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SSRN eLibrary Search Results
Behavioral Marketing
289,149 Total downloads | Link to this page
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Tourism Taxation and Environmental Quality: A Model With Vertical Differentiation of the Accommodation Industry
Journal of Tourism, Vol. 4, No. 1, pp. 45-62
Juan Gabriel Brida and Juan Sebastián Pereyra
Universidad de la República and Universidad de la República - Facultad de Ciencias Económicas
Date Posted: May 11, 2011
Last Revised: June 28, 2014
Accepted Paper Series

Price Developments after a Nominal Shock: Benford's Law and Psychological Pricing after the Euro Introduction
International Journal of Research in Marketing (IJRM), Vol. 4, No. 22, pp. 471-480, 2005
Tarek Josef el Sehity , Erik Hoelzl and Erich Kirchler
Institute for Ethical Wealth and Wealth Psychology , University of Vienna - Department of Psychology and University of Vienna - Department of Psychology
Date Posted: February 23, 2011
Accepted Paper Series

Incl. Electronic Paper Employee Customer Orientation in Context: How the Environment Moderates the Influence of Customer Orientation on Performance Outcomes
Journal of Applied Psychology, Vol. 94, No. 5, pp. 1227-1242, September 2009
Jerry W. Grizzle , Alex R. Zablah , Tom J. Brown , John Mowen and James M. Lee
affiliation not provided to SSRN , Oklahoma State University , Oklahoma State University , Oklahoma State University - Stillwater and University of Tampa
Date Posted: February 21, 2011
Accepted Paper Series
75 downloads

Incl. Electronic Paper Toward a Theory of Motivation and Personality with Application to Word-of-Mouth Communications
Journal of Business Research, Vol. 60, No. 6, 2007
John Mowen , Sojin Park and Alex R. Zablah
Oklahoma State University - Stillwater , Chonbuk National University and Oklahoma State University
Date Posted: February 21, 2011
Accepted Paper Series
129 downloads

Incl. Electronic Paper Hope, Pride, and Processing During Optimal and Nonoptimal Times of Day
EMOTION, Vol. 11, No. 1, 2011
Lisa A. Cavanaugh , Keisha Monique Cutright , Mary Frances Luce and James R. Bettman
University of Southern California - Marshall School of Business , Duke University , Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Date Posted: October 23, 2010
Last Revised: March 21, 2011
Accepted Paper Series
28 downloads

Incl. Electronic Paper The Subjective Sense of Feeling Satiated
Joseph P. Redden and Jeff Galak
University of Minnesota - Twin Cities - Department of Marketing and Logistics Management and Carnegie Mellon University
Date Posted: September 10, 2010
Last Revised: May 04, 2012
Working Paper Series
143 downloads

Incl. Electronic Paper Consumer Penalty Evaluation: Differences between Cooperative and Rebellious Customers
International Journal of Management and Marketing Research, Vol. 3, No. 1, pp. 13-26, 2010
Young “Sally” K. Kim
Shenandoah University
Date Posted: September 09, 2010
Accepted Paper Series
22 downloads

Consumer Behavior and Production Decision
2010 Conference of Business & Economics Society International (MA,USA), Nassau Bahamas
Dibakar Pal
Civil Servant in India & PhD Student
Date Posted: August 19, 2010
Last Revised: October 05, 2010
Accepted Paper Series

Entrepreneurial Marketing Revisited: A New Approach for the 21st Century?
BUSINESS ACROSS BORDERS IN THE 21ST CENTURY, G. Ogunmokun, R. Gabbay, J. Rose, p. 1037, Academy of World Business, Marketing & Management Development: Paris, 2006
Carl Henning Reschke
Institute for Management Research Cologne
Date Posted: April 05, 2010
Accepted Paper Series

Incl. Electronic Paper Americans Reject Tailored Advertising and Three Activities that Enable It
Joseph Turow , Jennifer King , Chris Jay Hoofnagle , Amy Bleakley and Michael Hennessy
University of Pennsylvania - Annenberg School for Communication , University of California, Berkeley - School of Information , University of California, Berkeley - School of Law, Berkeley Center for Law & Technology , Annenberg Public Policy Center and Annenberg Public Policy Center
Date Posted: September 29, 2009
Working Paper Series
3200 downloads

