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SSRN eLibrary Search Results
ERIM: Marketing (Topic)
36,369 Total downloads
Showing Papers 1 - 50 of 80
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Incl. Electronic Paper Examining Golfer Characteristics: A Framework for Understanding Visitors to a Destination
Roberta Marion MacDonald , Melissa MacEachern and Sean Hennessey
University of Prince Edward Island - Business , University of Prince Edward Island - Business and University of Prince Edward Island - Business
Date Posted: May 29, 2010
Last Revised: June 03, 2010
Working Paper Series
52 downloads

Incl. Electronic Paper Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data
ERIM Report Series Reference No. ERS-2004-028-MKT
 Philip Hans Franses and Marco Vriens
Erasmus University Rotterdam (EUR) - Department of Econometrics and Microsoft Corporation
Date Posted: August 26, 2006
Working Paper Series
1752 downloads

Incl. Electronic Paper An Equilibrium-Correction Model for Dynamic Network Data
ERIM Report Series Reference No. ERS-2001-39-MKT
 David J. Dekker , Philip Hans Franses and David Krackhardt
Erasmus Research Institute of Management (ERIM) , Erasmus University Rotterdam (EUR) - Department of Econometrics and Carnegie Mellon University - David A. Tepper School of Business
Date Posted: August 26, 2006
Working Paper Series
120 downloads

Incl. Electronic Paper Broker Positions in Task-Specific Knowledge Networks
ERIM Report Series Reference No. ERS-2000-37-MKT
 David J. Dekker , Frans N. Stokman and Philip Hans Franses
Erasmus Research Institute of Management (ERIM) , University of Groningen - Department of Social and Organizational Psychology and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: August 26, 2006
Working Paper Series
142 downloads

Incl. Electronic Paper Buying High Tech Products
ERIM Report Series Reference No. ERS-2001-27-MKT
 Stefan Wuyts , S. Stremersch and Philip Hans Franses
Catholic University of Leuven (KUL) , Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: August 26, 2006
Working Paper Series
218 downloads

Incl. Electronic Paper Changing Perceptions and Changing Behavior in Customer Relationships
ERIM Report Series Reference No. ERS-2001-31-MKT
 Peter C. Verhoef , Philip Hans Franses and Bas Donkers
University of Groningen - Department of Marketing & Marketing Research , Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: August 26, 2006
Working Paper Series
433 downloads

Incl. Electronic Paper Confidence Intervals for Cronbach's Coefficient Alpha Values
ERIM Report Series Reference No. ERS-2003-041-MKT
 Alex J. Koning and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: August 26, 2006
Working Paper Series
954 downloads

Incl. Electronic Paper Econometric Analysis of the Market Share Attraction Model
ERIM Report Series Reference No. ERS-2001-25-MKT
 D. Fok , Philip Hans Franses and Richard Paap
Econometric Institute - Erasmus University Rotterdam , Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: August 26, 2006
Working Paper Series
702 downloads

Incl. Electronic Paper Firm Size and Export Intensity
ERIM Report Series Reference No. ERS-2001-12-MKT
 Ernst Verwaal and Bas Donkers
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: August 26, 2006
Working Paper Series
276 downloads

Incl. Electronic Paper How and Why Decision Models Influence Marketing Resource Allocations
ERIM Report Series Reference No. ERS-2001-33-MKT
 Gary L. Lilien , Arvind Rangaswamy , Katrin Starke and G.H. van Bruggen
Pennsylvania State University - Institute for the Study of Business Markets , Pennsylvania State University - Department of Marketing , Pennsylvania State University - Institute for the Study of Business Markets and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: August 26, 2006
Working Paper Series
452 downloads

Incl. Electronic Paper Informants in Organizational Marketing Research
ERIM Report Series Reference No. ERS-2000-32-MKT
 G.H. van Bruggen , Gary L. Lilien and Manish Kacker
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) , Pennsylvania State University - Institute for the Study of Business Markets and DeGroote School of Business, McMaster University
Date Posted: August 26, 2006
Working Paper Series
337 downloads

Incl. Electronic Paper Intra- and Inter-Channel Competition in Local-Service Sectors
ERIM Report Series Reference No. ERS-2005-018-MKT
 Kathleen Cleeren , M. G. Dekimpe and Frank Verboven
Catholic University of Leuven (KUL) - Department of Applied Economics , Catholic University of Leuven (KUL) - Department of Applied Economics and Catholic University of Leuven (KUL) - Department of Applied Economics
Date Posted: August 26, 2006
Working Paper Series
117 downloads

