Social Science Research Network
QuickSearch SSRN eLibrary

Search Within Results




Feedback to SSRN

SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 560,866
Full Text Papers: 463,405
Authors: 260,382
Papers Received in
  Last 12 months:
64,085

Paper Downloads:
To date: 77,897,907
Last 12 months: 9,680,513
Last 30 days: 648,321

CiteReader:  What's this?
Papers with
  Resolved
  References:
262,270
Total References: 9,034,735
Papers with Cites: 242,003
Total Citation
  Links:
5,983,061
Papers with
  Resolved
  Footnotes:
92,654
Total Footnotes: 9,166,729


SSRN eLibrary Search Results
Vanderbilt: Marketing (Topic)
4,065 Total downloads

Vanderbilt University - Owen Graduate School of Management Logo
Showing Papers 1 - 50 of 77
Sort By
1 2 | Next >


Incl. Electronic Paper Narrative Processing: Building Consumer Connections to Brands
Escalas, Jennifer Edson (2004), "Narrative Processing: Building Consumer Connections to Brands," Journal of Consumer Psychology, v. 14, n. 1 & 2, pp. 168-179.
Jennifer Edson Escalas
Vanderbilt University - Marketing
Date Posted: June 13, 2013
Accepted Paper Series
179 downloads

Incl. Electronic Paper Status Quo and Poaching in Managerial Decisions on Strategic Coalitions
Vanderbilt Owen Graduate School of Management Research Paper No. 2210709
Mark Ratchford , Dipankar Chakravarti and Atanu R. Sinha
Vanderbilt University - Marketing , Johns Hopkins University - Carey Business School and University of Colorado at Boulder - Department of Marketing
Date Posted: February 03, 2013
Last Revised: November 05, 2013
Working Paper Series
20 downloads

A Cueing Procedure to Control Impulsivity in Children with Attention Deficit Hyperactivity Disorder
BEHAVIOR MODIFICATION, Vol. 23, No. 2, pp. 234-253, April 1999
Steven S. Posavac
Vanderbilt University - Marketing
Date Posted: August 18, 2011
Accepted Paper Series

Consumer Inference: A Review of Processes, Bases, and Judgment Contexts
Journal of consumer psychology, Vol. 14, No. 3, pp. 230-256, 2004
Frank R. Kardes , Steven S. Posavac and Maria L. Cronley
University of Cincinnati - College of Business , Vanderbilt University - Marketing and Miami University of Ohio - Richard T. Farmer School of Business Administration
Date Posted: August 18, 2011
Accepted Paper Series

The Role of Selective Information Processing in Price-Quality Inference
JOURNAL OF CONSUMER RESEARCH, Inc., Vol. 31, September 2004
Frank R. Kardes , James J. Kellaris , Maria L. Cronley and Steven S. Posavac
University of Cincinnati - College of Business , affiliation not provided to SSRN , Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing
Date Posted: August 18, 2011
Accepted Paper Series

Valenced Comparisons
Journal of Marketing Research, Vol. XLI , pp. 46-58, February 2004
Shailendra Pratap Jain and Steven S. Posavac
University of Washington and Vanderbilt University - Marketing
Date Posted: August 18, 2011
Accepted Paper Series

The Multiple Roles of Attitudes in Decision Making
THE ROUTINES OF DECISION MAKING, Tilmann Betsch, Susanne Haberstroh, Psychology Press, Chapter 6, 2005
David M. Sanbonmatsu , Samuel Vanous and Steven S. Posavac
University of Utah - Department of Psychology , University of Utah and Vanderbilt University - Marketing
Date Posted: August 18, 2011
Accepted Paper Series

Women’s Exposure to Thin-and-Beautiful Media Images: Body Image Effects of Media-Ideal Internalization and Impact-Reduction Interventions
Body Image, Vol. 2, pp. 74-80, 2005
Steven S. Posavac
Vanderbilt University - Marketing
Date Posted: August 18, 2011
Accepted Paper Series

