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SSRN eLibrary Search Results
D'Amore-McKim: Marketing (Topic)
4,037 Total downloads

Northeastern University D'Amore-McKim School of Business Logo
Showing Papers 1 - 13 of 13
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Incl. Electronic Paper Managing the Marketing Metrics Portfolio
Marketing Management, August 2011, Volume 20, No. 3, pp. 16-21, Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-09,
Bruce Clark and Tim Ambler
Northeastern University - Marketing Area and London Business School
Date Posted: October 11, 2012
Accepted Paper Series
122 downloads

Incl. Electronic Paper Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities
Marketing Letters, Forthcoming
Danny Weathers , Scott D. Swain and Jay P. Carlson
Louisiana State University, Baton Rouge , Clemson University and Union College - Graduate Management Institute
Date Posted: August 13, 2012
Accepted Paper Series
25 downloads

Incl. Electronic Paper Social Network Theory and the Sales Manager Role: Engineering the Right Relationship Flows
Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-06,
Karen E. Flaherty , Son K. Lam , Nick Lee , Jay P. Mulki and Andrea L. Dixon
Oklahoma State University , University of Georgia , affiliation not provided to SSRN , Northeastern University - Marketing Area and affiliation not provided to SSRN
Date Posted: March 21, 2012
Last Revised: January 25, 2013
Working Paper Series
110 downloads

Incl. Electronic Paper Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?
Journal of Retailing, Forthcoming
Stephen K. Kim , Jonathan Hibbard and Scott D. Swain
Iowa State University , affiliation not provided to SSRN and Clemson University
Date Posted: January 04, 2012
Accepted Paper Series
30 downloads

Incl. Electronic Paper Improving Diffusion Forecasts Using Social Interactions Data
Olivier Toubia , Jacob Goldenberg and Rosanna Garcia
Columbia Business School - Marketing , Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Date Posted: September 08, 2011
Working Paper Series
90 downloads

Incl. Electronic Paper Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees
ESMT Working Paper No. 11-05 (R1)
Daniel Korschun , CB Bhattacharya and Scott D. Swain
Drexel University, LeBow College of Business , European School of Management and Technology (ESMT) and Clemson University
Date Posted: June 02, 2011
Last Revised: August 07, 2013
Working Paper Series
404 downloads

Incl. Electronic Paper A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging Economy
Journal of Personal Selling & Sales Management, Forthcoming
Vincent Onyemah , Scott D. Swain and Richard Hanna
Babson College - Marketing Division , Clemson University and Northeastern University - Marketing Area
Date Posted: December 11, 2009
Accepted Paper Series
74 downloads

Incl. Electronic Paper The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model
Journal of the Academy of Marketing Science, Forthcoming
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Date Posted: July 21, 2007
Accepted Paper Series
247 downloads

Incl. Electronic Paper The Role of Channel Quality in Customer Equity Management
Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007
Weimin Dong , Scott D. Swain and Paul D. Berger
Boston University - School of Management , Clemson University and Bentley University - Department of Marketing
Date Posted: June 03, 2007
Last Revised: December 05, 2012
Accepted Paper Series
321 downloads

Incl. Electronic Paper Assessing Three Sources of Misresponse to Reversed Likert Items
Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Scott D. Swain , Danny Weathers and Ronald W. Niedrich
Clemson University , Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Date Posted: June 03, 2007
Last Revised: December 05, 2012
Accepted Paper Series
381 downloads

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large Scale Exploratory Empirical Study
Journal of Marketing, 69 (4), pp. 133-152.
Yakov Bart , Venkatesh Shankar , Fareena Sultan and Glen L. Urban
INSEAD , Texas A&M University (TAMU) - Department of Marketing , Northeastern University - Marketing Area and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Date Posted: February 16, 2006
Last Revised: December 05, 2012
Accepted Paper Series

Incl. Electronic Paper The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model
Journal of the Academy of Marketing Science, Vol. 31, pp. 468-480, Fall 2003
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Date Posted: December 30, 2005
Accepted Paper Series
370 downloads

Incl. Electronic Paper Determinants and Role of Trust in E-Business: A Large Scale Empirical Study
MIT Sloan Working Paper No. 4282-02
Fareena Sultan , Glen L. Urban , Venkatesh Shankar and Yakov Bart
Northeastern University - Marketing Area , Massachusetts Institute of Technology (MIT) - Sloan School of Management , Texas A&M University (TAMU) - Department of Marketing and INSEAD
Date Posted: February 17, 2003
Working Paper Series
1863 downloads


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