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Palgrave Macmillan: Journal of Brand Management
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Incl. Fee Electronic Paper Positive Affectivity as a Predictor of Consumers’ Propensity to Be Brand Loyal
Journal of Brand Management, Vol. 23, Issue 2, pp. 216-228, 2016
Sanjay Pulligadda , Frank R. Kardes and Maria L. Cronley
Miami University of Ohio - Richard T. Farmer School of Business Administration , University of Cincinnati - Lindner College of Business and Miami University of Ohio - Richard T. Farmer School of Business Administration
Date Posted: March 23, 2016
Accepted Paper Series

Incl. Fee Electronic Paper The Magic of ‘Great’ Linked to Product Names
Journal of Brand Management, Vol. 23, Issue 2, pp. 179-196, 2016
Jose A. Martínez
Technical University of Cartagena (UPCT)
Date Posted: March 23, 2016
Accepted Paper Series

Incl. Fee Electronic Paper Toward a Model of Brand Strategy Adoption
Journal of Brand Management, Vol. 23, Issue 2, pp. 197-215, 2016
Heidi Neuvonen
JAMK University of Applied Sciences - School of Business
Date Posted: March 23, 2016
Accepted Paper Series

Incl. Fee Electronic Paper What's in a University Logo? Building Commitment in Higher Education
Journal of Brand Management, Vol. 23, Issue 2, pp. 137-152, 2016
Arnold Japutra , Keni Keni and Bang Nguyen
Tarumanagara University , Tarumanagara University and East China University of Science and Technology (ECUST)
Date Posted: March 23, 2016
Accepted Paper Series

Incl. Fee Electronic Paper Corporate Brands and Corporate Marketing: Emerging Trends in the Big Five Eco-System
Journal of Brand Management, Vol. 23, Issue 1, pp. 3-7, 2016
John M. T. Balmer , Russell Abratt and Nicola Kleyn
University of Bradford - School of Management , Nova Southeastern University - H. Wayne Huizenga School of Business & Entrepreneurship and University of Pretoria - Gordon Institute of Business Science
Date Posted: January 20, 2016
Accepted Paper Series

Incl. Fee Electronic Paper Corporate Brands as Catalysts in Times of Change: Lessons from a South African Bank
Journal of Brand Management, Vol. 23, Issue 1, pp. 38-54, 2016
Sean McCoy and Peet Venter
HKLM and University of South Australia - UniSA Business School
Date Posted: January 20, 2016
Accepted Paper Series

Incl. Fee Electronic Paper Drivers of Employee Propensity to Endorse Their Corporate Brand
Journal of Brand Management, Vol. 23, Issue 1, pp. 55-66, 2016
Pride Morokane , Manoj Chiba and Nicola Kleyn
University of Pretoria - Gordon Institute of Business Science , University of Pretoria - Gordon Institute of Business Science and University of Pretoria - Gordon Institute of Business Science
Date Posted: January 20, 2016
Accepted Paper Series

Incl. Fee Electronic Paper Heritage Branding Orientation: The Case of Ach. Brito and the Dynamics between Corporate and Product Heritage Brands
Journal of Brand Management, Vol. 23, Issue 1, pp. 67-88, 2016
Fernando Pinto Santos , Mario Burghausen and John M. T. Balmer
Aalto University - School of Business , University of Essex - Essex Business School and University of Bradford - School of Management
Date Posted: January 20, 2016
Accepted Paper Series

Incl. Fee Electronic Paper The Corporate Brand and Strategic Direction: Senior Business School Managers’ Cognitions of Corporate Brand Building and Management
Journal of Brand Management, Vol. 23, Issue 1, pp. 8-21, 2016
John M. T. Balmer and Wei-Yue Wang
University of Bradford - School of Management and Coventry University
Date Posted: January 20, 2016
Accepted Paper Series

Incl. Fee Electronic Paper The Corporate Brand Identity and Reputation Matrix – The Case of the Nobel Prize
Journal of Brand Management, Vol. 23, Issue 1, pp. 89-117, 2016
Mats Urde and Stephen Greyser
Lund University and Harvard Business School
Date Posted: January 20, 2016
Accepted Paper Series

Incl. Fee Electronic Paper The Perceptions of Supplier-Buyer Relations and its Affect on the Corporate Brand
Journal of Brand Management, Vol. 23, Issue 1, pp. 22-37, 2016
Jeremy Flax , Geoff Bick and Russell Abratt
University of Cape Town (UCT) , University of Cape Town (UCT) and Nova Southeastern University - H. Wayne Huizenga School of Business & Entrepreneurship
Date Posted: January 20, 2016
Accepted Paper Series

