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Marketing Science
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Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science
Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Sunil Gupta , Dominique M Hanssens , John R. Hauser , Donald R. Lehmann and Bernd H. Schmitt
Harvard Business School , University of California, Los Angeles (UCLA) - Anderson School of Management , MIT Sloan School of Management , Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: February 28, 2014
Accepted Paper Series

A Theory for Market Growth or Decline
Marketing Science, Vol. 33, No. 1, 2014; pp. 47-65; DOI: 10.1287/mksc.2013.0813
Steven M. Shugan and Debanjan Mitra
University of Florida - Warrington College of Business Administration and University of Florida
Date Posted: February 28, 2014
Accepted Paper Series

Predicting Individual Behavior with Social Networks
Marketing Science, Vol. 33, No. 1, 2014; pp. 82-93; DOI: 10.1287/mksc.2013.0817
Sharad Goel and Daniel G. Goldstein
Microsoft Research and Microsoft Research New York City
Date Posted: February 28, 2014
Accepted Paper Series

Consumer Stockpiling and Competitive Promotional Strategies
Marketing Science, Vol. 33, No. 1, 2014; pp. 94-113; DOI: 10.1287/mksc.2013.0814
Manish Gangwar , Nanda S. Kumar and Ram C. Rao
Indian School of Business (ISB), Hyderabad , University of Texas at Dallas - Department of Marketing and University of Texas at Dallas - Department of Marketing
Date Posted: February 28, 2014
Accepted Paper Series

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations
Marketing Science, Vol. 33, No. 1, 2014; pp. 114-133; DOI: 10.1287/mksc.2013.0818
Abhishek Borah and Gerard J. Tellis
University of Washington - Michael G. Foster School of Business and University of Southern California - Marshall School of Business
Date Posted: February 28, 2014
Accepted Paper Series

Modeling Competition and its Impact on Paid-Search Advertising
Marketing Science, Vol. 33, No. 1, 2014; pp. 134-153; DOI: 10.1287/mksc.2013.0812
Sha Yang , Shijie Lu and Xianghua Lu
University of Southern California - Marshall School of Business , University of Southern California - Marshall School of Business and Fudan University - School of Management
Date Posted: February 28, 2014
Accepted Paper Series

American Time-Styles: A Finite-Mixture Allocation Model for Time-Use Analysis
Multivariate Behavioral Research, October 2009
Wagner A. Kamakura
Rice University
Date Posted: February 09, 2014
Accepted Paper Series

Modeling Choice Interdependence in a Social Network
Marketing Science, Vol. 32, No. 6, 2013; pp. 977-997; DOI: 10.1287/mksc.2013.0811
Jing Wang , Anocha Aribarg and Yves F. Atchade
McKinsey & Co. Inc. - Shanghai , University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan at Ann Arbor - School of Natural Resources & Environment
Date Posted: December 06, 2013
Accepted Paper Series

Profit-Increasing Consumer Exit
Marketing Science, Vol. 32, No. 6, 2013; pp. 998–1008; DOI: 10.1287/mksc.2013.0804,
Amit Pazgal , David Soberman and Raphael Thomadsen
Washington University in Saint Louis - John M. Olin Business School , University of Toronto - Rotman School of Management and Olin School - Washington University in St. Louis
Date Posted: December 05, 2013
Accepted Paper Series

Incl. Electronic Paper Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products
Marketing Science, Vol. 32, No. 6, 2013; pp. 939–959; DOI: 10.1287/mksc.2013.0806,
Zixia Cao and Alina Sorescu
West Texas A&M University - College of Business and Texas A&M University (TAMU) - Department of Marketing
Date Posted: December 05, 2013
Last Revised: December 06, 2013
Accepted Paper Series
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Neighborhood Social Capital and Social Learning for Experience Attributes of Products
Marketing Science, Vol. 32, No. 6, 2013; pp. 960–976; DOI: 10.1287/mksc.2013.0796,
Jae Young Lee and David R. Bell
Independent and University of Pennsylvania - Marketing Department
Date Posted: December 05, 2013
Accepted Paper Series

Invited Paper — Learning Models: An Assessment of Progress, Challenges, and New Developments
Marketing Science, Vol. 32, No. 6, 2013; pp. 913–938; DOI: 10.1287/mksc.2013.0805,
Andrew Ching , Tulin Erdem and Michael P. Keane
University of Toronto - Rotman School of Management , New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Date Posted: December 05, 2013
Accepted Paper Series

