Feedback to SSRN (Beta)
SSRN eLibrary Statistics:
Papers & Authors:
Abstracts:
484,509
Full Text Papers:
393,865
Authors:
226,776
Papers Received in Last 12 months:
68,968
Paper Downloads:
To date:
65,966,954
Last 12 months:
11,189,330
Last 30 days:
1,059,940
CiteReader: What's this?
Papers with
238,981
Total References:
8,480,523
Papers with Cites:
230,038
Total Citation
5,722,240
Papers with
77,812
Total Footnotes:
8,534,471
SSRN eLibrary Search Results
McDonough: Marketing & International Business (Topic)
830 Total downloads
To link to this page from another website you can:
Help
|
Close
Use the URL below:
or
Copy and paste the HTML below into your webpage:
Showing Papers 1 - 13 of 13
Sort By
Abstract Title, A-Z
Abstract Title, Z-A
Downloads, Ascending
Downloads, Descending
Date Posted, Ascending
Date Posted, Descending
Organizational Buying Behavior: Where We Have Been and Where We Need to Go Darden Business School Working Paper No. 1993207, Georgetown McDonough School of Business Research Paper No. 2012-05
Robert E. Spekman and
Robert J. Thomas
Date Posted: January 29, 2012209 downloads
The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures Georgetown McDonough School of Business Research Paper No. 2012-06
Johny K. Johansson
,
Claudiu Dimofte
and
Sanal Mazvancheryl
Date Posted: January 14, 2012Last Revised: July 26, 2012
When Co-Creation Backfires: The Effect of Disclosing Consumer Source on Advertising Persuasiveness
Debora Thompson
and
Prashant Malaviya
Date Posted: April 23, 201176 downloads
Go Green! Should Environmental Messages Be So Assertive?
Ann Kronrod
,
Amir Grinstein
and
Luc Wathieu
Date Posted: April 01, 2011Last Revised: March 27, 2012
How to Stop Customers from Fixating on Price Harvard Business Review, Vol. 88, No. 5, 2010
Marco Bertini and
Luc Wathieu
Date Posted: April 23, 2010
Marketing Social Responsibility ESMT Working Paper No. 10-002
Sumitro Banerjee
and
Luc Wathieu
Date Posted: April 12, 2010193 downloads
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality Journal of Marketing Research, Vol. 49, No. 1, 2012
Marco Bertini ,
Luc Wathieu and
Sheena S. Iyengar
Date Posted: January 21, 2010Last Revised: August 17, 2012
Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts ESMT Working Paper No. 09-007
Ann Kronrod
,
Amir Grinstein
and
Luc Wathieu
Date Posted: December 14, 200912 downloads
Price as a Stimulus to Think: The Case for Willful Overpricing Marketing Science, Vol. 26, No. 1, 2007
Luc Wathieu and
Marco Bertini
Date Posted: October 14, 2009Last Revised: August 16, 2012
Attention Arousal through Price Partitioning Marketing Science, Vol. 27, No. 2, 2008
Marco Bertini and
Luc Wathieu
Date Posted: October 13, 2009Last Revised: March 27, 2012
Cosmopolitanism, Assignment Duration, and Expatriate Adjustment: The Trade-Off between Well-Being and Performance ESMT Working Paper No. 08-011
Amir Grinstein
and
Luc Wathieu
Date Posted: March 04, 2009Last Revised: March 27, 201256 downloads
Ambiguity Aversion and the Power of Established Brands ESMT Working Paper No. 07-005
A. V. Muthukrishnan and
Luc Wathieu
Date Posted: December 20, 2007Last Revised: March 27, 2012123 downloads
An Empirical Approach to Understanding Privacy Valuation HBS Marketing Research Paper No. 07-075
Luc Wathieu and
Allan A. Friedman
Date Posted: April 26, 2007161 downloads
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
FAQ
Terms of Use
Privacy Policy
Copyright
0.360 seconds
