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Wharton School: Marketing (Topic)
53,582 Total downloads

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Showing Papers 1 - 50 of 305
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Incl. Electronic Paper Index Methods for Forecasting: An Application to the American Presidential Elections
FORESIGHT: International Journal of Applied Forecasting, No. 3, pp. 10-13, February 2006
J. Scott Armstrong and Alfred G. Cuzan
University of Pennsylvania - Marketing Department and University of West Florida
Date Posted: June 30, 2014
Accepted Paper Series
50 downloads

Incl. Electronic Paper When, Why, and How Controversy Causes Conversation
The Wharton School Research Paper No. 4
Zoey Chen and Jonah A. Berger
Georgia Institute of Technology and University of Pennsylvania - Marketing Department
Date Posted: May 03, 2012
Last Revised: August 04, 2012
Working Paper Series
408 downloads

Incl. Electronic Paper Brand Capital and Firm Value
Xiaoji Lin , Frederico Belo and Maria Ana Vitorino
Ohio State University (OSU) - Fisher College of Business , University of Minnesota and University of Minnesota - Carlson School of Management
Date Posted: March 18, 2012
Working Paper Series
155 downloads

Incl. Electronic Paper How Interest Shapes Word-of-Mouth Over Different Channels
Jonah A. Berger and Raghuram Iyengar
University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: March 01, 2012
Working Paper Series
385 downloads

Incl. Electronic Paper Long-Range Forecasting for a Consumer Durable in an International Market
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: December 08, 2011
Working Paper Series
37 downloads

Incl. Electronic Paper Complicating Choice
Journal of Marketing Research, Vol. 48, No. 2, pp. 308-326, 2011, Columbia Business School Research Paper No. 12-20
Rom Y. Schrift , Oded Netzer and Ran Kivetz
University of Pennsylvania - The Wharton School , Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: November 17, 2011
Last Revised: February 01, 2014
Accepted Paper Series
97 downloads

Incl. Electronic Paper How Happiness Affects Choice
Journal of Consumer Research, Vol. 39, No. 2, 2012
Cassie Mogilner , Jennifer Aaker and Sepandar Kamvar
University of Pennsylvania - Marketing Department , Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Date Posted: November 01, 2011
Last Revised: September 27, 2012
Accepted Paper Series
297 downloads

Incl. Electronic Paper Long-Range Forecasting for International Markets: The Use of Causal Models
Robert L. King, MARKETING AND THE NEW SCIENCE OF PLANNING, American Marketing Association, 1968
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 28, 2011
Accepted Paper Series
33 downloads

Incl. Electronic Paper A Feature-Based Approach to Assessing Advertisement Similarity
Journal of Marketing Research, Vol. XLIII, pp. 237–243, May 2006,
David A. Schweidel , Eric Bradlow and Patti Williams
Emory University - Department of Marketing , University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Date Posted: October 20, 2011
Accepted Paper Series
49 downloads

Incl. Electronic Paper Structural Estimation of the Effect of Out-of-Stocks
Management Science, Vol. 56, No. 7, pp. 1180-1197, July 2010 , Columbia Business School Research Paper No. 11-24
Marcelo Olivares , Eric Bradlow , Christian Terwiesch and Daniel Corsten
Columbia University - Columbia Business School - Decision Risk and Operations , University of Pennsylvania - Marketing Department , University of Pennsylvania - Operations & Information Management Department and Fundación Instituto de Empresa, S.L.
Date Posted: October 20, 2011
Accepted Paper Series
28 downloads

Incl. Electronic Paper Book Review of No Contest: The Case Against Competition
Journal of Marketing, October 1988
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Accepted Paper Series
13 downloads

Incl. Electronic Paper Book Review of the Psychology of Judgment and Decision Making
Journal of Marketing, Vol. 58, July 1994
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Accepted Paper Series
23 downloads

Incl. Electronic Paper Commentary on 'Publishing Opinions: A Note on the Usefulness of Commentaries'
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
6 downloads

Incl. Electronic Paper Commentary on the Makridakis Time Series Competition (M-Competition)
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
65 downloads

Incl. Electronic Paper Conditions Under Which Index Models are Useful: Reply to Bio-Index Commentaries
J. Scott Armstrong and Andreas Graefe
University of Pennsylvania - Marketing Department and Ludwig Maximilians University of Munich - Department of Communication Science and Media Research
Date Posted: October 10, 2011
Working Paper Series
8 downloads

Incl. Electronic Paper Derivation of Theory by Means of Factor Analysis of Tom Swift and His Electric Factor Analysis Machine
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
8 downloads

Incl. Electronic Paper Forecasting
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
40 downloads

Incl. Electronic Paper How Should Firms Select Advertising Agencies?
Journal of Marketing, Vol. 60, pp. 131-133, 1996
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Accepted Paper Series
91 downloads

