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SSRN eLibrary Search Results
Quantitative Marketing eJournal
316,969 Total downloads | Link to this page | Subscribe to this eJournal (requires login)
Showing Papers 1 - 50 of 1,180
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Incl. Electronic Paper Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue
Management Science, Forthcoming
Anindya Ghose , Panagiotis G. Ipeirotis and Beibei Li
New York University - Leonard N. Stern School of Business , New York University - Leonard N. Stern School of Business and Carnegie Mellon University
Date Posted: May 14, 2013
Accepted Paper Series
14 downloads

Incl. Electronic Paper Strategic Consumers, Myopic Retailers
 Mirko Kremer , Benny Mantin and Anton Ovchinnikov
Pennsylvania State University , University of Waterloo - Department of Management Sciences and University of Virginia (UVA) - Darden School of Business
Date Posted: May 12, 2013
Working Paper Series
6 downloads

Incl. Electronic Paper Rational Anchoring in Economic Valuations
 Liang Guo and L. Jeff Hong
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Hong Kong University of Science and Technology
Date Posted: May 11, 2013
Working Paper Series
3 downloads

Incl. Electronic Paper Inequity Aversion and Fair Selling
 Liang Guo
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Date Posted: May 11, 2013
Working Paper Series
6 downloads

Incl. Electronic Paper The Moderating Role of Institutional Networking in the Customer Orientation – Trust/Commitment – Performance Causal Chain in China
Journal of the Academy of Marketing Science, 36(2), 202-214, 2008
 Xueming Luo , Maxwell K. Hsu and Sandra S. Liu
University of Texas at Arlington , University of Wisconsin - Whitewater - College of Business and Economics and Purdue University
Date Posted: May 05, 2013
Accepted Paper Series
1 downloads

Incl. Electronic Paper Data Envelopment Analysis: A Management Science Tool for Scientific Marketing Research
Journal of Marketing Research, 42 (3), Book Review, 113-116, 2004
 Xueming Luo
University of Texas at Arlington
Date Posted: May 05, 2013
Accepted Paper Series
9 downloads

Incl. Electronic Paper When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings
Journal of Marketing, 72, 98-109, 2008
 Xueming Luo
University of Texas at Arlington
Date Posted: May 04, 2013
Accepted Paper Series
5 downloads

Incl. Electronic Paper Analyzing the Relationship between Dependent and Independent Variables in Marketing: A Comparison of Multiple Regression with Path Analysis
 Debi P. Mishra and Junhong Min
State University of New York (SUNY) at Binghamton and Michigan Technological University - School of Business and Economics
Date Posted: May 03, 2013
Last Revised: May 05, 2013
Working Paper Series
13 downloads

Predicting the Directional Change in Consumer Sentiment
Australian Journal of Management, Vol. 38, No. 1, 2013
 Juan Yao , Graham Partington and Maxwell Stevenson
University of Sydney - Business School - Finance Discipline , University of Sydney - School of Business - Finance Discipline and University of Sydney - School of Business - Finance Discipline
Date Posted: April 19, 2013
Accepted Paper Series

Incl. Electronic Paper Service Quality, Tourist Satisfaction and Future Behavioral Intentions on Culture Heritage Tourism: An Empirical Study of Domestic Local Tourist at Borobudur Temple
The 3rd International Conference on Business, Economics and Tourism Management, Vol. 50, pp.89-97, 2012
 Ivyanno Canny
Swiss German University
Date Posted: April 18, 2013
Working Paper Series
8 downloads

Incl. Electronic Paper Properties of Instrumental Variables Estimation in Logit-Based Demand Models: Finite Sample Results
 Rick L. Andrews and Peter Ebbes
University of Delaware - Alfred Lerner College of Business and Economics and HEC Paris (Groupe HEC) - Marketing
Date Posted: April 16, 2013
Working Paper Series
12 downloads

Incl. Electronic Paper Estimation of Beauty Contest Auctions
 Hema Yoganarasimhan
University of California, Davis - Graduate School of Management
Date Posted: April 14, 2013
Working Paper Series
8 downloads

Incl. Electronic Paper The Effects of Product Line Breadth: Evidence from the Automotive Industry
 Antonio Moreno and Christian Terwiesch
Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS) and University of Pennsylvania - Operations & Information Management Department
Date Posted: April 08, 2013
Working Paper Series
24 downloads