Using Implementation Intentions to Increase New Product Consumption: A Field Experiment
APPLYING SOCIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Frank R. Kardes, Paul Herr, Jacques Nantel, Lawrence Erlbaum Associates, Inc., Chapter 10, pp. 219-233, 2005
Frank R. Kardes , Maria L. Cronley and Steven S. Posavac
University of Cincinnati - College of Business , Miami University of Ohio - Richard T. Farmer School of Business Administration and Vanderbilt University - Marketing
Date Posted: August 18, 2011
Accepted Paper Series

A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice
JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 15, No. 2, pp. 159-169, 2005
Maria L. Cronley , Steven S. Posavac , Tracy Meyer , Frank R. Kardes and James J. Kellaris
Miami University of Ohio - Richard T. Farmer School of Business Administration , Vanderbilt University - Marketing , affiliation not provided to SSRN , University of Cincinnati - College of Business and affiliation not provided to SSRN
Date Posted: August 18, 2011
Accepted Paper Series

Blissful Insularity: When Brands are Judged in Isolation from Competitors
Marketing Letters, Vol. 16:2, pp. 87-97, 2005
Steven S. Posavac , Frank R. Kardes , David M. Sanbonmatsu and Gavan J. Fitzsimons
Vanderbilt University - Marketing , University of Cincinnati - College of Business , University of Utah - Department of Psychology and Duke University - Fuqua School of Business
Date Posted: August 18, 2011
Accepted Paper Series

Information Search in the Testing of Quantified Hypotheses: How 'All,' 'Most,' 'Some,' 'Few,' and 'None' Hypotheses are Tested
PSPB, Vol. 31, No. 2, pp. 254-266, February 2005
David M. Sanbonmatsu , Steven S. Posavac , Samuel Vanous and Edward A. Ho
University of Utah - Department of Psychology , Vanderbilt University - Marketing , University of Utah and University of Utah - Prometric Testing Center
Date Posted: August 18, 2011
Accepted Paper Series

Implications of Selective Processing for Marketing Managers
APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005
Steven S. Posavac , Gavan J. Fitzsimons , Frank R. Kardes and David M. Sanbonmatsu
Vanderbilt University - Marketing , Duke University - Fuqua School of Business , University of Cincinnati - College of Business and University of Utah - Department of Psychology
Date Posted: August 18, 2011
Accepted Paper Series

Debiasing Omission Neglect
Journal of Business Research, Vol. 59, pp. 786-792, 2006
Frank R. Kardes , Steven S. Posavac , David H. Silvera , Maria L. Cronley , David M. Sanbonmatsu , Paul Herr and Murali Chandrashekaran
University of Cincinnati - College of Business , Vanderbilt University - Marketing , affiliation not provided to SSRN , Miami University of Ohio - Richard T. Farmer School of Business Administration , University of Utah - Department of Psychology , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: August 18, 2011
Accepted Paper Series

Selective Assessment and Positivity Bias in Environmental Valuation
Journal of Experimental Psychology: Applied, Vol. 12, No. 1, pp. 43-49, 2006
Steven S. Posavac , Shailendra Pratap Jain and Maria L. Cronley
Vanderbilt University - Marketing , University of Washington and Miami University of Ohio - Richard T. Farmer School of Business Administration
Date Posted: August 18, 2011
Accepted Paper Series

The Deautomatization of Accessible Attitudes
Journal of Experimental Social Psychology, Vol. 43, pp. 365-378, 2007
David M. Sanbonmatsu , Steven S. Posavac , Samuel Vanous , Edward A. Ho and Russell H. Fazio
University of Utah - Department of Psychology , Vanderbilt University - Marketing , University of Utah , University of Utah - Prometric Testing Center and Ohio State University (OSU)
Date Posted: August 18, 2011
Accepted Paper Series

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience
Journal of Marketing Research, Vol. XLIV , No. 251, pp. 251-260, May, 2007
Michal Herzenstein and Steven S. Posavac
University of Delaware and Vanderbilt University - Marketing
Date Posted: August 18, 2011
Accepted Paper Series

