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SSRN eLibrary Search Results
Chicago Booth School of Business Marketing Research Papers
52,261 Total downloads
Showing Papers 1 - 50 of 173
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Incl. Electronic Paper Evaluating Consumer Response to Labels and Packaging in the Market for Baby Foods
Peixun Fang
Cornell University, Dyson School of Applied Economics and Management, Students
Date Posted: June 23, 2015
Last Revised: June 30, 2015
Working Paper Series
9 downloads

Incl. Electronic Paper Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien CR
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: June 17, 2015
Working Paper Series
9 downloads

Incl. Electronic Paper Informational Shocks and the Effects of Physician Detailing
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: June 17, 2015
Working Paper Series
11 downloads

Incl. Electronic Paper Political Advertising and Election Outcomes
Jörg L. Spenkuch and David Toniatti
Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS) and Analysis Group, Inc.
Date Posted: June 05, 2015
Last Revised: June 30, 2015
Working Paper Series
29 downloads

Incl. Electronic Paper Keeping It in the Family: Brand Switching between Varieties of a Branded House
Anthony Koschmann and Jagdish N Sheth
Emory University - Goizueta Business School and Emory University - Department of Marketing
Date Posted: May 25, 2015
Last Revised: June 03, 2015
Working Paper Series
9 downloads

Incl. Electronic Paper Effect of Store Atmosphere on Consumer Purchase Intention
International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Riaz Hussain and Mazhar Ali
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Date Posted: April 13, 2015
Working Paper Series
37 downloads

Incl. Electronic Paper Значение и Место Товарного Рынка в Иерархической Структуре Мировой Экономики (Value and Place of the Commodity Market in Hierarchical Structure of World Economy)
Anatoli Tyazhov and Dmitriy Rusinov
Kostroma State Technical University and Kostroma State Technical University
Date Posted: March 30, 2015
Working Paper Series
5 downloads

Using Corpus Linguistics to Improve the Measurement of Advertising Effectiveness
Russian scientific-practical conference "Advertising and PR in the system of mass communication: psychological aspects of functioning". University of Cinema and Television. St. Petersburg. Russia. 25.03.2015.
Mariia V. Rubtcova
Saint Petersburg State University
Date Posted: March 27, 2015
Last Revised: March 29, 2015
Working Paper Series

Incl. Electronic Paper Private Label in Marketing and its Importance
Seymur Malik Guliyev
State Oil Company of Azerbaijan Republic, Marketing and Operations
Date Posted: March 19, 2015
Working Paper Series
19 downloads

Incl. Electronic Paper Reducing Loan Default Rate Among Microfinance Institutions (MFIs) in Ghana Through Innovative Product Design, Delivery and Efficient Loan Management
International Journal of Economics, Commerce and Management, Vol. III, Issue 3, March 2015
Augustine Damptey Owusu , Amos Oppong , Doris Agyeiwaa and Lucille Abruquah
University of Electronic Science and Technology of China (UESTC) - School of Economics and Management , University of Electronic Science and Technology of China (UESTC) - School of Economics and Management , University of Electronic Science and Technology of China (UESTC) - School of Economics and Management and University of Electronic Science and Technology of China (UESTC) - School of Economics and Management
Date Posted: March 17, 2015
Accepted Paper Series
19 downloads

Enhancing Public Sector Innovation and Public Policy for Sustainable Development in Africa
Alain Ndedi and Edwin OC Ijeoma
Saint Monica University and University of Fort Hare, School of Government & Public Administration (Bisho Campus), Faculty of Management & Commerce UFH (Bisho Campus)
Date Posted: March 10, 2015
Working Paper Series

Incl. Electronic Paper The Effects of Tobacco Control Policies on Tobacco Products, Tar, and Nicotine Purchases: Evidence from Household Panel Data
Chad D. Cotti , Erik Nesson and Nathan Tefft
University of Wisconsin - Oshkosh , Ball State University - Department of Economics and Bates College
Date Posted: March 04, 2015
Last Revised: June 03, 2015
Working Paper Series
52 downloads

