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INSEAD: INSEAD Social Science Research Centre (Topic)
803 Total downloads

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Showing Papers 1 - 6 of 6
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Incl. Electronic Paper Showing that '% Off' Always Beats '% More': Using Salient Standard Rates to Improve Consumer Evaluation of Marketing Offers Framed in Terms of Percentage Changes in Cost vs. Benefit
INSEAD Working Paper No. 2014/52/MKT
Bhavya Mohan , Pierre Chandon and Jason Riis
Harvard Business School , INSEAD and University of Pennsylvania - The Wharton School
Date Posted: September 05, 2014
Working Paper Series
33 downloads

Incl. Electronic Paper Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher
Journal of Consumer Psychology, Forthcoming, INSEAD Working Paper No. 2014/28/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: April 09, 2014
Accepted Paper Series
24 downloads

Incl. Electronic Paper Environment and Sustainable Development in India – An Overview
Vipin Kumar Singhal
Indian Council for Social Science Research (ICSSR)
Date Posted: February 23, 2014
Working Paper Series
35 downloads

Incl. Electronic Paper The Challenges Facing Informal Occupation in Nigeria: A Study of Some Selected Commercial Motorcycles in Edo State
Oludele Mayowa Solaja
University of Ibadan
Date Posted: February 15, 2014
Working Paper Series
35 downloads

Incl. Electronic Paper Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating
INSEAD Working Paper No. 2014/26/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: January 14, 2014
Last Revised: April 08, 2014
Working Paper Series
80 downloads

Incl. Electronic Paper Is Food Marketing Making Us Fat? A Multi-Disciplinary Review
INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Date Posted: May 31, 2011
Last Revised: January 13, 2014
Working Paper Series
596 downloads


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