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Wharton Customer Analytics Initiative Research Paper Series
14,352 Total downloads | Link to this page | Subscribe to this eJournal (requires login)

Wharton Customer Analytics Initiative logo Wharton Customer Analytics Initiative Home Wharton Customer Analytics Initiative Home WCAI Data and Grant Opportunities Sign Up for the WCAI Newsletter Subscribe to the Working Papers Series The Wharton School
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Cultivating Disaster Donors: A Case Application of Scalable Analytics on Massive Data
Ilya Ryzhov
University of Maryland - Robert H. Smith School of Business
Date Posted: February 21, 2013
Working Paper Series

Incl. Electronic Paper Who are My Competitors? - Let the Customer Decide
INSEAD Working Paper No. 2012/84/TOM
 Jun Li and Serguei Netessine
University of Michigan at Ann Arbor - Stephen M. Ross School of Business and INSEAD
Date Posted: September 17, 2012
Working Paper Series
306 downloads

Incl. Electronic Paper Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment
 Elisa Montaguti , Scott Neslin and Sara Valentini
Department of Management , Dartmouth College - Tuck School of Business and University of Bologna
Date Posted: September 06, 2012
Working Paper Series
189 downloads

Incl. Electronic Paper Search with Refinement
 Yuxin Chen and Song Yao
Northwestern University - Department of Marketing and Northwestern University
Date Posted: August 16, 2012
Working Paper Series
83 downloads

Incl. Electronic Paper Promotional Reviews: An Empirical Investigation of Online Review Manipulation
 Dina Mayzlin , Yaniv Dover and Judith A. Chevalier
USC Marshall School of Business , Tuck School of Business, Dartmouth College. and Yale School of Management
Date Posted: August 14, 2012
Last Revised: August 19, 2012
Working Paper Series
473 downloads

Incl. Electronic Paper An Information Stock Model of Customer Behavior in Multichannel Customer Support Services
INSEAD Working Paper No. 2012/73/TOM
 Kinshuk Jerath , Anuj Kumar and Serguei Netessine
Carnegie Mellon University - David A. Tepper School of Business , Warrington College of Business, Univ of Florida and INSEAD
Date Posted: August 10, 2012
Last Revised: February 06, 2013
Working Paper Series
168 downloads

Incl. Electronic Paper Location-Based Advertising: What is the Value of Physical Distance on the Mobile Internet?
 Dominik Molitor , Philipp Reichhart and Martin Spann
Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) , Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)
Date Posted: July 24, 2012
Working Paper Series
215 downloads

Incl. Electronic Paper Targeted Marketing and Customer Search
 Nathan M. Fong
Temple University Fox School of Business
Date Posted: July 02, 2012
Last Revised: August 09, 2012
Working Paper Series
228 downloads

Incl. Electronic Paper Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community
UNC Kenan-Flagler Research Paper No. 2012-5
 Barry L. Bayus
University of North Carolina (UNC) at Chapel Hill - Marketing Area
Date Posted: January 04, 2012
Last Revised: December 03, 2012
Working Paper Series
412 downloads

Incl. Electronic Paper On Brands and Word-of-Mouth
 Renana Peres , Ron Shachar and Mitchell J. Lovett
Leon Recanati Graduate School of Business Administration , Interdisciplinary Center (IDC) Herzliyah - Arison School of Business and Simon School of Business – University of Rochester
Date Posted: December 06, 2011
Working Paper Series
300 downloads

Incl. Electronic Paper ‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com
 Eric M. Schwartz , Eric Bradlow , Peter Fader and Yao Zhang
University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Date Posted: August 04, 2011
Working Paper Series
480 downloads

Incl. Electronic Paper Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories
 Michael Braun and Wendy W. Moe
MIT Sloan School of Management and University of Maryland - Robert H. Smith School of Business
Date Posted: July 28, 2011
Last Revised: October 24, 2012
Working Paper Series
415 downloads

Incl. Electronic Paper Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content
 Anindya Ghose , Panagiotis G. Ipeirotis and Beibei Li
New York University - Leonard N. Stern School of Business , New York University - Leonard N. Stern School of Business and Carnegie Mellon University
Date Posted: June 02, 2011
Last Revised: November 30, 2011
Working Paper Series
625 downloads

Incl. Electronic Paper Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing
 Eric Bradlow and Sam K. Hui
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Date Posted: June 01, 2011
Last Revised: March 21, 2012
Working Paper Series
190 downloads

Incl. Electronic Paper Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
ERIM Report Series Reference No. ERS-2011-021-MKT
 Seshadri Tirunillai and Gerard J. Tellis
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing
Date Posted: June 01, 2011
Working Paper Series
469 downloads

Incl. Electronic Paper Audience Selection for On-Line Brand Advertising: Privacy-Friendly Social Network Targeting
 Foster Provost , Brian Dalessandro , Rod Hook , Xiaohan Zhang and Alan Murray
New York University , affiliation not provided to SSRN , affiliation not provided to SSRN , New York University (NYU) - Department of Information, Operations, and Management Sciences and affiliation not provided to SSRN
Date Posted: May 25, 2011
Working Paper Series
198 downloads

Incl. Electronic Paper The Impact of User-Generated Content On Product Innovation
 Matt S. O'Hern , Aric Rindfleisch , David A. Schweidel and Kersi Antia
affiliation not provided to SSRN , University of Wisconsin-Madison , Emory University - Department of Marketing and University of Wisconsin - Madison
Date Posted: May 16, 2011
Working Paper Series
360 downloads