Incl. Electronic Paper Banking Smart: Factors Affecting Intentions to Use
Kansal, P. (2015). Banking Smart: Factors Affecting Intentions to Use. In A. K. Vashisht, G. Suri & R. Kaur (Eds.), Innovation Management Addressing Gaps in Theoretical and Empirical Interpretations (pp. 114-122). New Delhi: Excel India Publishers
Purva Kansal
Panjab University - University Business School
Date Posted: February 27, 2015
Accepted Paper Series
23 downloads

Incl. Electronic Paper Cost of Living Inequality during the Great Recession
Chicago Booth Kilts Booth Marketing Series Paper No. 1-032
David Argente and Munseob Lee
University of Chicago and University of Chicago
Date Posted: February 21, 2015
Last Revised: June 25, 2015
Accepted Paper Series
105 downloads

Incl. Electronic Paper One More Saturday Night: Food Stamp Timing and Monthly Consumption Patterns
Elena Castellari , Chad Cotti , John M. Gordanier and Orgul D. Ozturk
University of Connecticut - Department of Agricultural and Resource Economics , University of Connecticut - Department of Agricultural and Resource Economics , University of South Carolina and University of South Carolina - Department of Economics
Date Posted: February 10, 2015
Working Paper Series
105 downloads

Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market
Bhukya, R. (2015). Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market. Journal of Management Research, 375-385, doi.org/10.5296/jmr.v7i2.6949
Ramulu Bhukya
University of Hyderabad - School of Management Studies
Date Posted: February 07, 2015
Last Revised: May 05, 2015
Accepted Paper Series

Incl. Electronic Paper I'm Proud of It: Consumer Technology Appropriation and Psychological Ownership
Journal of Marketing Theory and Practice, Forthcoming
Colleen Patricia Kirk , Scott D. Swain and James Gaskin
Mount Saint Mary College , Clemson University and Brigham Young University - Marriott School
Date Posted: January 24, 2015
Accepted Paper Series
17 downloads

Incl. Electronic Paper Food Purchases During the Great Recession
William Minseuk Cha , Pradeep K. Chintagunta and Sanjay K. Dhar
University of Chicago - Booth School of Business , University of Chicago and University of Chicago - Marketing Management
Date Posted: January 14, 2015
Last Revised: February 17, 2015
Working Paper Series
75 downloads

Incl. Electronic Paper Correlation Between Anomalies and Theories of Mental Accounting
Manel Baucells and Giampaolo Viglia
Universitat Pompeu Fabra - Department of Economics and Business (DEB) and Universitat Pompeu Fabra - Department of Economics and Business
Date Posted: January 14, 2015
Last Revised: January 16, 2015
Working Paper Series
80 downloads

Incl. Electronic Paper Coarse Pricing Policies
Luminita Stevens
University of Maryland
Date Posted: January 03, 2015
Last Revised: February 17, 2015
Working Paper Series
25 downloads

Incl. Electronic Paper Consumer Identity Assembles in Coffee House
Hazem Abdullah AlKulaib
Public Authority for Applied Education and Training (PAAET)
Date Posted: December 31, 2014
Working Paper Series
19 downloads

Incl. Electronic Paper A Theory of Retailer Price Promotion Using Economic Foundations: It's All Incremental
Fordham University Schools of Business Research Paper No. 2540570
Kurt Jetta and Erick W. Rengifo
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)
Date Posted: December 21, 2014
Working Paper Series
63 downloads

Incl. Electronic Paper The Incidence of a Soda Tax, in Pennies and Pounds
Avigail Kifer
University of Chicago - Department of Economics
Date Posted: December 11, 2014
Last Revised: February 05, 2015
Working Paper Series
43 downloads

Incl. Electronic Paper Hoard Behavior During Commodity Bubbles
Harrison G. Hong , Aureo de Paula and Vishal Singh
Princeton University - Department of Economics , University College London - Department of Economics and New York University (NYU) - Department of Marketing
Date Posted: November 21, 2014
Working Paper Series
207 downloads

Incl. Electronic Paper Household Credit and Employment in the Great Recession
John Mondragon
University of California, Berkeley - Department of Economics
Date Posted: November 10, 2014
Last Revised: February 17, 2015
Working Paper Series
53 downloads

