Social Science Research Network
QuickSearch SSRN eLibrary

Search Within Results




Feedback to SSRN

SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 607,404
Full Text Papers: 504,871
Authors: 280,979
Papers Received in
  Last 12 months:
63,597

Paper Downloads:
To date: 86,504,099
Last 12 months: 11,170,247
Last 30 days: 1,063,321

CiteReader:  What's this?
Papers with
  Resolved
  References:
286,533
Total References: 9,075,709
Papers with Cites: 246,991
Total Citation
  Links:
6,036,513
Papers with
  Resolved
  Footnotes:
94,530
Total Footnotes: 9,178,978


SSRN eLibrary Search Results
Palgrave Macmillan: Journal of Brand Management
27 Total downloads | Link to this page | Subscribe to this eJournal (requires login)

Palgrave Macmillan Logo
Showing Papers 1 - 50 of 109
Sort By
1 2 3 | Next >
   


Incl. Fee Electronic Paper Brand Anthropomorphism: Conceptualization, Measurement, and Impact on Brand Personality and Loyalty
Journal of Brand Management, Vol. 22, Issue 1, pp. 1-19, 2015
Gianluigi Guido and Alessandro M. Peluso
University of Salento and University of Salento
Date Posted: April 29, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Building Self-Brand Connections: Exploring Brand Stories Through a Transmedia Perspective
Journal of Brand Management, Vol. 22, Issue 1, pp. 38-59, 2015
Neil Granitz and Howard Forman
California State University, Fullerton - Department of Marketing and California State University, Fullerton - Department of Marketing
Date Posted: April 29, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Sonic Branding: A Consumer-Oriented Literature Review
Journal of Brand Management, Vol. 22, Issue 1, pp. 20-37, 2015
Clara Gustafsson
Stockholm University
Date Posted: April 29, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Structures of Brand and Anti-Brand Meaning: A Semiotic Square Analysis of Reflexive Consumption
Journal of Brand Management, Vol. 22, Issue 1, pp. 60-77, 2015
Per Østergaard , Judy Hermansen and James Fitchett
University of Southern Denmark - Department of Marketing & Management , University of Southern Denmark - Department of Marketing & Management and Nottingham University Business School
Date Posted: April 29, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Designing and Implementing Brand Architecture Strategies
Journal of Brand Management, Vol. 21, Issue 9, pp. 702-715, 2014
Kevin Lane Keller
Dartmouth College - Tuck School of Business
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Five Areas to Advance Branding Theory and Practice
Journal of Brand Management, Vol. 21, Issue 9, pp. 758-769, 2014
T.C. Melewar and Bang Nguyen
Brunel University and East China University of Science and Technology (ECUST)
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Future Challenges and Opportunities in Brand Management: An Introduction to a Commemorative Special Issue
Journal of Brand Management, Vol. 21, Issue 9, pp. 685-688, 2014
Tim Oliver Brexendorf , Joachim Kernstock and Shaun M Powell
WHU - Otto Beisheim School of Management , University of Saint Gallen - Competence Centre for Brand Management and Faculty of Business, University of Wollongong
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper How Participation is Changing the Practice of Managing Brands
Journal of Brand Management, Vol. 21, Issue 9, pp. 734-742, 2014
Nicholas Ind
Oslo School of Management
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Current State and Future of Brand Experience
Journal of Brand Management, Vol. 21, Issue 9, pp. 727-733, 2014
Bernd H. Schmitt , Joško Brakus and Lia Zarantonello
Columbia Business School - International Business , University of Leeds - Division of Marketing and Catholic University of Lille - Institut d'Économie Scientifique et de Gestion (IESEG)
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Future of Brand and Brand Management – Some Provocative Propositions from a More Methodological Perspective
Journal of Brand Management, Vol. 21, Issue 9, pp. 743-757, 2014
Klaus-Peter Wiedmann
Leibniz Universität Hannover
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Future of Luxury: Challenges and Opportunities
Journal of Brand Management, Vol. 21, Issue 9, pp. 716-726, 2014
Jean-Noël Kapferer
HEC Paris (Groupe HEC) - Marketing
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Twenty-One Years of the Journal of Brand Management: A Commemorative Review
