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Harvard Business School: Marketing Unit Working Paper Series

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K&N'S: Health and Happiness for Pakistan
Harvard Business School Marketing Unit Case No. 512-002
David E. Bell , Damien P. McLoughlin and Mary L. Shelman
Harvard Business School , University College Dublin (UCD) and Harvard Business School
Date Posted: June 06, 2012
Working Paper Series

Nike Football: World Cup 2010 (B)
Harvard Business School Marketing Unit Case No. 512-054
Elie Ofek and Ryan Johnson
Harvard Business School and affiliation not provided to SSRN
Date Posted: June 06, 2012
Working Paper Series

Home Depot and Interconnected Retail
Harvard Business School Marketing Unit Case No. 512-036
Jose B. Alvarez , Zeynep Ton and Ryan C. Johnson
Harvard Business School, Marketing Unit , affiliation not provided to SSRN and Harvard Business School
Date Posted: May 09, 2012
Working Paper Series

The New York Times Paywall
Harvard Business School Marketing Unit Case No. 512-077
Vineet Kumar , Bharat N. Anand , Sunil Gupta and Felix Oberholzer-Gee
Harvard Business School , Harvard University - Strategy Unit , Harvard Business School and Harvard Business School, Strategy Unit
Date Posted: May 08, 2012
Working Paper Series

Pepsi-Lipton Brisk
Harvard Business School Marketing Unit Case No. 512-011
Thales Teixeira and Alison Caverly
affiliation not provided to SSRN and Northwestern University
Date Posted: April 30, 2012
Working Paper Series

Codevasf
Harvard Business School Marketing Unit Case No. 510-042
David E. Bell , Marcos Fava Neves , Luciano Thomé Castro and Natalie Kindred
Harvard Business School , University of Sao Paulo (USP) - Business Administration , affiliation not provided to SSRN and Harvard Business School
Date Posted: April 12, 2012
Working Paper Series

Emotiv Systems, Inc.: It's the Thoughts that Count
Harvard Business School Marketing Unit Case No. 510-050
Elie Ofek , Jason Riis and Paul Hamilton
Harvard Business School , Harvard Business School and affiliation not provided to SSRN
Date Posted: April 12, 2012
Working Paper Series

ViniBrasil: New Latitude Wines
Harvard Business School Marketing Unit Case No. 509-003
David E. Bell , Marcos Fava Neves , Luciano Thomé Castro and Mary L. Shelman
Harvard Business School , University of Sao Paulo (USP) - Business Administration , affiliation not provided to SSRN and Harvard Business School
Date Posted: April 12, 2012
Working Paper Series

Domino's Pizza
Harvard Business School Marketing Unit Case No. 512-004
David E. Bell , Phillip Andrews and Mary L. Shelman
Harvard Business School , affiliation not provided to SSRN and Harvard Business School
Date Posted: April 09, 2012
Working Paper Series

Hengdeli: The Art of Co-existence
Harvard Business School Marketing Unit Case No. 512-058
Rohit Deshpande and Nancy Dai
Harvard Business School and Harvard Business School, Asia Pacific Research Center
Date Posted: April 09, 2012
Working Paper Series

Speeding Ahead to a Better Place
Harvard Business School Marketing Unit Case No. 512-056
Elie Ofek and Alison Berkley Wagonfeld
Harvard Business School and Harvard Business School
Date Posted: April 09, 2012
Working Paper Series

The Swatch Group
Harvard Business School Marketing Unit Case No. 512-052
Rohit Deshpande , Karol Misztal and Daniela Beyersdorfer
Harvard Business School , Harvard Business School and Harvard Business School, Europe Research Center
Date Posted: April 09, 2012
Working Paper Series

What's the Deal with LivingSocial?
Harvard Business School Marketing Unit Case No. 512-065
Michael I. Norton , Luc Wathieu , Betsy Page Sigman and Marco Bertini
Harvard Business School , Georgetown University - Department of Marketing , Georgetown University - Robert Emmett McDonough School of Business and affiliation not provided to SSRN
Date Posted: April 09, 2012
Working Paper Series

Brasil Foods
Harvard Business School Marketing Unit Case No. 512-013
David E. Bell and Natalie Kindred
Harvard Business School and Harvard Business School
Date Posted: April 05, 2012
Working Paper Series

Better World Books
Harvard Business School Marketing Unit case no. 511-057
Michael I. Norton , Fiona Wilson , Jill Avery and Thomas J. Steenburgh
Harvard Business School , affiliation not provided to SSRN , Simmons College - Graduate School of Management and Darden Graduate School of Business
Date Posted: March 19, 2012
Working Paper Series

