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SSRN eLibrary Search Results
Chicago Booth School of Business Marketing Research Papers
4,143 Total downloads
Showing Papers 1 - 42 of 42
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Incl. Electronic Paper The Effect of the Country of Origin of European Companies in the Context of Young Argentinians
BUSINESS SYSTEMS REVIEW, Vol 3. Issue 1. pp. 18-31
Giancarlo Scozzese and Roberto Bruni
Università per Stranieri di Perugia and University of Cassino and Southern Lazio
Date Posted: April 14, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper A Comparative Study of Organized and Unorganized Retail Sectors in Bangalore
SIT Journal of Management Vol. 3, Special Issue, 2013. pp. 1-11.
Mihir Dash and Sam Chandy
Alliance University - School of Business and Independent
Date Posted: March 05, 2014
Accepted Paper Series
24 downloads

Incl. Electronic Paper Value Perceptions and Value Orientations Among Young Adult Consumers in Bangalore, India
Nithila Vincent
Christ University, Bangalore
Date Posted: February 22, 2014
Last Revised: March 23, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper How is Marketing Management Related with Supply Chain Management?
Ankit
Independent
Date Posted: February 13, 2014
Working Paper Series
37 downloads

Incl. Electronic Paper The Relationship between Gender, Age, Martial Statue and Store Characteristics and in Department Store in Libya
Iman Elsalhein Budahab
University Omar Al Mukhtar
Date Posted: February 03, 2014
Last Revised: February 27, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper The Morphology of Price Dispersion
PIER Working Paper No. 14-002
Greg Kaplan and Guido Menzio
Princeton University - Department of Economics and University of Pennsylvania - Department of Economics
Date Posted: January 30, 2014
Working Paper Series
31 downloads

Incl. Electronic Paper Pre-Release Buzz Evolution Patterns and New Product Performance
Forthcoming in Marketing Science
Guiyang Xiong and Sundar Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Date Posted: January 27, 2014
Last Revised: February 01, 2014
Accepted Paper Series
49 downloads

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
Journal of Marketing Research, Volume 50 (6), pp. 706-724, 2013
Guiyang Xiong and Sundar Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Date Posted: January 27, 2014
Last Revised: February 01, 2014
Accepted Paper Series

Status Seeking in Luxury Consumer Behavior
International Conference on Business Excellence, Brasov, Forthcoming
Raluca Ciornea , Mihai Florin Bacila and Marius D. POP
Babes Bolyai University , Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: January 04, 2014
Accepted Paper Series

Incl. Electronic Paper Health Seeking Behaviour and Health Service Utilization in Lucknow
Siraj Ahmad and Prof. Adeel Maqbool
Mewar University and Naravadeshwar Management College
Date Posted: September 18, 2013
Working Paper Series
47 downloads

Incl. Electronic Paper Alcohol-Related Motor Vehicle Crash Risk and the Location of Alcohol Purchase
Chad Cotti , Richard A. Dunn and Nathan Tefft
University of Connecticut - Department of Agricultural and Resource Economics , Texas A&M University and University of Washington - Department of Health Services
Date Posted: September 10, 2013
Last Revised: January 24, 2014
Working Paper Series
19 downloads

Incl. Electronic Paper A Neuromarketing Study of Consumer Satisfaction
Armando Freitas da Rocha , Fábio T. Rocha and Lucia H. Arruda
Research on Artificial and Natural Intelligence (RANI) , Research on Artificial and Natural Intelligence (RANI) and Pontifical Catholic University of Campinas
Date Posted: September 08, 2013
Working Paper Series
159 downloads

Incl. Electronic Paper Demand for Variety Under Costly Consumer Search: A Multiple-Discrete/Continuous Approach
William J. Allender , Timothy J. Richards , Sungho Park and Stephen F. Hamilton
McMaster University - Michael G. DeGroote School of Business , Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management , Arizona State University (ASU) - W.P. Carey School of Business and California State Polytechnic University, San Luis Obispo
Date Posted: August 14, 2013
Working Paper Series
35 downloads

Information vs Attractiveness Cues in Advertisements: OTC Drugs in India and USA
Purva Kansal, (2013) "INFORMATION Vs ATTRACTIVENESS CUES IN ADVERTISEMENTS: OTC DRUGS IN INDIA AND USA", Journal of Asia Business Studies, Vol. 7 Iss: 2
Purva Kansal
Panjab University - University Business School
Date Posted: April 19, 2013
Accepted Paper Series