Correcting Audience Externalities in Television Advertising
Marketing Science, Vol. 32, No. 6, 2013; pp. 892–912; DOI: 10.1287/mksc.2013.0807,
Kenneth C. Wilbur , Linli Xu and David Kempe
University of California, San Diego (UCSD) - Rady School of Management , University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Department of Computer Science
Date Posted: December 05, 2013
Accepted Paper Series

The Dynamic Effects of Bundling as a Product Strategy
Marketing Science, Vol. 32, No. 6, 2013; pp. 827–859; DOI: 10.1287/mksc.2013.0810,
Timothy Derdenger and Vineet Kumar
Carnegie Mellon University - David A. Tepper School of Business and Harvard Business School
Date Posted: December 05, 2013
Accepted Paper Series

How to Price Discriminate When Tariff Size Matters
Marketing Science, Vol. 32, No. 1, 2013; pp. 111-126; DOI: 10.1287/mksc.1120.0720
Adib Bagh and Hemant K. Bhargava
University of Kentucky - Departments of Economics and Mathematics and University of California, Davis
Date Posted: November 13, 2013
Accepted Paper Series

A Model of the 'It' Products in Fashion
Marketing Science, Vol. 32, No. 1, 2013; pp. 51-69; DOI: 10.1287/mksc.1120.0742
Dmitri Kuksov and Kangkang Wang
University of Texas at Dallas - Naveen Jindal School of Management and University of Alberta
Date Posted: November 13, 2013
Accepted Paper Series

Advertising Effects in Presidential Elections
Marketing Science, Vol. 32, No. 1, 2013; pp. 19-35; DOI: 10.1287/mksc.1120.0745, Columbia Business School Research Paper No. 13-79, Stanford University Graduate School of Business Research Paper No. 13-10
Brett R. Gordon and Wesley R. Hartmann
Columbia Business School and Stanford University - Graduate School of Business
Date Posted: November 13, 2013
Accepted Paper Series

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
Marketing Science, Vol. 32, No. 1, 2013; pp. 127-152; DOI: 10.1287/mksc.1120.0748
Csilla Horvath and D. Fok
Radboud University Nijmegen and Econometric Institute - Erasmus University Rotterdam
Date Posted: November 13, 2013
Accepted Paper Series

The Benefit of Uniform Price for Branded Variants
Marketing Science, Vol. 32, No. 1, 2013; pp. 36-50; DOI: 10.1287/mksc.1120.0751
Yuxin Chen and Tony Haitao Cui
Northwestern University - Department of Marketing and University of Minnesota - Twin Cities
Date Posted: November 13, 2013
Accepted Paper Series

The Relationship between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
Marketing Science, Vol. 32, No. 1, 2013; pp. 89-110; DOI: 10.1287/mksc.1120.0757
S. Stremersch , Vardit Landsman and Sriraman Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Date Posted: November 13, 2013
Accepted Paper Series

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
Marketing Science, Vol. 32, No. 1, 2013; pp. 70-88; DOI: 10.1287/mksc.1120.0749
Alok R. Saboo and Rajdeep Grewal
Georgia State University - Department of Marketing and Pennsylvania State University - Department of Marketing
Date Posted: November 13, 2013
Accepted Paper Series

Successive Sample Selection and its Relevance for Management Decisions
Marketing Science, Vol. 32, No. 1, 2013; pp. 170-185; DOI: 10.1287/mksc.1120.0754
Stephan Wachtel and Thomas Otter
Goethe University Frankfurt and Goethe University Frankfurt, Department of Marketing
Date Posted: November 13, 2013
Accepted Paper Series

Modeling Consumer Learning from Online Product Reviews
Marketing Science, Vol. 32, No. 1, 2013; pp. 153-169; DOI: 10.1287/mksc.1120.0755
Yi Zhao , Sha Yang , Vishal Narayan and Ying Zhao
Georgia State University - Department of Marketing , University of Southern California - Marshall School of Business , Cornell University - Samuel Curtis Johnson Graduate School of Management and Hong Kong University of Science & Technology
Date Posted: November 13, 2013
Accepted Paper Series

Practice Prize Paper — PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
Marketing Science, Vol. 32, No. 2, 2013; pp. 213-220; DOI: 10.1287/mksc.1120.0735
Bernd Skiera and Nadia Abou Nabout
University of Frankfurt - Department of Marketing and University of Frankfurt - Department of Marketing
Date Posted: November 13, 2013
Accepted Paper Series

