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Palgrave Macmillan: Journal of Brand Management
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Incl. Fee Electronic Paper A Case for Brands as Assets: Acquired and Internally Developed
Journal of Brand Management, Vol. 21, Issue 4, pp. 286-302, 2014
Roger Neville Sinclair and Kevin Lane Keller
Marketing Accountability Standards Board (MASB) and Dartmouth College - Tuck School of Business
Date Posted: May 30, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Are Food Brands that Carry Light Claims Different?
Journal of Brand Management, Vol. 21, Issue 4, pp. 325-341, 2014
Therese Sjostrom , Armando Maria Corsi , Carl Driesener and Polymeros Chrysochou
University of South Australia - Ehrenberg Bass Institute of Marketing Science , University of South Australia - School of Marketing , University of South Australia and Aarhus University - Department of Business Administration
Date Posted: May 30, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Extending Downward is Not Always Bad: Parent Brand Evaluations after Brand Extension to Higher and Lower Price and Quality Levels
Journal of Brand Management, Vol. 21, Issue 4, pp. 303-324, 2014
Daniela Maria Goetz , Martin Fassnacht and Katia Rumpf
WHU - Otto Beisheim School of Management , WHU - Otto Beisheim School of Management and Simon-Kucher & Partners
Date Posted: May 30, 2014
Accepted Paper Series

Incl. Fee Electronic Paper From Endorsement to Celebrity Co-Branding: Personality Transfer
Journal of Brand Management, Vol. 21, Issue 4, pp. 273-285, 2014
Laure Ambroise , Gaëlle Pantin-Sohier , Pierre Valette-Florence and Noel Albert
University of Saint Etienne , University of Angers , University of Geneva and KEDGE Business School
Date Posted: May 30, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Investigating Consumer–Brand Relational Authenticity
Journal of Brand Management, Vol. 21, Issue 4, pp. 342-363, 2014
Jasmina Ilicic and Cynthia M. Webster
University of Adelaide - Business School and Macquarie University - Department of Marketing and Management
Date Posted: May 30, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Analysis of Consumers’ Response to Brand Community Integration and Brand Identification
Journal of Brand Management, Vol. 21, Issue 3, pp. 254-272, 2014
Ángel Millán and Estrella Díaz
University of Castilla-La Mancha and University of Castilla-La Mancha
Date Posted: April 02, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Developing Different Types of Anticipated Experience Positioning for Electric Cars
Journal of Brand Management, Vol. 21, Issue 3, pp. 216-235, 2014
Ingrid Moons and Patrick De Pelsmacker
University of Antwerp and University of Antwerp
Date Posted: April 02, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Manufacturer Brand Value and the Respective Role of Brand Sensitivity, Situational Involvement and Enduring Involvement
Journal of Brand Management, Vol. 21, Issue 3, pp. 236-253, 2014
Clarinda Mathews-Lefebvre and Pierre Valette-Florence
INSEEC Business School and University of Geneva
Date Posted: April 02, 2014
Accepted Paper Series

Incl. Fee Electronic Paper The Effects of Price Promotion Depth on New and Mature Products
Journal of Brand Management, Vol. 21, Issue 3, pp. 202-215, 2014
Sunhee Choi , Wesley Friske , Sangno Lee and James Wilcox
Shippensburg University of Pennsylvania , Texas Tech University , Chonbuk University - College of Business Administration and affiliation not provided to SSRN
Date Posted: April 02, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Brand Equity for Origin-Bounded Brands
Journal of Brand Management, Vol. 21, Issue 3, pp. 189-201, 2014
Nathalie Spielmann
Neoma Business School
Date Posted: April 02, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Role of Brand Globalness in Consumer Evaluation of New Product Branding Strategy
Journal of Brand Management, Vol. 21, Issue 2, pp. 171-188, 2014
Plavini Punyatoya , Ashish Sadh and Sushanta Kumar Mishra
International Management Institute (IMI) - International Management Institute, Kolkata , Indian Institute of Management (IIM), Indore and Indian Institute of Management (IIM), Indore
Date Posted: February 19, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Trademark Families: Characteristics and Market Values
Journal of Brand Management, Vol. 21, Issue 2, pp. 150-170, 2014
Joern Block , Christian Fisch and Philipp G. Sandner
Technische Universität München (TUM) , University of Trier - Faculty of Management and Technische Universität München, TUM School of Management
Date Posted: February 19, 2014
Accepted Paper Series