Incl. Fee Electronic Paper Brand Experiences in Service Organizations: Exploring the Individual Effects of Brand Experience Dimensions
Journal of Brand Management, Vol. 20, Issue 5, pp. 404-423, 2013
 Herbjørn Nysveen , Per E. Pedersen and Siv Skard
Norwegian School of Economics (NHH) , Norwegian School of Economics (NHH) and Norwegian School of Economics (NHH)
Date Posted: April 04, 2013
Accepted Paper Series

Incl. Fee Electronic Paper New Directions for Measurement in Management Research
International Journal of Management Reviews, Vol. 15, Issue 2, pp. 132-148, 2013
 Charles A. Scherbaum and Adam W. Meade
City University of New York (CUNY) and North Carolina State University
Date Posted: April 03, 2013
Accepted Paper Series

Incl. Electronic Paper Social Media Marketing: How Much Are Influentials Worth?
 Zsolt Katona
University of California, Berkeley - Haas School of Business
Date Posted: April 02, 2013
Working Paper Series
38 downloads

Incl. Electronic Paper The Role of Brand Characteristics in Brand Alliance Engagement with Different Types of Partners: An Exploratory Study
E. B. Samuylova, D. V. Muravskii, M. M. Smirnova, O. N. Alkanova. The role of brand characteristics in brand alliance engagement with different types of partners: an exploratory study # 8 (E)–2012, Graduate School of Management, St. Petersburg State University: SPb, 2012,
Elena Samuylova , Daniil Muravskii , Maria Smirnova and Olga Alkanova
St. Petersburg University Graduate School of Management , St. Petersburg University Graduate School of Management , Saint Petersburg State University - Graduate School of Management and St. Petersburg University Graduate School of Management
Date Posted: April 02, 2013
Working Paper Series
5 downloads

Incl. Electronic Paper Product Ideation in Social Networks
Columbia Business School Research Paper No. 13-13
 Andrew T. Stephen , Peter Pal Zubcsek and Jacob Goldenberg
University of Pittsburgh , University of Florida - Department of Marketing and Hebrew University of Jerusalem - Jerusalem School of Business Administration
Date Posted: March 26, 2013
Last Revised: April 05, 2013
Working Paper Series
51 downloads

Direct-to-Consumer Advertising and Consumer Welfare
International Journal of Industrial Organization, Vol. 31, No. 2, pp. 164-180, 2013
 Jayani Jayawardhana
University of Georgia
Date Posted: March 20, 2013
Accepted Paper Series

Incl. Electronic Paper Implementation of Integrated Marketing Communication on Market Performance of Brands in the Field of OTC Products
8th International Conference 'Economic Integration, Competition and Cooperation', Opatija, Croatia, 2011
 Bruno Završnik and Damjana Jerman
University of Maribor, Faculty of Economics & Business and University of Primorska, Faculty of Tourism Studies
Date Posted: March 20, 2013
Last Revised: April 15, 2013
Working Paper Series
34 downloads

Incl. Electronic Paper Measuring the Impact of Price Matching Guarantees on Price Dispersion and Willingness to Pay in Auctions
 Ernan Haruvy and Peter T. L. Popkowski Leszczyc
University of Texas at Dallas - Naveen Jindal School of Management and University of Alberta - Department of Marketing, Business Economics & Law
Date Posted: March 10, 2013
Last Revised: March 20, 2013
Working Paper Series
20 downloads

Incl. Electronic Paper Market-Driven Management in Fashion and Luxury Industries
Symphonya. Emerging Issues in Management, n. 1, 2008, pp. 65-71
 Fabrizio Mosca
University of Turin
Date Posted: March 03, 2013
Accepted Paper Series
5 downloads

Incl. Electronic Paper The Hedonic Nature of Wine Tourism Consumption: An Experiential View
International Journal of Wine Business Research, Vol. 21 No. 3, 2009 pp. 235-257
 Johan Bruwer and Karin Alant
University of South Australia - Ehrenberg-Bass Institute and University of Adelaide
Date Posted: March 01, 2013
Accepted Paper Series
17 downloads

Incl. Electronic Paper The BYOB of Wine Phenomenon of Consumers in the Australian Licensed On-Premise Foodservice Sector
International Journal of Hospitality Management 29 (2009), pp. 83-91
 Johan Bruwer and Kyung-Hwa Nam
University of South Australia - Ehrenberg-Bass Institute and University of Adelaide
Date Posted: March 01, 2013
Accepted Paper Series
3 downloads

