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Palgrave Macmillan: Journal of Brand Management
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Incl. Fee Electronic Paper A Behavioural Long-Term Based Measure to Monitor the Health of a Brand
Journal of Brand Management, Vol. 22, Issue 4, pp. 299-322, 2015
Abas Mirzaei , David Gray , Chris Baumann , Lester W. Johnson and Hume Winzar
Macquarie University , Macquarie University , Macquarie University , Melbourne Business School and Macquarie University, Faculty of Business and Economics
Date Posted: July 24, 2015
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem
Journal of Brand Management, Vol. 22, Issue 4, pp. 323-339, 2015
Robert Mackalski and Jean-Francois Belisle
McGill University - Desautels Faculty of Management and McGill University - Desautels Faculty of Management
Date Posted: July 24, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Three's Company: Investigating Cognitive and Sentiment Unit Imbalance in Co-Branding Partnerships
Journal of Brand Management, Vol. 22, Issue 4, pp. 281-298, 2015
Stacey M. Baxter and Jasmina Ilicic
University of Newcastle (Australia) and University of Adelaide - Business School
Date Posted: July 24, 2015
Accepted Paper Series

Incl. Fee Electronic Paper To Brand or to Rebrand: Investigating the Effects of Rebranding on Brand Equity and Consumer Attitudes
Journal of Brand Management, Vol. 22, Issue 4, pp. 340-360, 2015
Subhadip Roy and Soumya Sarkar
IIM Udaipur and Indian Institute of Management (IIMU), Udaipur
Date Posted: July 24, 2015
Accepted Paper Series

Incl. Fee Electronic Paper A Brand Culture Approach to Chinese Cultural Heritage Brands
Journal of Brand Management, Vol. 22, Issue 3, pp. 261-279, 2015
Jonathan E. Schroeder , Janet L. Borgerson and Zhiyan Wu
Rochester Institute of Technology , Rochester Institute of Technology and Formerly Known as Shanghai Institute of Foreign Trade
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper China's Brands, China's Brand Development Strategies and Corporate Brand Communications in China
Journal of Brand Management, Vol. 22, Issue 3, pp. 175-193, 2015
John M. T. Balmer and Weifeng Chen
University of Bradford - School of Management and Brunel University London - Brunel Business School
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Corporate Heritage Brands in China. Consumer Engagement with China's Most Celebrated Corporate Heritage Brand – Tong Ren Tang: 同仁堂
Journal of Brand Management, Vol. 22, Issue 3, pp. 194-210, 2015
John M. T. Balmer and Weifeng Chen
University of Bradford - School of Management and Brunel University London - Brunel Business School
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Luxury Brand Building in China: Eight Case Studies and Eight Lessons Learned
Journal of Brand Management, Vol. 22, Issue 3, pp. 229-245, 2015
Klaus Heine and Michel Gutsatz
Erasmus University Rotterdam (EUR), Erasmus School of Law and China Europe International Business School (CEIBS)
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image
Journal of Brand Management, Vol. 22, Issue 3, pp. 211-228, 2015
Zhibin Lin and Xinming He
Northumbria University and Durham University Business School
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Market for Luxury Brands in China: Insight Based on a Study of Consumer's Perceptions in Beijing
Journal of Brand Management, Vol. 22, Issue 3, pp. 246-260, 2015
Keith Walley and Chen Li
Harper Adams University College and Harper Adams University College
Date Posted: July 17, 2015
Accepted Paper Series

Incl. Fee Electronic Paper A Comprehensive Framework of Brand Name Classification
Journal of Brand Management, Vol. 22, Issue 2, pp. 79-116, 2015
Sunny Arora , Arti D. Kalro and Dinesh Sharma
Indian Institute of Technology (IIT), Bombay - Shailesh J. Mehta School of Management (SJM) , Indian Institute of Technology (IIT), Bombay - Shailesh J. Mehta School of Management (SJM) and Indian Institute of Technology (IIT), Bombay - Shailesh J. Mehta School of Management (SJM)
Date Posted: May 28, 2015
Accepted Paper Series