Incl. Electronic Paper A Comparative Analysis on Working Capital Management of Brewery Companies in Nigeria.
Soyemi Abiodun Abosede and Olawale Samuel Luqman
Olabisi Onabanjo University (OOU) and Olabisi Onabanjo University (OOU)
Date Posted: October 25, 2014
Working Paper Series
118 downloads

Incl. Electronic Paper The Empirical Effects of Minimum Resale Price Maintenance
Alexander MacKay and David Aron Smith
University of Chicago - Department of Economics and Analysis Group
Date Posted: October 24, 2014
Last Revised: November 15, 2014
Working Paper Series
129 downloads

Incl. Electronic Paper Intertemporal Pricing of New Products: Incentivizing Consumer Learning and Inertia
Dan Zou
University of Chicago - Booth School of Business
Date Posted: October 24, 2014
Last Revised: November 15, 2014
Working Paper Series
48 downloads

Incl. Electronic Paper Hedonic vs. Utilitarian Perspective of Retail Store Loyalty: Insights from a National Study of Households
Kilts Booth Marketing Series Paper No. 1-020
Erin Cavusgil and Daekwan Kim
University of Michigan at Flint and Florida State University - Department of Marketing
Date Posted: September 26, 2014
Working Paper Series
92 downloads

Incl. Electronic Paper House Prices, Local Demand, and Retail Prices
Johannes Stroebel and Joseph Vavra
New York University (NYU) and University of Chicago - Booth School of Business
Date Posted: September 24, 2014
Last Revised: April 30, 2015
Working Paper Series
548 downloads

Incl. Electronic Paper Perception of Youth Towards Online Shopping
Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.
Surendra Malviya and Chetna Sawant
Devi Ahilya Vishwavidyalaya and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Date Posted: September 18, 2014
Accepted Paper Series
136 downloads

Incl. Electronic Paper 'Don't Tell Me What to Do!' People Rely Less on Consumer Reviews for Experiential than Material Purchases
Hengchen Dai , Cindy Chan and Cassie Mogilner
University of Pennsylvania - The Wharton School , University of Toronto - Marketing and University of Pennsylvania - Marketing Department
Date Posted: September 10, 2014
Working Paper Series
57 downloads

Incl. Electronic Paper Dimensions of Supermarket Service Quality: A Sri Lankan Perspective.
Sivathaasan, N, S., Ushantha, R, A, C., & Achchuthan, S. (2014). Dimensions of supermarket service quality: A Sri Lankan perspective. Asian Journal of Empirical Research, 4 (7), 381-396.
Nadarajah Sivathaasan , Ushantha Chanaka and Sivapalan Achchuthan
University of Jaffna , Sabaragamuwa University of Sri Lanka and Sabaragamuwa University of Sri Lanka
Date Posted: September 09, 2014
Accepted Paper Series
61 downloads

Incl. Electronic Paper How to Be Perceived as a Fair Third Party in Joint Decision Making: A Quantitative Framework Based on Gravitational Field Theory
Shasha Lu and Min Ding
Fudan University - School of Management and Pennsylvania State University - Department of Marketing
Date Posted: August 26, 2014
Working Paper Series
26 downloads

Incl. Electronic Paper Show Me the Product, Show Me the Model: Effect of Picture Type on Attitudes Toward Advertising
Journal of Consumer Psychology 24, 4 (2014) 506–519,
Nilufer Aydinoglu and Luca Cian
Koc University and University of Virginia, Darden School of Business
Date Posted: August 23, 2014
Accepted Paper Series
43 downloads

Online Privacy Concerns and Consumer Reactions: Insights for Future Strategies
Purva Kansal, (2014) "Online privacy concerns and consumer reactions: insights for future strategies", Journal of Indian Business Research, Vol. 6 Iss: 3
Purva Kansal
Panjab University - University Business School
Date Posted: July 30, 2014
Last Revised: October 17, 2014
Accepted Paper Series