Incl. Electronic Paper Region of Origin as Choice Factor: Wine Knowledge and Wine Tourism Involvement Influence
International Journal of Wine Business Research Vol. 22, No. 4 (2010), pp. 362-385
 Biagio Famularo , Johan Bruwer and Elton Li
University of Adelaide , University of South Australia - Ehrenberg-Bass Institute and University of Adelaide
Date Posted: March 01, 2013
Accepted Paper Series
8 downloads

Incl. Electronic Paper Consumer Household Role Structures and Other Influencing Factors on Wine-Buying and Consumption
Australian & New Zealand Grapegrower and Winemaker, p. 50, 2005
 Johan Bruwer
University of South Australia - Ehrenberg-Bass Institute
Date Posted: February 28, 2013
Accepted Paper Series
5 downloads

Incl. Electronic Paper The Love Affair of Generation-X Consumers with the Winery Cellar Door
Australian and New Zealand Grapegrower and Winemaker, p. 19, 2004
 Johan Bruwer
University of South Australia - Ehrenberg-Bass Institute
Date Posted: February 28, 2013
Accepted Paper Series
4 downloads

Incl. Electronic Paper Consumer Behaviour and Sensory Preference Differences: Implications for Wine Product Marketing
Journal of Consumer Marketing, 2011
 Johan Bruwer , Anthony Saliba and Bernard F. Miller
University of South Australia - Ehrenberg-Bass Institute , Charles Sturt University and University of Adelaide
Date Posted: February 26, 2013
Accepted Paper Series
23 downloads

Incl. Electronic Paper Winery Visitation Sets: Intra-Regional Spatial Movements of Wine Tourists in Branded Regions
International Journal of Wine Business Research, 2010
 Karin Alant and Johan Bruwer
University of Adelaide and University of South Australia - Ehrenberg-Bass Institute
Date Posted: February 26, 2013
Accepted Paper Series
8 downloads

Incl. Electronic Paper Regional Brand Image and Perceived Wine Quality: The Consumer Perspective
International Journal of Wine Business Research, 2007
 Ray Johnson and Johan Bruwer
University of Adelaide and University of South Australia - Ehrenberg-Bass Institute
Date Posted: February 26, 2013
Accepted Paper Series
17 downloads

Incl. Electronic Paper Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach
Journal of Wine Research, 2002
 Johan Bruwer
University of South Australia - Ehrenberg-Bass Institute
Date Posted: February 26, 2013
Last Revised: February 28, 2013
Accepted Paper Series
21 downloads

Incl. Electronic Paper Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors
Journal of Wine Research, 2007
 Johan Bruwer and Elton Li
University of South Australia - Ehrenberg-Bass Institute and University of Adelaide
Date Posted: February 26, 2013
Accepted Paper Series
12 downloads

Incl. Electronic Paper Word of Mouth Bias and Optimal Communication Strategies
Robert H. Smith School Research Paper No. RHS-06-150
 Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Duke University - Fuqua School of Business
Date Posted: February 24, 2013
Working Paper Series
30 downloads

Incl. Electronic Paper Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation
Robert H. Smith School Research Paper No. RHS-06-149
 Yogesh V. Joshi , David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing , Marketing Science Institute and University of Pennsylvania - The Wharton School - Department of Marketing
Date Posted: February 24, 2013
Working Paper Series
20 downloads

Incl. Electronic Paper Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories
3th EMAC CEE Regional Conference: Marketing Theory Challenges in Emerging Societies, Belgrade Serbia, September 12th-14th, 2012. Conference Proceeding edited by B. Maricic and G. Ognjanov, pp. 34-41.
 Marija Čutura , Ruediger Hans Kauffmann and Ružica Butigan
University of Mostar - Faculty of Economics , University of Nicosia and University of Zagreb
Date Posted: February 20, 2013
Accepted Paper Series
18 downloads

Incl. Electronic Paper The Risk of Using 'Customer Lifetime Value (CLV)' in Managing Marketing
Romanian international volume name: . Volume number: Volume XIII. Volume coordinators: D. Vlădeanu, M. Gâlea, T. Păduraru, M. Doncean. 2011. ISSN/ISBN: 978-973-702-863-1, p.66-73,
Talaba Monica
Alexandru Ioan Cuza University
Date Posted: February 18, 2013
Accepted Paper Series
46 downloads

Estimating the Tourism Income Forgone from the False Attribution of Location in the Visual Arts: The Case of Dominica and Pirates of the Caribbean
 Ana Rodriguez Zubiaurre and Joseph Henry Vogel
Independent and Independent
Date Posted: February 16, 2013
Working Paper Series

