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Marketing Science
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Showing Papers 1 - 50 of 55
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Consumer Deliberation and Product Line Design Marketing Science, Vol. 31, No. 6, 2012; pp. 995-1007; DOI: 10.1287/mksc.1120.0736
Liang Guo and
Juanjuan Zhang
Date Posted: January 30, 2013
A Satisficing Choice Model Marketing Science, Vol. 31, No. 6, pp. 878-899, 2012, DOI: 10.1287/mksc.1120.0732
Peter Boatwright
and
Robert Monroe
Date Posted: January 29, 2013
Peer Effects in the Diffusion of Solar Photovoltaic Panels Marketing Science, Vol. 31, No. 6, pp. 900-912, 2012, DOI: 10.1287/mksc.1120.0727
Bryan Bollinger and
Kenneth Gillingham
Date Posted: January 29, 2013
Competition in Consumer Shopping Experience Marketing Science, Vol. 31, No. 6, pp. 913-933, 2012, DOI: 10.1287/mksc.1120.0734
Ganesh Iyer
and
Dmitri Kuksov
Date Posted: January 29, 2013
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms Marketing Science, Vol. 31, No. 6, pp. 934-951, 2012, DOI: 10.1287/mksc.1120.0737
Christine Moorman ,
Simone Wies
,
Natalie Mizik
and
Fredrika J. Spencer
Date Posted: January 29, 2013
An Empirical Study of Word-of-Mouth Generation and Consumption Marketing Science, Vol. 31, No. 6, pp. 952-963, 2012, DOI: 10.1287/mksc.1120.0738
Sha Yang
,
Mantian (Mandy) Hu
,
Russell S. Winer
,
Henry Assael
and
Xiaohong Chen
Date Posted: January 29, 2013
Contextual Advertising Marketing Science, Vol. 31, No. 6, pp. 980-994, 2012, DOI: 10.1287/mksc.1120.0740
Kaifu Zhang
and
Zsolt Katona
Date Posted: January 29, 2013
Retailer-Driven Product Bundling in a Distribution Channel Marketing Science, Vol. 31, No. 6, pp. 1014-1021, 2012, DOI: 10.1287/mksc.1120.0725
Hemant K. Bhargava
Date Posted: January 29, 2013
Database Submission — The ISMS Durable Goods Data Sets Marketing Science, Vol. 31, No. 6, pp. 1008-1013, 2012, DOI: 10.1287/mksc.1120.0726
Jian Ni
,
Scott Neslin and
Baohong Sun
Date Posted: January 29, 2013
Cloak or Flaunt? The Fashion Dilemma Marketing Science, Vol. 31, No. 1, 2012, pp. 74-95; DOI: 10.1287/mksc.1110.0689
Hema Yoganarasimhan
Date Posted: November 19, 201234 downloads
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content Marketing Science, Vol. 31, No. 3, 2012; pp. 493-520; DOI: 10.1287/mksc.1110.0700
Anindya Ghose
,
Panagiotis G. Ipeirotis
and
Beibei Li
Date Posted: October 24, 2012
User-Generated Open Source Products: Founder's Social Capital and Time to Product Release Marketing Science, Vol. 31, No. 3, 2012; pp. 474-492; DOI: 10.1287/mksc.1110.0690
Girish Mallapragada
,
Rajdeep Grewal
and
Gary L. Lilien
Date Posted: October 24, 2012
Sequential and Temporal Dynamics of Online Opinion Marketing Science, Vol. 31, No. 3, 2012; pp. 448-473; DOI: 10.1287/mksc.1110.0653
David Godes
Date Posted: October 24, 2012
Mine Your Own Business: Market-Structure Surveillance through Text Mining Marketing Science, Vol. 31, No. 3, 2012; pp. 521-543; DOI: 10.1287/mksc.1120.0713
Oded Netzer
,
Ronen Feldman
,
Jacob Goldenberg
and
Moshe Fresko
affiliation not provided to SSRN
Date Posted: October 24, 2012
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects Marketing Science, Vol. 31, No. 4, 2012; pp. 549-566; DOI: 10.1287/mksc.1120.0719
Mathew Chylinski
,
John H. Roberts
and
Bruce Hardie
affiliation not provided to SSRN
and
London Business School
Date Posted: October 24, 2012
Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits Marketing Science, Vol. 31, No. 4, 2012; pp. 587-602; DOI: 10.1287/mksc.1120.0705
Tingting He
,
Dmitri Kuksov
and
Chakravarthi Narasimhan
Date Posted: October 24, 2012
Social Sharing of Information Goods: Implications for Pricing and Profits Marketing Science, Vol. 30, No. 4, 2012; pp. 603-620; DOI: 10.1287/mksc.1120.0706
Michael R. Galbreth
,
Bikram Ghosh
and
Mikhael Shor
Date Posted: October 24, 2012
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content Marketing Science, Vol. 31, No. 3, 2012; pp. 406-432; DOI: 10.1287/mksc.1110.0685
Paulo Albuquerque ,
Udi Chatow
,