Incl. Fee Electronic Paper How to Use a Sponsorship Platform to Support an International Master Brand Strategy: The UniCredit UEFA Champions League Sponsorship
Journal of Brand Management, Vol. 21, Issue 2, pp. 133-149, 2014
Daniele Penna and Paolo Guenzi
UniCredit Group and SDA Bocconi
Date Posted: February 19, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Towards the Formation of Consensus in the Domain of Co-Branding: Current Findings and Future Priorities
Journal of Brand Management, Vol. 21, Issue 2, pp. 112-132, 2014
Ali Besharat and Ryan Langan
University of Denver and University of South Florida
Date Posted: February 19, 2014
Accepted Paper Series

Incl. Fee Electronic Paper What Do Best Employer Surveys Reveal About Employer Branding and Intention to Apply?
Journal of Brand Management, Vol. 21, Issue 2, pp. 95-111, 2014
Gordhan Kumar Saini , Purvi Rai and Manoj Chaudhary
Tata Institute of Social Sciences - School of Management & Labour Studies , Tata Institute of Social Sciences and Edelweiss Financial Services Ltd.
Date Posted: February 19, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Country-of-Origin Marketing: A List of Typical Strategies with Examples
Journal of Brand Management, Vol. 21, Issue 1, pp. 81-93, 2014
Thomas Aichner
University of Padova
Date Posted: January 04, 2014
Accepted Paper Series
2 downloads

Incl. Fee Electronic Paper Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint
Journal of Brand Management, Vol. 21, Issue 1, pp. 1-22, 2014
Jean-Noël Kapferer and Anne Michaut-Denizeau
HEC Paris (Groupe HEC) - Marketing and HEC Paris (Groupe HEC) - Marketing
Date Posted: January 04, 2014
Accepted Paper Series
2 downloads

Incl. Fee Electronic Paper Perceived Needs and Emotional Responses to Brands: A Dual-Process View
Journal of Brand Management, Vol. 21, Issue 1, pp. 23-42, 2014
Harry A. Taute , Jeff Peterson and Jeremy Sierra
Utah Valley University - Department of Business Management , Utah Valley University - Department of Business Management and Texas State University, San Marcos
Date Posted: January 04, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Scale Development and Validation for Measuring Corporate Brand Associations
Journal of Brand Management, Vol. 21, Issue 1, pp. 43-62, 2014
Bikram Jit Singh Mann and Mandeep Kaur Ghuman
Guru Nanak Dev University and Guru Nanak Dev University (GNDU)
Date Posted: January 04, 2014
Accepted Paper Series

Incl. Fee Electronic Paper The Brand Leadership: Scale Development and Validation
Journal of Brand Management, Vol. 21, Issue 1, pp. 63-80, 2014
Yonghwan Chang and Yong Jae Ko
University of Florida and University of Florida
Date Posted: January 04, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Corporate Brand Management – A Leadership Perspective
Journal of Brand Management, Vol. 20, Issue 9, pp. 717-722, 2013
John M. T. Balmer , Tim Oliver Brexendorf and Joachim Kernstock
University of Bradford - School of Management , WHU - Otto Beisheim School of Management and University of Saint Gallen - Competence Centre for Brand Management
Date Posted: November 28, 2013
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Managing Employer Brand Attributes to Attract Potential Future Leaders
Journal of Brand Management, Vol. 20, Issue 9, pp. 779-792, 2013
Marino Bonaiuto , Stefano De Dominicis , Laura Illia , Belén Rodríguez-Cánovas and Gabriele Lizzani
University of Rome I , University of Rome I , IE University , Kimberly-Clark Corporation and University of Rome I
Date Posted: November 28, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Positioning the Corporate Brand as Sustainable: Leadership De Rigueur
Journal of Brand Management, Vol. 20, Issue 9, pp. 793-799, 2013
Helen Joyce Stuart
Australian Catholic University (ACU)
Date Posted: November 28, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Sustainable Brand-Based Innovation: The Role of Corporate Brands in Driving Sustainable Innovation
Journal of Brand Management, Vol. 20, Issue 9, pp. 762-778, 2013
Nicky Nedergaard and Richard Gyrd-Jones
Copenhagen Business School - Department of Marketing and Griffith University
Date Posted: November 28, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Corporate Brand Orientation: What is it? What of it?
Journal of Brand Management, Vol. 20, Issue 9, pp. 723-741, 2013
John M. T. Balmer
University of Bradford - School of Management
Date Posted: November 28, 2013
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Corporate Social Responsibility: Playing to Win, or Playing Not to Lose? Doing Good by Increasing the Social Benefits of a Company's Core Activities
Journal of Brand Management, Vol. 20, Issue 9, pp. 800-814, 2013
Johan van Rekom , Guido Berens and Mignon Van Halderen
Erasmus Research Institute of Management (ERIM) , Erasmus Research Institute of Management (ERIM) and Rotterdam School of Management, Erasmus University
Date Posted: November 28, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Impact of Organizational Climate on Ethical Empowerment and Engagement with Corporate Social Responsibility (CSR)
Journal of Brand Management, Vol. 20, Issue 9, pp. 815-839, 2013
Shaun M Powell , Mark A.P. Davies and Danielle Norton
Faculty of Business, University of Wollongong , Teesside University and Edinburgh Convention Bureau Ltd.
Date Posted: November 28, 2013
Accepted Paper Series

