Marketing , University of Connecticut - Department of Marketing and JCPenney
Date Posted: November 14, 2015
Accepted Paper Series
87 downloads


 

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