Incl. Electronic Paper The Influence of Relationship Marketing and Informational Systems on Insurance Adviser’s Performance
Ovidiu Stofor and Elena Grigoras
Alexandru Ioan Cuza University and Alexandru Ioan Cuza University
Date Posted: September 29, 2009
Working Paper Series
163 downloads

Incl. Electronic Paper Innate and Domain-Specific Innovativeness: An Empirical Study on Cellular Phone Users
Serkan Aydin
Gebze Institute of Technology (GIT)
Date Posted: September 14, 2009
Working Paper Series
91 downloads

Incl. Electronic Paper Testimony Before United States House of Representatives Committee on Financial Services on Proposed Consumer Financial Protection Agency
George Mason Law & Economics Research Paper No. 09-38
Todd J. Zywicki
George Mason University School of Law
Date Posted: August 23, 2009
Working Paper Series
117 downloads

Incl. Electronic Paper The Conflicting Choices of Alternating Selves
Organizational Behavior and Human Decision Processes, Forthcoming
Robyn A. LeBoeuf , Eldar Shafir and Julia Belyavsky Bayuk
Washington University in St. Louis , Princeton University and University of Delaware - Marketing
Date Posted: August 20, 2009
Accepted Paper Series
105 downloads

Incl. Electronic Paper Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes
Robyn A. LeBoeuf and Michael I. Norton
Washington University in St. Louis and Harvard Business School - Marketing Unit
Date Posted: August 19, 2009
Last Revised: May 09, 2011
Working Paper Series
69 downloads

Improving Mail Survey Response Rates Using Chocolate and Replacement Questionnaires
Public Opinion Quarterly, Vol. 73, Issue 2, pp. 368-378, 2009
Mike Brennan and Jan Charbonneau
Massey University and Massey University
Date Posted: August 18, 2009
Accepted Paper Series

Marketing Inertia or Advertising Indemnity: Gender - An Age Old Strategic Problem
Michelle mancini
affiliation not provided to SSRN
Date Posted: August 18, 2009
Working Paper Series

Incl. Electronic Paper How Much Does Money Really Matter? Estimating the Causal Effects of Income on Happiness
Empirical Economics, Forthcoming
Nattavudh Powdthavee
University of York
Date Posted: August 15, 2009
Accepted Paper Series
132 downloads

Incl. Electronic Paper The Silver Lining Effect: Formal Analysis and Experiments
Management Science, Forthcoming
Peter Jarnebrant , Olivier Toubia and Eric J. Johnson
ESMT European School of Management and Technology , Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: August 08, 2009
Accepted Paper Series
64 downloads

Incl. Electronic Paper The Law of Standard Form Contracts: Misguided Intuitions and Suggestions for Reconstruction
DePaul Business & Commercial Law Journal
Shmuel I. Becher and Esther Unger-Aviram
College of Management and Sapir Academic College
Date Posted: August 07, 2009
Last Revised: April 07, 2010
Accepted Paper Series
445 downloads

Incl. Electronic Paper Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates
Journal of Consumer Research, Vol. 35, August 2008
Gülden Ülkümen , Manoj Thomas and Vicki Morwitz
University of Southern California , Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Date Posted: August 03, 2009
Accepted Paper Series
193 downloads

Incl. Electronic Paper Understanding Consumer Perception of Brand Personality
Anuja Pandey
All India Management Association
Date Posted: August 01, 2009
Working Paper Series
1318 downloads

Incl. Electronic Paper Anomalies in the Values for Consumer Goods with Environmental Attributes
Journal of Consumer Psychology, Vol. 6, No. 4, pp. 339-363, 1997
Julie R. Irwin and Joan Scattone Spira
University of Texas - Mccombs School of Business and Morgan State University - School of Business and Management
Date Posted: July 31, 2009
Working Paper Series
49 downloads

Incl. Electronic Paper Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions
Journal of Marketing Research, Vol. 47, pp.659-671, August 2010
Gülden Ülkümen , Amitav Chakravarti and Vicki Morwitz
University of Southern California , New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Date Posted: July 29, 2009
Accepted Paper Series
183 downloads

Incl. Electronic Paper Information Search and Paid Results: Proposition and Test of a Hierarchy-of-Effect Model
The International Journal on Networked Business, Forthcoming
Claire Gauzente
University of Nantes
Date Posted: July 22, 2009
Accepted Paper Series
62 downloads