Incl. Fee Electronic Paper I Love to Hate You: Loyalty for Disliked Brands and the Role of Nostalgia
Journal of Brand Management, Vol. 22, Issue 2, pp. 136-153, 2015
Melike Demirbag-Kaplan , Cansu Yildirim , Selin Gulden and Damla Aktan
Izmir Ekonomi University , Izmir Ekonomi University , Istanbul Technical University and Izmir Ekonomi University
Date Posted: May 28, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Kill it or Keep it?: The Weak Brand Retain-or-Discard Decision in Brand Portfolio Management
Journal of Brand Management, Vol. 22, Issue 2, pp. 154-172, 2015
Purvi Shah
Worcester Polytechnic Institute (WPI) - Foisie School of Business
Date Posted: May 28, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Impact of Brand Strength on Satisfaction, Loyalty and WOM: An Empirical Examination in the Higher Education Sector
Journal of Brand Management, Vol. 22, Issue 2, pp. 117-135, 2015
Riza Casidy and Walter Wymer
Deakin University - Bowater School of Management and Marketing and University of Lethbridge - Faculty of Management
Date Posted: May 28, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Brand Anthropomorphism: Conceptualization, Measurement, and Impact on Brand Personality and Loyalty
Journal of Brand Management, Vol. 22, Issue 1, pp. 1-19, 2015
Gianluigi Guido and Alessandro M. Peluso
University of Salento and University of Salento - Department of Economics and Mathematics and Statistics
Date Posted: April 29, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Building Self-Brand Connections: Exploring Brand Stories Through a Transmedia Perspective
Journal of Brand Management, Vol. 22, Issue 1, pp. 38-59, 2015
Neil Granitz and Howard Forman
California State University, Fullerton - Department of Marketing and California State University, Fullerton - Department of Marketing
Date Posted: April 29, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Sonic Branding: A Consumer-Oriented Literature Review
Journal of Brand Management, Vol. 22, Issue 1, pp. 20-37, 2015
Clara Gustafsson
Stockholm University
Date Posted: April 29, 2015
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Structures of Brand and Anti-Brand Meaning: A Semiotic Square Analysis of Reflexive Consumption
Journal of Brand Management, Vol. 22, Issue 1, pp. 60-77, 2015
Per Østergaard , Judy Hermansen and James Fitchett
University of Southern Denmark - Department of Marketing & Management , University of Southern Denmark - Department of Marketing & Management and Nottingham University Business School
Date Posted: April 29, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Designing and Implementing Brand Architecture Strategies
Journal of Brand Management, Vol. 21, Issue 9, pp. 702-715, 2014
Kevin Lane Keller
Dartmouth College - Tuck School of Business
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Five Areas to Advance Branding Theory and Practice
Journal of Brand Management, Vol. 21, Issue 9, pp. 758-769, 2014
T.C. Melewar and Bang Nguyen
Brunel University London and East China University of Science and Technology (ECUST)
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Future Challenges and Opportunities in Brand Management: An Introduction to a Commemorative Special Issue
Journal of Brand Management, Vol. 21, Issue 9, pp. 685-688, 2014
Tim Oliver Brexendorf , Joachim Kernstock and Shaun M Powell
WHU - Otto Beisheim School of Management , University of Saint Gallen - Competence Centre for Brand Management and Faculty of Business, University of Wollongong
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper How Participation is Changing the Practice of Managing Brands
Journal of Brand Management, Vol. 21, Issue 9, pp. 734-742, 2014
Nicholas Ind
Oslo School of Management
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Current State and Future of Brand Experience
Journal of Brand Management, Vol. 21, Issue 9, pp. 727-733, 2014
Bernd H. Schmitt , Joško Brakus and Lia Zarantonello
Columbia Business School - International Business , University of Leeds - Division of Marketing and Catholic University of Lille - Institut d'Économie Scientifique et de Gestion (IESEG)
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Future of Brand and Brand Management – Some Provocative Propositions from a More Methodological Perspective
Journal of Brand Management, Vol. 21, Issue 9, pp. 743-757, 2014
Klaus-Peter Wiedmann
Leibniz Universität Hannover
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper The Future of Luxury: Challenges and Opportunities
Journal of Brand Management, Vol. 21, Issue 9, pp. 716-726, 2014
Jean-Noël Kapferer
HEC Paris (Groupe HEC) - Marketing
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Twenty-One Years of the Journal of Brand Management: A Commemorative Review
Journal of Brand Management, Vol. 21, Issue 9, pp. 689-701, 2014
Shaun M Powell
Faculty of Business, University of Wollongong
Date Posted: April 01, 2015
Accepted Paper Series