Journal of Brand Management, Vol. 21, Issue 9, pp. 689-701, 2014
Shaun M Powell
Faculty of Business, University of Wollongong
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Attachment, Identification, and Loyalty: Examining Mediating Mechanisms Across Brand and Brand Community Contexts
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 594-614, 2014
Hsiu-Yu Hung
National Taipei University
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Celebrity Endorser Attractiveness, Visual Attention, and Implications for Ad Attitudes and Brand Evaluations: A Replication and Extension
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 579-593, 2014
Reto Felix and Adilson Borges
University of Texas-Pan American and Neoma Business School
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Connecting the Dots between Brand Experience and Brand Loyalty: The Mediating Role of Brand Personality and Brand Relationships
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 664-683, 2014
B. Ramaseshan and Alisha Stein
Curtin University - School of Marketing and Curtin University - School of Marketing
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Consumer Reactions to the Merger: Understanding the Role of Pre-Merger Brands
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 615-634, 2014
Melinda Andrews McLelland , Ronald Goldsmith and Dave McMahon
University of Southern Mississippi , Florida State University and Pepperdine University
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Geographical Brand and Country-of-Origin Effects in the Chinese Wine Import Market
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 541-558, 2014
Lara Agnoli and Roberta Capitello
University of Verona and University of Verona
Date Posted: December 31, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Love for Logos: Evaluating the Congruency between Brand Symbols and Typefaces and Their Relation to Emotional Words
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 635-649, 2014
Alejandro Salgado-Montejo , Carlos Velasco , Juan Sebastián Olier , Jorge Alvarado and Charles M Spence
University of Oxford , Universidad Carlos III de Madrid - Department of Economics , affiliation not provided to SSRN , Pontifical University Javeriana Cali and University of Oxford
Date Posted: December 31, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Sport Club Brand Personality Scale (SCBPS): A New Brand Personality Scale for Sport Clubs
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 650-663, 2014
Michael Schade , Rico Piehler and Christoph Burmann
University of Bremen , University of Bremen and University of Bremen
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper The Impact of a Celebrity Endorser's Credibility on Consumer Self-Brand Connection and Brand Evaluation
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 559-578, 2014
Abhishek Dwivedi , Bob McDonald and Lester W. Johnson
Charles Sturt University , Texas Tech University and Melbourne Business School
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper ‘Branding’ Explained: Defining and Measuring Brand Awareness and Brand Attitude
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 533-540, 2014
John Rossiter
University of Wollongong - Faculty of Commerce
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper The Emergence and Impact of Consumer Brand Empowerment in Online Social Networks: A Proposed Ontology
Journal of Brand Management, Vol. 21, Issue 6, pp. 516-531, 2014
D. Eric Boyd , Theresa B. Clarke and Robert E. Spekman
James Madison University - College of Business , James Madison University and University of Virginia (UVA) - Darden School of Business
Date Posted: September 11, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Do Consumers of FMCGs Seek Brands with Congruent Personalities?
Journal of Brand Management, Vol. 21, Issue 6, pp. 485-494, 2014
Kotryna Garsvaite and Albert Caruana
University of Bologna and University of Malta
Date Posted: September 11, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Examining the Drivers and Brand Performance Implications of Customer Engagement with Brands in the Social Media Environment
Journal of Brand Management, Vol. 21, Issue 6, pp. 495-515, 2014
Natalie Jane De Vries and Jamie Carlson
University of Newcastle (Australia) - Faculty of Business and Law and University of Newcastle (Australia) - Newcastle Business School
Date Posted: September 11, 2014
Accepted Paper Series

