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SSRN eLibrary Search Results
Robert H. Smith: Marketing (Topic)
1,386 Total downloads

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Showing Papers 1 - 26 of 26
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Incl. Electronic Paper Accounting for Regressor-Error Dependencies in Educational Data: A Bayesian Mixture Approach
Robert H. Smith School Research Paper No. RHS 2466533
Peter Ebbes , Ulf Bockenholt , Michel Wedel and Hyoryung Nam
HEC Paris (Groupe HEC) - Marketing , Northwestern University , University of Maryland - Robert H. Smith School of Business and Erasmus University Rotterdam (EUR)
Date Posted: July 16, 2014
Working Paper Series
11 downloads

Incl. Electronic Paper Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-Goal Pursuit
Robert H. Smith School Research Paper No. RHS 2466142
Jordan Etkin , Anastasiya Pocheptsova and Francine Espinoza Petersen
Duke University - Fuqua School of Business , Robert H. Smith School of Business and ESMT European School of Management and Technology
Date Posted: July 16, 2014
Last Revised: August 17, 2014
Working Paper Series
7 downloads

Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration
Robert H. Smith School Research Paper No. RHS 2460830
Millie Elsen , F. G. M. (Rik) Pieters and Michel Wedel
CentERdata , Tilburg University, CentER and University of Maryland - Robert H. Smith School of Business
Date Posted: July 02, 2014
Working Paper Series

Adaptive Mobile News Personalization Using Social Networks
Robert H. Smith School Research Paper No. RHS 2460282
Tuck Siong Chung , Michel Wedel and Roland T. Rust
Nanyang Business School , University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Date Posted: July 02, 2014
Working Paper Series

Incl. Electronic Paper A Statistical Framework for Dealing with Endogeneity
Robert H. Smith School Research Paper No. RHS 2460497
Peter Ebbes , Peter Lenk and Michel Wedel
HEC Paris (Groupe HEC) - Marketing , University of Michigan, Stephen M. Ross School of Business and University of Maryland - Robert H. Smith School of Business
Date Posted: June 30, 2014
Working Paper Series
28 downloads

Incl. Electronic Paper Attention Research in Marketing: A Review of Eye Tracking Studies
Robert H. Smith School Research Paper No. RHS 2460289
Michel Wedel
University of Maryland - Robert H. Smith School of Business
Date Posted: June 30, 2014
Working Paper Series
32 downloads

Incl. Electronic Paper A Hidden Markov Model to Identify Regions of Interest from Eye Movements, with an Application to Nodule Detection in Chest X-Rays
Robert H. Smith School Research Paper No. RHS 2460288
Michel Wedel , Jin Yan , Paul Smith , Eliot L. Siegel and Alice Hongshuang Li
University of Maryland - Robert H. Smith School of Business , University of Maryland - College of Computer, Mathematical and Physical Sciences , University of Maryland - College of Computer, Mathematical and Physical Sciences , University of Maryland - School of Medicine and University of Maryland - Robert H. Smith School of Business
Date Posted: June 30, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper BANOVA: An R Package for Hierarchical Bayesian ANOVA
Journal of Statistical Software, Vol. 10, No. 2, 2014, Robert H. Smith School Research Paper No. RHS 2460286
Chen Dong and Michel Wedel
University of Maryland - College of Computer, Mathematical and Physical Sciences and University of Maryland - Robert H. Smith School of Business
Date Posted: June 30, 2014
Accepted Paper Series
30 downloads

Incl. Electronic Paper Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment
Robert H. Smith School Research Paper No. RHS 2460284
Ralf van der Lans , Michel Wedel and F. G. M. (Rik) Pieters
Hong Kong University of Science & Technology - Department of Marketing , University of Maryland - Robert H. Smith School of Business and Tilburg University, CentER
Date Posted: June 30, 2014
Working Paper Series
39 downloads

Incl. Electronic Paper Consumer Substitution Decisions: An Integrative Framework
Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Rebecca Hamilton , Debora Thompson , Zachary G. Arens , Simon J. Blanchard , Gerald Häubl , P.K. Kannan , Uzma Khan , Donald R. Lehmann , Meg Meloy , Neal G. Roese and Manoj Thomas
University of Maryland - Robert H. Smith School of Business , Georgetown University - Department of Marketing , Oklahoma State University - Tulsa , Georgetown University - Robert Emmett McDonough School of Business , University of Alberta - Department of Marketing, Business Economics & Law , University of Maryland - Robert H. Smith School of Business , Stanford Graduate School of Business , Columbia Business School - Marketing , Smeal College of Business , Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Date Posted: May 19, 2014
Accepted Paper Series
65 downloads

Incl. Electronic Paper Concomitant Variable Latent Class Models for Conjoint Analysis
Kamakura, Wagner A., Wedel, Michel and Agrawal, Jagdish, Concomitant Variable Latent Class Models for Conjoint Analysis, International Journal of Research in Marketing, 11 (1994), Robert H. Smith School Research Paper No. RHS 2424863
Wagner A. Kamakura , Michel Wedel and Jagdish Agrawal
Rice University , University of Maryland - Robert H. Smith School of Business, Marketing Department and California State University, East Bay
Date Posted: April 14, 2014
Accepted Paper Series
8 downloads

