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Date Posted: March 14, 2006
Last Revised: January 15, 2009
Working Paper Series
186 downloads

Exploitation versus Exploration in Market Competition
UNSW School of Marketing Working Paper No. 03/1
Ian Wilkinson and John Debenham
University of New South Wales - School of Marketing and University of Technology, Sydney - Faculty of Information Technology
Date Posted: October 21, 2003
Last Revised: April 14, 2008
Working Paper Series
166 downloads

The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context
UNSW School of Marketing Working Paper No. 02/4
Mark D. Uncles and Peter Drinkwater
University of New South Wales - School of Marketing and Dangar Research Group Pty Ltd.
Date Posted: October 2, 2003
Last Revised: April 14, 2008
Working Paper Series
409 downloads

A Contingency Model of Export Entry Mode Performance
UNSW School of Marketing Working Paper No. 02/2
Ian Wilkinson and Van Nguyen
University of New South Wales - School of Marketing and University of New South Wales - School of Marketing
Date Posted: October 1, 2003
Last Revised: April 14, 2008
Working Paper Series
190 downloads

Diagnosing Chaos in the Logistic Family of Discrete Market Dynamical Models
UNSW School of Marketing Working Paper No. 02/5
Brynn Hibbert , Jixiu Jiang and Ian Wilkinson
University of New South Wales - School of Chemistry , University of New South Wales and University of New South Wales - School of Marketing
Date Posted: June 25, 2003
Last Revised: April 14, 2008
Working Paper Series
93 downloads

Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level
UNSW School of Marketing Working Paper No. 03/3
Simon Kwok and Mark D. Uncles
University of New South Wales - School of Marketing and University of New South Wales - School of Marketing
Date Posted: June 3, 2003
Last Revised: April 14, 2008
Working Paper Series
561 downloads

Records 1 - 6 of 6 matches
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