Practice Prize Paper — Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
Marketing Science, Vol. 32, No. 2, 2013; pp. 221-228; DOI: 10.1287/mksc.1120.0746
Ashish Sinha and Anna Sahgal
University of New South Wales (UNSW) and AS Marketing Associates US LLC-ANZ Limited
Date Posted: November 13, 2013
Accepted Paper Series

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis
Marketing Science, Vol. 32, No. 2, 2013; pp. 246-270; DOI: 10.1287/mksc.1120.0752
Upender Subramanian , Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Department of Management , University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
Date Posted: November 13, 2013
Accepted Paper Series

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Kevin YC Chung , Timothy Derdenger and Kannan Srinivasan
University of Wisconsin - Madison - School of Business , Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Date Posted: November 13, 2013
Accepted Paper Series

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
Marketing Science, Vol. 32, No. 2, 2013; pp. 342-355; DOI: 10.1287/mksc.1120.0762
Elie Ofek and Ozge Turut
Harvard Business School - Marketing Unit and Sabanci University
Date Posted: November 13, 2013
Accepted Paper Series

Multilateral Bargaining and Downstream Competition
Marketing Science, Vol. 32, No. 3, 2013; pp. 411-430; DOI: 10.1287/mksc.2013.0766
Liang Guo and Ganesh Iyer
Hong Kong University of Science & Technology - Department of Marketing and University of California, Berkeley - Marketing Group
Date Posted: November 13, 2013
Accepted Paper Series

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
Marketing Science, Vol. 32, No. 2, 2013; pp. 342-355; DOI: 10.1287/mksc.1120.0762
Elie Ofek and Ozge Turut
Harvard Business School - Marketing Unit and Sabanci University
Date Posted: November 13, 2013
Accepted Paper Series

When Do Markets Tip? A Cognitive Hierarchy Approach
Marketing Science, Vol. 32, No. 3, 2013; pp. 431-453; DOI: 10.1287/mksc.1120.0770
Tanjim Hossain and John Morgan
University of Toronto and University of California, Berkeley - Economic Analysis & Policy Group
Date Posted: November 13, 2013
Accepted Paper Series

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
Marketing Science, Vol. 32, No. 3, 2013; pp. 368-392; DOI: 10.1287/mksc.2013.0773, Columbia Business School Research Paper No. 13-78
Olivier Toubia and Andrew T. Stephen
Columbia Business School - Marketing and University of Pittsburgh
Date Posted: November 13, 2013
Accepted Paper Series

Can Commonality Relieve Cannibalization in Product Line Design?
Marketing Science, Vol. 32, No. 3, 2013; pp. 510-521; DOI: 10.1287/mksc.2013.0774
Kilsun Kim , Dilip Chhajed and Yunchuan Liu
College of Business, Sogang University , University of Illinois at Urbana-Champaign - Department of Business Administration and University of Illinois at Urbana-Champaign
Date Posted: November 13, 2013
Accepted Paper Series

Category Positioning and Store Choice: The Role of Destination Categories
Marketing Science, Vol. 32, No. 3, 2013; pp. 488-509; DOI: 10.1287/mksc.2013.0775
Richard Briesch , William R Dillon and Edward Fox
Southern Methodist University (SMU) - Edwin L. Cox School of Business , Southern Methodist University (SMU) and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Date Posted: November 13, 2013
Accepted Paper Series

Advertising and Consumers' Communications
Marketing Science, Vol. 32, No. 2, 2013; pp. 294-309; DOI: 10.1287/mksc.1120.0753
Dmitri Kuksov , Ron Shachar and Kangkang Wang
University of Texas at Dallas - Naveen Jindal School of Management , Interdisciplinary Center (IDC) Herzliyah - Arison School of Business and University of Alberta
Date Posted: November 13, 2013
Accepted Paper Series

Media Multiplexing Behavior: Implications for Targeting and Media Planning
Marketing Science, Vol. 32, No. 2, 2013; pp. 310-324; DOI: 10.1287/mksc.1120.0759
Lin Chen and Sandy D. Jap
Independent and Emory University - Department of Marketing
Date Posted: November 13, 2013
Accepted Paper Series

Differentiate or Imitate? The Role of Context-Dependent Preferences
Marketing Science, Vol. 32, No. 3, 2013; pp. 393-410; DOI: 10.1287/mksc.2013.0776
Chakravarthi Narasimhan and Ozge Turut
Washington University and Sabanci University
Date Posted: November 13, 2013
Accepted Paper Series

