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SSRN eLibrary Search Results
Columbia: Marketing (Topic)
84,194 Total downloads

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Showing Papers 1 - 50 of 157
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Incl. Electronic Paper Some Customers Would Rather Leave Without Saying Goodbye
Columbia Business School Research Paper No. 15-55
Eva Ascarza , Oded Netzer and Bruce Hardie
Columbia Business School - Marketing , Columbia Business School - Marketing and London Business School
Date Posted: May 17, 2015
Working Paper Series
32 downloads

Incl. Electronic Paper Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
Columbia Business School Research Paper No. 14-34
Scott Shriver
Columbia Business School - Marketing
Date Posted: August 07, 2014
Working Paper Series
29 downloads

The Temperature Premium: Warm Temperatures Increase Product Valuation
Journal of Consumer Psychology 24, 2 (2014) 251-259, Columbia Business School Research Paper No. 14-29
Yonat Zwebner , Leonard Lee and Jacob Goldenberg
Hebrew University of Jerusalem , Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah
Date Posted: May 09, 2014
Accepted Paper Series

Incl. Electronic Paper The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
Columbia Business School Research Paper No. 13-76
Eva Ascarza , Raghuram Iyengar and Martin Schleicher
Columbia Business School - Marketing , University of Pennsylvania - Marketing Department and Columbia University - Columbia Business School
Date Posted: October 13, 2013
Last Revised: May 16, 2015
Working Paper Series
122 downloads

Incl. Electronic Paper Agenda Chasing and Contests Among News Providers
Columbia Business School Research Paper No. 13-49
Zsolt Katona , Jonathan A. Knee and Miklos Sarvary
University of California, Berkeley - Haas School of Business , Columbia University - Columbia Business School and Columbia Business School - Marketing
Date Posted: July 03, 2013
Working Paper Series
46 downloads

Incl. Electronic Paper A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models
Management Science, Forthcoming, Columbia Business School Research Paper No. 13-40
Yang Li and Asim Ansari
Cheung Kong Graduate School of Business and Columbia Business School - Marketing
Date Posted: May 28, 2013
Working Paper Series
69 downloads

Incl. Electronic Paper The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More than 1,000 TV Commercials
International Journal of Research in Marketing, Forthcoming, Columbia Business School Research Paper No. 13-23
Michel Tuan Pham , Maggie Geuens and Patrick De Pelsmacker
Columbia Business School - Marketing , Ghent University-Universiteit Gent - Department of Marketing and University of Antwerp
Date Posted: April 24, 2013
Accepted Paper Series
77 downloads

Incl. Electronic Paper Conditioned Superstition: Desire for Control and Consumer Brand Preferences
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 13-12
Eric J. Hamerman and Gita Johar
Tulane University - A.B. Freeman School of Business and Columbia Business School - Marketing
Date Posted: March 21, 2013
Accepted Paper Series
216 downloads

Incl. Electronic Paper Price Competition Under Subsidization: Applications to Medicare Reform
Columbia Business School Research Paper No. 13-9
Awi Federgruen and Lijian Lu
Columbia Business School - Decision Risk and Operations and Columbia University - Columbia Business School
Date Posted: February 28, 2013
Working Paper Series
63 downloads

Incl. Electronic Paper Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t)
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-62
Liad Weiss and Gita Johar
University of Wisconsin Madison and Columbia Business School - Marketing
Date Posted: November 16, 2012
Last Revised: January 15, 2013
Accepted Paper Series
119 downloads

Incl. Electronic Paper Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Keith Wilcox and Andrew T. Stephen
Columbia Business School - Marketing and University of Pittsburgh
Date Posted: October 03, 2012
Accepted Paper Series
3317 downloads

Incl. Electronic Paper Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion
Journal of Consumer Research, Vol. 30, No. 4, March 2004
Michel Tuan Pham and Tamar Avnet
Columbia Business School - Marketing and Yeshiva University - Syms School of Business
Date Posted: August 17, 2012
Accepted Paper Series
21 downloads

Incl. Electronic Paper Organized Retailing in India: Issues and Outlook
Columbia Business School Research Paper No. 12/25
Rajeev Kohli and Jagdish Bhagwati
Columbia Business School - Marketing and Columbia University - Council on Foreign Relations
Date Posted: May 03, 2012
Working Paper Series
248 downloads