Taj Hotels, Resorts and Palaces
Harvard Business School Marketing Unit Case No. 511-039
Rohit Deshpande and Mona Rai Sinha
Harvard Business School and affiliation not provided to SSRN
Date Posted: March 18, 2012
Working Paper Series

Target: Responding to the Recession
Harvard Business School Marketing Unit case no. 510-016
Ranjay Gulati , Rajiv Lal and Catherine Ross
Harvard Business School - Organizational Behavior , Harvard Business School and affiliation not provided to SSRN
Date Posted: March 17, 2012
Working Paper Series

Transforming AMFAM
Harvard Business School Marketing Unit case no. 508-081
Rakesh Khurana , Rajiv Lal and Catherine Ross
Harvard Business School , Harvard Business School and affiliation not provided to SSRN
Date Posted: March 17, 2012
Working Paper Series

Herborist
Harvard Business School Marketing Unit Case No. 511-051
John Deighton , Leora Kornfeld , He Yanqun and Jiang Qingyun
Harvard Business School , Harvard Business School , Fundan University and Fundan University
Date Posted: March 16, 2012
Working Paper Series

American Well: The Doctor Will E-See You Now
Harvard Business School Marketing Unit Case No. 510-061
Elie Ofek and Ron Laufer
Harvard Business School and Harvard Business School
Date Posted: March 14, 2012
Working Paper Series

Local Motors: Designed by the Crowd, Built by the Customer
Harvard Business School Marketing Unit Case No. 510-062
Michael I. Norton and Jeremy B. Dann
Harvard Business School and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: March 14, 2012
Working Paper Series

Porsche: The Cayenne Launch
Harvard Business School Marketing Unit Case No. 511-068
John Deighton , Jill Avery and Jeffrey Fear
Harvard Business School , Simmons College - Graduate School of Management and Dept. of Business Administration
Date Posted: March 14, 2012
Working Paper Series

Voss Artesian Water from Norway
Harvard Business School Marketing Unit Case No. 509-040
Youngme Moon , Gail McGovern , Vincent Dessain and Daniela Beyersdorfer
Harvard Business School , affiliation not provided to SSRN , Harvard Business School - Finance Unit; European Research Center and Harvard Business School, Europe Research Center
Date Posted: March 14, 2012
Working Paper Series

ABICI
Harvard Business School Marketing Unit Case No. 811-085
Mukti Khaire , Elena Corsi and Elisa Farri
Harvard Business School , Harvard Business School, Europe Research Center and Harvard Business School
Date Posted: March 13, 2012
Working Paper Series

Barcelo Hotels and Resorts (A)
Harvard Business School Marketing Unit Case No. 511-108
John T. Gourville and Marco Bertini
Harvard Business School and London Business School - Department of Marketing
Date Posted: March 13, 2012
Working Paper Series

BBVA Compass: Marketing Resource Allocation
Harvard Business School Marketing Unit Case No. 511-096
Sunil Gupta and Joseph Davies-Gavin
Harvard Business School and Harvard Business School
Date Posted: March 13, 2012
Working Paper Series

Groupon
Harvard Business School Marketing Unit Case No. 511-094
Sunil Gupta , Ray Weaver and Dharmishta Rood
Harvard Business School , Harvard Business School and Harvard Business School
Date Posted: March 13, 2012
Working Paper Series

The Eleganzia Group
Harvard Business School Marketing Unit Case No. 511-115
Elie Ofek , Elena Corsi , Bharat Sajnani , Sorina Casian-Botez and Francesco Tronci
Harvard Business School , Harvard Business School, Europe Research Center , Harvard Business School , Harvard Business School and Harvard Business School
Date Posted: March 13, 2012
Working Paper Series

Paydiant
Harvard Business School Marketing Unit Case No. 511-065
Jose B. Alvarez , Elizabeth Williamson and James Weber
Harvard Business School, Marketing Unit , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: March 12, 2012
Working Paper Series

Dubai Duty Free
Harvard Business School Marketing Unit Case No. 511-034
Rajiv Lal and David Kiron
Harvard Business School and Massachusetts Institute of Technology (MIT)
Date Posted: March 09, 2012
Working Paper Series

CFW Clinics in Kenya: To Profit or Not for Profit
Harvard Business School Marketing Unit Case No. 512-006
V. Kasturi Rangan and Katharine L. Lee
Harvard Business School and Harvard Business School
Date Posted: March 07, 2012
Working Paper Series

Ford Motor Company: Strengthening the Dealer Network
Harvard Business School Marketing Unit Case No. 511-132
V. Kasturi Rangan and Katharine L. Lee
Harvard Business School and Harvard Business School
Date Posted: March 07, 2012
Working Paper Series

