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INSEAD: Marketing (Topic)
9,073 Total downloads

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Showing Papers 1 - 37 of 37
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Incl. Electronic Paper Measuring Customer Lifetime Value: Models and Analysis
INSEAD Working Paper No. 2013/27/MKT
Siddarth S. Singh and Dipak C. Jain
Indian School of Business (ISB), Hyderabad and Marketing, INSEAD
Date Posted: February 13, 2013
Working Paper Series
21 downloads

Incl. Electronic Paper Evaluating Customer Relationships: Current and Future Challenges
INSEAD Working Paper No. 2013/26/MKT
 Siddarth S. Singh and Dipak C. Jain
Indian School of Business (ISB), Hyderabad and Marketing, INSEAD
Date Posted: February 13, 2013
Working Paper Series
32 downloads

Incl. Electronic Paper Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy
INSEAD Working Paper No. 2012/89/MKT
 Dipak C. Jain and James Conley
Marketing, INSEAD and Kellogg Center for Research in Technology & Innovation, Northwestern University
Date Posted: October 05, 2012
Working Paper Series
108 downloads

Incl. Electronic Paper Optimal Marketing Entry Timing for Successive Product/Service Generations
INSEAD Working Paper No. 2012/83/MKT
 Zhengrui Jiang and Dipak C. Jain
College of Business, Iowa State University and Marketing, INSEAD
Date Posted: September 16, 2012
Working Paper Series
58 downloads

Incl. Electronic Paper Does Food Marketing Need to Make Us Fat? A Review and Solutions
Nutrition Reviews, Forthcoming
 Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Date Posted: September 04, 2012
Accepted Paper Series
147 downloads

Incl. Electronic Paper Marketing Pharmaceuticals and Medical Devices
INSEAD Working Paper No. 2012/77/MKT
 Reinhard Angelmar
INSEAD - Marketing
Date Posted: August 31, 2012
Working Paper Series
39 downloads

Incl. Electronic Paper How Package Design and Packaged-Based Marketing Claims Lead to Overeating
INSEAD Working Paper No. 2012/61/MKT
 Pierre Chandon
INSEAD
Date Posted: June 13, 2012
Working Paper Series
321 downloads

Incl. Electronic Paper The Hot-Cold Decision Triangle: A Framework for Healthier Choices
INSEAD Working Paper No. 2012/45/MKT
 Haiyang Yang , Ziv Carmon , Barbara Kahn , Anup Malani , Janet Schwartz , Kevin Volpp and Brian Wansink
INSEAD , INSEAD - Marketing , affiliation not provided to SSRN , University of Chicago - Law School , Tulane University - A.B. Freeman School of Business , University of Pennsylvania and Cornell University
Date Posted: April 19, 2012
Working Paper Series
91 downloads

Incl. Electronic Paper A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
 Yakov Bart , Andrew T. Stephen and Miklos Sarvary
INSEAD , University of Pittsburgh and INSEAD - Marketing
Date Posted: March 28, 2012
Last Revised: April 01, 2013
Working Paper Series
342 downloads

Incl. Electronic Paper Vaccine Marketing
INSEAD Working Paper No. 2012/11/MKT
 Reinhard Angelmar and Pierre A. Morgon
INSEAD - Marketing and Sanofi Pasteur
Date Posted: January 25, 2012
Working Paper Series
189 downloads

Incl. Electronic Paper Exploding Offers Can Blow Up in More than One Way
INSEAD Working Paper No. 2012/56/MKT/DS
 Nelson Lau , Yakov Bart , Joseph Neil Bearden and Ilia Tsetlin
INSEAD - Decision Sciences , INSEAD , INSEAD - Decision Sciences and INSEAD
Date Posted: September 28, 2011
Last Revised: May 29, 2012
Working Paper Series
25 downloads

Incl. Electronic Paper What is the Future of E-Books?
 Prabhakar Krishnamurthy
SRM University
Date Posted: June 06, 2011
Working Paper Series
138 downloads

Incl. Electronic Paper Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media
INSEAD Working Paper No. 2011/68/MKT
 Kaifu Zhang and Peter Pal Zubcsek
INSEAD and University of Florida - Department of Marketing
Date Posted: June 02, 2011
Working Paper Series
54 downloads