Incl. Fee Electronic Paper The Corporate Brand Identity Matrix
Journal of Brand Management, Vol. 20, Issue 9, pp. 742-761, 2013
Mats Urde
Lund University
Date Posted: November 28, 2013
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Brand Name Change: Can Trust and Loyalty Be Transferred?
Journal of Brand Management, Vol. 20, Issue 8, pp. 656-669, 2013
Véronique Pauwels-Delassus and Raluca Mogos Descotes
University of Navarra, IESE Business School and Université de Lorraine
Date Posted: September 07, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Competition or Collaboration? The Effect of Non-Profit Brand Image on Volunteer Recruitment Strategy
Journal of Brand Management, Vol. 20, Issue 8, pp. 689-704, 2013
Melanie Randle , Friedrich Leisch and Sara Dolnicar
University of Wollongong , Vienna University of Technology and University of Wollongong
Date Posted: September 07, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Measuring Brand Image Effects of Flagship Projects for Place Brands: The Case of Hamburg
Journal of Brand Management, Vol. 20, Issue 8, pp. 642-655, 2013
Sebastian Zenker and Suzanne Beckmann
University of Hamburg and Copenhagen Business School - Department of Marketing
Date Posted: September 07, 2013
Accepted Paper Series

Incl. Fee Electronic Paper The Brand Orientation-Performance Relationship: An Examination of Moderation Effects
Journal of Brand Management, Vol. 20, Issue 8, pp. 623-641, 2013
Saku Hirvonen , Tommi Laukkanen and Helen Reijonen
University of Eastern Finland - Department of Business , University of Joensuu and University of Eastern Finland - Department of Business
Date Posted: September 07, 2013
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper The Organic View of the Brand: A Brand Value Co-Creation Model
Journal of Brand Management, Vol. 20, Issue 8, pp. 670-688, 2013
Oriol Iglesias , Nicholas Ind and Manuel Alfaro
ESADE Business School , Oslo School of Management and ESADE Business School
Date Posted: September 07, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Unleashing the Power of Luxury: Antecedents of Luxury Brand Perception and Effects on Luxury Brand Strength
Journal of Brand Management, Vol. 20, Issue 8, pp. 705-715, 2013
Nadine Hennigs , Klaus-Peter Wiedmann , Stefan Behrens and Christiane Klarmann
Leibniz University Hannover , Leibniz University Hannover , Leibniz University Hannover and Leibniz University Hannover
Date Posted: September 07, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Building Brands with Interactivity: The Role of Prior Brand Usage in the Relation between Perceived Website Interactivity and Brand Responses
Journal of Brand Management, Vol. 20, Issue 7, pp. 608-622, 2013
Hilde A. M. Voorveld , Guda van Noort and Meryl Duijn
University of Amsterdam , University of Amsterdam and University of Amsterdam
Date Posted: July 06, 2013
Accepted Paper Series

Incl. Fee Electronic Paper How Personal Pronouns Influence Brand Name Preference
Journal of Brand Management, Vol. 20, Issue 7, pp. 558-570, 2013
Luke Kachersky and Nicole Palermo
Fordham University Schools of Business and Harvard Business Publishing
Date Posted: July 06, 2013
Accepted Paper Series

Incl. Fee Electronic Paper New Brands Diluting the Personality of Existing Brands
Journal of Brand Management, Vol. 20, Issue 7, pp. 590-607, 2013
Minkyung Choy and Jae II Kim
Seoul National University and Seoul National University
Date Posted: July 06, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Projecting Banks’ Identities Through Corporate Websites: A Comparative Analysis of Spain and the United Kingdom
Journal of Brand Management, Vol. 20, Issue 7, pp. 533-557, 2013
Rafael Bravo , Leslie de Chernatony , Jorge Matute and José M. Pina
University of Zaragoza , University of Lugano , University of Zaragoza and University of Zaragoza
Date Posted: July 06, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Revisiting the Complexities of Corporate Branding: Issues, Paradoxes, Solutions
Journal of Brand Management, Vol. 20, Issue 7, pp. 571-589, 2013
Richard Gyrd-Jones , Bill Merrilees and Dale Miller
Griffith University , Griffith University - School of Marketing and Griffith University
Date Posted: July 06, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Effects of Advertising Cues on Brand Extension Evaluation: A Global Versus Focused Processing Style Account
Journal of Brand Management, Vol. 20, Issue 6, pp. 473-487, 2013
Sanjay Puligadda , Maria L. Cronley and Frank R. Kardes
Miami University of Ohio - Richard T. Farmer School of Business Administration , Miami University of Ohio - Richard T. Farmer School of Business Administration and University of Cincinnati - College of Business
Date Posted: May 31, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Implications of Brand Communities for Rival Brands: Negative Brand Ratings, Negative Stereotyping of Their Consumers and Negative Word-of-Mouth
Journal of Brand Management, Vol. 20, Issue 6, pp. 501-517, 2013
Thomas M. Hickman and James C. Ward
Missouri Western State University and Vanderbilt University - Owen Graduate School of Management
Date Posted: May 31, 2013
Accepted Paper Series