Incl. Electronic Paper The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
Marketing Science 30, no. 5 (2012): 820-836., Columbia Business School Research Paper No. 12/30
Raghuram Iyengar , Kamel Jedidi , Skander Essegaier and Peter Danaher
University of Pennsylvania - Marketing Department , Columbia Business School - Marketing , Koc University and Monash University
Date Posted: May 03, 2012
Accepted Paper Series
55 downloads

Incl. Electronic Paper Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Yakov Bart , Andrew T. Stephen and Miklos Sarvary
INSEAD , University of Pittsburgh and INSEAD - Marketing
Date Posted: March 28, 2012
Last Revised: November 02, 2014
Accepted Paper Series
1043 downloads

Incl. Electronic Paper Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect
Columbia Business School Research Paper No. 12-10
John W. Payne , Namika Sagara , Suzanne B. Shu , Kirstin C. Appelt and Eric J. Johnson
Duke University - Marketing , Duke University - Fuqua School of Business , University of California, Los Angeles - Anderson School of Management , Columbia University and Columbia Business School - Marketing
Date Posted: January 18, 2012
Working Paper Series
400 downloads

Incl. Electronic Paper Adaptive Self-Explication of Multi-Attribute Preferences
Journal of Marketing Research, Vol. 48, No. 1, pp. 140-156, 2009 , Columbia Business School Research Paper No. 12-18
Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Date Posted: November 17, 2011
Accepted Paper Series
103 downloads

Incl. Electronic Paper Brand Experience: What is it? How is it Measured? Does it Affect Loyalty?
Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009, Columbia Business School Research Paper No. 12-19
Bernd H. Schmitt , Lia Zarantonello and J. Josko Brakus
Columbia Business School - International Business , Catholic University of Lille - Institut d'Économie Scientifique et de Gestion (IESEG) and affiliation not provided to SSRN
Date Posted: November 17, 2011
Accepted Paper Series
3800 downloads

Incl. Electronic Paper Complicating Choice
Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Rom Y. Schrift , Oded Netzer and Ran Kivetz
University of Pennsylvania - The Wharton School , Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: November 17, 2011
Last Revised: February 01, 2014
Accepted Paper Series
112 downloads

Incl. Electronic Paper Consumer Expectations and Culture: The Effect of Belief in Karma in India
Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010, Tuck School of Business Working Paper No. 2012-104
Praveen K. Kopalle , Donald R. Lehmann and John U. Farley
Dartmouth College - Tuck School of Business , Columbia Business School - Marketing and Independent
Date Posted: November 17, 2011
Accepted Paper Series
147 downloads

Incl. Electronic Paper Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus
Organizational Behavior and Human Decision Processes, Vol. 108, No. 2, pp. 267-278, 2009
Michel Tuan Pham and Tamar Avnet
Columbia Business School - Marketing and Yeshiva University - Syms School of Business
Date Posted: November 17, 2011
Accepted Paper Series
5 downloads

Incl. Electronic Paper Forward Buying by Retailers
Journal of Marketing Research, Vol. 47, No. 1, pp. 90-102, 2010
Preyas S. Desai , Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business , London Business School - Department of Marketing and Duke University - Fuqua School of Business
Date Posted: November 17, 2011
Accepted Paper Series
105 downloads

Incl. Electronic Paper Modeling Multiple Relationships in Social Networks
Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Asim Ansari , Oded Koenigsberg and Florian Stahl
Columbia Business School - Marketing , London Business School - Department of Marketing and University of Mannheim - Department of Business Administration and Marketing
Date Posted: November 17, 2011
Accepted Paper Series
351 downloads

Incl. Electronic Paper Ownership Coordination in a Channel: Incentives, Returns, and Negotiations
Eyal Biyalogorsky and Oded Koenigsberg
Arison School of Business and London Business School - Department of Marketing
Date Posted: November 17, 2011
Working Paper Series
22 downloads

Incl. Electronic Paper Package Size Decisions
Management Science, Vol. 56, No. 3, pp. 485-494, 2010
Oded Koenigsberg , Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing , Columbia Business School - Marketing and University of Chile - Industrial Engineering
Date Posted: November 17, 2011
Accepted Paper Series
37 downloads

Incl. Electronic Paper Relaxation Increases Monetary Valuations
Journal of Marketing Research, Vol. 48, No. 5, pp. 814-826, 2011
Michel Tuan Pham , Iris W. Hung and Gerald J. Gorn
Columbia Business School - Marketing , NUS Business School, National University of Singapore and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Date Posted: November 17, 2011
Accepted Paper Series
31 downloads