Incl. Electronic Paper Feature Overload
INSEAD Working Paper No. 2011/66/MKT
 Kaifu Zhang and Paddy Padmanabhan
INSEAD and INSEAD
Date Posted: June 02, 2011
Working Paper Series
41 downloads

Incl. Electronic Paper Is Food Marketing Making Us Fat? A Multi-Disciplinary Review
INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
 Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Date Posted: May 31, 2011
Last Revised: June 14, 2012
Working Paper Series
517 downloads

Incl. Electronic Paper Content Contributor Management and Network Effects in a UGC Environment
INSEAD Working Paper No. 2011/11/DS/MKT
 Kaifu Zhang , Theodoros Evgeniou , Paddy Padmanabhan and Emile Richard
INSEAD , INSEAD , INSEAD and Ecole Normale Superieure de Cachan
Date Posted: January 25, 2011
Working Paper Series
111 downloads

Incl. Electronic Paper Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption Among Bottom-Tier Consumers
INSEAD Working Paper No. 2010/85/MKT
 Nailya Ordabayeva and Pierre Chandon
Erasmus University Rotterdam (EUR) - Department of Marketing Management and INSEAD
Date Posted: November 03, 2010
Working Paper Series
79 downloads

Internationalization in Grocery Retail: Much Ado About Not Very Much
INSEAD Working Paper No. 2010/67/MKT
 Marcel Corstjens and Rajiv Lal
INSEAD - Marketing and Harvard Business School
Date Posted: September 10, 2010
Working Paper Series

Incl. Electronic Paper For Whom is Parting with Possessions More Painful? Cultural Differences in the Endowment Effect
INSEAD Working Paper No. 2010/76/OB/MKT
 William Maddux , Haiyang Yang , Carl Falk , Hajo Adam , Wendi L. Adair , Yumi Endo , Ziv Carmon and Steven J. Heine
INSEAD - Organisational Behavior , INSEAD , University of British Columbia , affiliation not provided to SSRN , University of Waterloo - Department of Psychology , Kansai University , INSEAD - Marketing and University of British Columbia
Date Posted: September 03, 2010
Working Paper Series
88 downloads

Incl. Electronic Paper Theorem of the Maximin and Applications to Bayesian Zero-Sum Games
INSEAD Working Paper No. 2010/09/EPS/MKT
 Kaifu Zhang and Timothy Van Zandt
INSEAD and INSEAD - Economics and Political Sciences
Date Posted: February 12, 2010
Working Paper Series
53 downloads

Incl. Electronic Paper Viral Marketing: A Large-Scale Field Experiment
INSEAD Working Paper No. 2009/48/MKT
 Olivier Toubia , Andrew T. Stephen and Aliza Freud
Columbia Business School - Marketing , University of Pittsburgh and SheSpeaks Inc.
Date Posted: September 07, 2009
Working Paper Series
594 downloads

Incl. Electronic Paper An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM
INSEAD Working Paper No. 2009/44/MKT
 Werner J. Reinartz , Michael Haenlein and Jörg Henseler
INSEAD , affiliation not provided to SSRN and Institute for Management Research, Radboud University Nijmegen
Date Posted: August 28, 2009
Working Paper Series
358 downloads

Incl. Electronic Paper Managing Business Schools to Weather Economic Change
INSEAD Working Paper No. 2009/27/MKT
 Joe D'Cruz and David Soberman
affiliation not provided to SSRN and University of Toronto - Rotman School of Management
Date Posted: June 04, 2009
Last Revised: June 07, 2009
Working Paper Series
95 downloads

Incl. Electronic Paper Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
INSEAD Working Paper No. 2009/24/MKT/ACGRD
 Pierre Chandon , J. Wesley Hutchinson , Scott H. Young and Eric Bradlow
INSEAD , University of Pennsylvania - Marketing Department , Perception Research Services and University of Pennsylvania - Marketing Department
Date Posted: May 21, 2009
Last Revised: April 04, 2012
Working Paper Series
937 downloads

Incl. Electronic Paper Customer Relationship Management and Firm Performance
INSEAD Working Paper No. 2009/18/MKT
 Tim Coltman , Timothy M. Devinney and David Midgley
University of Wollongong - SITCAS , University of Technology, Sydney and INSEAD - Marketing
Date Posted: April 16, 2009
Working Paper Series
856 downloads

