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SSRN eLibrary Search Results
UNSW: Marketing (Topic)
2,812 Total downloads

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Showing Papers 1 - 8 of 8
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Incl. Electronic Paper The 'Chopin' Effect? An Exploratory Study on How Musical Tempo and Mode Influence Consumer Preferences
Felix Septianto
UNSW Australia Business School, School of Marketing
Date Posted: December 09, 2014
Working Paper Series
12 downloads

Incl. Electronic Paper Stakeholder Input into Franchise Inquiries: An Australian Exploratory Study
24th Annual International Society of Franchising Conference, June 8-9, 2010, UNSW Australian School of Business Research Paper No. 2010 BLAT 01
Jenny Buchan and Jennifer Harris
UNSW Australia Business School, School of Taxation and Business Law and UNSW Business School
Date Posted: December 04, 2010
Accepted Paper Series
34 downloads

Incl. Electronic Paper The Financial Times Business Schools Rankings: What Quality is this Signal of Quality?
European Management Review, Vol. 5, No. 4, pp. 195-208
Timothy M. Devinney , Grahame Dowling and Nidthida Lin
University of Leeds - Leeds University Business School (LUBS) , Australian Graduate School of Management and School of Business, University of Western Sydney
Date Posted: March 14, 2006
Last Revised: January 15, 2009
Working Paper Series
342 downloads

Incl. Electronic Paper Exploitation versus Exploration in Market Competition
UNSW School of Marketing Working Paper No. 03/1
Ian Wilkinson and John Debenham
UNSW Australia Business School, School of Marketing and University of Technology, Sydney - Faculty of Information Technology
Date Posted: October 21, 2003
Working Paper Series
268 downloads

Incl. Electronic Paper The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context
UNSW School of Marketing Working Paper No. 02/4
Mark D. Uncles and Peter Drinkwater
UNSW Australia Business School, School of Marketing and Dangar Research Group Pty Ltd.
Date Posted: October 02, 2003
Working Paper Series
576 downloads

Incl. Electronic Paper A Contingency Model of Export Entry Mode Performance
UNSW School of Marketing Working Paper No. 02/2
Ian Wilkinson and Van Nguyen
UNSW Australia Business School, School of Marketing and UNSW Australia Business School, School of Marketing
Date Posted: October 01, 2003
Working Paper Series
280 downloads

Incl. Electronic Paper Diagnosing Chaos in the Logistic Family of Discrete Market Dynamical Models
UNSW School of Marketing Working Paper No. 02/5
Brynn Hibbert , Jixiu Jiang and Ian Wilkinson
University of New South Wales (UNSW) - School of Chemistry , University of New South Wales and UNSW Australia Business School, School of Marketing
Date Posted: June 25, 2003
Working Paper Series
131 downloads

Incl. Electronic Paper Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level
UNSW School of Marketing Working Paper No. 03/3
Simon Kwok and Mark D. Uncles
University of New South Wales - School of Marketing and UNSW Australia Business School, School of Marketing
Date Posted: June 03, 2003
Working Paper Series
1169 downloads


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