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SSRN eLibrary Search Results
Chicago Booth School of Business Marketing Research Papers
7,528 Total downloads
Showing Papers 1 - 50 of 71
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Using Corpus Linguistics to Improve the Measurement of Advertising Effectiveness
Russian scientific-practical conference "Advertising and PR in the system of mass communication: psychological aspects of functioning". University of Cinema and Television. St. Petersburg. Russia. 25.03.2015.
Mariia V Rubtcova
Saint Petersburg State University
Date Posted: March 27, 2015
Last Revised: March 29, 2015
Working Paper Series

Incl. Electronic Paper Private Label in Marketing and its Importance
Seymur Malik Guliyev
State Oil Company of Azerbaijan Republic, Marketing and Operations
Date Posted: March 19, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Reducing Loan Default Rate Among Microfinance Institutions (MFIs) in Ghana Through Innovative Product Design, Delivery and Efficient Loan Management
International Journal of Economics, Commerce and Management, Vol. III, Issue 3, March 2015
Augustine Damptey Owusu , Amos Oppong , Doris Agyeiwaa and Lucille Abruquah
University of Electronic Science and Technology of China (UESTC) - School of Economics and Management , University of Electronic Science and Technology of China (UESTC) - School of Economics and Management , University of Electronic Science and Technology of China (UESTC) - School of Economics and Management and University of Electronic Science and Technology of China (UESTC) - School of Economics and Management
Date Posted: March 17, 2015
Accepted Paper Series
4 downloads

Enhancing Public Sector Innovation and Public Policy for Sustainable Development in Africa
Alain Ndedi and Edwin OC Ijeoma
Saint Monica University and University of Fort Hare, School of Government & Public Administration (Bisho Campus), Faculty of Management & Commerce UFH (Bisho Campus)
Date Posted: March 10, 2015
Working Paper Series

Incl. Electronic Paper The Effects of Tobacco Control Policies on Tobacco Products, Tar, and Nicotine Consumption: Evidence from Household Panel Data
Chad D. Cotti , Erik Nesson and Nathan Tefft
University of Wisconsin - Oshkosh , Ball State University - Department of Economics and Bates College
Date Posted: March 04, 2015
Last Revised: March 08, 2015
Working Paper Series
18 downloads

Incl. Electronic Paper Banking Smart: Factors Affecting Intentions to Use
Kansal, P. (2015). Banking Smart: Factors Affecting Intentions to Use. In A. K. Vashisht, G. Suri & R. Kaur (Eds.), Innovation Management Addressing Gaps in Theoretical and Empirical Interpretations (pp. 114-122). New Delhi: Excel India Publishers
Purva Kansal
Panjab University - University Business School
Date Posted: February 27, 2015
Accepted Paper Series
7 downloads

Incl. Electronic Paper Cost of Living Inequality During the Great Recession
Chicago Booth Kilts Booth Marketing Series Paper No. 1-032
David Argente and Munseob Lee
University of Chicago and University of Chicago
Date Posted: February 21, 2015
Last Revised: March 19, 2015
Accepted Paper Series
55 downloads

Incl. Electronic Paper One More Saturday Night: Food Stamp Timing and Monthly Consumption Patterns
Elena Castellari , Chad Cotti , John M Gordanier and Orgul D. Ozturk
University of Connecticut - Department of Agricultural and Resource Economics , University of Connecticut - Department of Agricultural and Resource Economics , University of South Carolina and University of South Carolina - Department of Economics
Date Posted: February 10, 2015
Working Paper Series
90 downloads

Incl. Electronic Paper Food Purchases During the Great Recession
William Minseuk Cha , Pradeep K. Chintagunta and Sanjay K. Dhar
University of Chicago - Booth School of Business , University of Chicago and University of Chicago - Marketing Management
Date Posted: January 14, 2015
Last Revised: February 17, 2015
Working Paper Series
42 downloads

Incl. Electronic Paper Correlation Between Anomalies and Theories of Mental Accounting
Manel Baucells and Giampaolo Viglia
Universitat Pompeu Fabra - Department of Economics and Business (DEB) and Universitat Pompeu Fabra - Department of Economics and Business
Date Posted: January 14, 2015
Last Revised: January 16, 2015
Working Paper Series
49 downloads

