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SSRN eLibrary Search Results
Yale SOM: Marketing (Topic)
15,463 Total downloads | Link to this page

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Showing Papers 1 - 23 of 23
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Incl. Electronic Paper Should Modern Retail Target the Upper or Lower Middle Class? A Customer Selection Dilemma in Emerging Markets
Johnson School Research Paper Series No. 27-2012
Vishal Narayan , Vithala R. Rao and K. Sudhir
Cornell University - Samuel Curtis Johnson Graduate School of Management , Cornell University - Samuel Curtis Johnson Graduate School of Management and Yale School of Management
Date Posted: July 05, 2012
Working Paper Series
361 downloads

Incl. Electronic Paper Demand Externalities from Co-Location
Cowles Foundation Discussion Paper No. 1850, Yale SOM Working Paper
Boudhayan Sen , Jiwoong Shin and K. Sudhir
Yale School of Management , Yale School of Management and Yale School of Management
Date Posted: February 10, 2012
Last Revised: March 07, 2012
Working Paper Series
87 downloads

Incl. Electronic Paper March of the Chains: Herding in Restaurant Locations
NET Institute Working Paper No. 11-16
Nathan Yang
Yale School of Management
Date Posted: November 24, 2011
Last Revised: August 03, 2013
Working Paper Series
129 downloads

Incl. Electronic Paper Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety
Cowles Foundation Discussion Paper No. 1851
Sumon Datta and K. Sudhir
Krannert School of Management, Purdue University and Yale School of Management
Date Posted: December 10, 2010
Last Revised: September 10, 2012
Working Paper Series
100 downloads

Incl. Electronic Paper The Index Premium and its Hidden Cost for Index Funds
Yale SOM Working Paper No. 1235604
Antti Petajisto
New York University (NYU) - Department of Finance
Date Posted: August 19, 2008
Last Revised: April 13, 2010
Working Paper Series
496 downloads

Incl. Electronic Paper Rationalization and Cognitive Dissonance: Do Choices Affect or Reflect Preferences?
Cowles Foundation Discussion Paper No. 1669
M. Keith Chen
University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: July 15, 2008
Last Revised: July 20, 2008
Working Paper Series
362 downloads

Using Online Conversations to Study Word of Mouth Communication
Marketing Science, Vol. 23, No. 4, Fall 2004, Harvard Business School Marketing Research Paper No. 04-023
David Godes and Dina Mayzlin
University of Maryland and USC Marshall School of Business
Date Posted: April 12, 2007
Accepted Paper Series

Incl. Electronic Paper Value Enhancement in the Thai Tourism Industry-Implications of the Online Travel Business
Pongsak Hoontrakul and Peter Ryan
Sasin of Chulalongkorn University and University of Ottawa - Faculty of Administration
Date Posted: January 21, 2004
Last Revised: June 10, 2010
Working Paper Series
657 downloads

Incl. Electronic Paper An Economic Analysis of Life Care
Yale SOM Working Paper No. ES-34
Jonathan S. Feinstein and Edward Keating
Yale School of Management and RAND Corporation - Santa Monica CA Offices
Date Posted: December 10, 2003
Working Paper Series
286 downloads

Incl. Electronic Paper Does Anti-Drug Advertising Work?
Yale SOM Working Paper No. MK-01
Lauren Block , Vicki Morwitz , William P. Putsis Jr. and Subrata K. Sen
City University of New York (CUNY) - Department of Marketing and International Business , New York University (NYU) - Department of Marketing , London Business School and Yale School of Management
Date Posted: November 11, 2003
Working Paper Series
575 downloads

Incl. Electronic Paper The Effect of Word of Mouth on Sales: Online Book Reviews
Yale SOM Working Paper No's. ES-28 & MK-15
Judith A. Chevalier and Dina Mayzlin
Yale School of Management and USC Marshall School of Business
Date Posted: August 12, 2003
Working Paper Series
3542 downloads