Incl. Fee Electronic Paper Brand Personification and Symbolic Consumption Among Ethnic Minority Teenage Consumers: An Empirical Study
Journal of Brand Management, Vol. 22, Issue 9, pp. 737-754, 2015
Ayantunji Gbadamosi
University of East London
Date Posted: December 16, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Consumer Evaluation of Brand Extensions: Comparing Goods to Goods Brand Extensions with Goods to Services
Journal of Brand Management, Vol. 22, Issue 9, pp. 778-801, 2015
Jayasankar Ramanathan and Sanal Kumar Velayudhan
Indian Institute of Management (IIM), Indore and Indian Institute of Management (IIM), Ahmedabad
Date Posted: December 16, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Global Brands in Emerging Markets: The Cultural Antecedents of Global Brand Preference
Journal of Brand Management, Vol. 22, Issue 9, pp. 721-736, 2015
Marlon Dalmoro , Diego Costa Pinto , Adilson Borges and Walter Meucci Nique
UNIVATES , Escola Superior de Propaganda e Marketing (ESPM) - ESPM Business School , Neoma Business School and Federal University of the Rio Grande Do Sul (UFRGS)
Date Posted: December 16, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Journal of Brand Management – Year End Review 2015
Journal of Brand Management, Vol. 22, Issue 9, pp. 715-720, 2015
Shaun M Powell
Faculty of Business, University of Wollongong
Date Posted: December 16, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Using Social Media to Communicate Employer Brand Identity: The Impact on Corporate Image and Employer Attractiveness
Journal of Brand Management, Vol. 22, Issue 9, pp. 755-777, 2015
Patrick Kissel and Marion Büttgen
University of Hohenheim and University of Hohenheim
Date Posted: December 16, 2015
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper A Conceptual Framework for the Assessment of Brand Congruent Sensory Modalities
Journal of Brand Management, Vol. 22, Issue 8, pp. 673-694, 2015
Jens Stach
Handelshochschule Leipzig (HHL)
Date Posted: November 25, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Consumer–Brand Relationships within the Luxury Cosmetic Domain
Journal of Brand Management, Vol. 22, Issue 8, pp. 631-657, 2015
April Charlotte Hodge , Zahaira González Romo , Irene García Medina and Antoinette Fionda-Douglas
Glasgow Caledonian University , University of Vic - Department of Advertising and Public Relations , Glasgow Caledonian University - Division of Marketing and Glasgow Caledonian University - Division of Management
Date Posted: November 25, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Effects of Sub-Brands and Brand Name Structure on Extension Evaluation: An Empirical Study Based on Chinese Culture
Journal of Brand Management, Vol. 22, Issue 8, pp. 695-713, 2015
Tong Chen , Ke Ma , Chundong Zheng and Han Wang
Tianjin University - College of Management and Economics , Tianjin University , Tianjin University - College of Management and Economics and Tianjin University
Date Posted: November 25, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Revenge of the Consumer! How Brand Moral Violations Lead to Consumer Anti-Brand Activism
Journal of Brand Management, Vol. 22, Issue 8, pp. 658-672, 2015
Simona Romani , Silvia Grappi , Lia Zarantonello and Richard P. Bagozzi
LUISS Guido Carli University , Università degli studi di Modena e Reggio Emilia (UNIMORE) , University of Bath - School of Management and affiliation not provided to SSRN
Date Posted: November 25, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Hip to Be Cool: A Gen Y View of Counterfeit Luxury Products
Journal of Brand Management, Vol. 22, Issue 7, pp. 588-602, 2015
Julie E. Francis , Lois Burgess and Mingyuan Lu
University of Wollongong - School of Management, Operations and Marketing , University of Wollongong - Faculty of Business (BUS) and University of Wollongong
Date Posted: November 02, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Measuring Consumer Design Perceptions for Digital Devices: A Multi-Dimensional Scale
Journal of Brand Management, Vol. 22, Issue 7, pp. 603-630, 2015
Abhishek Mishra , Satyabhushan Dash , Naresh K. Malhotra and Dianne Cyr
Indian Institute of Management (IIM), Indore , Indian Institute of Management (IIM), Lucknow , Georgia Institute of Technology - Scheller College of Business and Simon Fraser University (SFU) - Beedie School of Business
Date Posted: November 02, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Utilising a Change Management Perspective to Examine the Implementation of Corporate Rebranding in a Non-Profit SME
Journal of Brand Management, Vol. 22, Issue 7, pp. 569-587, 2015
Paul Chad
University of Wollongong - School of Management, Operations and Marketing
Date Posted: November 02, 2015
Accepted Paper Series