Incl. Electronic Paper Coarse Pricing Policies
Luminita Stevens
University of Maryland
Date Posted: January 03, 2015
Last Revised: February 17, 2015
Working Paper Series
16 downloads

Incl. Electronic Paper Consumer Identity Assembles in Coffee House
Hazem Abdullah AlKulaib
Public Authority for Applied Education and Training (PAAET)
Date Posted: December 31, 2014
Working Paper Series
14 downloads

Incl. Electronic Paper A Theory of Retailer Price Promotion Using Economic Foundations: It's All Incremental
Fordham University Schools of Business Research Paper No. 2540570
Kurt Jetta and Erick W. Rengifo
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)
Date Posted: December 21, 2014
Working Paper Series
49 downloads

Incl. Electronic Paper The Incidence of a Soda Tax, in Pennies and Pounds
Avigail Kifer
University of Chicago - Department of Economics
Date Posted: December 11, 2014
Last Revised: February 05, 2015
Working Paper Series
33 downloads

Incl. Electronic Paper Household Credit and Employment in the Great Recession
John Mondragon
University of California, Berkeley - Department of Economics
Date Posted: November 10, 2014
Last Revised: February 17, 2015
Working Paper Series
44 downloads

Incl. Electronic Paper A Comparative Analysis on Working Capital Management of Brewery Companies in Nigeria.
Soyemi Abiodun Abosede and Olawale Samuel Luqman
Olabisi Onabanjo University (OOU) and Olabisi Onabanjo University (OOU)
Date Posted: October 25, 2014
Working Paper Series
90 downloads

Incl. Electronic Paper The Empirical Effects of Minimum Resale Price Maintenance
Alexander MacKay and David Aron Smith
University of Chicago - Department of Economics and Analysis Group
Date Posted: October 24, 2014
Last Revised: November 15, 2014
Working Paper Series
82 downloads

Incl. Electronic Paper Intertemporal Pricing of New Products: Incentivizing Consumer Learning and Inertia
Dan Zou
University of Chicago - Booth School of Business
Date Posted: October 24, 2014
Last Revised: November 15, 2014
Working Paper Series
37 downloads

Incl. Electronic Paper Hedonic vs. Utilitarian Perspective of Retail Store Loyalty: Insights from a National Study of Households
Kilts Booth Marketing Series Paper No. 1-020
Erin Cavusgil and Daekwan Kim
University of Michigan at Flint and Florida State University - Department of Marketing
Date Posted: September 26, 2014
Working Paper Series
61 downloads

Incl. Electronic Paper House Prices, Local Demand, and Retail Prices
Johannes Stroebel and Joseph Vavra
New York University (NYU) and University of Chicago
Date Posted: September 24, 2014
Last Revised: February 17, 2015
Working Paper Series
406 downloads

Incl. Electronic Paper Perception of Youth Towards Online Shopping
Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.
Surendra Malviya and Chetna Sawant
Devi Ahilya Vishwavidyalaya and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Date Posted: September 18, 2014
Accepted Paper Series
108 downloads

Incl. Electronic Paper 'Don't Tell Me What to Do!' People Rely Less on Consumer Reviews for Experiential than Material Purchases
Hengchen Dai , Cindy Chan and Cassie Mogilner
University of Pennsylvania - The Wharton School , University of Toronto - Marketing and University of Pennsylvania - Marketing Department
Date Posted: September 10, 2014
Working Paper Series
53 downloads

Incl. Electronic Paper Dimensions of Supermarket Service Quality: A Sri Lankan Perspective.
Sivathaasan, N, S., Ushantha, R, A, C., & Achchuthan, S. (2014). Dimensions of supermarket service quality: A Sri Lankan perspective. Asian Journal of Empirical Research, 4 (7), 381-396.
Nadarajah Sivathaasan , Ushantha Chanaka and Sivapalan Achchuthan
University of Jaffna , Sabaragamuwa University of Sri Lanka and Sabaragamuwa University of Sri Lanka
Date Posted: September 09, 2014
Accepted Paper Series
51 downloads