Kay-Yut Chen and
Zainab Jamal
affiliation not provided to SSRN
Date Posted: October 24, 2012
Network Characteristics and the Value of Collaborative User-Generated Content Marketing Science, Vol. 31, No. 3, 2012; pp. 387-405; DOI: 10.1287/mksc.1110.0684
Sam Ransbotham
,
Gerald C. Kane
and
Nicholas H. Lurie
Date Posted: October 24, 2012
Introduction to the Special Issue on the Emergence and Impact of User-Generated Content Marketing Science, Vol. 31, No. 3, 2012; pp. 369-371; DOI: 10.1287/mksc.1120.0715
Peter Fader and
Russell S. Winer
Date Posted: October 24, 2012
Modeling Seasonality in New Product Diffusion Marketing Science, Vol. 31, No. 2, 2012; pp. 351-364; DOI: 10.1287/mksc.1110.0696
Yuri Peers
,
D. Fok and
Philip Hans Franses
affiliation not provided to SSRN
,
Econometric Institute - Erasmus University Rotterdam
and
Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: October 24, 2012
A Conjoint Model of Quantity Discounts Marketing Science, Vol. 31, No. 2, 2012; pp. 334-350; DOI: 10.1287/mksc.1110.0702
Raghuram Iyengar
and
Kamel Jedidi
Date Posted: October 24, 2012
Procuring Commodities: First-Price Sealed-Bid or English Auctions? Marketing Science, Vol. 31, No. 2, 2012; pp. 317-333; DOI: 10.1287/mksc.1120.0704
Jason Shachat
and
Lijia Wei
Date Posted: October 24, 2012
Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis Marketing Science, Vol. 31, No. 2, 2012; pp. 293-316; DOI: 10.1287/mksc.1110.0693
Gonca Soysal
and
Lakshman Krishnamurthi
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: October 24, 2012
Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases Marketing Science, Vol. 31, No. 2, 2012; pp. 277-292; DOI: 10.1287/mksc.1110.0691
Vincent Conitzer
,
Curtis R. Taylor and
Liad Wagman
affiliation not provided to SSRN
,
Duke University - Department of Economics
and
Illinois Institute of Technology - Stuart School of Business
Date Posted: October 24, 2012
The Strategic Impact of References in Business Markets Marketing Science, Vol. 31, No. 2, 2012; pp. 257-276; DOI: 10.1287/mksc.1110.0695
David Godes
Date Posted: October 24, 2012
Customer Influence Value and Purchase Acceleration in New Product Diffusion Marketing Science, Vol. 31, No. 2, 2012; pp. 236-256; DOI: 10.1287/mksc.1110.0701
Teck Ho ,
So-Eun Park
and
Zuo-Jun Max Shen
affiliation not provided to SSRN
and
University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR)
Date Posted: October 24, 2012
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Praveen K. Kopalle ,
Yacheng Sun
,
Scott Neslin ,
Baohong Sun
and
Vanitha Swaminathan
affiliation not provided to SSRN
,
Dartmouth College - Tuck School of Business
,
Independent
and
affiliation not provided to SSRN
Date Posted: October 24, 2012
Exclusive Channels and Revenue Sharing in a Complementary Goods Market Marketing Science, Vol. 31, No. 1, 2012; pp. 172-187; DOI: 10.1287/mksc.1110.0688
Gangshu (George) Cai
,
Yue Dai
and
Sean Zhou
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: October 24, 2012
Customer Bill of Rights under No-Fault Service Failure: Confinement and Compensation Marketing Science, Vol. 31, No. 1, 2012; pp. 157-171; DOI: 10.1287/mksc.1110.0683
Rachel R. Chen
,
Eitan Gerstner
and
Yinghui (Catherine) Yang
Date Posted: October 24, 2012
Measuring Consumer Preferences Using Conjoint Poker Marketing Science, Vol. 31, No. 1, 2012; pp. 138-156; DOI: 10.1287/mksc.1110.0672
Olivier Toubia
,
Martijn G. de Jong
and
Daniel Stieger
Date Posted: October 24, 2012
Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice Marketing Science, Vol. 31, No. 1, 2012; pp. 96-114; DOI: 10.1287/mksc.1110.0678
Pradeep K. Chintagunta ,
Junhong Chu and
Javier Cebollada
Date Posted: October 24, 2012
Disentangling Preferences and Learning in Brand Choice Models Marketing Science, Vol. 31, No. 1, 2012; pp. 115-137; DOI: 10.1287/mksc.1110.0680
Sangwoo Shin
,
Sanjog Misra and
Dan Horsky
affiliation not provided to SSRN
,
Simon Graduate School of Business, University of Rochester
and
Simon Graduate School of Business, University of Rochester
Date Posted: October 24, 2012
Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision Marketing Science, Vol. 31, No. 1, 2012; pp. 36-51; DOI: 10.1287/mksc.1110.0657
Sanjay Jain
Date Posted: October 24, 2012
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets Marketing Science, Vol. 31, No. 4, 2012; pp. 668-688 DOI: 10.1287/mksc.1120.0717
Karthik Sridhar
,
Ram Bezawada and
Minakshi Trivedi
Date Posted: October 24, 2012
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act Marketing Science, Vol. 31, No. 5, 2012; pp. 717-737; DOI: 10.1287/mksc.1110.0692
Christine Moorman ,
Rosellina Ferraro
and
Joel Huber
Date Posted: October 24, 2012
Can Brand Extension Signal Product Quality? Marketing Science, Vol. 31, No. 5, 2012; pp. 756-770; DOI: 10.1287/mksc.1120.0723, Rotman School of Management Working Paper No. 2163007
Sridhar Moorthy
Date Posted: October 24, 2012
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? Marketing Science, Vol. 31, No. 5, 2012; pp. 819-837; DOI: 10.1287/mksc.1120.0724
Lesley Chiou
and
Catherine Tucker
Date Posted: October 24, 2012
Bidding Behavior in Descending and Ascending Auctions Marketing Science, Vol. 31, No. 5, 2012; pp. 779-800; DOI: 10.1287/mksc.1120.0730
Amar Cheema
,
Dipankar Chakravarti
and
Atanu R. Sinha
Date Posted: October 24, 2012
Consumer Mental Accounts and Implications to Selling Base Products and Add-Ons Marketing Science, Vol. 31, No. 5, 2012; pp. 801-818; DOI: 10.1287/mksc.1120.0731
Sanjiv Erat
and
Sreekumar R. Bhaskaran
Date Posted: October 24, 2012
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks Marketing Science, Vol. 31, No. 1, 2012; pp. 4-23; DOI: 10.1287/mksc.1110.0659
Paulo Albuquerque and
Bart J. Bronnenberg
Date Posted: October 24, 2012
Ad Gist: Ad Communication in a Single Eye Fixation Marketing Science, Vol. 31, No. 1, 2012; pp. 59-73; DOI: 10.1287/mksc.1110.0673
Rik Pieters and
Michel Wedel
Date Posted: October 24, 2012
Self-Control and Incentives: An Analysis of Multiperiod Quota Plans Marketing Science, Vol. 31, No. 5, 2012; pp. 855-869; DOI: 10.1287/mksc.1120.0714
Sanjay Jain
Date Posted: October 24, 2012
State-Dependence Effects in Surveys Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
Martijn G. de Jong
,
Donald R. Lehmann and
Oded Netzer
Date Posted: October 24, 2012
Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg Marketing Science, Vol. 31, No. 1, pp. 24-35, 2012, DOI: 10.1287/mksc.1110.0694
Dominique Hanssens
,
Debu Purohit ,
Richard Staelin ,
Paulo Albuquerque and
Bart J. Bronnenberg
Date Posted: October 23, 2012
Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy Marketing Science, Vol. 31, No. 5, pp. 771-778, 2012, DOI: 10.1287/mksc.1120.0729, Rotman School of Management Working Paper No. 2162983, Tuck School of Business Working Paper No. 2013-112
Birger Wernerfelt ,
Kevin Lane Keller and
Sridhar Moorthy
Date Posted: October 23, 2012
Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber Marketing Science, Vol. 31, No. 5, pp. 738-755, 2012, DOI: 10.1287/mksc.1120.0733
Dondeena Bradley
,
Janis Pappalardo
,
Brian T. Ratchford ,
Christine Moorman ,
Rosellina Ferraro
and
Joel Huber
affiliation not provided to SSRN
,
U.S. Federal Trade Commission - Bureau of Economics
,
University of Texas at Dallas
,
Fuqua School of Business, Duke University
,
University of Maryland - Robert H. Smith School of Business
and
Duke University - Fuqua School of Business
Date Posted: October 23, 2012
Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain Marketing Science, Vol. 31, No. 1, pp. 52-58, 2012, DOI: 10.1287/mksc.1110.0699
Ram C. Rao ,
Brian Wansink and
Sanjay Jain
Date Posted: October 23, 2012
Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions Marketing Science, Vol. 31, No. 4, pp. 649-667, 2012, DOI: 10.1287/mksc.1120.0716
Joan Calzada
and
Tommaso M. Valletti
Date Posted: October 23, 2012
Periodic Advertising Pulsing in a Competitive Market Marketing Science, Vol. 31, No. 4, pp. 637-648, 2012, DOI: 10.1287/mksc.1120.0712
Marshall Freimer
and
Dan Horsky
Date Posted: October 23, 2012
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