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Palgrave Macmillan: Journal of Brand Management
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Showing Papers 1 - 31 of 31
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Brand Experiences in Service Organizations: Exploring the Individual Effects of Brand Experience Dimensions Journal of Brand Management, Vol. 20, Issue 5, pp. 404-423, 2013
Herbjørn Nysveen ,
Per E. Pedersen and
Siv Skard
Date Posted: April 04, 2013
Brand Extensions in the Platform Countries of Asia – Effects of Fit, Order of Market Entry and Involvement Journal of Brand Management, Vol. 20, Issue 5, pp. 424-443, 2013
Frank Huber
,
Michael Lenzen ,
Frederik Meyer and
Andrea Weihrauch
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: April 04, 2013
Factors Contributing Brand Attitude in Advergames: Entertainment and Irritation Journal of Brand Management, Vol. 20, Issue 5, pp. 374-388, 2013
José Martí-Parreño ,
Joaquín Aldás-Manzano ,
Rafael Currás-Pérez
and
Isabel Sánchez-García
Date Posted: April 04, 2013
The War for Talent? The Relevance of Employer Branding in Job Advertisements for Becoming an Employer of Choice Journal of Brand Management, Vol. 20, Issue 5, pp. 355-373, 2013
Wim J. L. Elving ,
Jorinde J. C. Westhoff ,
Kelta Meeusen and
Jan-Willem Schoonderbeek
Date Posted: April 04, 2013
Using Type Font Characteristics to Communicate Brand Personality of New Brands Journal of Brand Management, Vol. 20, Issue 5, pp. 389-403, 2013
Bianca Grohmann
,
Joan Giese
and
Ian D. Parkman
Date Posted: April 04, 2013
Antecedents and Consequences of Brand Love Journal of Brand Management, Vol. 20, Issue 4, pp. 325-332, 2013
Sanjit ,
Abdolreza Eshghi
and
Abhigyan Sarkar
affiliation not provided to SSRN
and
Institute of Chartered Financial Analysts of India
Date Posted: March 07, 2013
Nutrition Labelling: Employing Consumer Segmentation to Enhance Usefulness Journal of Brand Management, Vol. 20, Issue 4, pp. 267-282, 2013
Nizar Souiden ,
Fouad Ben Abdelaziz and
Audrey Fauconnier
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: March 07, 2013
Prestige and Environmental Behaviors: Does Branding Matter? Journal of Brand Management, Vol. 20, Issue 4, pp. 333-349, 2013
Melanie Yeoh and
Angela Paladino
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: March 07, 2013
The Effect of Macroeconomic Threats on Brand Value and Ranking: Insights from 10 Years of Fluctuations Journal of Brand Management, Vol. 20, Issue 4, pp. 309-324, 2013
Gabriele Suder
and
David A. C. Suder
affiliation not provided to SSRN
Date Posted: March 07, 2013
The Impact of Advertising Disclaimers (Fine Print) on Brand Attitudes Journal of Brand Management, Vol. 20, Issue 4, pp. 298-308, 2013
Gregory S. Black and
Kristin R. Watson
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: March 07, 2013
The Impact of Storytelling on the Consumer Brand Experience: The Case of a Firm-Originated Story Journal of Brand Management, Vol. 20, Issue 4, pp. 283-297, 2013
Anna Lundqvist ,
Veronica Liljander ,
Johanna Gummerus
and
Allard van Riel
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
Radboud University Nijmegen
Date Posted: March 07, 2013
Brand Partnerships as Joint Ventures: A Comparison of Two Partnerships in the Small Non-Profit Arena Journal of Brand Management, Vol. 20, Issue 3, pp. 241-254, 2013
Martha E. Reeves
affiliation not provided to SSRN
Date Posted: January 01, 2013
One Planet Leaders, an Interview with WWF International and Imd Journal of Brand Management, Vol. 20, Issue 3, pp. 196-204, 2013
Sue Mizera
affiliation not provided to SSRN
Date Posted: January 01, 2013
Philanthropy, Charity and CSR at Kimberly-Clark: An Interview with Jenny Lewis and Alyson Gomez Journal of Brand Management, Vol. 20, Issue 3, pp. 179-185, 2013
Sue Mizera
affiliation not provided to SSRN
Date Posted: January 01, 2013
The Brand that Gave Birth to a Movement: The Born HIV Free Campaign Journal of Brand Management, Vol. 20, Issue 3, pp. 232-240, 2013
Claudia Gonzalez
and
Jeremy Bogen
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: January 01, 2013