Incl. Electronic Paper Rethinking Regulatory Engagement Theory
Journal of Consumer Psychology, Vol. 19, No. 2, pp. 115-123, 2009
Michel Tuan Pham and Tamar Avnet
Columbia Business School - Marketing and Yeshiva University - Syms School of Business
Date Posted: November 17, 2011
Accepted Paper Series
87 downloads

Incl. Electronic Paper The Design of Durable Goods
Marketing Science, Vol. 30, No. 1, pp. 111-122, 2011
Oded Koenigsberg , Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing , Columbia Business School - Marketing and University of Chile - Industrial Engineering
Date Posted: November 17, 2011
Accepted Paper Series
39 downloads

Incl. Electronic Paper The Role of Hubs in the Adoption Processes
Journal of Marketing, Vol. 73, No. 2, 2009
Jacob Goldenberg , Sangman Han , Donald R. Lehmann and Jae Weon Hong
Columbia Business School - Marketing , Sungkyunkwan University - School of Management , Columbia Business School - Marketing and affiliation not provided to SSRN
Date Posted: November 17, 2011
Accepted Paper Series
353 downloads

Incl. Electronic Paper Query Theory: Knowing What We Want by Arguing with Ourselves
Behavioral and Brain Sciences, Vol. 34, No. 2, pp. 91-92, 2011
Elke U. Weber and Eric J. Johnson
Columbia Business School - Management & Psychology and Columbia Business School - Marketing
Date Posted: November 16, 2011
Last Revised: July 08, 2013
Accepted Paper Series
114 downloads

Incl. Electronic Paper A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry
Marketing Science, Vol. 28, No. 5, pp. 846-867, 2009
Brett R. Gordon
Northwestern University - Kellogg School of Management
Date Posted: November 16, 2011
Accepted Paper Series
44 downloads

Incl. Electronic Paper A Conjoint Approach for Consumer - and Firm-Level Brand Valuation
Journal of Marketing Research, Vol. 46, No. 6, pp. 846-862, 2009
Kamel Jedidi , Harsharanj S. Jagpal and Madiha Ferjani
Columbia Business School - Marketing , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: November 16, 2011
Accepted Paper Series
188 downloads

Incl. Electronic Paper A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory
Psychological Science, Vol. 21, No. 1, pp. 86-92, 2010
David J. Hardisty , Eric N. Johnson and Elke U. Weber
Sauder School of Business , Independent and Columbia Business School - Management & Psychology
Date Posted: November 16, 2011
Accepted Paper Series
17 downloads

Incl. Electronic Paper A New Approach to Estimating the Production Function for Housing
American Economic Review, Vol. 100, No. 3, pp. 905-924, 2010
Dennis Epple , Brett R. Gordon and Holger Sieg
Carnegie Mellon University , Northwestern University - Kellogg School of Management and University of Pennsylvania - Department of Economics
Date Posted: November 16, 2011
Accepted Paper Series
30 downloads

Incl. Electronic Paper Conflict Resolution in the Scheduling of Television Commercials
Operations Research, Vol. 57, No. 5, pp. 1098-1105, 2009
Rajeev Kohli , Ramesh Krishnamurti and Daya Ram Gaur
Columbia Business School - Marketing , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: November 16, 2011
Accepted Paper Series
16 downloads

Incl. Electronic Paper In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency
Journal of Consumer Research, No. 36, No. 2, pp. 173-187, 2009
Leonard Lee , On Amir and Dan Ariely
Columbia Business School - Marketing , University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Date Posted: November 16, 2011
Accepted Paper Series
97 downloads

Incl. Electronic Paper Indulgence as Self Reward for Prior Shopping Restraint
Journal of Consumer Psychology, Vol. 19, pp. 334-345, 2009
Gita Johar and Anirban Mukhopadhyay
Columbia Business School - Marketing and Hong Kong University of Science & Technology (HKUST)
Date Posted: November 16, 2011
Accepted Paper Series
34 downloads

Incl. Electronic Paper Lateral Prefrontal Cortex and Self-Control in Intertemporal Choice
Nature Neuroscience, March 2010, Columbia Business School Research Paper
Bernd Figner , daria knoch , Eric J. Johnson , Amy Krosch , Sarah H Lisanby , Ernst Fehr and Elke U. Weber
Columbia University , affiliation not provided to SSRN , Columbia Business School - Marketing , Columbia University , affiliation not provided to SSRN , University of Zurich - Department of Economics and Columbia Business School - Management & Psychology
Date Posted: November 09, 2011
Accepted Paper Series
34 downloads