Incl. Fee Electronic Paper The Effects of Affective and Utilitarian Brand Relationships on Brand Consideration
Journal of Brand Management, Vol. 21, Issue 6, pp. 469-484, 2014
Lai Cheung Leung , Ursula S. Bougoure and Karen Miller
Lingnan University , University of Newcastle (Australia) and University of Southern Queensland
Date Posted: September 11, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Wally Olins (1930–2014), Corporate Identity Ascendancy and Corporate Brand Hegemony. Celebrating the Life of Wally Olins: Leading Corporate Identity Exponent and Prominent Brand Proponent
Journal of Brand Management, Vol. 21, Issue 6, pp. 459-468, 2014
John M. T. Balmer
University of Bradford - School of Management
Date Posted: September 11, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Brand Preference Being Challenged
Journal of Brand Management, Vol. 21, Issue 5, pp. 408-428, 2014
Don Schultz , Martin P. Block and Vijay Viswanathan
Northwestern University - Integrated Marketing Communications Program , Northwestern University and Northwestern University
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Construing Loyalty Through Brand Experience: The Mediating Role of Brand Relationship Quality
Journal of Brand Management, Vol. 21, Issue 5, pp. 446-458, 2014
Eliane Cristine Francisco-Maffezzolli , Elder Semprebon and Paulo Henrique Muller Prado
Pontifical Catholic University of Parana , Federal University of Parana (UFPR) and Federal University of Parana (UFPR)
Date Posted: August 27, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Consumer Brand Relationships: A Research Landscape
Journal of Brand Management, Vol. 21, Issue 5, pp. 366-371, 2014
Marc Fetscherin and Daniel Heinrich
Rollins College - Crummer Graduate School of Business and Technische Universität Braunschweig
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Fee Electronic Paper How Company Responses and Trusting Relationships Protect Brand Equity in Times of Crises
Journal of Brand Management, Vol. 21, Issue 5, pp. 429-445, 2014
Sabrina M. Hegner , Ardion D. Beldad and Sjarlot Kamphuis op Heghuis
University of Twente , University of Twente and University of Twente
Date Posted: August 27, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper The Added Value of Contextual Motivations on Consumer–Brand Relationships of Self-Gifts
Journal of Brand Management, Vol. 21, Issue 5, pp. 396-407, 2014
Marina Carnevale , Ozge Yucel-Aybat and Lauren Block
City University of New York - CUNY Baruch College - Zicklin School of Business , Pennsylvania State University Harrisburg and City University of New York (CUNY) - Department of Marketing and International Business
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Fee Electronic Paper You're so Lovable: Anthropomorphism and Brand Love
Journal of Brand Management, Vol. 21, Issue 5, pp. 372-395, 2014
Philipp A. Rauschnabel and Aaron C. Ahuvia
University of Bamberg and University of Michigan at Dearborn
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Consumer Brand Relationships
Journal of Brand Management, Vol. 21, Issue 5, pp. 365-365, 2014
Kevin Lane Keller
Dartmouth College - Tuck School of Business
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Fee Electronic Paper A Case for Brands as Assets: Acquired and Internally Developed
Journal of Brand Management, Vol. 21, Issue 4, pp. 286-302, 2014
Roger Neville Sinclair and Kevin Lane Keller
Marketing Accountability Standards Board (MASB) and Dartmouth College - Tuck School of Business
Date Posted: May 30, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Are Food Brands that Carry Light Claims Different?
Journal of Brand Management, Vol. 21, Issue 4, pp. 325-341, 2014
Therese Sjostrom , Armando Maria Corsi , Carl Driesener and Polymeros Chrysochou
University of South Australia - Ehrenberg Bass Institute of Marketing Science , University of South Australia - School of Marketing , University of South Australia and Aarhus University - Department of Business Administration
Date Posted: May 30, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Extending Downward is Not Always Bad: Parent Brand Evaluations after Brand Extension to Higher and Lower Price and Quality Levels
Journal of Brand Management, Vol. 21, Issue 4, pp. 303-324, 2014
Daniela Maria Goetz , Martin Fassnacht and Katia Rumpf
WHU - Otto Beisheim School of Management , WHU - Otto Beisheim School of Management and Simon-Kucher & Partners
Date Posted: May 30, 2014
Accepted Paper Series