Incl. Electronic Paper Means-End Relations
ERIM Report Series Reference No. ERS-2002-36-MKT
 Johan van Rekom and Berend Wierenga
Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: August 26, 2006
Working Paper Series
286 downloads

Incl. Electronic Paper Modeling Dynamic Effects of the Marketing Mix on Market Shares
ERIM Report Series Reference No. ERS-2003-044-MKT
 D. Fok , Richard Paap and Philip Hans Franses
Econometric Institute - Erasmus University Rotterdam , Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: August 26, 2006
Working Paper Series
1428 downloads

Incl. Electronic Paper Modeling Potentially Time-Varying Effects of Promotions on Sales
ERIM Report Series Reference No. ERS-2001-05-MKT
 Philip Hans Franses , Richard Paap and Philip A. Sijthoff
Erasmus University Rotterdam (EUR) - Department of Econometrics , Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: August 26, 2006
Working Paper Series
235 downloads

Incl. Electronic Paper On the Bass Diffusion Theory, Empirical Models and Out-of-Sample Forecasting
ERIM Report Series Reference No. ERS-2003-034-MKT
 Philip Hans Franses
Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: August 26, 2006
Working Paper Series
321 downloads

Incl. Electronic Paper On the Predictive Content of Production Surveys: A Pan-European Study
ERIM Report Series Reference No. ERS-2004-017-MKT
 Aurelie Lemmens , Christophe Croux and M. G. Dekimpe
Tilburg University , Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Date Posted: August 26, 2006
Working Paper Series
59 downloads

Incl. Electronic Paper Predicting Customer Lifetime Value in Multi-Service Industries
ERIM Report Series Reference No. ERS-2003-038-MKT
 Bas Donkers , Peter C. Verhoef and Martijn de Jong
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
Date Posted: August 26, 2006
Working Paper Series
1796 downloads

Incl. Electronic Paper Predicting Customer Potential Value: An Application in the Insurance Industry
ERIM Report Series Reference No. ERS-2001-01-MKT
 Peter C. Verhoef and Bas Donkers
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: August 26, 2006
Working Paper Series
985 downloads

Incl. Electronic Paper Sensemaking from Actions
ERIM Report Series Reference No. ERS-2000-52-MKT
 Johan van Rekom , C.B.M. van Riel and Berend Wierenga
Erasmus Research Institute of Management (ERIM) , Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: August 26, 2006
Working Paper Series
195 downloads

Incl. Electronic Paper The Impact of Business-Cycle Fluctuations on Private-Label Share
ERIM Report Series Reference No. ERS-2005-061-MKT
 Lien Lamey , Barbara Deleersnyder , M. G. Dekimpe and Jan‐Benedict EM Steenkamp
KU Leuven - Faculty of Business and Economics (FBE) , Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) , Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Date Posted: August 26, 2006
Working Paper Series
281 downloads

Incl. Electronic Paper The Mediating Effect of Npd-Activities and Npd-Performance on the Relationship between Market Orientation and Organizational Performance
ERIM Report Series Reference No. ERS-2000-50-MKT
 Fred Langerak , E.J. Hultink and Henry S.J. Robben
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) , Delft University of Technology and Nyenrode University
Date Posted: August 26, 2006
Working Paper Series
332 downloads

Incl. Electronic Paper The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems
ERIM Report Series Reference No. ERS-2000-33-MKT
 G.H. van Bruggen , A. Smidts and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) , Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: August 26, 2006
Working Paper Series
569 downloads

Incl. Electronic Paper Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle
ERIM Report Series Reference No. ERS-2003-046-MKT
 Barbara Deleersnyder , M. G. Dekimpe , Miklos Sarvary and Philip M. Parker
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) , Catholic University of Leuven (KUL) - Department of Applied Economics , INSEAD - Marketing and INSEAD
Date Posted: August 26, 2006
Working Paper Series
206 downloads