Incl. Electronic Paper Street Markets Influencing Consumer Behavior in Urban Habitat
EGADE Working Paper #2009-03-MKT
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: July 19, 2009
Working Paper Series
236 downloads

Incl. Electronic Paper Dynamics of Consumer Adoption of Financial Innovation: The Case of ATM Cards
Forthcoming in Management Science
Botao Yang and Andrew Ching
University of Southern California - Marshall School of Business and University of Toronto - Rotman School of Management
Date Posted: July 17, 2009
Last Revised: July 03, 2013
Accepted Paper Series
416 downloads

Incl. Electronic Paper Curvilinear Effects of Corporate Social Responsibility and Benevolence on Loyalty
Corporate Reputation Review, vol. 16, no. 4, pp. 248–262 (Lead Article),
Pavlos A. Vlachos , Areti Krepapa , Nikolaos G. Panagopoulos and Argiris Tsamakos
ALBA Graduate Business School at The American College of Greece , American College of Greece (DEREE) - Graduate School of DEREE , The University of Alabama and Athens University of Economics and Business
Date Posted: July 14, 2009
Last Revised: December 13, 2013
Accepted Paper Series
262 downloads

Incl. Electronic Paper What Do Russians Think about Transition?
Irina Denisova , Markus Eller and Ekaterina Zhuravskaya
Center for Economic and Financial Research (CEFIR) , Oesterreichische National Bank and Paris School of Economics
Date Posted: July 04, 2009
Last Revised: June 18, 2010
Working Paper Series
140 downloads

Incl. Electronic Paper A Quantum Approach to Entrepreneurial Marketing Strategy and Firm Entropy
B. Tim Lowder
Saint Leo University
Date Posted: July 02, 2009
Last Revised: September 28, 2009
Working Paper Series
337 downloads

Incl. Electronic Paper Impacts of Corporate Social Responsibility: A Research Framework
International Journal of Business Governance and Ethics, vol. 5, no.4, pp. 343-359
Pavlos A. Vlachos
ALBA Graduate Business School at The American College of Greece
Date Posted: July 01, 2009
Last Revised: December 13, 2013
Accepted Paper Series
775 downloads

Incl. Electronic Paper Does Measuring Intent Change Behavior?
Journal of Consumer Research, Vol. 20, pp. 46-61, 1993
Vicki Morwitz , Eric J. Johnson and David Schmittlein
New York University (NYU) - Department of Marketing , Columbia Business School - Marketing and affiliation not provided to SSRN
Date Posted: June 29, 2009
Accepted Paper Series
87 downloads

Incl. Electronic Paper A Constructive Process View of Decision Making: Multiple Strategies in Judgment and Choice
Acta Psychologica, Vol. 80, pp. 107-141, 1992
John W. Payne , James R. Bettman , Eloise Coupey and Eric J. Johnson
Duke University - Marketing , Duke University - Fuqua School of Business , Virginia Polytechnic Institute & State University - Department of Marketing and Columbia Business School - Marketing
Date Posted: June 28, 2009
Accepted Paper Series
86 downloads

Incl. Electronic Paper An Assessment of Chronic Regulatory Focus Measures
Kelly Haws , Utpal M. Dholakia and William O. Bearden
Vanderbilt University – Marketing , Rice University - Jesse H. Jones Graduate School of Business and affiliation not provided to SSRN
Date Posted: June 22, 2009
Working Paper Series
398 downloads

Incl. Electronic Paper The Benefit of Uniform Price for Branded Variants
Marketing Science, 2013.
Yuxin Chen and Tony Haitao Cui
New York University (NYU) - Department of Marketing and University of Minnesota - Twin Cities
Date Posted: June 15, 2009
Last Revised: April 18, 2013
Working Paper Series
298 downloads

Incl. Electronic Paper Determinants of Recent Online Purchasing and the Percentage of Income Spent Online
Colorado College Working Paper No. 2009-02
Brendan Hannah and Kristina M. Lybecker
Colorado College - Department of Economics and Business and Colorado College - Department of Economics & Business
Date Posted: June 04, 2009
Working Paper Series
334 downloads

Incl. Electronic Paper Conational Drivers Influencing Brand Preference Among Consumers
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: May 29, 2009
Last Revised: July 27, 2009
Working Paper Series
427 downloads