Incl. Electronic Paper Do Changes in Customer Satisfaction Lead to Changes in Sales Performance in Food Retailing?
Yale SOM Working Paper No. MS-14
Miguel Ignacio Gomez , Edward W. McLaughlin and Dick R. Wittink
Cornell University - Food Industry Management Program , Cornell University - School of Applied Economics and Management and Yale University, School of Management (Deceased)
Date Posted: April 28, 2003
Working Paper Series
1548 downloads

Incl. Electronic Paper Why Don't Prices Rise During Periods of Peak Demand? Evidence from Scanner Data
Yale SOM Working Paper No. MK-12
Peter E. Rossi , Judith A. Chevalier and Anil K. Kashyap
University of California, Los Angeles (UCLA) - Anderson School of Management , Yale School of Management and University of Chicago - Booth School of Business
Date Posted: September 10, 2002
Working Paper Series
1132 downloads

Incl. Electronic Paper How Promotions Work: SCAN*PRO-Based Evolutionary Model Building
Schmalenbach Business Review, Vol. 54, July 2002
Peter S.H. Leeflang , Harald J. van Heerde and Dick R. Wittink
University of Groningen - Faculty of Economics and Business , Massey University and Yale University, School of Management (Deceased)
Date Posted: September 09, 2002
Accepted Paper Series
1082 downloads

Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing
International Journal of Research in Marketing, Vol. 18, No. 1-2, pp 161-186, 2001
Vrinda Kadiyali , K. Sudhir and Vithala R. Rao
Cornell University - Samuel Curtis Johnson Graduate School of Management , Yale School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Date Posted: January 16, 2002
Accepted Paper Series

Incl. Electronic Paper When Shopbots Meet Emails: Implications for Price Competition on the Internet
Yale SOM Working Paper No. MK-10; Review of Marketing Science Working Paper No. 20021139
Yuxin Chen and K. Sudhir
New York University (NYU) - Department of Marketing and Yale School of Management
Date Posted: November 20, 2001
Working Paper Series
544 downloads

Incl. Electronic Paper Investigating New Product Diffusion across Products and Countries
Yale SOM Working Paper No. MK-06
Debabrata Talukdar , K. Sudhir and Andrew Ainslie
State University of New York at Buffalo - School of Management , Yale School of Management and University of California, Los Angeles (UCLA) - Marketing Area
Date Posted: October 31, 2001
Working Paper Series
1247 downloads

Incl. Electronic Paper A Multiple Ideal Point Model: Capturing Multiple Preference Effects From Within an Ideal Point Framework
Yale SOM Working Paper No. MK-08
Jack K. H. Lee , K. Sudhir and Joel Steckel
City University of New York (CUNY) - Department of Marketing and International Business , Yale School of Management and New York University (NYU) - Department of Marketing
Date Posted: October 23, 2001
Working Paper Series
361 downloads

Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
International Journal of Research in Marketing, June 2001
K. Sudhir , Vrinda Kadiyali and Vithala R. Rao
Yale School of Management , Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Date Posted: October 23, 2001
Accepted Paper Series

Competitive Pricing Behavior in the US Auto Market: A Structural Analysis
Marketing Science, Pp. 42-60, Winter 2001
K. Sudhir
Yale School of Management
Date Posted: October 03, 2001
Accepted Paper Series

Incl. Electronic Paper Dynamic Analysis of a Competitive Marketing System
Yale SOM Working Paper No. MK-04
Csilla Horvath , Peter S.H. Leeflang and Dick R. Wittink
Radboud University Nijmegen , University of Groningen - Faculty of Economics and Business and Yale University, School of Management (Deceased)
Date Posted: October 02, 2001
Working Paper Series
1558 downloads

Incl. Electronic Paper Views of Financial Economists on the Equity Premium and on Professional Controversies
Ivo Welch
University of California, Los Angeles (UCLA)
Date Posted: April 27, 2000
Working Paper Series
1396 downloads

Assessing the Competitive Interaction between Private Labels and National Brands
Journal of Business, Vol. 73, No. 1, January 2000
Ronald W. Cotterill , William P. Putsis Jr. and Ravi Dhar
University of Connecticut - Department of Agricultural and Resource Economics , London Business School and Yale School of Management - International Center for Finance
Date Posted: December 01, 1999
Accepted Paper Series


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