Expected Firm Altruism, Quality Provision, and Brand Extensions
Marketing Science, Vol. 32, No. 2, 2013; pp. 325-341; DOI: 10.1287/mksc.1120.0765
Julio J. Rotemberg
Harvard University - Business, Government and the International Economy Unit
Date Posted: November 13, 2013
Accepted Paper Series

2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition — Special Section Introduction
Marketing Science, Vol. 32, No. 2, 2013; pp. 191-193; DOI: 10.1287/mksc.1120.0767
Russell S. Winer
New York University (NYU) - Department of Marketing
Date Posted: November 13, 2013
Accepted Paper Series

Practice Prize Winner — Creating a Measurable Social Media Marketing Strategy: Increasing the Value and Roi of Intangibles and Tangibles for Hokey Pokey
Marketing Science, Vol. 32, No. 2, 2013; pp. 194-212; DOI: 10.1287/mksc.1120.0768
V. Kumar , Vikram Bhaskaran , Rohan Mirchandani and Milap Shah
Georgia State University , Independent , Independent and Independent
Date Posted: November 13, 2013
Accepted Paper Series

Product Differentiation and Collusion Sustainability When Collusion is Costly
Marketing Science, Vol. 32, No. 4, 2013; pp. 669-674; DOI: 10.1287/mksc.1120.0750
Stefano Colombo
Catholic University of the Sacred Heart of Milan
Date Posted: November 13, 2013
Accepted Paper Series

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Marketing Science, Vol. 32, No. 4, 2013; pp. 609-621; DOI: 10.1287/mksc.2013.0772, Stanford University Graduate School of Business Research Paper No. 13-9
Pedro M. Gardete
Stanford Graduate School of Business
Date Posted: November 13, 2013
Accepted Paper Series

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
Marketing Science, Vol. 32, No. 4, 2013; pp. 652-668; DOI: 10.1287/mksc.2013.0778
Zheyin Gu and Yunchuan Liu
Independent and University of Illinois at Urbana-Champaign
Date Posted: November 13, 2013
Accepted Paper Series

Incorporating Direct Marketing Activity into Latent Attrition Models
Marketing Science, Vol. 32, No. 3, 2013; pp. 471-487; DOI: 10.1287/mksc.2013.0781
David A. Schweidel and George Knox
Emory University - Department of Marketing and Tilburg University
Date Posted: November 13, 2013
Accepted Paper Series

A Direct Utility Model for Asymmetric Complements
Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Sanghak Lee , Jaehwan Kim and Greg M. Allenby
University of Iowa - Department of Marketing , Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: November 13, 2013
Accepted Paper Series

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Marketing Science, Vol. 32, No. 4, 2013; pp. 533-553; DOI: 10.1287/mksc.2013.0779
Joachim Büschken , Thomas Otter and Greg M. Allenby
Catholic University of Eichstaett-Ingolstadt , Goethe University Frankfurt, Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: November 13, 2013
Accepted Paper Series

The Role of Search Engine Optimization in Search Marketing
Marketing Science, Vol. 32, No. 4, 2013; pp. 644-651; DOI: 10.1287/mksc.2013.0783
Ron Berman and Zsolt Katona
University of California, Berkeley - Haas School of Business and University of California, Berkeley - Haas School of Business
Date Posted: November 13, 2013
Accepted Paper Series

Returns Policies between Channel Partners for Durable Products
Marketing Science, Vol. 32, No. 4, 2013; pp. 622-643; DOI: 10.1287/mksc.2013.0784
M. Gumus , Saibal Ray and Shuya Yin
McGill University - Desautels Faculty of Management , McGill University - Desautels Faculty of Management and Independent
Date Posted: November 13, 2013
Accepted Paper Series

Complementary Goods: Creating, Capturing, and Competing for Value
Marketing Science, Vol. 32, No. 4, 2013; pp. 554-569; DOI: 10.1287/mksc.2013.0785
Taylan Yalcin , Elie Ofek , Oded Koenigsberg and Eyal Biyalogorsky
Independent , Harvard Business School - Marketing Unit , London Business School - Department of Marketing and Arison School of Business
Date Posted: November 13, 2013
Accepted Paper Series

A Joint Model of Usage and Churn in Contractual Settings
Marketing Science, Vol. 32, No. 4, 2013; pp. 570-590; DOI: 10.1287/mksc.2013.0786, Columbia Business School Research Paper No. 13-77
Eva Ascarza and Bruce Hardie
Columbia Business School - Marketing and London Business School
Date Posted: November 13, 2013
Accepted Paper Series


 

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