Incl. Fee Electronic Paper The Five Phases of SME Brand-Building
Journal of Brand Management, Vol. 20, Issue 6, pp. 445-457, 2013
Edgar Centeno , Susan J. Hart and Keith Dinnie
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) , University of Strathclyde - Department of Marketing and NHTV Breda University of Applied Sciences
Date Posted: May 31, 2013
Accepted Paper Series

Incl. Fee Electronic Paper The Impact of Brand Personality on Consumer Responses to Persuasion Attempts
Journal of Brand Management, Vol. 20, Issue 6, pp. 518-530, 2013
Amélie Guèvremont and Bianca Grohmann
Concordia University, Quebec - John Molson School of Business and Concordia University, Quebec
Date Posted: May 31, 2013
Accepted Paper Series

Incl. Fee Electronic Paper The Impact of Brand Value on Firm Valuation: The Moderating Influence of Firm Type
Journal of Brand Management, Vol. 20, Issue 6, pp. 488-500, 2013
Colleen Patricia Kirk , Ipshita Ray and Berry K. Wilson
Mount Saint Mary College , Pace University - Lubin School of Business and Pace University - Department of Finance and Economics
Date Posted: May 31, 2013
Accepted Paper Series

Incl. Fee Electronic Paper The Inauthentic Other: Social Comparison Theory and Brand Avoidance within Consumer Sub-Cultures
Journal of Brand Management, Vol. 20, Issue 6, pp. 458-472, 2013
Ryan Charmley , Tony Garry and Paul Ballantine
Castle Hill Investments and Leisure Ltd (CHILL) , University of Otago - Department of Marketing and University of Canterbury
Date Posted: May 31, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Brand Experiences in Service Organizations: Exploring the Individual Effects of Brand Experience Dimensions
Journal of Brand Management, Vol. 20, Issue 5, pp. 404-423, 2013
Herbjørn Nysveen , Per E. Pedersen and Siv Skard
Norwegian School of Economics (NHH) , Norwegian School of Economics (NHH) and Norwegian School of Economics (NHH)
Date Posted: April 04, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Brand Extensions in the Platform Countries of Asia – Effects of Fit, Order of Market Entry and Involvement
Journal of Brand Management, Vol. 20, Issue 5, pp. 424-443, 2013
Frank Huber , Michael Lenzen , Frederik Meyer and Andrea Weihrauch
University of Mainz , University of Mainz , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: April 04, 2013
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Factors Contributing Brand Attitude in Advergames: Entertainment and Irritation
Journal of Brand Management, Vol. 20, Issue 5, pp. 374-388, 2013
José Martí-Parreño , Joaquín Aldás-Manzano , Rafael Currás-Pérez and Isabel Sánchez-García
University of Valencia , University of Valencia - Faculty of Economics , University of Valencia and University of Valencia
Date Posted: April 04, 2013
Accepted Paper Series

Incl. Fee Electronic Paper The War for Talent? The Relevance of Employer Branding in Job Advertisements for Becoming an Employer of Choice
Journal of Brand Management, Vol. 20, Issue 5, pp. 355-373, 2013
Wim J. L. Elving , Jorinde J. C. Westhoff , Kelta Meeusen and Jan-Willem Schoonderbeek
University of Amsterdam , University of Amsterdam , University of Amsterdam and University of Amsterdam
Date Posted: April 04, 2013
Accepted Paper Series

Incl. Fee Electronic Paper Using Type Font Characteristics to Communicate Brand Personality of New Brands
Journal of Brand Management, Vol. 20, Issue 5, pp. 389-403, 2013
Bianca Grohmann , Joan Giese and Ian D. Parkman
Concordia University, Quebec , University of Oregon and University of Portland
Date Posted: April 04, 2013
Accepted Paper Series


 

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