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SSRN eLibrary Statistics:

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Abstracts: 581,616
Full Text Papers: 482,298
Authors: 269,321
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63,390

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To date: 81,514,273
Last 12 months: 10,258,420
Last 30 days: 899,548

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6,012,013
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Total Footnotes: 9,190,674


SSRN eLibrary Search Results
JEL Code: M37
193,042 Total downloads
Showing Papers 1 - 50 of 695
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Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics
Journal of International Business Studies, Forthcoming
S. Cem Bahadir , Sundar Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business , University of Georgia--Terry School of Business and Singapore Management University
Date Posted: December 13, 2014
Accepted Paper Series

Incl. Electronic Paper Brand Value and Stock Markets: Evidence from Trademark Litigations
Anne T. Coughlan , Vidya Kamate and Yi Qian
Northwestern University - Kellogg School of Management , Kellogg School of Management - Department of Finance and Northwestern University - Kellogg School of Management
Date Posted: December 12, 2014
Working Paper Series
9 downloads

Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
Lisa A. Cavanaugh , James R. Bettman and Mary Frances Luce
University of Southern California - Marshall School of Business , Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Date Posted: November 18, 2014
Working Paper Series

Incl. Electronic Paper U.S. Corporate Profit Margins, a Bottoms-Up Analysis: Deja Vu All Over Again
Baijnath Ramraika, CFA and Prashant Trivedi
MAEG and MAEG
Date Posted: November 12, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Customer Profitability and Optimal CLV-Based Strategies in a Model of Dynamic Competition
Gerasimos Lianos and Igor Sloev
Southwestern University of Finance and Economics and National Research University Higher School of Economics
Date Posted: November 08, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper On Commercial - And Corporate - Speech
Jonathan Weinberg
Wayne State University Law School
Date Posted: November 02, 2014
Working Paper Series
21 downloads

Vietnamese Consumers’ Attitudes towards SMS Advertising
10th Asian Business Research Conference Proceedings, Bangkok, October 2014
Viet Dung Trinh
Curtin University of Technology - Curtin Business School - Bentley Campus
Date Posted: November 02, 2014
Accepted Paper Series

Incl. Electronic Paper An Empirical Investigation on Social Media Users’ Demand for Accounting Information Distributed Via Social Media Platforms
Robert Marley and Neal M. Snow
University of Tampa and University of South Florida - School of Accountancy
Date Posted: November 01, 2014
Working Paper Series
40 downloads

Incl. Electronic Paper The Rise of Transnational Private Meta-Regulators
Osgoode Legal Studies Research Paper No. 71/ 2014, TBGI Project Subseries No.20
Paul Verbruggen and Tetty Havinga
Radboud University Nijmegen and Radboud University
Date Posted: October 22, 2014
Working Paper Series
48 downloads

Incl. Electronic Paper The Impact of Online Flaming on Firm Value: The Evidence from Japan
IPRC Discussion Paper Series No.14
Yuta Adachi and Fumiko Takeda
University of Tokyo - Department of Technology Management for Innovation and University of Tokyo - Department of Technology Management for Innovation
Date Posted: October 11, 2014
Last Revised: November 06, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper Consumers’ Perception Towards Private Label Products of Indian Retailers -- A Study on Super Markets in Hyderabad
International Journal of Business, Management & Social Sciences (IJBMSS), Vol. II, Issue 12 (II), August 2013
Ramulu Bhukya and Sapna Singh
University of Hyderabad - School of Management Studies and University of Hyderabad - School of Management Studies
Date Posted: October 11, 2014
Working Paper Series
16 downloads

Incl. Electronic Paper Do-Not-Track and the Economics of Third-Party Advertising
Boston U. School of Management Research Paper No. 2505643
Ceren Budak , Sharad Goel , Justin M. Rao and Georgios Zervas
Microsoft Research , Stanford University , Microsoft Research and Boston University School of Management, Marketing Department
Date Posted: October 06, 2014
Working Paper Series
347 downloads

Incl. Electronic Paper Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India
Akwasi Ampofo
Independent
Date Posted: September 26, 2014
Working Paper Series
94 downloads

Incl. Electronic Paper Unconventional Marketing: From Guerrilla to Consumer Made
Chapter for: Routledge Companion on Future of Marketing Part III. Reconnecting with Consumers and Markets, Forthcoming, San Diego Legal Studies Paper No. 14-165
Bernard Cova and Marcel Saucet
Euromed Management and LCA Ltd
Date Posted: September 10, 2014
Accepted Paper Series
22 downloads

Incl. Electronic Paper Social Media Marketing - A Paradigm Shift in the Marketing Practice
Koushik Dutta
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
52 downloads

Incl. Electronic Paper Crime, Punishment and the Halo Effect of Corporate Social Responsibility
Harrison G. Hong and Inessa Liskovich
Princeton University - Department of Economics and Princeton University - Department of Economics
Date Posted: September 06, 2014
Last Revised: September 14, 2014
Working Paper Series
166 downloads

