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Darden Case: Marketing (Topic)
36,608 Total downloads

Darden Case
Showing Papers 1 - 50 of 224
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Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Accepted Paper Series
32 downloads

Incl. Electronic Paper Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class
Marketing Education Review, 15 (2) 2006
Lewis Hershey and Steven Walker
Fayetteville State University and Fayetteville State University - Marketing Department
Date Posted: November 04, 2012
Accepted Paper Series
42 downloads

Incl. Electronic Paper Harley-Davidson: Building a Brand Through Consumer Engagement
Darden Case No. UVA-M-0698
Paul Farris and Eric Gregg
University of Virginia (UVA) - Darden School of Business and iLoyalty
Date Posted: April 07, 2010
Working Paper Series
273 downloads

Incl. Electronic Paper Sunnyside Fields
Darden Case No. UVA-M-0781
Paul Farris and John Norton
University of Virginia (UVA) - Darden School of Business and affiliation not provided to SSRN
Date Posted: April 07, 2010
Working Paper Series
32 downloads

Incl. Electronic Paper Svedka Vodka (a)
Darden Case No. UVA-M-0774
Paul Farris
University of Virginia (UVA) - Darden School of Business
Date Posted: April 07, 2010
Working Paper Series
76 downloads

Incl. Electronic Paper Svedka Vodka (B)
Darden Case No. UVA-M-0775
Paul Farris
University of Virginia (UVA) - Darden School of Business
Date Posted: April 07, 2010
Working Paper Series
59 downloads

Incl. Electronic Paper Cantro Corporation
Darden Case No. UVA-M-0080
Derek Newton and Richard Brownlee
affiliation not provided to SSRN and University of Virginia (UVA) - Darden School of Business
Date Posted: April 05, 2010
Working Paper Series
15 downloads

Incl. Electronic Paper The Super Bulb
Darden Case No. UVA-M-0139
Christopher Gale
affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
18 downloads

Incl. Electronic Paper Caduceus Health Care Corporation
Darden Case No. UVA-M-0418
Derek Newton
affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
7 downloads

Incl. Electronic Paper Dowbrands Ziploc: The Case for Going International
Darden Case No. UVA-M-0381
Christopher Gale
affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
49 downloads

Incl. Electronic Paper Fiat and Chrysler: Gaining on Global Automakers?
Darden Case No. UVA-M-0780
Robert E. Spekman
University of Virginia (UVA) - Darden School of Business
Date Posted: April 05, 2010
Working Paper Series
192 downloads

Incl. Electronic Paper Iturf
Darden Case No. UVA-M-0639
Paul Farris , Phillip E. Pfeifer and Richard Johnson
University of Virginia (UVA) - Darden School of Business , University of Virginia (UVA) - Darden School of Business and affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
15 downloads

Incl. Electronic Paper Note on Marketing Mix Models: Evaluating &Quot;Bang for the Buck&Quot;
Darden Case No. UVA-M-0339
Christopher Gale , Paul Farris and James Olver
affiliation not provided to SSRN , University of Virginia (UVA) - Darden School of Business and College of William and Mary - Mason School of Business
Date Posted: April 05, 2010
Working Paper Series
119 downloads

Incl. Electronic Paper Ohio Art and the Internet
Darden Case No. UVA-M-0621
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: April 05, 2010
Working Paper Series
11 downloads

Incl. Electronic Paper Procter &Amp; Gamble, Private-Label Brands, and the Wal-Mart Partnership (a) Condensed
Darden Case No. UVA-M-0654
Mark E. Parry and Richard Johnson
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
47 downloads

Incl. Electronic Paper Procter &Amp; Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)
Darden Case No. UVA-M-0655
Paul Farris and Richard Johnson
University of Virginia (UVA) - Darden School of Business and affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
55 downloads

Incl. Electronic Paper The Seven Questions of Marketing Strategy
Darden Case No. UVA-M-0779
Paul Farris and Mark E. Parry
University of Virginia (UVA) - Darden School of Business and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: April 05, 2010
Working Paper Series
790 downloads

Incl. Electronic Paper Travelocity.Com (B)
Darden Case No. UVA-M-0660
Paul Farris and Richard Johnson
University of Virginia (UVA) - Darden School of Business and affiliation not provided to SSRN
Date Posted: April 05, 2010
Working Paper Series
28 downloads

Incl. Electronic Paper Using Social Media in the B2b Context
Darden Case No. UVA-M-0778
Robert E. Spekman
University of Virginia (UVA) - Darden School of Business
Date Posted: April 05, 2010
Working Paper Series
990 downloads

Incl. Electronic Paper An Introduction to Business-to-Business Exchange
Darden Case No. UVA-M-0638
Paul Farris , Phillip E. Pfeifer and Richard R. Johnson
University of Virginia (UVA) - Darden School of Business , University of Virginia (UVA) - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
106 downloads

Incl. Electronic Paper Evolution or Revolution in the Music Industry?
Darden Case No. UVA-M-0684
Paul Farris , Ervin Shames , Eric Gregg and Sonia Almedia
University of Virginia (UVA) - Darden School of Business , University of Virginia (UVA) - Darden School of Business , iLoyalty and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
171 downloads

Incl. Electronic Paper Fundamentals of Pricing
Darden Case No. UVA-M-0566
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
20 downloads

Incl. Electronic Paper Lifeminders.Com
Darden Case No. UVA-M-0599
Marjorie Adams and Frank Lyman
University of Virginia (UVA) - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
23 downloads