Incl. Electronic Paper Working Capital Practices in Manufacturing Industries
Sisira Kanti Mishra
Independent
Date Posted: March 16, 2013
Working Paper Series
96 downloads

Incl. Electronic Paper Symbolic Value Transfer for Commodity Differentiation: New Brand Creation Versus Brand Extensions in the Context of Agricultural Products
Chiara Berti , Gabriele Pizzi and Fabio Ancarani
University of Bologna - Department of Management , University of Bologna - Department of Management and SDA Bocconi
Date Posted: March 09, 2013
Working Paper Series
21 downloads

Incl. Electronic Paper The Dow is Killing Me: Risky Health Behaviors and the Stock Market
Chad D. Cotti , Richard A. Dunn and Nathan Tefft
University of Wisconsin - Oshkosh , Texas A&M University and University of Washington - Department of Health Services
Date Posted: January 21, 2013
Last Revised: January 24, 2014
Working Paper Series
190 downloads

Incl. Electronic Paper The Relationship between Service Quality, Economic and Switching Costs in Retail Banking
Business Systems Review, Vol. 2, Issue 1, pp. 1-16, 2013
Faruk Anıl Konuk and Filiz Konuk
Sakarya University and Sakarya University
Date Posted: December 27, 2012
Last Revised: January 06, 2013
Accepted Paper Series
102 downloads

Incl. Electronic Paper Alcohol Demand and the Business Cycle: A Dynamic Panel-Data Analysis of Nielsen Homescan Households
Chad D. Cotti , Richard A. Dunn and Nathan Tefft
University of Wisconsin - Oshkosh , Texas A&M University and University of Washington - Department of Health Services
Date Posted: December 04, 2012
Last Revised: January 24, 2014
Working Paper Series
87 downloads

Incl. Electronic Paper The Contribution of the Experience Economy to Brand Extension Strategy
Caroline Fraser
affiliation not provided to SSRN
Date Posted: November 21, 2012
Last Revised: November 26, 2012
Working Paper Series
143 downloads

Incl. Electronic Paper Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi
Suleman Akbar , Rehan Azam and Muhammad Danish
IQRA University , Iqra University and affiliation not provided to SSRN
Date Posted: October 27, 2012
Last Revised: November 06, 2012
Working Paper Series
146 downloads

Incl. Electronic Paper Globalization and Culture a Study of Purchase Behavior
Muhammad Danish , Rehan Azam and Suleman Akbar
affiliation not provided to SSRN , Iqra University and IQRA University
Date Posted: October 27, 2012
Last Revised: November 01, 2012
Working Paper Series
107 downloads

Incl. Electronic Paper Consumption Style Among Young Adults Toward Their Shopping Behavior: An Empirical Study in Pakistan
Business and Management Research, Vol. 1, No. 4; 2012, pp. 109-116
Rehan Azam , Suleman Akbar and Muhammad Danish
Iqra University , IQRA University and affiliation not provided to SSRN
Date Posted: October 26, 2012
Last Revised: November 23, 2012
Accepted Paper Series
136 downloads

Beautification of Indian Economy: A Race for Second Generation Reforms
Sisira Kanti Mishra
Independent
Date Posted: October 13, 2012
Working Paper Series

Incl. Electronic Paper The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Chicago Booth Research Paper No. 12-48
Jean-Pierre H. Dube , Günter Hitsch and Pranav Jindal
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and Smeal College of Business
Date Posted: September 09, 2012
Last Revised: October 14, 2013
Working Paper Series
102 downloads

Incl. Electronic Paper Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment
Elisa Montaguti , Scott Neslin and Sara Valentini
University of Bologna - Department of Management , Dartmouth College - Tuck School of Business and University of Bologna - Department of Management
Date Posted: September 06, 2012
Last Revised: August 21, 2013
Working Paper Series
348 downloads

Globalization: A Challenge for Financial Peace
Sisira Kanti Mishra
Independent
Date Posted: August 10, 2012
Working Paper Series

Incl. Electronic Paper Profitability of Daily Discounts: Examining the Entry of Group Buying Websites into India and Benefits to Merchants
Vaibhav Gupta
University of Delhi - MIB(2011-13) - Department of Commerce - Delhi School of Economics
Date Posted: July 09, 2012
Last Revised: November 09, 2012
Working Paper Series
162 downloads