A Supply Chain Model for Strawberry in Uttarakhand: Prospects and Suggestions
The IUP Journal of Supply Chain Management, Vol. XI, No. 2, 2014, pp. 21-32
Saurabh Singh
G. B. Pant University of Agriculture and Technology - College of Agribusiness Management
Date Posted: July 04, 2014
Last Revised: July 13, 2014
Accepted Paper Series

Incl. Electronic Paper Popping the Cork: Why the Price of Champagne Falls During the Holidays
Denrick Bayot and Juliette Caminade
University of Chicago and University of Chicago
Date Posted: June 17, 2014
Last Revised: June 24, 2014
Working Paper Series
74 downloads

Incl. Electronic Paper The Economic Stimulus Payments of 2008 and the Aggregate Demand for Consumption
Kilts Booth Marketing Series Paper No. 1-005
Jonathan A. Parker and Christian M. Broda
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago - Booth School of Business
Date Posted: May 03, 2014
Last Revised: September 25, 2014
Working Paper Series
36 downloads

Incl. Electronic Paper Measuring Customers’ Choice and Commitment of Petrol Retail Outlets - Comparative Study between Cosmopolitan City & Tier-2 City
Journal of Marketing and communication, Vol. 9, Issue 2, 2013
Prasanna Mohan Raj and Raj D.R Milan
Alliance University - School of Business and Independent
Date Posted: April 24, 2014
Accepted Paper Series
44 downloads

Incl. Electronic Paper The Effect of the Country of Origin of European Companies in the Context of Young Argentinians
BUSINESS SYSTEMS REVIEW, Vol 3. Issue 1. pp. 18-31
Giancarlo Scozzese and Roberto Bruni
Università per Stranieri di Perugia and University of Cassino
Date Posted: April 14, 2014
Accepted Paper Series
18 downloads

Incl. Electronic Paper A Comparative Study of Organized and Unorganized Retail Sectors in Bangalore
SIT Journal of Management Vol. 3, Special Issue, 2013. pp. 1-11.
Mihir Dash and Sam Chandy
Alliance University - School of Business and Independent
Date Posted: March 05, 2014
Accepted Paper Series
233 downloads

Incl. Electronic Paper Successful Entrepreneurship: Instant Beer Case Study
Ravi Kashyap
Gain Knowledge Group
Date Posted: February 25, 2014
Last Revised: April 28, 2014
Working Paper Series
63 downloads

Incl. Electronic Paper Value Perceptions and Value Orientations Among Young Adult Consumers in Bangalore, India
Dr. Theresa Nithila Vincent
Christ University, Bangalore
Date Posted: February 22, 2014
Last Revised: March 23, 2014
Working Paper Series
42 downloads

Incl. Electronic Paper How is Marketing Management Related with Supply Chain Management?
Ankit
Independent
Date Posted: February 13, 2014
Working Paper Series
308 downloads

Incl. Electronic Paper The Relationship between Gender, Age, Martial Statue and Store Characteristics and in Department Store in Libya
Iman Elsalhein Budahab
Omar Al-Mukhtar University
Date Posted: February 03, 2014
Last Revised: February 27, 2014
Working Paper Series
28 downloads

Incl. Electronic Paper The Morphology of Price Dispersion
PIER Working Paper No. 14-002
Greg Kaplan and Guido Menzio
Princeton University - Department of Economics and University of Pennsylvania - Department of Economics
Date Posted: January 30, 2014
Last Revised: June 24, 2014
Working Paper Series
62 downloads

Incl. Electronic Paper Pre-Release Buzz Evolution Patterns and New Product Performance
Forthcoming in Marketing Science
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Date Posted: January 27, 2014
Last Revised: June 22, 2014
Accepted Paper Series
118 downloads

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
Journal of Marketing Research, Volume 50 (6), pp. 706-724, 2013
Guiyang Xiong and Sundar G. Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Date Posted: January 27, 2014
Last Revised: February 01, 2014
Accepted Paper Series

Incl. Electronic Paper A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Randall A Lewis and Dan Tri Nguyen
Google, Inc. and University of Chicago - Booth School of Business
Date Posted: January 04, 2014
Working Paper Series
138 downloads


 

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