Incl. Electronic Paper Channel Power in Multi-Channel Environments
ERIM Report Series Reference No. ERS-2004-041-MKT
 Sonja Gensler , M. G. Dekimpe and Bernd Skiera
University of Frankfurt - Department of Electronic Commerce , Catholic University of Leuven (KUL) - Department of Applied Economics and University of Frankfurt - Department of Marketing
Date Posted: June 23, 2006
Working Paper Series
388 downloads

Incl. Electronic Paper Where Do Your Pennies Go? Disclosing Commissions for Charitable Fundraising
8(4) The International Journal of Not-for-Profit Law (August 2006)
 Haim Sandberg
College of Management (Israel) - School of Law
Date Posted: May 01, 2006
Last Revised: April 04, 2012
Accepted Paper Series
114 downloads

Incl. Electronic Paper Differentiated Bayesian Conjoint Choice Designs
ERIM Report Series Reference No. ERS-2003-016-MKT
 Zsolt Sándor and Michel Wedel
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Marketing Department, Robert H. Smith School of Business, University of Maryland
Date Posted: March 28, 2006
Working Paper Series
189 downloads

Incl. Electronic Paper When are Crm Systems Successful? The Perspective of the User and of the Organization
ERIM Report Series Reference No. ERS-2005-048-MKT
 G.H. van Bruggen and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: January 02, 2006
Working Paper Series
1089 downloads

Incl. Electronic Paper Why They Never Can Be as Good as Us: How Other Organizations Must Be Worse Off on Essential Features
ERIM Report Series Reference No. ERS-2005-073-MKT
 Johan van Rekom and Barbara van Nierop
Erasmus Research Institute of Management (ERIM) and affiliation not provided to SSRN
Date Posted: January 02, 2006
Working Paper Series
43 downloads

Incl. Electronic Paper Win-Win Strategies at Discount Stores
ERIM Report Series Reference No. ERS-2005-050-MKT
 Barbara Deleersnyder , M. G. Dekimpe , Jan‐Benedict EM Steenkamp and Oliver Koll
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) , Catholic University of Leuven (KUL) - Department of Applied Economics , University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Innsbruck
Date Posted: December 27, 2005
Working Paper Series
268 downloads

Incl. Electronic Paper Surprise Gift Purchases of Small Electric Appliances: A Pilot Study
ERIM Report Series Reference No. ERS-2005-081-MKT
 Joëlle Vanhamme and Cees de Bont
EDHEC Business School - Department of Marketing and Delft University of Technology
Date Posted: December 21, 2005
Working Paper Series
134 downloads

Incl. Electronic Paper Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods
ERIM Report Series Reference No. ERS-2005-045-MKT
 Sabrina Bruyneel , Siegfried Dewitte , Philip Hans Franses and M. G. Dekimpe
Carnegie Mellon University - David A. Tepper School of Business , KU Leuven - Faculty of Business and Economics (FBE) , Erasmus University Rotterdam (EUR) - Department of Econometrics and Catholic University of Leuven (KUL) - Department of Applied Economics
Date Posted: December 15, 2005
Working Paper Series
160 downloads

Incl. Electronic Paper A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
ERIM Report Series Reference No. ERS-2005-047-MKT
 D. Fok , Richard Paap , Csilla Horvath and Philip Hans Franses
Econometric Institute - Erasmus University Rotterdam , Erasmus University Rotterdam (EUR) - Department of Econometrics , Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: October 21, 2005
Working Paper Series
285 downloads

Incl. Electronic Paper The European Consumer: United in Diversity?
ERIM Report Series Reference No. ERS-2005-022-MKT
 Aurelie Lemmens , Christophe Croux and M. G. Dekimpe
Tilburg University , Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Date Posted: September 20, 2005
Working Paper Series
145 downloads

Incl. Electronic Paper Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line
ERIM Report Series Reference No. ERS-2005-007-MKT
 Peter C. Verhoef and Koen H. Pauwels
University of Groningen - Department of Marketing & Marketing Research and Ozyegin University
Date Posted: September 09, 2005
Working Paper Series
202 downloads

Incl. Electronic Paper Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions
ERIM Report Series Reference No. ERS-2004-114-MKT
 Laurens Sloot and Peter C. Verhoef
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute and University of Groningen - Department of Marketing & Marketing Research
Date Posted: January 19, 2005
Working Paper Series
382 downloads

Incl. Electronic Paper Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys
International Journal of Forecasting, 2008
 Aurelie Lemmens , Christophe Croux and M. G. Dekimpe
Tilburg University , Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Date Posted: December 20, 2004
Last Revised: March 26, 2008
Working Paper Series
245 downloads