Incl. Electronic Paper Learning Versus Teaching: Reply to Commentaries
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
14 downloads

Incl. Electronic Paper Predicting Elections from the Most Important Issue: A Test of the Take-the-Best Heuristic
Journal of Behavioral Decision Making, Forthcoming
Andreas Graefe and J. Scott Armstrong
Ludwig Maximilians University of Munich - Department of Communication Science and Media Research and University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Accepted Paper Series
18 downloads

Incl. Electronic Paper Replications of Forecasting Research
Heiner Evanschitzky and J. Scott Armstrong
University of Muenster - Finance Center Muenster and University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
18 downloads

Incl. Electronic Paper Review of Corporate Strategic Planning
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
105 downloads

Incl. Electronic Paper Review of Market Segmentation b Johan Arndt
Journal of Marketing, Vol. 39, No. 1, p. 122, January 1975
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Accepted Paper Series
53 downloads

Incl. Electronic Paper Selecting Forecasting Methods
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
83 downloads

Incl. Electronic Paper The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?
Malcolm Wright and J. Scott Armstrong
University of South Australia - School of Marketing and University of Pennsylvania - Marketing Department
Date Posted: October 10, 2011
Working Paper Series
10 downloads

Incl. Electronic Paper Extrapolation for Time-Series and Cross-Sectional Data
PRINCIPLES OF FORECASTING: A HANDBOOK FOR RESEARCHERS AND PRACTITIONERS, J. Scott Armstrong, ed., Kluwer Academic Publishers, 2001
J. Scott Armstrong
University of Pennsylvania - Marketing Department
Date Posted: October 05, 2011
Accepted Paper Series
20 downloads

Competitive Consequences of Using a Category Captain
Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Upender Subramanian , Jagmohan S. Raju , Sanjay K. Dhar and Yusong Wang
University of Texas at Dallas - Department of Management , University of Pennsylvania - Marketing Department , University of Chicago - Marketing Management and Fudan University - School of Management
Date Posted: September 19, 2011
Last Revised: April 05, 2012
Accepted Paper Series

Incl. Electronic Paper Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment
Journal of Consumer Research, Forthcoming
Cassie Mogilner , Baba Shiv and Sheena S. Iyengar
University of Pennsylvania - Marketing Department , Stanford Graduate School of Business and Columbia Business School - Management Division
Date Posted: September 01, 2011
Last Revised: September 27, 2012
Accepted Paper Series
90 downloads

Incl. Electronic Paper Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model
Maria Ana Vitorino
University of Minnesota - Carlson School of Management
Date Posted: August 31, 2011
Last Revised: January 14, 2013
Working Paper Series
618 downloads

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation
Journal of Marketing Research, 2011
Steve Hoeffler , Gal Zauberman and Min Zhao
Vanderbilt University - Marketing , University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
Date Posted: August 05, 2011
Accepted Paper Series

Process Versus Outcome - Focused Simulation and the Evaluation of New Products: The Temporal Effects on the Affective and Cognitive Dimensions
ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010
Steve Hoeffler , Gal Zauberman and Min Zhao
Vanderbilt University - Marketing , University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
Date Posted: August 04, 2011
Accepted Paper Series

Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process Versus Outcome-Focused Thoughts
ADVANCES IN CONSUMER RESEARCH, Vol. 36, pp. 726-727, Ann L. McGill, Sharon Shavitt, eds., Duluth, MN: Association for Consumer Research, 2010
Steve Hoeffler , Min Zhao and Gal Zauberman
Vanderbilt University - Marketing , University of Toronto - Rotman School of Management and University of Pennsylvania - Marketing Department
Date Posted: August 04, 2011
Accepted Paper Series

Mental Simulation and Stability Over Time
Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005
Steve Hoeffler , Gal Zauberman and Min Zhao
Vanderbilt University - Marketing , University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
Date Posted: August 04, 2011
Accepted Paper Series

Incl. Electronic Paper ‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com
Eric M. Schwartz , Eric Bradlow , Peter Fader and Yao Zhang
University of Michigan, Stephen M. Ross School of Business , University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Date Posted: August 04, 2011
Working Paper Series
605 downloads

Incl. Electronic Paper The Pursuit of Happiness: Time, Money, and Social Connection
Psychological Science, Vol. 21, No. 9, pp. 1348-1354, 2010
Cassie Mogilner
University of Pennsylvania - Marketing Department
Date Posted: August 02, 2011
Accepted Paper Series
110 downloads

Incl. Electronic Paper Combining Forecasts: An Application to Elections
International Journal of Forecasting, 30(1), 43-54, Revised and extended version of a paper presented at the American Political Science Association (APSA) 2011 Annual Meeting
Andreas Graefe , J. Scott Armstrong , Randall J. Jones and Alfred G. Cuzan
Ludwig Maximilians University of Munich - Department of Communication Science and Media Research , University of Pennsylvania - Marketing Department , University of Central Oklahoma and University of West Florida
Date Posted: August 01, 2011
Last Revised: August 30, 2014
Accepted Paper Series
422 downloads

