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SSRN eLibrary Search Results
Robert H. Smith: Marketing (Topic)
1,020 Total downloads

Robert H. Smith School of Business Logo
Showing Papers 1 - 15 of 15
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Incl. Electronic Paper The Financial Value of Advertising Exposures and Expenditures
John Healey and David Godes
University of Maryland - Robert H. Smith School of Business and University of Maryland
Date Posted: March 25, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper Switching Behavior in Online Auctions: Empirical Observations and Predictive Implications
Proceedings of the 2013 Winter Simulation Conference, R. Pasupathy, S.-H. Kim, A. Tolk, R. Hill, and M. E. Kuhl, eds., 2013, Robert H. Smith School Research Paper
Wei Guo , William M. Rand and Wolfgang Jank
University of Maryland - College of Computer, Mathematical and Physical Sciences , University of Maryland and University of Maryland - Decision and Information Technologies Department
Date Posted: August 16, 2013
Last Revised: September 18, 2013
Accepted Paper Series
24 downloads

Incl. Electronic Paper Learning from Online Social Ties
Yuchi Zhang and David Godes
University of Maryland - Robert H. Smith School of Business and University of Maryland
Date Posted: June 13, 2013
Working Paper Series
50 downloads

Incl. Electronic Paper Product Policy in Markets with Word-of-Mouth Communication
David Godes
University of Maryland
Date Posted: June 07, 2013
Working Paper Series
77 downloads

Incl. Electronic Paper An Exploration into Spectrum Policy Debates on Social Media
TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy, Robert H. Smith School Research Paper
Michael A. Janson and William M. Rand
Federal Communications Commission and University of Maryland
Date Posted: April 02, 2013
Last Revised: December 24, 2013
Working Paper Series
54 downloads

Incl. Electronic Paper An Exploration into Spectrum Policy Debates on Social Media
TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy, Robert H. Smith School Research Paper
Michael A. Janson and William M. Rand
Federal Communications Commission and University of Maryland
Date Posted: April 02, 2013
Working Paper Series
11 downloads

Incl. Electronic Paper How do Twitter Conversations Differ based on Geography, Time, and Subject? A Framework and Analysis of Topical Conversations in Microblogging
2013 ASE/IEEE International Conference on Social Computing, Robert H. Smith School Research Paper
Victoria Lai and William M. Rand
University of Maryland - College of Computer, Mathematical and Physical Sciences and University of Maryland
Date Posted: March 12, 2013
Last Revised: October 10, 2013
Accepted Paper Series
58 downloads

Incl. Electronic Paper Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers
Robert H. Smith School Research Paper
Yuchi Zhang , Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business , University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Date Posted: March 11, 2013
Working Paper Series
91 downloads

Incl. Electronic Paper Word of Mouth Bias and Optimal Communication Strategies
Robert H. Smith School Research Paper No. RHS-06-150
Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Duke University - Fuqua School of Business
Date Posted: February 24, 2013
Working Paper Series
72 downloads

Incl. Electronic Paper Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation
Robert H. Smith School Research Paper No. RHS-06-149
Yogesh V. Joshi , David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing , Marketing Science Institute and University of Pennsylvania - The Wharton School - Department of Marketing
Date Posted: February 24, 2013
Last Revised: May 29, 2013
Working Paper Series
67 downloads

Incl. Electronic Paper The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market
Robert H. Smith School Research Paper No. RHS-06-148
John Healey and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Date Posted: February 16, 2013
Working Paper Series
39 downloads

Incl. Electronic Paper Consumption Style Among Young Adults Toward Their Shopping Behavior: An Empirical Study in Pakistan
Business and Management Research, Vol. 1, No. 4; 2012, pp. 109-116
Rehan Azam , Suleman Akbar and Muhammad Danish
Iqra University , IQRA University and affiliation not provided to SSRN
Date Posted: October 26, 2012
Last Revised: November 23, 2012
Accepted Paper Series
136 downloads

Incl. Electronic Paper Making Recommendations in a Microblog to Improve the Impact of a Focal User
Robert H. Smith School Research Paper No. RHS-06-147
Shanchan Wu , Leanna Gong , William M. Rand and Louiqa Raschid
HP Labs , University of Maryland , University of Maryland and University of Maryland - Decision and Information Technologies Department
Date Posted: June 23, 2012
Last Revised: June 27, 2012
Working Paper Series
76 downloads

Incl. Electronic Paper Underpromising and Overdelivering: Strategic Implications of Word of Mouth
Robert H. Smith School Research Paper No. RHS-06-142
Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Duke University - Fuqua School of Business
Date Posted: October 19, 2011
Last Revised: March 27, 2012
Working Paper Series
175 downloads

Incl. Electronic Paper Business Applications and Research Questions Using Spatial Agent-Based Models
AGENT-BASED MODELS FOR GEOGRAPHICAL SYSTEMS, A. J. Heppenstall, A. T. Crooks, L. M. See, M. Batty, eds., 2012, Robert H. Smith School Research Paper No. RHS-06-146
William M. Rand
University of Maryland
Date Posted: June 26, 2011
Last Revised: June 27, 2012
Accepted Paper Series
81 downloads


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