Incl. Electronic Paper Measuring Consumer Price Sensitivity
Darden Case No. UVA-M-0567
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
95 downloads

Incl. Electronic Paper The Value of Networks
Darden Case No. UVA-M-0645
Paul Farris , Phillip E. Pfeifer and Richard R. Johnson
University of Virginia (UVA) - Darden School of Business , University of Virginia (UVA) - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
55 downloads

Incl. Electronic Paper Ukrop's Savings Spot
Darden Case No. UVA-M-0753

Date Posted: June 16, 2009
Working Paper Series
14 downloads

Incl. Electronic Paper Zenith Bank: The Marketing of an Initial Public Offering
Darden Case No. UVA-M-0751
Gerry Yemen and James G. Clawson
University of Virginia (UVA) - Darden School of Business and University of Virginia (UVA) - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
164 downloads

Incl. Electronic Paper Casco Drug Company
Darden Case No. UVA-M-0225
Derek Newton and D. Dunn
affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
17 downloads

Incl. Electronic Paper Enfield India, Ltd.
Darden Case No. UVA-M-0328
Leslie Grayson and Labdhi Bhandari
University of Virginia (UVA) - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
51 downloads

Incl. Electronic Paper Frito-Lay, Inc.
Darden Case No. UVA-M-0276
Derek Newton and Ann Miller
affiliation not provided to SSRN and University of Virginia (UVA) - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
49 downloads

Incl. Electronic Paper Square D Company
Darden Case No. UVA-M-0367
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
11 downloads

Incl. Electronic Paper Ukrop's Super Markets, Inc.
Darden Case No. UVA-M-0268
John L. Colley , Patricia Bullock and Eleanor May
University of Virginia (UVA) - Darden School of Business , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
30 downloads

Incl. Electronic Paper A Note on the Marketing Analytics Course at Darden
Darden Case No. UVA-M-0767

Date Posted: June 16, 2009
Working Paper Series
228 downloads

Incl. Electronic Paper Advertising Agency Compensation
Darden Case No. UVA-M-0539
Ervin Shames and John Ferries
University of Virginia (UVA) - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
165 downloads

Incl. Electronic Paper Advertising on the Internet
Darden Case No. UVA-M-0602
Paul Farris and Jill McNabb
University of Virginia (UVA) - Darden School of Business and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
212 downloads

Incl. Electronic Paper Alliance Andiv
Darden Case No. UVA-M-0352
Christopher Gale and Stephen Kelley
affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
11 downloads

Incl. Electronic Paper Black &Amp; Decker International: Globalization of the Architectural Hardware Line
Darden Case No. UVA-M-0375
Christopher Gale
affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
404 downloads

Incl. Electronic Paper Catalina Marketing Corporation: Developing a Retailer Value Proposition
Darden Case No. UVA-M-0764

Date Posted: June 16, 2009
Working Paper Series
57 downloads

Incl. Electronic Paper Changing Channels: Progressive Insurance Drive Insurance
Darden Case No. UVA-M-0756
Paul Farris and Phillip E. Pfeifer
University of Virginia (UVA) - Darden School of Business and University of Virginia (UVA) - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
36 downloads

Incl. Electronic Paper Charlottesville-Albemarle Legal Aid Society: Attorneys Focus Group
Darden Case No. UVA-M-0484
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
12 downloads

Incl. Electronic Paper Colonial Auto Center
Darden Case No. UVA-M-0565
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
18 downloads

Incl. Electronic Paper Communication Expenditures
Darden Case No. UVA-M-0591
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
27 downloads

Incl. Electronic Paper Compact Fluorescent Bulbs: 15 Years Later
Darden Case No. UVA-M-0766
Paul Farris and Robert E. Spekman
University of Virginia (UVA) - Darden School of Business and University of Virginia (UVA) - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
50 downloads

Incl. Electronic Paper Conceptual Models of How Advertising Works to Persuade Individuals
Darden Case No. UVA-M-0681
Paul Farris and Ervin Shames
University of Virginia (UVA) - Darden School of Business and University of Virginia (UVA) - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
210 downloads

Incl. Electronic Paper Cooper Pharmaceuticals, Inc. (B)
Darden Case No. UVA-M-0420
Neil Borden and Armen Malikian
affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
63 downloads

Incl. Electronic Paper Cooper Pharmaceuticals, Inc. (C)
Darden Case No. UVA-M-0426
Neil Borden and Armen Malikian
affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: June 16, 2009
Working Paper Series
11 downloads

Incl. Electronic Paper Cott Versus Coca-Cola: The Private Label Challenge
Darden Case No. UVA-M-0585
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
219 downloads

Incl. Electronic Paper Designing Channels of Distribution
Darden Case No. UVA-M-0769
Paul Farris and Robert E. Spekman
University of Virginia (UVA) - Darden School of Business and University of Virginia (UVA) - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
394 downloads

Incl. Electronic Paper Does Tripsense Make Sense?
Darden Case No. UVA-M-0757
Paul Farris and Ian Skurnik
University of Virginia (UVA) - Darden School of Business and University of Virginia (UVA) - Darden School of Business
Date Posted: June 16, 2009
Working Paper Series
35 downloads

Incl. Electronic Paper Eckhard Pfeiffer and Compaq (Condensed)
Darden Case No. UVA-M-0605
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Date Posted: June 16, 2009
Working Paper Series
72 downloads


 

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