Incl. Electronic Paper Who Should Be Nominated to Run in the 2012 Presidential Election? Long-Term Forecasts Based on Candidates'’ Biographies
APSA 2011 Annual Meeting Paper
Andreas Graefe and J. Scott Armstrong
Ludwig Maximilians University of Munich - Department of Communication Science and Media Research and University of Pennsylvania - Marketing Department
Date Posted: August 01, 2011
Last Revised: December 28, 2011
Working Paper Series
383 downloads

Incl. Electronic Paper Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing
Eric Bradlow and Sam K. Hui
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing
Date Posted: June 01, 2011
Last Revised: March 21, 2012
Working Paper Series
255 downloads

Incl. Electronic Paper Multivariate Visual Diffusion for Social Groups
Eric Bradlow , Jonah A. Berger and Blakeley B. McShane
University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and Northwestern University - Kellogg School of Management
Date Posted: June 01, 2011
Working Paper Series
41 downloads

Incl. Electronic Paper Identity Signaling with Social Capital: A Model of Symbolic Consumption
Johnson School Research Paper Series No. 27-2011
Jonah A. Berger , Benjamin Ho and Yogesh V. Joshi
University of Pennsylvania - Marketing Department , Cornell University - Johnson School of Management and University of Maryland - Department of Marketing
Date Posted: May 10, 2011
Working Paper Series
281 downloads

Incl. Electronic Paper Identity Signaling with Social Capital: A Model of Symbolic Consumption
Jonah A. Berger , Benjamin Ho and Yogesh V. Joshi
University of Pennsylvania - Marketing Department , Cornell University - Johnson School of Management and University of Maryland - Department of Marketing
Date Posted: May 04, 2011
Working Paper Series
192 downloads

Incl. Electronic Paper Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments
Marketing Research, Vol. 9, Nol. 1, pp. 32-38, 1997
Eric J. Johnson , Robert J. Meyer and Bruce Hardie
Columbia Business School - Marketing , University of Pennsylvania - Marketing Department and London Business School
Date Posted: May 03, 2011
Accepted Paper Series
42 downloads

Incl. Electronic Paper What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth
Journal of Marketing Research, Forthcoming
Jonah A. Berger and Eric M. Schwartz
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Date Posted: April 25, 2011
Last Revised: January 04, 2012
Accepted Paper Series
673 downloads

Incl. Electronic Paper Decision Quicksand: How Trivial Choices Suck Us in
Sela, Aner and Jonah Berger (2012), "Decision Quicksand: How Trivial Choices Suck Us In," Journal of Consumer Research, 39 (August), 360-370.
Aner Sela and Jonah A. Berger
University of Florida - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: April 19, 2011
Last Revised: March 13, 2013
Accepted Paper Series
100 downloads

Incl. Electronic Paper Brand Capital and Firm Value
Fisher College of Business Working Paper No. 2013-03-04, Charles A. Dice Center Working Paper No. 2013-04
Frederico Belo , Xiaoji Lin and Maria Ana Vitorino
University of Minnesota , Ohio State University (OSU) - Fisher College of Business and University of Minnesota - Carlson School of Management
Date Posted: April 09, 2011
Last Revised: March 27, 2013
Working Paper Series
804 downloads

Incl. Electronic Paper S-Shaped Incentive Schemes and Pay Caps
Tony Haitao Cui , Jagmohan S. Raju and Mengze Shi
University of Minnesota - Twin Cities , University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
Date Posted: April 05, 2011
Working Paper Series
116 downloads

Incl. Electronic Paper Customer Value-Based Management: Competitive Implications
Upender Subramanian , Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Department of Management , University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
Date Posted: March 31, 2011
Working Paper Series
173 downloads

Incl. Electronic Paper How Attribute Quantity Influences Option Choice
Journal of Marketing Research, 49 (December)
Aner Sela and Jonah A. Berger
University of Florida - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: March 27, 2011
Last Revised: December 20, 2012
Accepted Paper Series
128 downloads

Automated Marketing Research Using Online Customer Reviews
Thomas Lee and Eric Bradlow
The Wharton School, University of Pennsylvania and University of Pennsylvania - Marketing Department
Date Posted: December 18, 2010
Working Paper Series

Incl. Electronic Paper The Shifting Meaning of Happiness
Social Psychological and Personality Science, Vol. 2, No. 4, pp. 395-402, December 2010
Cassie Mogilner , Sep Kamvar and Jennifer Aaker
University of Pennsylvania - Marketing Department , Stanford University and Stanford University - Graduate School of Business
Date Posted: December 02, 2010
Last Revised: April 05, 2012
Accepted Paper Series
102 downloads


 

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