Consumer Inference
HANDBOOK OF CONSUMER PSYCHOLOGY, Chapter 6, Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes, eds., CRC Press, 2008
Frank R. Kardes , Steven S. Posavac , Maria L. Cronley and Paul Herr
University of Cincinnati - College of Business , Vanderbilt University - Marketing , Miami University of Ohio - Richard T. Farmer School of Business Administration and affiliation not provided to SSRN
Date Posted: August 18, 2011
Accepted Paper Series

On Assuaging Positive Bias in Environmental Value Elicitation
Journal of Economic Psychology, Vol. 30, pp. 482-489, 2009
Steven S. Posavac , Maria L. Cronley and Shailendra Pratap Jain
Vanderbilt University - Marketing , Miami University of Ohio - Richard T. Farmer School of Business Administration and University of Washington
Date Posted: August 18, 2011
Accepted Paper Series

Profits and Halos: The Role of Firm Profitability Information in Consumer Inference
Journal of Consumer Psychology, Vol. 20, pp. 327-337, 2010
Steven S. Posavac , Michal Herzenstein , Frank R. Kardes and suresh sundaram
Vanderbilt University - Marketing , University of Delaware , University of Cincinnati - College of Business and affiliation not provided to SSRN
Date Posted: August 18, 2011
Accepted Paper Series

The Effects of Selective Hypothesis Testing on Gambling
Journal of Experimental Psychology: Applied, Vol. 3, No. 2, pp. 126-142, 1997
Bryan Gibson , David M. Sanbonmatsu and Steven S. Posavac
Department of Psychology , University of Utah - Department of Psychology and Vanderbilt University - Marketing
Date Posted: August 17, 2011
Accepted Paper Series

The Subjective Beliefs Underlying Probability Overestimation
Journal of Experimental Social Psychology, Vol. 33, pp. 276-295, 1997
David M. Sanbonmatsu and Steven S. Posavac
University of Utah - Department of Psychology and Vanderbilt University - Marketing
Date Posted: August 17, 2011
Accepted Paper Series

Contextual Influences on Judgment Based on Limited Information
Organizational Behavior and Human Decision Processes, Vol. 69, No. 3, pp. 251–264, March 1997,
David M. Sanbonmatsu , Frank R. Kardes , Steven S. Posavac and David C. Houghton
University of Utah - Department of Psychology , University of Cincinnati - College of Business , Vanderbilt University - Marketing and Northwest Nazarene University - Business and Economics
Date Posted: August 17, 2011
Accepted Paper Series

Considering the Best Choice: Effects of the Salience and Accessibility of Alternatives on Attitude-Decision Consistency
Journal of Personality and Social Psychology, Vol. 72, No. 2, pp. 253-261, 1997
Steven S. Posavac , David M. Sanbonmatsu and Russell H. Fazio
Vanderbilt University - Marketing , University of Utah - Department of Psychology and Ohio State University (OSU)
Date Posted: August 17, 2011
Accepted Paper Series

The Role of Conversational Norms and Sensitivity to Omissions in Judgment Basel On Limited Evidence
Advances in Conswner Research, Vol. 25, 1998
David C. Houghton , Frank R. Kardes , David M. Sanbonmatsu , Edward A. Ho and Steven S. Posavac
Northwest Nazarene University - Business and Economics , University of Cincinnati - College of Business , University of Utah - Department of Psychology , University of Utah - Prometric Testing Center and Vanderbilt University - Marketing
Date Posted: August 17, 2011
Accepted Paper Series

Strategic Overbidding in Contingent Valuation: Stated Economic Value of Public Goods Varies According to Consumers Expectations of Funding Source
Journal of Economic Psychology, Vol. 19, pp. 205-214, 1998
Steven S. Posavac
Vanderbilt University - Marketing
Date Posted: August 17, 2011
Accepted Paper Series

Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women
Sex Roles‚ Vol. 38‚ No. 3/4‚ 1998,
Steven S. Posavac
Vanderbilt University - Marketing
Date Posted: August 17, 2011
Accepted Paper Series

Prepurchase Attribute Verifiability, Source Credibility, and Persuasion
Journal of Consumer Psychology, Vol. 11, No. 3, pp. 169–180, 2001,
Shailendra Pratap Jain and Steven S. Posavac
University of Washington and Vanderbilt University - Marketing
Date Posted: August 17, 2011
Accepted Paper Series

