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Ross: Marketing (Topic)
14,435 Total downloads


RSB Working Papers 1969 - Present Kresge Library Institutes & Research Centers Faculty & Research Academic Programs Ross School of Business Home Ross School of Business at the University of Michigan
Showing Papers 1 - 26 of 26
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Incl. Electronic Paper Compensatory Knowledge Signaling in Consumer Word-of-Mouth
Journal of Consumer Psychology, October 2013, Forthcoming
Grant M. Packard and David B. Wooten
Laurier School of Business & Economics and The Stephen M. Ross School of Business at the University of Michigan
Date Posted: May 15, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper Systematic Differences in Beliefs About Others in Strategic Interactions
Ross School of Business Paper No. 1185
 A. Yesim Orhun
University of Michigan, Ross School of Business
Date Posted: March 31, 2013
Last Revised: April 02, 2013
Working Paper Series
5 downloads

Incl. Electronic Paper Impact of Competition on Product Quality Provision: Case of the Motion Picture Exhibitors
Ross School of Business Paper
 A. Yesim Orhun , Pradeep K. Chintagunta and Sriraman Venkataraman
University of Michigan, Ross School of Business , University of Chicago and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Date Posted: February 12, 2013
Last Revised: February 25, 2013
Working Paper Series
21 downloads

Incl. Electronic Paper Spatial Differentiation in the Supermarket Industry: The Role of Common Information
 A. Yesim Orhun
University of Michigan, Ross School of Business
Date Posted: May 03, 2012
Last Revised: February 23, 2013
Working Paper Series
50 downloads

Incl. Electronic Paper Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Community
 Puneet Manchanda , Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan - Ross School of Business , Laurier School of Business & Economics and The Stephen M. Ross School of Business at the University of Michigan
Date Posted: January 13, 2012
Last Revised: February 29, 2012
Working Paper Series
802 downloads

Incl. Electronic Paper Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known
Ross School of Business Paper No. 1166
 A. Yesim Orhun and Oleg Urminsky
University of Michigan, Ross School of Business and University of Chicago Booth School
Date Posted: October 03, 2011
Last Revised: July 11, 2012
Working Paper Series
32 downloads

Incl. Electronic Paper Equilibria in a Hotelling Model: First-Mover Advantage?
Ross School of Business Paper No. 1114
 Uday Rajan and Amitabh Sinha
University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan - Stephen M. Ross School of Business
Date Posted: July 12, 2008
Last Revised: September 04, 2009
Working Paper Series
169 downloads

Incl. Electronic Paper Does Offshoring Impact Customer Satisfaction?
 Jonathan Whitaker , Mayuram S. Krishnan and Claes Fornell
University of Richmond - E. Claiborne Robins School of Business , Stephen M. Ross School of Business at the University of Michigan and Stephen M. Ross School of Business at the University of Michigan
Date Posted: November 08, 2007
Last Revised: May 30, 2008
Working Paper Series
1359 downloads

Incl. Electronic Paper Research Impact: How Seemingly Innocuous Social Cues in A CEO Survey Can Lead to Change in Board of Director Network Ties
Strategic Organization, Vol. 2, pp. 227-271, 2004, Ross School of Business Paper No. B006
 Marc-David L. Seidel and James D. Westphal
University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources and University of Michigan - Stephen M. Ross School of Business
Date Posted: October 11, 2006
Accepted Paper Series
71 downloads

Incl. Electronic Paper Split Questionnaire Design
Ross School of Business Paper No. 966
 Feray Adiguzel and Michel Wedel
Erasmus University Rotterdam (EUR) and Marketing Department, Robert H. Smith School of Business, University of Maryland
Date Posted: June 23, 2006
Working Paper Series
228 downloads

Incl. Electronic Paper An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice
Ross School of Business Paper No. 891
 Jie Zhang
Stephen M. Ross School of Business at the University of Michigan
Date Posted: May 10, 2006
Working Paper Series
267 downloads

Incl. Electronic Paper Judgments of Performance: The Relative, the Absolute, and the In-Between
Ross School of Business Paper No. 1015
 Katherine Alicia Burson and Joshua Klayman
University of Michigan - Stephen M. Ross School of Business and University of Chicago - Booth School of Business
Date Posted: March 30, 2006
Last Revised: November 12, 2012
Working Paper Series
154 downloads

Incl. Electronic Paper Social Comparison and Confidence: When Thinking You're Better than Average Predicts Overconfidence
Ross School of Business Paper No. 1016
 Katherine Alicia Burson , Richard P. Larrick and Jack B. Soll
University of Michigan - Stephen M. Ross School of Business , Duke University - Fuqua School of Business and Duke University - Management
Date Posted: March 30, 2006
Last Revised: November 12, 2012
Working Paper Series
260 downloads