Incl. Electronic Paper Importance of Socialgraphics in Today's Digital Market: An Empirical Study
Forthcoming in International Research Journal of Management and Humanities (IRJMH) , Submitted in International Conference on “Enchanced Changes in Corporate Environment” Organised y Mohamed Sathak College Of Arts And Science, Shollinganallur, Chennai, 29 SEPTEMBER, 2014,
Koushik Dutta and Mrinal Kanti Das
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur. and JIS College of Engineering
Date Posted: September 05, 2014
Last Revised: September 07, 2014
Accepted Paper Series
14 downloads

Incl. Electronic Paper Impacts of Guerrilla Advertising on Consumer Buying Behavior
Information and Knowledge Management. Vol.4, No.8, 2014 ISSN: 2224-5758 (Paper) ISSN 2224-896X (Online)
Ahmad Nawaz , Ahmed Rizwan Raheem , Muhammad Areeb Jahangir , Gulam Mujtuba Moghani , Hira Shamim and Rimsha Baig
Indus University , Indus University , Bahria University , Bahria University , Independent and Bahria University
Date Posted: September 02, 2014
Accepted Paper Series
48 downloads

Incl. Electronic Paper Nouveaux Vecteurs Publicitaires: Quel Impact Sociétal ? Les Processus De Communication (New Media for Advertising: What is Their Societal Impact? The Advertising Communications Processes)
Louis-Francois Pau
Copenhagen Business School (CBS)
Date Posted: September 01, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper Attitude of Mobile Phone Subscribers Towards Mobile Services in Uttarakhand
Journal of Empirical Research in Management (JERM), Volume 1, Number 1, 2012. pp.26-29.
Mamta Bhatt and Dr. Atul Bamrara
Hemwati Nandan Bahuguna (HNB) Garhwal University and HNB Garhwal University (A Central University)
Date Posted: August 29, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Brand Performance Volatility from Marketing Spending
Marc Fischer , Shin Hyun and Dominique M Hanssens
University of Cologne , Ewha Womans University and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: August 19, 2014
Working Paper Series
26 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
63 downloads

Incl. Electronic Paper Newspapers and Magazines
Forthcoming Handbook of Media Economics, Rotman School of Management Working Paper No. 2479359
Ambarish Chandra and Ulrich Kaiser
University of Toronto - Rotman School of Management and University of Zurich
Date Posted: August 14, 2014
Accepted Paper Series
47 downloads

Incl. Electronic Paper Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: August 10, 2014
Last Revised: October 14, 2014
Working Paper Series
14 downloads

Impact of Online Advertising on Children and Their Views - An Empirical Research
P. Subramaniam
Amrita Vishwa Vidyapeetham University - School of Communication
Date Posted: August 04, 2014
Working Paper Series

Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
48 downloads

Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship
Proceedings of the 16th Biennial World Marketing Congress of the Academy of Marketing Science hosted by Monash University (Australia), July 17-20, Australia, p. 757, 2013
Margaret Johnston and George S. Spais
Independent and Graduate Technological Educational Institute of Western Greece
Date Posted: July 10, 2014
Accepted Paper Series

Incl. Electronic Paper Inverted-U Aggregate Investment Curves in a Dynamic Game of Advertising
Quaderni - Working Paper DSE N° 954,
Luca Lambertini and Georges Zaccour
University of Bologna - Department of Economics and HEC Montreal - Department of Marketing
Date Posted: July 10, 2014
Working Paper Series
10 downloads

Incl. Electronic Paper Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets
Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: July 07, 2014
Accepted Paper Series
20 downloads

The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of this Research Domain
Journal of Promotion Management, Volume 20, No. 3, pp. 267-290, 2014
George S. Spais and Margaret Johnston
Graduate Technological Educational Institute of Western Greece and Independent
Date Posted: June 29, 2014
Accepted Paper Series

Incl. Electronic Paper Does Customer Trust Play a Mediating Role between Salesperson Competence and Performance?
International Journal of Management, Economics and Social Sciences, 2014, Vol. 3(2), pp.100-121.
Dong-Jenn Yang and Meng J. Wu
I-Shou University - Department of Business Administration and Chang Jung Christian University
Date Posted: June 26, 2014
Accepted Paper Series
17 downloads

Incl. Electronic Paper TrueView Ads
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Nankai University
Date Posted: June 18, 2014
Last Revised: December 04, 2014
Working Paper Series
21 downloads

Incl. Electronic Paper Optimal Influence Under Observational Learning
Nikolas Tsakas
Singapore University of Technology and Design (SUTD)
Date Posted: June 14, 2014
Last Revised: November 09, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper Event Word of Mouth
Angeline G. Close , Anjala Krishen and Nancy Lough
University of Texas at Austin , Virginia Polytechnic Institute & State University - Department of Marketing and University of Nevada, Las Vegas
Date Posted: June 11, 2014
Working Paper Series
21 downloads

Incl. Electronic Paper Word-of-Mouth Marketing: Towards an Improved Understanding Of Multi-Generational Campaign Reach
European Journal of Marketing, Vol. 48 Iss: 7/8, 2014
Lars Groeger and Francis Buttle
Macquarie Graduate School of Management and Macquarie Graduate School of Management
Date Posted: June 11, 2014
Accepted Paper Series
32 downloads