Incl. Fee Electronic Paper Attachment, Identification, and Loyalty: Examining Mediating Mechanisms Across Brand and Brand Community Contexts
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 594-614, 2014
Hsiu-Yu Hung
National Taipei University
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Celebrity Endorser Attractiveness, Visual Attention, and Implications for Ad Attitudes and Brand Evaluations: A Replication and Extension
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 579-593, 2014
Reto Felix and Adilson Borges
University of Texas-Pan American and Neoma Business School
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Connecting the Dots between Brand Experience and Brand Loyalty: The Mediating Role of Brand Personality and Brand Relationships
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 664-683, 2014
B. Ramaseshan and Alisha Stein
Curtin University - School of Marketing and Curtin University - School of Marketing
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Consumer Reactions to the Merger: Understanding the Role of Pre-Merger Brands
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 615-634, 2014
Melinda Andrews McLelland , Ronald Goldsmith and Dave McMahon
University of Southern Mississippi , Florida State University and Pepperdine University
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Geographical Brand and Country-of-Origin Effects in the Chinese Wine Import Market
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 541-558, 2014
Lara Agnoli and Roberta Capitello
University of Verona and University of Verona
Date Posted: December 31, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Love for Logos: Evaluating the Congruency between Brand Symbols and Typefaces and Their Relation to Emotional Words
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 635-649, 2014
Alejandro Salgado-Montejo , Carlos Velasco , Juan Sebastián Olier , Jorge Alvarado and Charles M Spence
University of Oxford , Universidad Carlos III de Madrid - Department of Economics , affiliation not provided to SSRN , Pontifical University Javeriana Cali and University of Oxford
Date Posted: December 31, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Sport Club Brand Personality Scale (SCBPS): A New Brand Personality Scale for Sport Clubs
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 650-663, 2014
Michael Schade , Rico Piehler and Christoph Burmann
University of Bremen , University of Bremen and University of Bremen
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper The Impact of a Celebrity Endorser's Credibility on Consumer Self-Brand Connection and Brand Evaluation
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 559-578, 2014
Abhishek Dwivedi , Bob McDonald and Lester W. Johnson
Charles Sturt University , Texas Tech University and Melbourne Business School
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper ‘Branding’ Explained: Defining and Measuring Brand Awareness and Brand Attitude
Journal of Brand Management, Vol. 21, Issue 7-8, pp. 533-540, 2014
John Rossiter
University of Wollongong - School of Management, Operations and Marketing
Date Posted: December 31, 2014
Accepted Paper Series

Incl. Fee Electronic Paper The Emergence and Impact of Consumer Brand Empowerment in Online Social Networks: A Proposed Ontology
Journal of Brand Management, Vol. 21, Issue 6, pp. 516-531, 2014
D. Eric Boyd , Theresa B. Clarke and Robert E. Spekman
James Madison University - College of Business , James Madison University and University of Virginia (UVA) - Darden School of Business
Date Posted: September 11, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Do Consumers of FMCGs Seek Brands with Congruent Personalities?
Journal of Brand Management, Vol. 21, Issue 6, pp. 485-494, 2014
Kotryna Garsvaite and Albert Caruana
University of Bologna and University of Malta
Date Posted: September 11, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Examining the Drivers and Brand Performance Implications of Customer Engagement with Brands in the Social Media Environment
Journal of Brand Management, Vol. 21, Issue 6, pp. 495-515, 2014
Natalie Jane De Vries and Jamie Carlson
University of Newcastle (Australia) - Faculty of Business and Law and University of Newcastle (Australia) - Newcastle Business School
Date Posted: September 11, 2014
Accepted Paper Series