Incl. Fee Electronic Paper ‘You'll Never Tweet Alone’: Managing Sports Brands Through Social Media
Journal of Brand Management, Vol. 22, Issue 7, pp. 551-568, 2015
Petros Parganas , Christos Anagnostopoulos and Simon Chadwick
Høgskolen i Molde , Høgskolen i Molde and Coventry University - Business School
Date Posted: November 02, 2015
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Is it the ‘Alpha’ or the ‘Numeric’?: Consumers’ Evaluation of Letter Versus Number Changes in Alphanumeric Brand Names
Journal of Brand Management, Vol. 22, Issue 6, pp. 515-533, 2015
Selcan Kara , Kunter Gunasti and William T. Ross Jr.
University of Connecticut , University of Connecticut and Pennsylvania State University - Department of Marketing
Date Posted: September 22, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Marketing Strategy Decisions for Brand Extension Success
Journal of Brand Management, Vol. 22, Issue 6, pp. 487-514, 2015
Pinelopi Athanasopoulou , Apostolos N. Giovanis and George J. Avlonitis
University of Peloponnese , Technological Educational Institute (TEI) of Athens - Department of Business Administration and Athens University of Economics and Business - Department of Marketing and Communication
Date Posted: September 22, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Line Extension Dilemma: Greater Difference or Similarity to Existing Products?
Journal of Brand Management, Vol. 22, Issue 6, pp. 534-550, 2015
Dean C. H. Wilkie , Lester W. Johnson and Lesley White
UNSW Australia Business School, School of Marketing , Swinburne University of Technology and Charles Sturt University
Date Posted: September 22, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Corporate Heritage Brand Management: Corporate Heritage Brands Versus Contemporary Corporate Brands
Journal of Brand Management, Vol. 22, Issue 5, pp. 412-430, 2015
Holly Cooper , Bill Merrilees and Dale Miller
affiliation not provided to SSRN , Griffith University - School of Marketing and affiliation not provided to SSRN
Date Posted: September 15, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Corporate Heritage Brands in the Financial Sector: The Role of Corporate Architecture
Journal of Brand Management, Vol. 22, Issue 5, pp. 431-447, 2015
Angela Bargenda
Ecole Supérieure du Commerce Extérieur (ESCE)
Date Posted: September 15, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Explicating Corporate Heritage, Corporate Heritage Brands and Organisational Heritage
Journal of Brand Management, Vol. 22, Issue 5, pp. 364-384, 2015
John M. T. Balmer and Mario Burghausen
University of Bradford - School of Management and University of Essex - Essex Business School
Date Posted: September 15, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Introducing Organisational Heritage: Linking Corporate Heritage, Organisational Identity and Organisational Memory
Journal of Brand Management, Vol. 22, Issue 5, pp. 385-411, 2015
John M. T. Balmer and Mario Burghausen
University of Bradford - School of Management and University of Essex - Essex Business School
Date Posted: September 15, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Restoring Luxury Corporate Heritage Brands: From Crisis to Ascendency
Journal of Brand Management, Vol. 22, Issue 5, pp. 448-466, 2015
Holly Cooper , Dale Miller and Bill Merrilees
affiliation not provided to SSRN , affiliation not provided to SSRN and Griffith University - School of Marketing
Date Posted: September 15, 2015
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Two Sides of a Coin: Connecting Corporate Brand Heritage to Consumers’ Corporate Image Heritage
Journal of Brand Management, Vol. 22, Issue 5, pp. 467-484, 2015
Anne Rindell Sr., Fernando Pinto Santos and Ana Pinto de Lima
Hanken School of Economics , Aalto University - School of Business and Instituto Politécnico do Porto - Instituto Superior de Contabiladade e Administracao do Porto (ISCAP)
Date Posted: September 15, 2015
Accepted Paper Series

Incl. Fee Electronic Paper A Behavioural Long-Term Based Measure to Monitor the Health of a Brand
Journal of Brand Management, Vol. 22, Issue 4, pp. 299-322, 2015
Abas Mirzaei , David Gray , Chris Baumann , Lester W. Johnson and Hume Winzar
Macquarie University , Macquarie University , Macquarie University , Melbourne Business School and Macquarie University, Faculty of Business and Economics
Date Posted: July 24, 2015
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem
Journal of Brand Management, Vol. 22, Issue 4, pp. 323-339, 2015
Robert Mackalski and Jean-Francois Belisle
McGill University - Desautels Faculty of Management and McGill University - Desautels Faculty of Management
Date Posted: July 24, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Three's Company: Investigating Cognitive and Sentiment Unit Imbalance in Co-Branding Partnerships
Journal of Brand Management, Vol. 22, Issue 4, pp. 281-298, 2015
Stacey M. Baxter and Jasmina Ilicic
University of Newcastle (Australia) and University of Adelaide - Business School
Date Posted: July 24, 2015
Accepted Paper Series