Incl. Electronic Paper Either or Both Competition: A 'Two-Sided' Theory of Advertising with Overlapping Viewerships
Economic Research Initiatives at Duke (ERID) Working Paper No. 170
Attila Ambrus , Emilio Calvano and Markus Reisinger
Duke University - Department of Economics , CSEF - Center for Studies in Economics and Finance and WHU - Otto Beisheim School of Management
Date Posted: June 07, 2014
Last Revised: September 16, 2014
Working Paper Series
91 downloads

Incl. Electronic Paper To Sponsor or Not to Sponsor: Sponsored Search Auctions with Organic Links
Michael A. Arnold , Eric Darmon and Thierry Pénard
University of Delaware - Alfred Lerner College of Business and Economics , Université de Rennes I - Center for Research in Economics and Management (CREM) and Université de Rennes I - Faculte de Sciences Economiques
Date Posted: June 05, 2014
Working Paper Series
10 downloads

Incl. Electronic Paper Loudness War: How Record Labels Compete for Consumer Attention
Christian Essling , Johannes Koenen and Christian Peukert
CESifo (Center for Economic Studies and Ifo Institute) - Ifo Institute , CESifo (Center for Economic Studies and Ifo Institute) - Ifo Institute and University of Zurich - Faculty of Economics, Business Administration and Information Technology
Date Posted: June 04, 2014
Working Paper Series
42 downloads

Incl. Fee Electronic Paper The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market
CEPR Discussion Paper No. DP9942
Pierre Dubois , Rachel Griffith and Martin O'Connell
University of Toulouse 1 - Toulouse School of Economics (TSE) , Institute for Fiscal Studies (IFS) and Institute for Fiscal Studies (IFS)
Date Posted: June 02, 2014
Working Paper Series

Incl. Electronic Paper Inter-Firm Price Coordination in a Two-Sided Market
NHH Dept. of Economics Discussion Paper No. 16/2014
Hans Jarle Kind , Tore Nilssen and Lars Sorgard
Norwegian School of Economics & Business Administration (NHH) , University of Oslo - Department of Economics and Norwegian School of Economics and Business Administration (NHH)
Date Posted: May 23, 2014
Working Paper Series
30 downloads

Incl. Electronic Paper Utility and Attention - A Structural Model of Consideration
Keyvan Dehmamy and Thomas Otter
Goethe University Frankfurt, Department of Marketing and Goethe University Frankfurt, Department of Marketing
Date Posted: May 06, 2014
Working Paper Series
30 downloads

Incl. Electronic Paper The Effect of an Appreciatory Comment on Sales: Reciprocity in a Retailing Context
Friedman, H. H. and Friedman, E. M. (1996). The Effect of an Appreciatory Comment on Sales: Reciprocity in a Retailing Context, Central Business Review, Vol. 15, Summer 1996, 25-26.
Hershey H. Friedman and Esther M. Friedman
Brooklyn College - Department of Finance and Business Management and CUNY Brooklyn College
Date Posted: April 28, 2014
Accepted Paper Series
13 downloads

Incl. Electronic Paper Video Killed the Radio Star? Online Music Videos and Digital Music Sales
CEP Discussion Paper No 1265
Tobias Kretschmer and Christian Peukert
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and University of Zurich - Faculty of Economics, Business Administration and Information Technology
Date Posted: April 17, 2014
Working Paper Series
93 downloads

Incl. Electronic Paper News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage
Journal of Marketing, Forthcoming
Jiao Xu , Chris Forman , Jun B. Kim and Koert van Ittersum
Georgia Institute of Technology - Scheller College of Business , Georgia Institute of Technology - Scheller College of Business , HKUST Business School and University of Groningen
Date Posted: April 13, 2014
Accepted Paper Series
60 downloads

Incl. Electronic Paper Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher
Journal of Consumer Psychology, Forthcoming, INSEAD Working Paper No. 2014/28/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: April 09, 2014
Accepted Paper Series
24 downloads

Incl. Electronic Paper Television Advertising and Online Shopping
Jura Liaukonyte , Thales Teixeira and Kenneth C. Wilbur
Cornell University - School of Applied Economics and Management , Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Date Posted: April 08, 2014
Last Revised: October 24, 2014
Working Paper Series
245 downloads

Incl. Electronic Paper A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools: Barthes’ and Greimas’
Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2012-0039,
Luca Cian
University of Michigan, Stephen M. Ross School of Business
Date Posted: April 07, 2014
Last Revised: August 21, 2014
Accepted Paper Series
43 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Accepted Paper Series
42 downloads

Incl. Electronic Paper Should You Target Early Trend Propagators? Evidence from Twitter
Anja Lambrecht , Catherine Tucker and Caroline Wiertz
London Business School , Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Date Posted: April 04, 2014
Last Revised: December 16, 2014
Working Paper Series
92 downloads

Incl. Electronic Paper Retro Branding: Cases from Indian Scenario
International Journal of Marketing & Technology, Vol. 4, Issue 4, April 2014, pp. 127-135
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: April 01, 2014
Accepted Paper Series
35 downloads


 

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