Incl. Electronic Paper How to Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies
ERIM Report Series Reference No. ERS-2004-038-MKT
 Katrijn Gielens and M. G. Dekimpe
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Catholic University of Leuven (KUL) - Department of Applied Economics
Date Posted: September 29, 2004
Working Paper Series
331 downloads

Incl. Electronic Paper Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type
ERIM Report Series Reference No. ERS-2004-084-MKT
 Peter C. Verhoef , Bas Donkers and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research , Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: September 28, 2004
Working Paper Series
404 downloads

Incl. Electronic Paper Coping with Sales Call Anxiety and its Effects on Protective Actions
ERIM Report Series Reference No. ERS-2004-013-MKT
 Frank Belschak , Willem Verbeke and Richard P. Bagozzi
University of Cologne - Department of Economics , Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Michigan - Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
206 downloads

Incl. Electronic Paper Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications
ERIM Report Series Reference No. ERS-2004-011-MKT
 Willem Verbeke , Frank Belschak , Stefan Wuyts and Richard P. Bagozzi
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , University of Cologne - Department of Economics , Catholic University of Leuven (KUL) and University of Michigan - Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
128 downloads

Incl. Electronic Paper When Do Price Thresholds Matter in Retail Categories?
Marketing Science, Vol. 26, No. 1, pp. 83-100, January-February 2007
 Koen H. Pauwels , Shuba Srinivasan and Philip Hans Franses
Ozyegin University , Boston University - School of Management and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: March 09, 2004
Last Revised: May 23, 2008
Working Paper Series
283 downloads

Incl. Electronic Paper Persistence Modeling for Assessing Marketing Strategy Performance
ERIM Report Series Reference No. ERS-2003-088-MKT
 M. G. Dekimpe and Dominique M Hanssens
Catholic University of Leuven (KUL) - Department of Applied Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: March 09, 2004
Working Paper Series
972 downloads

Incl. Electronic Paper Measuring Short- and Long-Run Promotional Effectiveness on Scanner Data Using Persistence Modeling
ERIM Report Series Reference No. ERS-2003-087-MKT
 M. G. Dekimpe , Dominique M Hanssens , Vincent R. Nijs and Jan‐Benedict EM Steenkamp
Catholic University of Leuven (KUL) - Department of Applied Economics , University of California, Los Angeles (UCLA) - Anderson School of Management , Northwestern University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Date Posted: March 09, 2004
Working Paper Series
249 downloads

Incl. Electronic Paper Contagion and Heterogeneity in New Product Diffusion: An Emperical Test
ERIM Report Series Reference No. ERS-2003-077-MKT
 Christophe Van den Bulte and S. Stremersch
University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: January 29, 2004
Working Paper Series
203 downloads

Incl. Electronic Paper Deriving Dynamic Marketing Effectiveness from Econometric Time Series Models
ERIM Report Series Reference No. ERS-2003-079-MKT
 Csilla Horvath and Philip Hans Franses
Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: January 29, 2004
Working Paper Series
440 downloads

Incl. Electronic Paper Effectiveness of Brokering within Account Management Organizations
ERIM Report Series Reference No. ERS-2003-078-MKT
 David J. Dekker , Frans N. Stokman and Philip Hans Franses
Erasmus Research Institute of Management (ERIM) , University of Groningen - Department of Social and Organizational Psychology and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: January 29, 2004
Working Paper Series
93 downloads

Incl. Electronic Paper Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data
Tinbergen Institute Discussion Paper No. 2003-079/4
 R.D. van Oest and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: November 18, 2003
Working Paper Series
217 downloads

Incl. Electronic Paper A Multi-Country Study of the Adoption of Erp Systems
ERIM Report Series Reference No. ERS-2003-019-MKT
 Yvonne M. van Everdingen and Eric Waarts
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: May 27, 2003
Working Paper Series
1078 downloads

Incl. Electronic Paper Surprise... Surprise..., an Empirical Investigation on How Surprise is Connected to Customer Satisfaction
ERIM Report Series Reference No. ERS-2003-005-MKT
 Joëlle Vanhamme
EDHEC Business School - Department of Marketing
Date Posted: May 27, 2003
Working Paper Series
439 downloads


 

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