Incl. Electronic Paper How to Be Perceived as a Fair Third Party in Joint Decision Making: A Quantitative Framework Based on Gravitational Field Theory
Shasha Lu and Min Ding
Fudan University - School of Management and Pennsylvania State University - Department of Marketing
Date Posted: August 26, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper Show Me the Product, Show Me the Model: Effect of Picture Type on Attitudes Toward Advertising
Journal of Consumer Psychology 24, 4 (2014) 506–519,
Nilufer Aydinoglu and Luca Cian
Koc University and University of Virginia, Darden School of Business
Date Posted: August 23, 2014
Accepted Paper Series
34 downloads

Online Privacy Concerns and Consumer Reactions: Insights for Future Strategies
Purva Kansal, (2014) "Online privacy concerns and consumer reactions: insights for future strategies", Journal of Indian Business Research, Vol. 6 Iss: 3
Purva Kansal
Panjab University - University Business School
Date Posted: July 30, 2014
Last Revised: October 17, 2014
Accepted Paper Series

Incl. Electronic Paper Popping the Cork: Why the Price of Champagne Falls During the Holidays
Denrick Bayot and Juliette Caminade
University of Chicago and University of Chicago
Date Posted: June 17, 2014
Last Revised: June 24, 2014
Working Paper Series
70 downloads

Incl. Electronic Paper The Economic Stimulus Payments of 2008 and the Aggregate Demand for Consumption
Kilts Booth Marketing Series Paper No. 1-005
Jonathan A. Parker and Christian M. Broda
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago - Booth School of Business
Date Posted: May 03, 2014
Last Revised: September 25, 2014
Working Paper Series
35 downloads

Incl. Electronic Paper Measuring Customers’ Choice and Commitment of Petrol Retail Outlets - Comparative Study between Cosmopolitan City & Tier-2 City
Journal of Marketing and communication, Vol. 9, Issue 2, 2013
Prasanna Mohan Raj and Raj D.R Milan
Alliance University - School of Business and Independent
Date Posted: April 24, 2014
Accepted Paper Series
42 downloads

Incl. Electronic Paper The Effect of the Country of Origin of European Companies in the Context of Young Argentinians
BUSINESS SYSTEMS REVIEW, Vol 3. Issue 1. pp. 18-31
Giancarlo Scozzese and Roberto Bruni
Università per Stranieri di Perugia and University of Cassino
Date Posted: April 14, 2014
Accepted Paper Series
11 downloads

Incl. Electronic Paper A Comparative Study of Organized and Unorganized Retail Sectors in Bangalore
SIT Journal of Management Vol. 3, Special Issue, 2013. pp. 1-11.
Mihir Dash and Sam Chandy
Alliance University - School of Business and Independent
Date Posted: March 05, 2014
Accepted Paper Series
204 downloads

Incl. Electronic Paper Successful Entrepreneurship: Instant Beer Case Study
Ravi Kashyap
Gain Knowledge Group
Date Posted: February 25, 2014
Last Revised: April 28, 2014
Working Paper Series
60 downloads

Incl. Electronic Paper Value Perceptions and Value Orientations Among Young Adult Consumers in Bangalore, India
Dr. Theresa Nithila Vincent
Christ University, Bangalore
Date Posted: February 22, 2014
Last Revised: March 23, 2014
Working Paper Series
39 downloads

Incl. Electronic Paper How is Marketing Management Related with Supply Chain Management?
Ankit
Independent
Date Posted: February 13, 2014
Working Paper Series
211 downloads

Incl. Electronic Paper The Relationship between Gender, Age, Martial Statue and Store Characteristics and in Department Store in Libya
Iman Elsalhein Budahab
Omar Al-Mukhtar University
Date Posted: February 03, 2014
Last Revised: February 27, 2014
Working Paper Series
25 downloads

Incl. Electronic Paper The Morphology of Price Dispersion
PIER Working Paper No. 14-002
Greg Kaplan and Guido Menzio
Princeton University - Department of Economics and University of Pennsylvania - Department of Economics
Date Posted: January 30, 2014
Last Revised: June 24, 2014
Working Paper Series
58 downloads

Incl. Electronic Paper Pre-Release Buzz Evolution Patterns and New Product Performance
Forthcoming in Marketing Science
Guiyang Xiong and Sundar Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Date Posted: January 27, 2014
Last Revised: June 22, 2014
Accepted Paper Series
109 downloads

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
Journal of Marketing Research, Volume 50 (6), pp. 706-724, 2013
Guiyang Xiong and Sundar Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Date Posted: January 27, 2014
Last Revised: February 01, 2014
Accepted Paper Series