Incl. Electronic Paper Social Contract Theory and the Ethics of Deception in Consumer Research
INSEAD Working Paper No. 2009/04/INSEAD Social Innovation Centre/MKT
 N. Craig Smith , Allan J. Kimmel and Jill Klein
INSEAD , ESCP Europe and INSEAD
Date Posted: February 03, 2009
Working Paper Series
151 downloads

Incl. Electronic Paper The Retailer Needs to Be Paid for Sophisticated Decisions: Modelling Promotional Interactions between Consumers, Retailers and Brand Managers
INSEAD Working Paper No. 2008/65/MKT
 Robert E. Marks and David Midgley
University of New South Wales - Australian School of Business - School of Economics and INSEAD - Marketing
Date Posted: October 22, 2008
Working Paper Series
44 downloads

Incl. Electronic Paper When to Hit the Panic Button? Impact of Currency Crisis on Consumer Behaviors
INSEAD Working Paper No. 2009/02/EPS/MKT
 Pushan Dutt and Paddy Padmanabhan
INSEAD - Economics and Political Sciences and INSEAD
Date Posted: August 20, 2008
Last Revised: January 23, 2009
Working Paper Series
163 downloads

Incl. Electronic Paper Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of Marketing
INSEAD Working Paper No. 2008/34/MKT
 David Soberman
University of Toronto - Rotman School of Management
Date Posted: May 13, 2008
Working Paper Series
122 downloads

Smart Defaults: From Hidden Persuaders to Adaptive Helpers
INSEAD Business School Research Paper No. 2009/03/ISIC
 N. Craig Smith , Daniel G. Goldstein and Eric J. Johnson
INSEAD , Microsoft Research New York City and Columbia Business School - Marketing
Date Posted: April 06, 2008
Last Revised: February 19, 2013
Working Paper Series

Incl. Electronic Paper Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid
INSEAD Business School Research Paper No. 2008/21/ISIC
 Sushil Vachani and N. Craig Smith
affiliation not provided to SSRN and INSEAD
Date Posted: April 05, 2008
Working Paper Series
702 downloads

Incl. Electronic Paper Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility
INSEAD Business School Research Paper No. 2008/18/ISIC
 N. Craig Smith
INSEAD
Date Posted: March 26, 2008
Working Paper Series
296 downloads

Incl. Electronic Paper Commercializing Social Interaction: The Ethics of Stealth Marketing
INSEAD Business School Research Paper No. 2008/19/ISIC
 Kelly D. Martin and N. Craig Smith
Colorado State University - College of Business and INSEAD
Date Posted: March 26, 2008
Working Paper Series
1159 downloads

Incl. Electronic Paper Beyond Control: Crisis Strategies and Stakeholder Media in the Danone Boycott of 2001
INSEAD Business School Research Paper No. 2008/05/MKT
 Mark Lee Hunter , Marc Le Menestrel and Henri-Claude de Bettignies
affiliation not provided to SSRN , Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and INSEAD - Organisational Behavior
Date Posted: January 18, 2008
Last Revised: July 04, 2008
Working Paper Series
101 downloads

Incl. Electronic Paper CAM: A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is High
INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC
 Joseph Lajos , Zsolt Katona , Amitava Chattopadhyay and Miklos Sarvary
INSEAD , University of California, Berkeley - Haas School of Business , INSEAD - Marketing and INSEAD - Marketing
Date Posted: November 24, 2007
Last Revised: September 15, 2008
Working Paper Series
126 downloads

Incl. Electronic Paper Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data
INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
 Pierre Chandon , J. Wesley Hutchinson , Eric Bradlow and Scott H. Young
INSEAD , University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and Perception Research Services
Date Posted: November 24, 2007
Working Paper Series
869 downloads

Incl. Electronic Paper When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms
Journal of Consumer Research, Forthcoming, INSEAD Business School Research Paper No. 2011/10/MKT
 Pierre Chandon , Ronn J. Smith , Vicki Morwitz , Eric R. Spangenberg and David Sprott
INSEAD , University of Arkansas , New York University (NYU) - Department of Marketing , Washington State University and Washington State University
Date Posted: October 17, 2007
Last Revised: February 10, 2012
Accepted Paper Series
46 downloads


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