Overbidding in Value Elicitation: When Consumers Report Inflated Reservation Prices, and What to Do About it
Journal of Consumer Psychology, Vol. 11, No. 2, pp. 87-97, 2001
Steven S. Posavac
Vanderbilt University - Marketing
Date Posted: August 17, 2011
Accepted Paper Series

Predictors of Women's Concern with Body Weight: The Roles of Perceived Self-Media Ideal Discrepancies and Self-Esteem
Eating Disorders, Vol. 10, pp. 153-160, 2002
Steven S. Posavac
Vanderbilt University - Marketing
Date Posted: August 17, 2011
Accepted Paper Series

The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency Between Consumers’ Attitudes and Decisions
Marketing Letters, Vol. 14, No. 1, pp. 47–57, 2003,
Steven S. Posavac , Michal Herzenstein and David M. Sanbonmatsu
Vanderbilt University - Marketing , University of Delaware and University of Utah - Department of Psychology
Date Posted: August 17, 2011
Accepted Paper Series

Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 14, No. 1&2, pp. 132–140, 2004,
Dan Horsky , Paul Nelson and Steven S. Posavac
Simon Graduate School of Business, University of Rochester , Simon School, University of Rochester and Vanderbilt University - Marketing
Date Posted: August 17, 2011
Accepted Paper Series

The Brand Positivity Effect: When Evaluation Confers Preference
Journal of Consumer Research, Inc., Vol. 31, December 2004
Steven S. Posavac , David M. Sanbonmatsu , Frank R. Kardes and Gavan J. Fitzsimons
Vanderbilt University - Marketing , University of Utah - Department of Psychology , University of Cincinnati - College of Business and Duke University - Fuqua School of Business
Date Posted: August 17, 2011
Accepted Paper Series

How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior
Marketing Letters, Vol. 15, No. 4, pp. 201-212, 2004
Michal Herzenstein , Sanjog Misra and Steven S. Posavac
University of Delaware , University of Rochester – Simon Business School and Vanderbilt University - Marketing
Date Posted: August 17, 2011
Accepted Paper Series

Focus Induced Tunnel Vision in Managerial Judgment and Decision Making: The Peril and the Antidote
Organizational Behavior and Human Decision Processes, Vol. 113, pp. 102-111, 2010
Steven S. Posavac and Frank R. Kardes
Vanderbilt University - Marketing and University of Cincinnati - College of Business
Date Posted: August 17, 2011
Accepted Paper Series

Constructing Stable Preferences: A Look into Dimensions of Experience and Their Impact on Preference Stability
Journal of Consumer Psychology, Vol. 8, No. 2, pp. 113-139, 1999
Steve Hoeffler and Dan Ariely
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
Date Posted: August 16, 2011
Last Revised: November 20, 2012
Accepted Paper Series

Reducing the Impact of Media Images on Women at Risk for Body Image Disturbance: Three Targeted Interventions
Journal of Social and Clinical Psychology, Vol. 20, No. 3, pp. 324-340, 2001
Steven S. Posavac
Vanderbilt University - Marketing
Date Posted: August 16, 2011
Last Revised: November 27, 2012
Accepted Paper Series

The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency
Journal of Consumer Psychology, Vol. 12, No. 3, pp. 203-213, 2002
Steven S. Posavac , David M. Sanbonmatsu and Edward A. Ho
Vanderbilt University - Marketing , University of Utah - Department of Psychology and University of Utah - Prometric Testing Center
Date Posted: August 16, 2011
Last Revised: November 27, 2012
Accepted Paper Series

Analogies and Imaginary Consumers: A Case Study of New Product Development, Marketing Science Institute
Marketing Science Institute Working Paper No. 04-122
Steve Hoeffler , José Antonio Rosa , William J. Qualls and Jonathan D. Bohlmann
Vanderbilt University - Marketing , University of Illinois at Urbana-Champaign - Department of Business Administration , University of Illinois at Urbana-Champaign - Department of Business Administration and North Carolina State University
Date Posted: August 05, 2011
Last Revised: July 01, 2014
Accepted Paper Series