Incl. Fee Electronic Paper The Effects of Affective and Utilitarian Brand Relationships on Brand Consideration
Journal of Brand Management, Vol. 21, Issue 6, pp. 469-484, 2014
Lai Cheung Leung , Ursula S. Bougoure and Karen Miller
Lingnan University , University of Newcastle (Australia) and University of Southern Queensland
Date Posted: September 11, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Wally Olins (1930–2014), Corporate Identity Ascendancy and Corporate Brand Hegemony. Celebrating the Life of Wally Olins: Leading Corporate Identity Exponent and Prominent Brand Proponent
Journal of Brand Management, Vol. 21, Issue 6, pp. 459-468, 2014
John M. T. Balmer
University of Bradford - School of Management
Date Posted: September 11, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Brand Preference Being Challenged
Journal of Brand Management, Vol. 21, Issue 5, pp. 408-428, 2014
Don Schultz , Martin P. Block and Vijay Viswanathan
Northwestern University - Integrated Marketing Communications Program , Northwestern University and Northwestern University
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Construing Loyalty Through Brand Experience: The Mediating Role of Brand Relationship Quality
Journal of Brand Management, Vol. 21, Issue 5, pp. 446-458, 2014
Eliane Cristine Francisco-Maffezzolli , Elder Semprebon and Paulo Henrique Muller Prado
Pontifical Catholic University of Parana , Federal University of Parana (UFPR) and Federal University of Parana (UFPR)
Date Posted: August 27, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper Consumer Brand Relationships: A Research Landscape
Journal of Brand Management, Vol. 21, Issue 5, pp. 366-371, 2014
Marc Fetscherin and Daniel Heinrich
Rollins College - Crummer Graduate School of Business and Technische Universität Braunschweig
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Fee Electronic Paper How Company Responses and Trusting Relationships Protect Brand Equity in Times of Crises
Journal of Brand Management, Vol. 21, Issue 5, pp. 429-445, 2014
Sabrina M. Hegner , Ardion D. Beldad and Sjarlot Kamphuis op Heghuis
University of Twente , University of Twente and University of Twente
Date Posted: August 27, 2014
Accepted Paper Series
1 downloads

Incl. Fee Electronic Paper The Added Value of Contextual Motivations on Consumer–Brand Relationships of Self-Gifts
Journal of Brand Management, Vol. 21, Issue 5, pp. 396-407, 2014
Marina Carnevale , Ozge Yucel-Aybat and Lauren Block
City University of New York - CUNY Baruch College - Zicklin School of Business , Pennsylvania State University Harrisburg and City University of New York (CUNY) - Department of Marketing and International Business
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Fee Electronic Paper You're so Lovable: Anthropomorphism and Brand Love
Journal of Brand Management, Vol. 21, Issue 5, pp. 372-395, 2014
Philipp A. Rauschnabel and Aaron C. Ahuvia
University of Bamberg and University of Michigan at Dearborn
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Consumer Brand Relationships
Journal of Brand Management, Vol. 21, Issue 5, pp. 365-365, 2014
Kevin Lane Keller
Dartmouth College - Tuck School of Business
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Fee Electronic Paper A Case for Brands as Assets: Acquired and Internally Developed
Journal of Brand Management, Vol. 21, Issue 4, pp. 286-302, 2014
Roger Neville Sinclair and Kevin Lane Keller
Marketing Accountability Standards Board (MASB) and Dartmouth College - Tuck School of Business
Date Posted: May 30, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Are Food Brands that Carry Light Claims Different?
Journal of Brand Management, Vol. 21, Issue 4, pp. 325-341, 2014
Therese Sjostrom , Armando Maria Corsi , Carl Driesener and Polymeros Chrysochou
University of South Australia - Ehrenberg Bass Institute of Marketing Science , University of South Australia - School of Marketing , University of South Australia and Aarhus University - Department of Business Administration
Date Posted: May 30, 2014
Accepted Paper Series

Incl. Fee Electronic Paper Extending Downward is Not Always Bad: Parent Brand Evaluations after Brand Extension to Higher and Lower Price and Quality Levels
Journal of Brand Management, Vol. 21, Issue 4, pp. 303-324, 2014
Daniela Maria Goetz , Martin Fassnacht and Katia Rumpf
WHU - Otto Beisheim School of Management , WHU - Otto Beisheim School of Management and Simon-Kucher & Partners
Date Posted: May 30, 2014
Accepted Paper Series


 

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