Status Seeking in Luxury Consumer Behavior
International Conference on Business Excellence, Brasov, Forthcoming
Raluca Ciornea , Mihai Florin Bacila and Marius D. POP
Babes Bolyai University , Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: January 04, 2014
Accepted Paper Series

Incl. Electronic Paper Health Seeking Behaviour and Health Service Utilization in Lucknow
Siraj Ahmad and Prof. Adeel Maqbool
Mewar University and Naravadeshwar Management College
Date Posted: September 18, 2013
Working Paper Series
97 downloads

Incl. Electronic Paper Alcohol-Related Motor Vehicle Crash Risk and the Location of Alcohol Purchase
Chad Cotti , Richard A. Dunn and Nathan Tefft
University of Connecticut - Department of Agricultural and Resource Economics , Texas A&M University and Bates College
Date Posted: September 10, 2013
Last Revised: June 24, 2014
Working Paper Series
36 downloads

Incl. Electronic Paper A Neuromarketing Study of Consumer Satisfaction
Armando Freitas da Rocha , Fábio T. Rocha and Lucia H. Arruda
Research on Artificial and Natural Intelligence (RANI) , Research on Artificial and Natural Intelligence (RANI) and Pontifical Catholic University of Campinas
Date Posted: September 08, 2013
Working Paper Series
272 downloads

Incl. Electronic Paper Demand for Variety Under Costly Consumer Search: A Multiple-Discrete/Continuous Approach
William J. Allender , Timothy J. Richards , Sungho Park and Stephen F. Hamilton
McMaster University - Michael G. DeGroote School of Business , Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management , Arizona State University (ASU) - W.P. Carey School of Business and California State Polytechnic University, San Luis Obispo
Date Posted: August 14, 2013
Last Revised: June 24, 2014
Working Paper Series
90 downloads

Information vs Attractiveness Cues in Advertisements: OTC Drugs in India and USA
Purva Kansal, (2013) "INFORMATION Vs ATTRACTIVENESS CUES IN ADVERTISEMENTS: OTC DRUGS IN INDIA AND USA", Journal of Asia Business Studies, Vol. 7 Iss: 2
Purva Kansal
Panjab University - University Business School
Date Posted: April 19, 2013
Accepted Paper Series

Incl. Electronic Paper Working Capital Practices in Manufacturing Industries
Sisira Kanti Mishra
Independent
Date Posted: March 16, 2013
Working Paper Series
126 downloads

Incl. Electronic Paper Symbolic Value Transfer for Commodity Differentiation: New Brand Creation Versus Brand Extensions in the Context of Agricultural Products
Chiara Berti , Gabriele Pizzi and Fabio Ancarani
University of Bologna - Department of Management , University of Bologna - Department of Management and SDA Bocconi
Date Posted: March 09, 2013
Working Paper Series
33 downloads

Incl. Electronic Paper The Dow is Killing Me: Risky Health Behaviors and the Stock Market
Chad D. Cotti , Richard A. Dunn and Nathan Tefft
University of Wisconsin - Oshkosh , Texas A&M University and Bates College
Date Posted: January 21, 2013
Last Revised: June 24, 2014
Working Paper Series
230 downloads

Incl. Electronic Paper The Relationship between Service Quality, Economic and Switching Costs in Retail Banking
Business Systems Review, Vol. 2, Issue 1, pp. 1-16, 2013
Faruk Anıl Konuk and Filiz Konuk
Sakarya University and Sakarya University
Date Posted: December 27, 2012
Last Revised: January 06, 2013
Accepted Paper Series
130 downloads

Incl. Electronic Paper The Great Recession and Consumer Demand for Alcohol: A Dynamic Panel-Data Analysis of U.S. Households
Chad D. Cotti , Richard A. Dunn and Nathan Tefft
University of Wisconsin - Oshkosh , Texas A&M University and Bates College
Date Posted: December 04, 2012
Last Revised: September 27, 2014
Working Paper Series
133 downloads

Incl. Electronic Paper The Contribution of the Experience Economy to Brand Extension Strategy
Caroline Fraser
affiliation not provided to SSRN
Date Posted: November 21, 2012
Last Revised: November 26, 2012
Working Paper Series
216 downloads


 

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