Grameen Danone Foods Ltd.: A Social Business
Harvard Business School Marketing Unit Case No. 511-025
V. Kasturi Rangan and Katharine L. Lee
Harvard Business School and Harvard Business School
Date Posted: March 07, 2012
Working Paper Series

Mobile Banking for the Unbanked
Harvard Business School Marketing Unit Case No. 511-049
V. Kasturi Rangan and Katharine L. Lee
Harvard Business School and Harvard Business School
Date Posted: March 07, 2012
Working Paper Series

Doug Rauch: Solving the American Food Paradox
Harvard Business School Marketing Unit Case No. 512-022
Jose B. Alvarez and Ryan C. Johnson
Harvard Business School, Marketing Unit and Harvard Business School
Date Posted: March 02, 2012
Working Paper Series

Healthymagination at GE Healthcare Systems
Harvard Business School Marketing Unit Case No. 512-039
Vineet Kumar and V. Kasturi Rangan
Harvard Business School and Harvard Business School
Date Posted: March 02, 2012
Working Paper Series

Marine Harvest: Leading Salmon Aquaculture
Harvard Business School Marketing Unit Case No. 512-042
David E. Bell and Ryan C. Johnson
Harvard Business School and Harvard Business School
Date Posted: March 02, 2012
Working Paper Series

The Change Wheel: Elements of Systemic Change and How to Get Change Rolling
Harvard Business School Marketing Unit Case No. 312-083
Rosabeth Moss Kanter
Harvard Business School
Date Posted: March 02, 2012
Working Paper Series

Cipla 2011
Harvard Business School Marketing Unit Case No. 511-050
Rohit Deshpande , Sandra J. Sucher and Laura Winig
Harvard Business School , Harvard Business School and Harvard Business School, Global Research Group
Date Posted: March 01, 2012
Working Paper Series

Nike Football: World Cup 2010 South Africa
Harvard Business School Marketing Unit Case No. 511-060
Elie Ofek and Ryan C. Johnson
Harvard Business School and Harvard Business School
Date Posted: March 01, 2012
Working Paper Series

Reversing the AMD Fusion Launch
Harvard Business School Marketing Unit Case No. 511-036
Elie Ofek and Ryan C. Johnson
Harvard Business School and Harvard Business School
Date Posted: March 01, 2012
Working Paper Series

Sustainable Tea at Unilever
Harvard Business School Marketing Unit Case No. 712-438
Rebecca M. Henderson and Frederik Nellemann
Harvard Business School and Harvard Business School
Date Posted: March 01, 2012
Working Paper Series

The Cheezburger Network
Harvard Business School Marketing Unit Case No. 511-091
John Deighton and Leora Kornfeld
Harvard Business School and Harvard Business School
Date Posted: March 01, 2012
Working Paper Series

The Clorox Company: Leveraging Green for Growth
Harvard Business School Marketing Unit Case No. 512-009
Elie Ofek and Lauren Barley
Harvard Business School and affiliation not provided to SSRN
Date Posted: March 01, 2012
Working Paper Series

Demand Media
Harvard Business School Marketing Unit Case No. 511-043
John Deighton and Leora Kornfeld
Harvard Business School and Harvard Business School
Date Posted: February 28, 2012
Working Paper Series

Coca-Cola on Facebook
Harvard Business School Marketing Unit Case No. 511-110
John Deighton and Leora Kornfeld
Harvard Business School and Harvard Business School
Date Posted: February 28, 2012
Working Paper Series

Customer Loyalty Schemes in the Retail Sector
Harvard Business School Marketing Unit Case No. 511-077
Jose B. Alvarez and Aldo Sesia
Harvard Business School, Marketing Unit and Harvard Business School
Date Posted: February 28, 2012
Working Paper Series

EMC2: Delivering Customer Centricity
Harvard Business School Marketing Unit Case No. 511-124
Thomas J. Steenburgh and Jill Avery
Darden Graduate School of Business and Simmons College - Graduate School of Management
Date Posted: February 28, 2012
Working Paper Series

HubSpot: Lower Churn Though Greater CHI
Harvard Business School Accounting & Management Unit Case No. 110-052
Francisco de Asis Martinez-Jerez , Thomas J. Steenburgh , Jill Avery and Lisa Brem
Harvard University - Accounting & Management Unit , Darden Graduate School of Business , Simmons College - Graduate School of Management and Harvard Business School
Date Posted: February 28, 2012
Working Paper Series

PatientsLikeMe: An Online Community of Patients
Harvard Business School Marketing Unit Case No. 511-093
Sunil Gupta and Jason Riis
Harvard Business School and Harvard Business School
Date Posted: February 28, 2012
Working Paper Series

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