Incl. Electronic Paper Modeling Consumer Learning from Online Product Reviews
Forthcoming, Marketing Science
 Yi Zhao , Sha Yang , Vishal Narayan and Ying Zhao
Georgia State University - Department of Marketing , University of Southern California - Marshall School of Business , Cornell University - Samuel Curtis Johnson Graduate School of Management and Hong Kong University of Science & Technology (HKUST)
Date Posted: May 09, 2011
Last Revised: September 21, 2012
Accepted Paper Series
555 downloads

Incl. Electronic Paper What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth
Journal of Marketing Research, Forthcoming
 Jonah A. Berger and Eric M. Schwartz
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: April 25, 2011
Last Revised: January 04, 2012
Accepted Paper Series
476 downloads

Incl. Electronic Paper Mine Your Own Business: Market-Structure Surveillance Through Text Mining
Columbia Business School Research Paper No. 12-2
 Oded Netzer , Ronen Feldman , Jacob Goldenberg and Moshe Fresko
Columbia Business School - Marketing , Hebrew University of Jerusalem - Jerusalem School of Business Administration , Hebrew University of Jerusalem - Jerusalem School of Business Administration and affiliation not provided to SSRN
Date Posted: April 23, 2011
Last Revised: January 13, 2012
Working Paper Series
513 downloads

Incl. Electronic Paper How is the Mobile Internet Different?
 Anindya Ghose , Avi Goldfarb and Sang Pil Han
New York University - Leonard N. Stern School of Business , University of Toronto - Rotman School of Management and City University of Hong Kong (CityUHK) - Department of Information Systems
Date Posted: December 31, 2010
Last Revised: August 17, 2012
Working Paper Series
766 downloads

Automated Marketing Research Using Online Customer Reviews
 Thomas Lee and Eric Bradlow
The Wharton School, University of Pennsylvania and University of Pennsylvania - Marketing Department
Date Posted: December 18, 2010
Working Paper Series

Incl. Electronic Paper Effects of Television Advertising on Internet Search
 Mingyu Joo , Kenneth C. Wilbur and Yi Zhu
The Ohio State University - Department of Marketing and Logistics , Duke University Fuqua School of Business and University of Southern California - Marshall School of Business
Date Posted: December 07, 2010
Last Revised: May 15, 2013
Working Paper Series
1058 downloads

Incl. Electronic Paper Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data
 Kinshuk Jerath , Peter Fader and Bruce Hardie
Carnegie Mellon University - David A. Tepper School of Business , University of Pennsylvania - Marketing Department and London Business School
Date Posted: November 14, 2010
Last Revised: January 08, 2013
Working Paper Series
413 downloads

Incl. Electronic Paper The Quest for Content: How User-Generated Links Can Facilitate Online Exploration
 Jacob Goldenberg , Gal Oestreicher-Singer and Shachar Reichman
Hebrew University of Jerusalem - Jerusalem School of Business Administration , Tel Aviv University - Faculty of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Date Posted: January 20, 2010
Last Revised: January 25, 2013
Working Paper Series
559 downloads

Incl. Electronic Paper Online Product Opinions: Incidence, Evaluation and Evolution
 Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Date Posted: December 18, 2009
Last Revised: May 09, 2011
Working Paper Series
423 downloads

Incl. Electronic Paper Aggregation Bias in Sponsored Search Data: The Curse and The Cure
 Vibhanshu Abhishek , Kartik Hosanagar and Peter Fader
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management , University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Date Posted: October 20, 2009
Last Revised: December 28, 2012
Working Paper Series
634 downloads

Incl. Electronic Paper A Dynamic Structural Model of User Learning on the Mobile Internet
NET Institute Working Paper No. 09-24
 Anindya Ghose and Sang Pil Han
New York University - Leonard N. Stern School of Business and City University of Hong Kong (CityUHK) - Department of Information Systems
Date Posted: October 08, 2009
Last Revised: May 09, 2011
Working Paper Series
589 downloads

Incl. Electronic Paper Portfolio Dynamics for Customers of a Multi-Service Provider
Management Science, Forthcoming
 David A. Schweidel , Eric Bradlow and Peter Fader
Emory University - Department of Marketing , University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: June 29, 2009
Last Revised: May 09, 2011
Accepted Paper Series
393 downloads

Incl. Electronic Paper Customer-Base Analysis in a Discrete-Time Noncontractual Setting
 Peter Fader , Bruce Hardie and Jen Shang
University of Pennsylvania - Marketing Department , London Business School and Indiana University Bloomington
Date Posted: April 06, 2009
Last Revised: May 09, 2011
Working Paper Series
467 downloads

Incl. Electronic Paper The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
Chicago Booth School of Business Research Paper No. 09-09
 Pradeep K. Chintagunta and Shyam Gopinath
University of Chicago and University of Utah - David Eccles School of Business
Date Posted: January 23, 2009
Last Revised: March 01, 2010
Working Paper Series
620 downloads

Incl. Electronic Paper From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data
 Eric Zheng , Peter Fader and Balaji Padmanabhan
University of Texas at Dallas , University of Pennsylvania - Marketing Department and University of South Florida - College of Business Administration
Date Posted: January 08, 2009
Last Revised: April 04, 2012
Working Paper Series
819 downloads

Incl. Electronic Paper New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model
 Kinshuk Jerath , Peter Fader and Bruce Hardie
Carnegie Mellon University - David A. Tepper School of Business , University of Pennsylvania - Marketing Department and London Business School
Date Posted: June 22, 2007
Last Revised: April 04, 2012
Working Paper Series
730 downloads

Incl. Electronic Paper The Intertemporal Dynamics of Consumer Lock-in
 Gal Zauberman
University of Pennsylvania - Marketing Department
Date Posted: July 24, 2003
Working Paper Series
226 downloads


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