Incl. Electronic Paper Mindful Judgment and Decision Making
Annual Review of Psychology, Vol. 60, p. 53, 2009, Columbia Business School Research Paper
Elke U. Weber and Eric J. Johnson
Columbia Business School - Management & Psychology and Columbia Business School - Marketing
Date Posted: November 09, 2011
Accepted Paper Series
542 downloads

Incl. Electronic Paper Query Theory: Knowing What We Want by Arguing with Ourselves
Behavior and Brain Sciences, Vol. 34, No. 2, p. 91, 2011, Columbia Business School Research Paper
Elke U. Weber and Eric J. Johnson
Columbia Business School - Management & Psychology and Columbia Business School - Marketing
Date Posted: November 09, 2011
Accepted Paper Series
38 downloads

Incl. Electronic Paper The Silver Lining Effect: Formal Analysis and Experiments
Managem Science, Vol. 55, No. 11, pp. 1832-1841, November 2009, Columbia Business School Research Paper
Peter Jarnebrant , Olivier Toubia and Eric J. Johnson
ESMT European School of Management and Technology , Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: November 09, 2011
Accepted Paper Series
8 downloads

Incl. Electronic Paper Feeling the Future: The Emotional Oracle Effect
Journal of Consumer Research, Forthcoming
Michel Tuan Pham , Leonard Lee and Andrew T. Stephen
Columbia Business School - Marketing , Columbia Business School - Marketing and University of Pittsburgh
Date Posted: October 19, 2011
Accepted Paper Series
244 downloads

Incl. Electronic Paper A Group Construal Account of Drop-in-The-Bucket Thinking in Policy Preference and Moral Judgment
Journal of Experimental Social Psychology, Vol. 47, pp. 50-57, 2011, Columbia Business School Research Paper No. 11-16
Daniel M. Bartels and Russell C Burnett
University of Chicago - Booth School of Business and affiliation not provided to SSRN
Date Posted: October 06, 2011
Accepted Paper Series
49 downloads

Incl. Electronic Paper Perspectives on the Ecology of Decision Modes: Reply to Comments
Perspectives on Psychological Science, Vol. 5, pp. 213-215, 2010
Will M. Bennis , Douglas L. Medin and Daniel M. Bartels
Northwestern University , Northwestern University - Department of Psychology and University of Chicago - Booth School of Business
Date Posted: October 05, 2011
Accepted Paper Series
9 downloads

Incl. Electronic Paper Predicting Premeditation: Future Behavior is Seen as More Intentional than Past Behavior
Journal of Experimental Psychology: General, Columbia Business School Research Paper No. 11-14
Zachary C. Burns , Eugene M. Caruso and Daniel M. Bartels
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Date Posted: October 05, 2011
Accepted Paper Series
25 downloads

Incl. Electronic Paper Principled Moral Sentiment and the Flexibility of Moral Judgment and Decision Making
Cognition, Vol. 108, pp. 381-417, 2008
Daniel M. Bartels
University of Chicago - Booth School of Business
Date Posted: October 05, 2011
Accepted Paper Series
57 downloads

Incl. Electronic Paper Psychological Connectedness and Intertemporal Choice
Journal of Experimental Psychology: General 2010 American Psychological Association, Vol. 139, No. 1, 49-69, 2010
Daniel M. Bartels and Lance Rips
University of Chicago - Booth School of Business and affiliation not provided to SSRN
Date Posted: October 05, 2011
Accepted Paper Series
25 downloads

Incl. Electronic Paper Representation Over Time: The Effects of Temporal Distance on Similarity
Columbia Business School Research Paper No. 11-15
Daniel M. Bartels and Samuel B Day
University of Chicago - Booth School of Business and Northwestern University
Date Posted: October 05, 2011
Working Paper Series
30 downloads

Incl. Electronic Paper The Costs and Benefits of Calculation and Moral Rules
Perspectives on Psychological Science Vol. 5, pp. 187-202, 2010
Will M. Bennis , Douglas L. Medin and Daniel M. Bartels
Northwestern University , Northwestern University - Department of Psychology and University of Chicago - Booth School of Business
Date Posted: October 05, 2011
Accepted Paper Series
14 downloads

Incl. Electronic Paper Are Morally Motivated Decision Makers Insensitive to the Consequences of Their Choices?
Psychological Science, Vol. 18, No. 1, pp. 24-28, 2007
Daniel M. Bartels and Douglas L. Medin
University of Chicago - Booth School of Business and Northwestern University - Department of Psychology
Date Posted: October 04, 2011
Accepted Paper Series
8 downloads


 

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