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SSRN eLibrary Search Results
UNSW: Marketing (Topic)
2,766 Total downloads

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Showing Papers 1 - 7 of 7
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Incl. Electronic Paper Stakeholder Input into Franchise Inquiries: An Australian Exploratory Study
24th Annual International Society of Franchising Conference, June 8-9, 2010, UNSW Australian School of Business Research Paper No. 2010 BLAT 01
Jenny Buchan and Jennifer Harris
University of New South Wales (UNSW) - School of Business Law and Taxation and Australian School of Business at UNSW
Date Posted: December 04, 2010
Accepted Paper Series
34 downloads

Incl. Electronic Paper The Financial Times Business Schools Rankings: What Quality is this Signal of Quality?
European Management Review, Vol. 5, No. 4, pp. 195-208
Timothy M. Devinney , Grahame Dowling and Nidthida Lin
University of Leeds - Leeds University Business School (LUBS) , Australian Graduate School of Management and School of Business, University of Western Sydney
Date Posted: March 14, 2006
Last Revised: January 15, 2009
Working Paper Series
336 downloads

Incl. Electronic Paper Exploitation versus Exploration in Market Competition
UNSW School of Marketing Working Paper No. 03/1
Ian Wilkinson and John Debenham
University of New South Wales (UNSW) - School of Marketing and University of Technology, Sydney - Faculty of Information Technology
Date Posted: October 21, 2003
Working Paper Series
265 downloads

Incl. Electronic Paper The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context
UNSW School of Marketing Working Paper No. 02/4
Mark D. Uncles and Peter Drinkwater
University of New South Wales (UNSW) - School of Marketing and Dangar Research Group Pty Ltd.
Date Posted: October 02, 2003
Working Paper Series
571 downloads

Incl. Electronic Paper A Contingency Model of Export Entry Mode Performance
UNSW School of Marketing Working Paper No. 02/2
Ian Wilkinson and Van Nguyen
University of New South Wales (UNSW) - School of Marketing and University of New South Wales (UNSW) - School of Marketing
Date Posted: October 01, 2003
Working Paper Series
276 downloads

Incl. Electronic Paper Diagnosing Chaos in the Logistic Family of Discrete Market Dynamical Models
UNSW School of Marketing Working Paper No. 02/5
Brynn Hibbert , Jixiu Jiang and Ian Wilkinson
University of New South Wales (UNSW) - School of Chemistry , University of New South Wales and University of New South Wales (UNSW) - School of Marketing
Date Posted: June 25, 2003
Working Paper Series
129 downloads

Incl. Electronic Paper Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level
UNSW School of Marketing Working Paper No. 03/3
Simon Kwok and Mark D. Uncles
University of New South Wales - School of Marketing and University of New South Wales (UNSW) - School of Marketing
Date Posted: June 03, 2003
Working Paper Series
1155 downloads


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