Incl. Electronic Paper The Financial Value of Advertising Exposures and Expenditures
Robert H. Smith School Research Paper No. RHS 2413279
John Healey and David Godes
University of Maryland - Robert H. Smith School of Business and University of Maryland
Date Posted: March 25, 2014
Working Paper Series
28 downloads

Incl. Electronic Paper Switching Behavior in Online Auctions: Empirical Observations and Predictive Implications
Proceedings of the 2013 Winter Simulation Conference, R. Pasupathy, S.-H. Kim, A. Tolk, R. Hill, and M. E. Kuhl, eds., 2013, Robert H. Smith School Research Paper
Wei Guo , William M. Rand and Wolfgang Jank
University of Maryland - College of Computer, Mathematical and Physical Sciences , University of Maryland and University of Maryland - Decision and Information Technologies Department
Date Posted: August 16, 2013
Last Revised: June 22, 2014
Accepted Paper Series
32 downloads

Incl. Electronic Paper Learning from Online Social Ties
Yuchi Zhang and David Godes
University of Maryland - Robert H. Smith School of Business and University of Maryland
Date Posted: June 13, 2013
Working Paper Series
57 downloads

Incl. Electronic Paper Product Policy in Markets with Word-of-Mouth Communication
David Godes
University of Maryland
Date Posted: June 07, 2013
Working Paper Series
91 downloads

Incl. Electronic Paper An Exploration into Spectrum Policy Debates on Social Media
TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy, Robert H. Smith School Research Paper
Michael A. Janson and William M. Rand
Federal Communications Commission and University of Maryland
Date Posted: April 02, 2013
Last Revised: August 01, 2014
Working Paper Series
59 downloads

Incl. Electronic Paper An Exploration into Spectrum Policy Debates on Social Media
TPRC 41: The 41st Research Conference on Communication, Information and Internet Policy, Robert H. Smith School Research Paper
Michael A. Janson and William M. Rand
Federal Communications Commission and University of Maryland
Date Posted: April 02, 2013
Working Paper Series
12 downloads

Incl. Electronic Paper How do Twitter Conversations Differ based on Geography, Time, and Subject? A Framework and Analysis of Topical Conversations in Microblogging
2013 ASE/IEEE International Conference on Social Computing, Robert H. Smith School Research Paper
Victoria Lai and William M. Rand
University of Maryland - College of Computer, Mathematical and Physical Sciences and University of Maryland
Date Posted: March 12, 2013
Last Revised: October 10, 2013
Accepted Paper Series
65 downloads

Incl. Electronic Paper Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers
Robert H. Smith School Research Paper
Yuchi Zhang , Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business , University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Date Posted: March 11, 2013
Working Paper Series
109 downloads

Incl. Electronic Paper Word of Mouth Bias and Optimal Communication Strategies
Robert H. Smith School Research Paper No. RHS-06-150
Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Duke University - Fuqua School of Business
Date Posted: February 24, 2013
Last Revised: April 25, 2014
Working Paper Series
85 downloads

Incl. Electronic Paper Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation
Robert H. Smith School Research Paper No. RHS-06-149
Yogesh V. Joshi , David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing , Marketing Science Institute and University of Pennsylvania - The Wharton School - Department of Marketing
Date Posted: February 24, 2013
Last Revised: May 29, 2013
Working Paper Series
75 downloads

Incl. Electronic Paper The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market
Robert H. Smith School Research Paper No. RHS-06-148
John Healey and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Date Posted: February 16, 2013
Working Paper Series
47 downloads

Incl. Electronic Paper Consumption Style Among Young Adults Toward Their Shopping Behavior: An Empirical Study in Pakistan
Business and Management Research, Vol. 1, No. 4; 2012, pp. 109-116
Rehan Azam , Suleman Akbar and Muhammad Danish
Iqra University , IQRA University and affiliation not provided to SSRN
Date Posted: October 26, 2012
Last Revised: November 23, 2012
Accepted Paper Series
151 downloads

Incl. Electronic Paper Making Recommendations in a Microblog to Improve the Impact of a Focal User
Robert H. Smith School Research Paper No. RHS-06-147
Shanchan Wu , Leanna Gong , William M. Rand and Louiqa Raschid
HP Labs , University of Maryland , University of Maryland and University of Maryland - Decision and Information Technologies Department
Date Posted: June 23, 2012
Last Revised: June 27, 2012
Working Paper Series
82 downloads

Incl. Electronic Paper Underpromising and Overdelivering: Strategic Implications of Word of Mouth
Robert H. Smith School Research Paper No. RHS-06-142
Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Duke University - Fuqua School of Business
Date Posted: October 19, 2011
Last Revised: March 27, 2012
Working Paper Series
181 downloads

Incl. Electronic Paper Business Applications and Research Questions Using Spatial Agent-Based Models
AGENT-BASED MODELS FOR GEOGRAPHICAL SYSTEMS, A. J. Heppenstall, A. T. Crooks, L. M. See, M. Batty, eds., 2012, Robert H. Smith School Research Paper No. RHS-06-146
William M. Rand
University of Maryland
Date Posted: June 26, 2011
Last Revised: June 27, 2012
Accepted Paper Series
86 downloads


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