Quantifying Effects of Convenience and Product Packaging on Consumer Preferences and Market Share of Seafood Products: The Case of Oysters
Food Quality and Preference, Vol. 28, pp. 492–504, 2013,
Simone Mueller Loose , Anne Peschel and Carola Grebitus
University of Aarhus , University of Bonn and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Date Posted: February 14, 2013
Accepted Paper Series

Incl. Electronic Paper How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix
Journal of Business Research, Vol. 65, No. 1, pp. 92-99, 2012
 Rong Huang and Emine Sarigollu
Shanghai University of Finance and Economics and McGill University
Date Posted: February 13, 2013
Accepted Paper Series
102 downloads

Incl. Electronic Paper Assessing Satisfaction with Core and Secondary Attributes
Journal of Business Research, Vol. 61, No. 9, 2008
 Rong Huang and Emine Sarigollu
Shanghai University of Finance and Economics and McGill University
Date Posted: February 13, 2013
Accepted Paper Series
3 downloads

Incl. Electronic Paper Digital Marketing Communication
Symphonya: Emerging Issues in Management, No. 2, 2006, pp. 41-61
 Margherita Corniani
University of Milan-Bicocca
Date Posted: February 12, 2013
Accepted Paper Series
15 downloads

Incl. Electronic Paper Ouverture De ‘Marketing Research and Global Markets’
Symphonya - Emerging Issues in Management, No. 2, pp. 1-16, 2003
 Silvio M. Brondoni
University of Milan-Bicocca
Date Posted: February 12, 2013
Accepted Paper Series
9 downloads

Affecting Policy by Manipulating Prediction Markets: Experimental Evidence
Journal of Economic Behavior and Organization, Vol. 85, 2013
 Shengle Lin , Cary A. Deck and David Porter
San Francisco State University - Department of Finance , University of Arkansas - Department of Economics and Chapman University - Department of Business and Economics
Date Posted: February 09, 2013
Accepted Paper Series

Incl. Electronic Paper A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
 Andres Musalem , Kenneth C. Wilbur and Patricio Del Sol
Duke University - Fuqua School of Business , Duke University Fuqua School of Business and Pontifical Catholic University of Chile
Date Posted: February 05, 2013
Working Paper Series
49 downloads

Incl. Electronic Paper The Exponomial Choice Model
 Aydin Alptekinoglu and John H. Semple
Southern Methodist University - Cox School of Business and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Date Posted: February 03, 2013
Working Paper Series
29 downloads

Incl. Electronic Paper Is Search Volume a Good Market Predictor? Product Quality and Predictive Performance of Search Volume
 Ho Kim
UCLA Anderson School of Management
Date Posted: January 31, 2013
Last Revised: April 20, 2013
Working Paper Series
32 downloads

Incl. Electronic Paper Product Development Capability and Marketing Strategy for New Durable Products
ESMT Working Paper No. 13-01, in International Journal of Research in Marketing, Forthcoming
 Sumitro Banerjee and David Soberman
ESMT and University of Toronto - Rotman School of Management
Date Posted: January 30, 2013
Accepted Paper Series
47 downloads

An Empirical Study of Word-of-Mouth Generation and Consumption
Marketing Science, Vol. 31, No. 6, pp. 952-963, 2012, DOI: 10.1287/mksc.1120.0738
 Sha Yang , Mantian (Mandy) Hu , Russell S. Winer , Henry Assael and Xiaohong Chen
University of Southern California - Marshall School of Business , Chinese University of Hong Kong (CUHK) , New York University (NYU) - Department of Marketing , New York University (NYU) - Department of Marketing and Central South University
Date Posted: January 29, 2013
Accepted Paper Series

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
Information Systems Research, Forthcoming
 Rishika Ramkumar , Ashish Kumar , Ramkumar Janakiraman and Ram Bezawada
Texas A&M University (TAMU) - Department of Marketing , Aalto University School of Business , Texas A&M University (TAMU) - Department of Marketing and State University of New York at Buffalo
Date Posted: January 18, 2013
Last Revised: January 24, 2013
Accepted Paper Series

Incl. Electronic Paper 'Showrooming' and the Competition between Store and Online Retailers
 Amit Mehra , Subodha Kumar and Jagmohan S. Raju
Indian School of Business (ISB), Hyderabad , Mays Business School, Texas A&M University and University of Pennsylvania - Marketing Department
Date Posted: January 15, 2013
Last Revised: January 28, 2013
Working Paper Series
133 downloads


 

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