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SSRN eLibrary Search Results
McDonough: Marketing & International Business (Topic)
1,084 Total downloads

Georgetown University McDonough School of Business Logo
Showing Papers 1 - 13 of 13
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Incl. Electronic Paper Organizational Buying Behavior: Where We Have Been and Where We Need to Go
Darden Business School Working Paper No. 1993207, Georgetown McDonough School of Business Research Paper No. 2012-05
Robert E. Spekman and Robert J. Thomas
University of Virginia (UVA) - Darden School of Business and Georgetown University - Department of Marketing
Date Posted: January 29, 2012
Working Paper Series
317 downloads

The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures
Georgetown McDonough School of Business Research Paper No. 2012-06
Johny K. Johansson , Claudiu Dimofte and Sanal Mazvancheryl
Georgetown University , San Diego State University and American University - Kogod School of Business
Date Posted: January 14, 2012
Last Revised: July 26, 2012
Working Paper Series

Incl. Electronic Paper When Co-Creation Backfires: The Effect of Disclosing Consumer Source on Advertising Persuasiveness
Debora Thompson and Prashant Malaviya
Georgetown University - Department of Marketing and Georgetown University - Department of Marketing
Date Posted: April 23, 2011
Working Paper Series
111 downloads

Go Green! Should Environmental Messages Be So Assertive?
Ann Kronrod , Amir Grinstein and Luc Wathieu
Massachusetts Institute of Technology (MIT) - Sloan School of Management , Ben-Gurion University of the Negev - School of Management and Georgetown University - Department of Marketing
Date Posted: April 01, 2011
Last Revised: March 27, 2012
Working Paper Series

How to Stop Customers from Fixating on Price
Harvard Business Review, Vol. 88, No. 5, 2010
Marco Bertini and Luc Wathieu
ESADE Business School and Georgetown University - Department of Marketing
Date Posted: April 23, 2010
Accepted Paper Series

Incl. Electronic Paper Marketing Social Responsibility
ESMT Working Paper No. 10-002 (R1)
Sumitro Banerjee and Luc Wathieu
ESMT and Georgetown University - Department of Marketing
Date Posted: April 12, 2010
Last Revised: June 11, 2013
Working Paper Series
246 downloads

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
Journal of Marketing Research, Vol. 49, No. 1, 2012
Marco Bertini , Luc Wathieu and Sheena S. Iyengar
ESADE Business School , Georgetown University - Department of Marketing and Columbia Business School - Management Division
Date Posted: January 21, 2010
Last Revised: August 17, 2012
Accepted Paper Series

Incl. Electronic Paper Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts
ESMT Working Paper No. 09-007
Ann Kronrod , Amir Grinstein and Luc Wathieu
Tel Aviv University , Ben-Gurion University of the Negev - School of Management and Georgetown University - Department of Marketing
Date Posted: December 14, 2009
Working Paper Series
22 downloads

Price as a Stimulus to Think: The Case for Willful Overpricing
Marketing Science, Vol. 26, No. 1, 2007
Luc Wathieu and Marco Bertini
Georgetown University - Department of Marketing and ESADE Business School
Date Posted: October 14, 2009
Last Revised: August 16, 2012
Accepted Paper Series

Attention Arousal through Price Partitioning
Marketing Science, Vol. 27, No. 2, 2008
Marco Bertini and Luc Wathieu
ESADE Business School and Georgetown University - Department of Marketing
Date Posted: October 13, 2009
Last Revised: March 27, 2012
Accepted Paper Series

Incl. Electronic Paper Cosmopolitanism, Assignment Duration, and Expatriate Adjustment: The Trade-Off between Well-Being and Performance
ESMT Working Paper No. 08-011
Amir Grinstein and Luc Wathieu
Ben-Gurion University of the Negev - School of Management and Georgetown University - Department of Marketing
Date Posted: March 04, 2009
Last Revised: March 27, 2012
Working Paper Series
61 downloads

Incl. Electronic Paper Ambiguity Aversion and the Power of Established Brands
ESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909
A. V. Muthukrishnan and Luc Wathieu
Hong Kong University of Science & Technology - Department of Marketing and Georgetown University - Department of Marketing
Date Posted: December 20, 2007
Last Revised: June 11, 2014
Working Paper Series
136 downloads

Incl. Electronic Paper An Empirical Approach to Understanding Privacy Valuation
HBS Marketing Research Paper No. 07-075
Luc Wathieu and Allan A. Friedman
Georgetown University - Department of Marketing and Harvard University - Harvard Kennedy School (HKS)
Date Posted: April 26, 2007
Working Paper Series
191 downloads


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