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Chicago Booth: Kilts Center for Marketing Nielsen Data Research Working Paper Series
172 Total downloads
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Showing Papers 1 - 4 of 4
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Does Social Media Platforms’ Integration Ensure Better Consumer Engagement?
Proceedigns of 5th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahmedabad Publication, pp.215-222
Dr. Rajesh Asrani
Gujarat Law Society's N R Institute of Business Management
Date Posted: May 09, 2013
Accepted Paper Series
8 downloads
Online Social Behavior Reflects Discrepant Personality
Jin Bao
Stevens Institute of Technology - Wesley J. Howe School of Technology Management
Date Posted: May 08, 2013
Working Paper Series
6 downloads
Analyzing the Relationship between Dependent and Independent Variables in Marketing: A Comparison of Multiple Regression with Path Analysis
Debi P. Mishra
and
Junhong Min
State University of New York (SUNY) at Binghamton
and
Michigan Technological University - School of Business and Economics
Date Posted: May 03, 2013
Last Revised: May 05, 2013
Working Paper Series
12 downloads
Complementary Drivers of NPD Performance: Cross-Functional Coordination, Information System Capability, and Intelligence Quality
Production and Operations Management, Forthcoming
Anandhi Bharadwaj
,
Sundar Bharadwaj
and
Elliott Bendoly
Emory University
,
University of Georgia--Terry School of Business
and
Emory University - Goizueta Business School
Date Posted: August 15, 2011
Accepted Paper Series
146 downloads
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