Incl. Electronic Paper Community-Based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case Study – Controlling Air Pollution in Romania
International Congress IAPNM, Vilnius, 2012
Ani I. Matei and Tatiana-Camelia Dogaru
National School of Political Studies and Public Administration (NSPSPA) and affiliation not provided to SSRN
Date Posted: June 29, 2012
Accepted Paper Series
36 downloads

Incl. Electronic Paper Exploring and Exploiting Medical Tourism Opportunities in Greece
2nd Advances in Hospitality and Tourism Marketing & Management Conference, Corfu, Greece, 31st of May to the 3rd of June 2012
Faidon Theofanides and Vasiliki Papanikolaou
University of Patras - Department of Business Administration and University of Patras- Department of Business Administration
Date Posted: June 26, 2012
Accepted Paper Series
70 downloads

Man, Mind and Money
Sisira Kanti Mishra
Independent
Date Posted: May 29, 2012
Last Revised: June 17, 2012
Working Paper Series

Incl. Electronic Paper Cause’s Attributes Influencing Consumer’s Purchasing Intention: Empirical Evidence from Pakistan
Jehanzaib Waqas
Islamabad School of Law - International Islamic University, Islamabad
Date Posted: May 01, 2012
Working Paper Series
281 downloads

Incl. Electronic Paper Infrastructure Development in India
Sisira Kanti Mishra
Independent
Date Posted: April 18, 2012
Working Paper Series
235 downloads

Incl. Electronic Paper Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi
Ghouri, A. M., Khan, N. R., Malik, M. A. & Razzaq, A. (2011). Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi, International Journal of Business and Management, 6(5), pp. 251-259.,
Arsalan Mujahid Ghouri , Naveed Ur Rehaman Khan , Muhammad Abdul Malik and Ambreen Razzaq
Universiti Pendidikan Sultan Idris , affiliation not provided to SSRN , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: April 04, 2012
Accepted Paper Series
115 downloads

Incl. Electronic Paper The Microfinance Market of Cameroon - Analyzing Trends and Current Development
Leonard Ajonakoh Fotabong
Independent
Date Posted: March 14, 2012
Last Revised: April 14, 2012
Working Paper Series
161 downloads

Incl. Electronic Paper Marketing Determinants and Potential Effects of Banking Service Quality: The Case of Egypt
Nagy Gayed and Nader Alber
affiliation not provided to SSRN and Ain Shams University - Faculty of Commerce
Date Posted: March 02, 2012
Last Revised: April 12, 2012
Working Paper Series
260 downloads

Incl. Electronic Paper Can There Ever be too Many Flavors of Häagen-Dazs? A Field Experiment on Product Stereotypes and Choice Overload Behavior
David Ong
Peking University - HSBC Business School
Date Posted: December 24, 2011
Last Revised: June 12, 2013
Working Paper Series
180 downloads

Incl. Electronic Paper The Study of Customer Switching Behaviour Toward Carbonated Soft Drink Market
Research Redeems Realism - Proceeding of the 10th ARS, Page No. 284 - 290, ISSN 1800 - 4539, ISBN: 978-955-1443-72-6
William Abarajithan and Victoria Rosanna Ragel
Eastern University, Sri Lanka - Department of Management - Faculty of Commerce and Management and Eastern University, Sri Lanka
Date Posted: November 01, 2011
Last Revised: October 23, 2013
Accepted Paper Series
396 downloads

Dimensions of Foreign Direct Investment in India
Sisira Kanti Mishra
Independent
Date Posted: October 22, 2011
Working Paper Series

Incl. Electronic Paper Paying More to Top-up: An Online Field Experiment on Price Dispersion
David Ong and Zemin (Zachary) Zhong
Peking University - HSBC Business School and Berkeley Haas
Date Posted: October 14, 2011
Last Revised: January 23, 2014
Working Paper Series
102 downloads

Incl. Electronic Paper Brazilian Cellular Service Providers - An Industry Overview (2008-2009)
Abhijit Sarkar
ICFAI University - Sikkim
Date Posted: August 20, 2011
Last Revised: October 15, 2011
Working Paper Series
65 downloads

Incl. Electronic Paper Complementary Drivers of NPD Performance: Cross-Functional Coordination, Information System Capability, and Intelligence Quality
Production and Operations Management, Forthcoming
Anandhi Bharadwaj , Sundar Bharadwaj and Elliott Bendoly
Emory University , University of Georgia--Terry School of Business and Emory University - Goizueta Business School
Date Posted: August 15, 2011
Accepted Paper Series
188 downloads


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