The Future of Sustainability-Driven Partnerships and a New Role for Brand Strategy Journal of Brand Management, Vol. 20, Issue 3, pp. 255-262, 2013
Cheryl D. Hicks
affiliation not provided to SSRN
Date Posted: January 01, 2013
Creating Successful Cause–Brand Alliances: The Role of Cause Involvement, Perceived Brand Motivations and Cause–Brand Alliance Attitude Journal of Brand Management, Vol. 20, Issue 3, pp. 205-217, 2013
Beth Myers ,
Wi-Suk Kwon and
Sandra Forsythe
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: January 01, 2013
For-Profit or Non-Profit Brands: Which are More Effective in a Cause-Related Marketing Programme? Journal of Brand Management, Vol. 20, Issue 3, pp. 218-231, 2013
Ilaria Baghi and
Veronica Gabrielli
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: January 01, 2013
If Organizations are from Venus and Businesses are from Mars, Can Branding Be the Bridge? A Seven-Step Guide to Stellar Partnerships Journal of Brand Management, Vol. 20, Issue 3, pp. 162-178, 2013
Sue Mizera
affiliation not provided to SSRN
Date Posted: January 01, 2013
Bringing the Corporate Brand to Life: The Brand Manager as Practical Author Journal of Brand Management, Vol. 20, Issue 2, pp. 115-127, 2012
Benjamin D. Golant
affiliation not provided to SSRN
Date Posted: November 23, 2012
Facebook ‘Friendship’ and Brand Advocacy Journal of Brand Management, Vol. 20, Issue 2, pp. 128-146, 2012
Elaine Wallace
,
Isabel Buil and
Leslie de Chernatony
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
University of Lugano
Date Posted: November 23, 2012
Is it Time to Reposition Positioning? Journal of Brand Management, Vol. 20, Issue 2, pp. 96-103, 2012
Henrietta Jowitt and
Giles Lury
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: November 23, 2012
McKitterick's Conundrum Journal of Brand Management, Vol. 20, Issue 2, pp. 80-95, 2012
Alan Mitchell
affiliation not provided to SSRN
Date Posted: November 23, 2012
Open Source Brands and Their Online Brand Personality Journal of Brand Management, Vol. 20, Issue 2, pp. 104-114, 2012
Gareth Haarhoff and
Nicola Kleyn
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: November 23, 2012
Value Creation Versus Destruction: The Relationship between Consumers, Marketers and Financiers Journal of Brand Management, Vol. 20, Issue 2, pp. 147-158, 2012
Bernard Cova
and
Bernard Paranque
Date Posted: November 23, 20121 downloads
Brand Emotional Connection and Loyalty Journal of Brand Management, Vol. 20, Issue 1, pp. 13-27, 2012
Sandra Maria Correia Loureiro ,
Kaufmann Hans Ruediger and
Vrontis Demetris
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: October 18, 2012
How the Personality of a Brand Impacts the Perception of Different Dimensions of Quality Journal of Brand Management, Vol. 20, Issue 1, pp. 52-64, 2012
Julian Clemenz
,
Malte Brettel
and
Timo Moeller
affiliation not provided to SSRN
,
Aachen University of Technology (RWTH)
and
affiliation not provided to SSRN
Date Posted: October 18, 2012
Probing Brand Luxury: A Multiple Lens Approach Journal of Brand Management, Vol. 20, Issue 1, pp. 41-51, 2012
Karen Miller
and
Michael Mills
affiliation not provided to SSRN
Date Posted: October 18, 2012
The Role of Corporate Social Responsibility, Perceived Quality and Corporate Reputation on Purchase Intention: Implications for Brand Management Journal of Brand Management, Vol. 20, Issue 1, pp. 65-76, 2012
Lucia Gatti ,
Albert Caruana and
Ivan Snehota
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: October 18, 2012
The Role of Retailer Mindset and Promotional Resources in Strengthening Online Brands Journal of Brand Management, Vol. 20, Issue 1, pp. 28-40, 2012
Deborah A. Colton
Date Posted: October 18, 2012
University Branding: Understanding Students’ Choice of an Educational Institution Journal of Brand Management, Vol. 20, Issue 1, pp. 1-12, 2012
Matthew Joseph
,
Eileen Wall Mullen and
Deborah Spake
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: October 18, 2012
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