Incl. Electronic Paper Structural Modeling in Marketing: Review and Assessment

 Pradeep K. Chintagunta , Tulin Erdem , Peter E. Rossi and Michel Wedel
University of Chicago , University of California, Berkeley - Marketing Group , UCLA-Anderson School of Management and Marketing Department, Robert H. Smith School of Business, University of Maryland
Date Posted: September 13, 2004
Working Paper Series
1578 downloads

Incl. Electronic Paper Meta-Cognitive Experiences in Consumer Judgment and Decision Making
Journal of Consumer Psychology, September 2004
 Norbert Schwarz
University of Michigan - Institute for Social Research
Date Posted: June 17, 2004
Last Revised: June 25, 2009
Accepted Paper Series
592 downloads

Incl. Electronic Paper Meta-cognitive Experiences: Response to Commentaries
Journal of Consumer Psychology, September 1994
 Norbert Schwarz
University of Michigan - Institute for Social Research
Date Posted: June 16, 2004
Accepted Paper Series
83 downloads

Incl. Electronic Paper The Situational Impact of Brand Image Beliefs
Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
 Rajeev Batra and Pamela M. Homer
Stephen M. Ross School of Business at the University of Michigan and California State University, Long Beach - College of Business Administration
Date Posted: June 10, 2004
Accepted Paper Series
2247 downloads

Incl. Electronic Paper A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
International Journal of Research in Marketing, 2004
 Utpal M. Dholakia , Richard P. Bagozzi and Lisa Klein Pearo
Rice University - Jesse H. Jones Graduate School of Business , University of Michigan - Stephen M. Ross School of Business and Cornell University - School of Hotel Administration
Date Posted: April 22, 2004
Accepted Paper Series
1022 downloads

Incl. Electronic Paper How Warnings About False Claims Become Recommendations
Journal of Consumer Research, Forthcoming
 Ian Skurnik , Carolyn Yoon , Denise C. Park and Norbert Schwarz
University of Toronto , University of Michigan at Ann Arbor - Marketing , University of Illinois at Urbana-Champaign - Department of Psychology and University of Michigan - Institute for Social Research
Date Posted: April 19, 2004
Accepted Paper Series
297 downloads

Incl. Electronic Paper Exploring Emotional Competence: Its Effects on Coping, Social Capital, and Performance of Salespeople
ERIM Report Series Reference No. ERS-2004-014-ORG
 Willem Verbeke , Frank Belschak and Richard P. Bagozzi
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , University of Cologne - Department of Economics and University of Michigan - Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
318 downloads

Incl. Electronic Paper Coping with Sales Call Anxiety and its Effects on Protective Actions
ERIM Report Series Reference No. ERS-2004-013-MKT
 Frank Belschak , Willem Verbeke and Richard P. Bagozzi
University of Cologne - Department of Economics , Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Michigan - Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
206 downloads

Incl. Electronic Paper Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications
ERIM Report Series Reference No. ERS-2004-011-MKT
 Willem Verbeke , Frank Belschak , Stefan Wuyts and Richard P. Bagozzi
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , University of Cologne - Department of Economics , Catholic University of Leuven (KUL) and University of Michigan - Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
128 downloads

Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior
Review of Marketing Science, Vol. 2, Article 1, 2004
 Jin Gyo Kim , Ulrich Menzefricke and Fred Feinberg
Massachusetts Institute of Technology (MIT) , University of Toronto - Rotman School of Management and University of Michigan at Ann Arbor - Marketing
Date Posted: February 07, 2004
Accepted Paper Series

Incl. Electronic Paper How Perceived Brand Globalness Creates Brand Value
 Jan‐Benedict EM Steenkamp , Rajeev Batra and Dana L. Alden
University of North Carolina (UNC) at Chapel Hill - Marketing Area , Stephen M. Ross School of Business at the University of Michigan and University of Hawaii at Manoa - Department of Marketing
Date Posted: November 15, 2002
Working Paper Series
1397 downloads

Incl. Electronic Paper Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology
Ross School of Business Paper No. 99-004
 Mayuram S. Krishnan , Venkatram Ramaswamy , Mary C. Meyer and Paul Damien
Stephen M. Ross School of Business at the University of Michigan , Stephen M. Ross School of Business at the University of Michigan , University of Georgia - Department of Statistics and University of Texas at Austin - McCombs School of Business
Date Posted: May 07, 1999
Working Paper Series
2751 downloads

Incl. Electronic Paper A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods
 Tammo H.A. Bijmolt and Michel Wedel
University of Groningen - Department of Marketing & Marketing Research and Marketing Department, Robert H. Smith School of Business, University of Maryland
Date Posted: December 10, 1996
Working Paper Series
392 downloads


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