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation
Journal of Marketing Research, 2011
Steve Hoeffler , Gal Zauberman and Min Zhao
Vanderbilt University - Marketing , University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
Date Posted: August 05, 2011
Accepted Paper Series

Imagination Difficulty and New Product Evaluation
Journal of Product Innovation Management, 2011
Steve Hoeffler , Min Zhao and Darren W. Dahl
Vanderbilt University - Marketing , University of Toronto - Rotman School of Management and University of British Columbia (UBC) - Sauder School of Business
Date Posted: August 05, 2011
Accepted Paper Series

Incl. Electronic Paper Optimal Marketing for Really New Products: Using a Consumer Perspective to Improve Communications
CRACKING THE CODE, Steve Posavac, ed., 2011
Steve Hoeffler and Michal Herzenstein
Vanderbilt University - Marketing and University of Delaware
Date Posted: August 05, 2011
Accepted Paper Series
112 downloads

Consumer Psychology
ENCYCLOPEDIA OF HUMAN BEHAVIOR, V. S. Ramachandran, ed., Elsevier, 2011
Steve Hoeffler , Frank R. Kardes and Steven S. Posavac
Vanderbilt University - Marketing , University of Cincinnati - College of Business and Vanderbilt University - Marketing
Date Posted: August 05, 2011
Last Revised: November 20, 2012
Accepted Paper Series

The Politics of Health Care
Journal of Medical Marketing, Vol. 10, pp. 305-311, 2010
Steve Hoeffler , Dawn Iacobucci and R. Lawrence Van Horn
Vanderbilt University - Marketing , Vanderbilt University and Vanderbilt University - Strategy and Business Economics
Date Posted: August 04, 2011
Last Revised: November 25, 2012
Accepted Paper Series

Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions
Journal of Public Policy and Marketing, Vol. 29, Issue 1, pp. 78-88, 2010
Steve Hoeffler , Paul N. Bloom and Kevin Lane Keller
Vanderbilt University - Marketing , Duke University - Center for the Advancement of Social Entrepreneurship (CASE) and Dartmouth College - Tuck School of Business
Date Posted: August 04, 2011
Last Revised: November 20, 2012
Accepted Paper Series

How Social-Cause Marketing Affects Consumer Perceptions
Sloan Management Review, Vol. 47, Issue 2, pp. 49-55, 2006
Steve Hoeffler , Paul N. Bloom , Kevin Lane Keller and Carlos E. Basurto Meza
Vanderbilt University - Marketing , Duke University - Center for the Advancement of Social Entrepreneurship (CASE) , Dartmouth College - Tuck School of Business and Universidad de Monterrey (UDEM)
Date Posted: August 04, 2011
Last Revised: November 20, 2012
Accepted Paper Series

Path Dependent Preferences: The Role of Initial Experience and Biased Search in Preference Discovery
Elsevier, Organizational Behavior and Human Decision Processes, Vol. 101, No. 2, pp. 215-229, November 2006
Steve Hoeffler , Patricia M. West and Dan Ariely
Vanderbilt University - Marketing , Ohio State University (OSU) - Department of Marketing and Logistics and Duke University - Fuqua School of Business
Date Posted: August 04, 2011
Accepted Paper Series

Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation
Journal of Product Innovation Management, Vol. 21, pp. 259-267, 2004
Steve Hoeffler and Darren W. Dahl
Vanderbilt University - Marketing and University of British Columbia (UBC) - Sauder School of Business
Date Posted: August 04, 2011
Last Revised: November 20, 2012
Accepted Paper Series

Measuring Preferences for Really New Products
Journal of Marketing Research, Vol. XL, pp. 406-420, November 2003
Steve Hoeffler
Vanderbilt University - Marketing
Date Posted: August 04, 2011
Accepted Paper Series

The Marketing Advantages of Strong Brands
The Journal of Brand Management, Vol. 10 No. 6, pp. 421-445, August 2003
Steve Hoeffler and Kevin Lane Keller
Vanderbilt University - Marketing and Dartmouth College - Tuck School of Business
Date Posted: August 04, 2011
Accepted Paper Series


 

1 2 | Next >


 

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo7 in 0.328 seconds