Incl. Fee Electronic Paper From Endorsement to Celebrity Co-Branding: Personality Transfer
Journal of Brand Management, Vol. 21, Issue 4, pp. 273-285, 2014
Laure Ambroise , Gaëlle Pantin-Sohier , Pierre Valette-Florence and Noel Albert
University of Saint Etienne , University of Angers , University of Geneva and KEDGE Business School
Date Posted: May 30, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Investigating Consumer–Brand Relational Authenticity
Journal of Brand Management, Vol. 21, Issue 4, pp. 342-363, 2014
Jasmina Ilicic and Cynthia M. Webster
University of Adelaide - Business School and Macquarie University - Department of Marketing and Management
Date Posted: May 30, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Analysis of Consumers’ Response to Brand Community Integration and Brand Identification
Journal of Brand Management, Vol. 21, Issue 3, pp. 254-272, 2014
Ángel Millán and Estrella Díaz
University of Castilla-La Mancha and University of Castilla-La Mancha
Date Posted: April 02, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Developing Different Types of Anticipated Experience Positioning for Electric Cars
Journal of Brand Management, Vol. 21, Issue 3, pp. 216-235, 2014
Ingrid Moons and Patrick De Pelsmacker
University of Antwerp and University of Antwerp
Date Posted: April 02, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Manufacturer Brand Value and the Respective Role of Brand Sensitivity, Situational Involvement and Enduring Involvement
Journal of Brand Management, Vol. 21, Issue 3, pp. 236-253, 2014
Clarinda Mathews-Lefebvre and Pierre Valette-Florence
INSEEC Business School and University of Geneva
Date Posted: April 02, 2014
Accepted Paper Series

Incl. Fee Electronic Paper The Effects of Price Promotion Depth on New and Mature Products
Journal of Brand Management, Vol. 21, Issue 3, pp. 202-215, 2014
Sunhee Choi , Wesley Friske , Sangno Lee and James Wilcox
Shippensburg University of Pennsylvania , Texas Tech University , Chonbuk National University - College of Business Administration and affiliation not provided to SSRN
Date Posted: April 02, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Brand Equity for Origin-Bounded Brands
Journal of Brand Management, Vol. 21, Issue 3, pp. 189-201, 2014
Nathalie Spielmann
Neoma Business School
Date Posted: April 02, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Role of Brand Globalness in Consumer Evaluation of New Product Branding Strategy
Journal of Brand Management, Vol. 21, Issue 2, pp. 171-188, 2014
Plavini Punyatoya , Ashish Sadh and Sushanta Kumar Mishra
International Management Institute (IMI) - International Management Institute, Kolkata , Indian Institute of Management (IIM), Indore and Indian Institute of Management (IIM), Indore
Date Posted: February 19, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Trademark Families: Characteristics and Market Values
Journal of Brand Management, Vol. 21, Issue 2, pp. 150-170, 2014
Joern Block , Christian Fisch and Philipp G. Sandner
Technische Universität München (TUM) , University of Trier - Faculty of Management and Technische Universität München, TUM School of Management
Date Posted: February 19, 2014
Accepted Paper Series

Incl. Fee Electronic Paper How to Use a Sponsorship Platform to Support an International Master Brand Strategy: The UniCredit UEFA Champions League Sponsorship
Journal of Brand Management, Vol. 21, Issue 2, pp. 133-149, 2014
Daniele Penna and Paolo Guenzi
UniCredit Group and SDA Bocconi
Date Posted: February 19, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Towards the Formation of Consensus in the Domain of Co-Branding: Current Findings and Future Priorities
Journal of Brand Management, Vol. 21, Issue 2, pp. 112-132, 2014
Ali Besharat and Ryan Langan
University of Denver and University of South Florida
Date Posted: February 19, 2014
Accepted Paper Series

Incl. Fee Electronic Paper What Do Best Employer Surveys Reveal About Employer Branding and Intention to Apply?
Journal of Brand Management, Vol. 21, Issue 2, pp. 95-111, 2014
Gordhan Kumar Saini , Purvi Rai and Manoj Chaudhary
Tata Institute of Social Sciences - School of Management & Labour Studies , Tata Institute of Social Sciences and Edelweiss Financial Services Ltd.
Date Posted: February 19, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Country-of-Origin Marketing: A List of Typical Strategies with Examples
Journal of Brand Management, Vol. 21, Issue 1, pp. 81-93, 2014
Thomas Aichner
University of Padua
Date Posted: January 04, 2014
Accepted Paper Series
2 downloads

Incl. Fee Electronic Paper Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint
Journal of Brand Management, Vol. 21, Issue 1, pp. 1-22, 2014
Jean-Noël Kapferer and Anne Michaut-Denizeau
HEC Paris (Groupe HEC) - Marketing and HEC Paris (Groupe HEC) - Marketing
Date Posted: January 04, 2014
Accepted Paper Series
2 downloads


 

1 2 3 | Next >
   


 

© 2015 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo4 in 1.297 seconds