Incl. Fee Electronic Paper To Brand or to Rebrand: Investigating the Effects of Rebranding on Brand Equity and Consumer Attitudes
Journal of Brand Management, Vol. 22, Issue 4, pp. 340-360, 2015
Subhadip Roy and Soumya Sarkar
IIM Udaipur and Indian Institute of Management (IIMU), Udaipur
Date Posted: July 24, 2015
Accepted Paper Series

Incl. Fee Electronic Paper A Brand Culture Approach to Chinese Cultural Heritage Brands
Journal of Brand Management, Vol. 22, Issue 3, pp. 261-279, 2015
Jonathan E. Schroeder , Janet L. Borgerson and Zhiyan Wu
Rochester Institute of Technology , Rochester Institute of Technology and Formerly Known as Shanghai Institute of Foreign Trade
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper China's Brands, China's Brand Development Strategies and Corporate Brand Communications in China
Journal of Brand Management, Vol. 22, Issue 3, pp. 175-193, 2015
John M. T. Balmer and Weifeng Chen
University of Bradford - School of Management and Brunel University London - Brunel Business School
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Corporate Heritage Brands in China. Consumer Engagement with China's Most Celebrated Corporate Heritage Brand – Tong Ren Tang: 同仁堂
Journal of Brand Management, Vol. 22, Issue 3, pp. 194-210, 2015
John M. T. Balmer and Weifeng Chen
University of Bradford - School of Management and Brunel University London - Brunel Business School
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Luxury Brand Building in China: Eight Case Studies and Eight Lessons Learned
Journal of Brand Management, Vol. 22, Issue 3, pp. 229-245, 2015
Klaus Heine and Michel Gutsatz
Erasmus University Rotterdam (EUR), Erasmus School of Law and China Europe International Business School (CEIBS)
Date Posted: July 17, 2015
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image
Journal of Brand Management, Vol. 22, Issue 3, pp. 211-228, 2015
Zhibin Lin and Xinming He
Northumbria University and affiliation not provided to SSRN
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Market for Luxury Brands in China: Insight Based on a Study of Consumer's Perceptions in Beijing
Journal of Brand Management, Vol. 22, Issue 3, pp. 246-260, 2015
Keith Walley and Chen Li
Harper Adams University College and Harper Adams University College
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper A Comprehensive Framework of Brand Name Classification
Journal of Brand Management, Vol. 22, Issue 2, pp. 79-116, 2015
Sunny Arora , Arti D. Kalro and Dinesh Sharma
Indian Institute of Technology (IIT), Bombay - Shailesh J. Mehta School of Management (SJM) , Indian Institute of Technology (IIT), Bombay - Shailesh J. Mehta School of Management (SJM) and Indian Institute of Technology (IIT), Bombay - Shailesh J. Mehta School of Management (SJM)
Date Posted: May 28, 2015
Accepted Paper Series

Incl. Fee Electronic Paper I Love to Hate You: Loyalty for Disliked Brands and the Role of Nostalgia
Journal of Brand Management, Vol. 22, Issue 2, pp. 136-153, 2015
Melike Demirbag-Kaplan , Cansu Yildirim , Selin Gulden and Damla Aktan
Izmir Ekonomi University , Izmir Ekonomi University , Istanbul Technical University and Izmir Ekonomi University
Date Posted: May 28, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Kill it or Keep it?: The Weak Brand Retain-or-Discard Decision in Brand Portfolio Management
Journal of Brand Management, Vol. 22, Issue 2, pp. 154-172, 2015
Purvi Shah
Worcester Polytechnic Institute (WPI) - Foisie School of Business
Date Posted: May 28, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Impact of Brand Strength on Satisfaction, Loyalty and WOM: An Empirical Examination in the Higher Education Sector
Journal of Brand Management, Vol. 22, Issue 2, pp. 117-135, 2015
Riza Casidy and Walter Wymer
Deakin University - Bowater School of Management and Marketing and University of Lethbridge - Faculty of Management
Date Posted: May 28, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Brand Anthropomorphism: Conceptualization, Measurement, and Impact on Brand Personality and Loyalty
Journal of Brand Management, Vol. 22, Issue 1, pp. 1-19, 2015
Gianluigi Guido and Alessandro M. Peluso
University of Salento and University of Salento - Department of Economics and Mathematics and Statistics
Date Posted: April 29, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Building Self-Brand Connections: Exploring Brand Stories Through a Transmedia Perspective
Journal of Brand Management, Vol. 22, Issue 1, pp. 38-59, 2015
Neil Granitz and Howard Forman
California State University, Fullerton - Department of Marketing and California State University, Fullerton - Department of Marketing
Date Posted: April 29, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Sonic Branding: A Consumer-Oriented Literature Review
Journal of Brand Management, Vol. 22, Issue 1, pp. 20-37, 2015
Clara Gustafsson
Stockholm University
Date Posted: April 29, 2015
Accepted Paper Series
1 downloads


 

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