Incl. Electronic Paper The Impact of Emotional Product Attributes on Consumer Demand: An Application to the U.S. Motion Picture Industry
Johnson School Research Paper Series No. #22-09
Lona Fowdur , Vrinda Kadiyali and Vishal Narayan
affiliation not provided to SSRN , Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Date Posted: May 21, 2009
Last Revised: June 04, 2009
Working Paper Series
358 downloads

New Product Diffusion with Independents and Imitators
Marketing Science, Vol. 26, No. 3, pp. 400-421
Christophe Van den Bulte and Yogesh V. Joshi
University of Pennsylvania - Marketing Department and University of Maryland - Department of Marketing
Date Posted: May 15, 2009
Accepted Paper Series

Incl. Electronic Paper Privacy or Piracy, Why Choose? Two Solutions to the Issue of Digital Rights Management and Protection of Personal Information
International Journal of Intellectual Property Management, Vol. 2, No. 3, pp. 240-252, 2008
Thierry Rayna and Ludmila Striukova
Novancia Business School Paris and University College London
Date Posted: April 26, 2009
Last Revised: August 05, 2014
Accepted Paper Series
306 downloads

Incl. Electronic Paper The Effect of Need for Uniqueness on Word of Mouth
Journal of Marketing Research, 47, 553-63, 2010
Amar Cheema and Andrew M. Kaikati
University of Virginia (UVA), McIntire School of Commerce and University of Georgia - Terry College of Business
Date Posted: April 25, 2009
Last Revised: June 13, 2012
Accepted Paper Series
554 downloads

Incl. Electronic Paper Crossing the Chasm or Being Crossed Out: The Case of Digital Audio Players
International Journal of Actor-Network Theory and Technological Innovation, Vol. 1, No. 3, pp. 36-54, July-September 2009
Thierry Rayna , Ludmila Striukova and Samuel Landau
Novancia Business School Paris , University College London and affiliation not provided to SSRN
Date Posted: April 21, 2009
Last Revised: August 28, 2012
Accepted Paper Series
1678 downloads

Incl. Electronic Paper Consumer Acceptance of Technology Contact
Aristeidis Theotokis , Katerina Pramatari and George Doukidis
Leeds University Business School , Athens University of Economics and Business - Department of Management Science and Technology and Athens University of Economics and Business - Department of Management Science and Technology
Date Posted: April 17, 2009
Last Revised: June 19, 2014
Working Paper Series
257 downloads

Incl. Electronic Paper Mental Health Services within the New York State Department of Correctional Services: An Examination of Best Policies and Practices
William J. Morgan Jr.
Erie Community College
Date Posted: April 17, 2009
Last Revised: September 15, 2009
Working Paper Series
164 downloads

Incl. Electronic Paper Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions
Andrew Ching and Masakazu Ishihara
University of Toronto - Rotman School of Management and New York University (NYU) - Leonard N. Stern School of Business
Date Posted: April 13, 2009
Last Revised: August 28, 2012
Working Paper Series
277 downloads

Incl. Electronic Paper Social Risks Perceptions: Let's Eat
UC Davis Graduate School of Management Research Paper No. 09-09
William J. Rhyne, D.B.A.
Golden Gate University
Date Posted: April 08, 2009
Working Paper Series
147 downloads

Incl. Electronic Paper Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level
Andrew T. Stephen and Donald R. Lehmann
University of Pittsburgh and Columbia Business School - Marketing
Date Posted: April 01, 2009
Working Paper Series
529 downloads

Incl. Electronic Paper Follow the Herd? Group Opinions (Do Not) Matter for Collectivists
Eugene Y. Chan
Rotman School of Management
Date Posted: March 22, 2009
Last Revised: March 16, 2010
Working Paper Series
48 downloads

Preference Reversal in Risky Choices Under Time Pressure
Najam Saqib and Eugene Y. Chan
Ryerson University and Rotman School of Management
Date Posted: March 22, 2009
Last Revised: September 04, 2011
Working Paper Series

Incl. Electronic Paper Tourism in Galicia: Domestic and Foreign Demand
Tourism Economics, Vol. 15, No. 4, pp. 753-769, 2009
Teresa Garín Muñoz
Universidad Nacional de Educación a Distancia (UNED)
Date Posted: March 20, 2009
Last Revised: March 16, 2010
Accepted Paper Series
191 downloads


 

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