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SSRN eLibrary Search Results
Ross: Marketing (Topic)
17,020 Total downloads


RSB Working Papers 1969 - Present Kresge Library Institutes & Research Centers Faculty & Research Academic Programs Ross School of Business Home Ross School of Business at the University of Michigan
Showing Papers 1 - 37 of 37
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Incl. Electronic Paper A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools: Barthes’ and Greimas’
Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2012-0039,
Luca Cian
University of Michigan, Stephen M. Ross School of Business
Date Posted: April 07, 2014
Last Revised: August 21, 2014
Accepted Paper Series
26 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Accepted Paper Series
29 downloads

Incl. Electronic Paper Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Ross School of Business Paper No. 1217
Eric M. Schwartz , Eric Bradlow and Peter Fader
University of Michigan, Stephen M. Ross School of Business , University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: December 18, 2013
Last Revised: January 14, 2014
Working Paper Series
171 downloads

Incl. Electronic Paper Rethinking Comparative Advantage: Embracing Co-Creation Experiences in Economics
Ross School of Business Paper No. 1211
Avik Chakrabarti and Venkatram Ramaswamy
University of Wisconsin and University of Michigan, Stephen M. Ross School of Business
Date Posted: November 19, 2013
Last Revised: January 08, 2014
Working Paper Series
32 downloads

Incl. Electronic Paper When Random Assignment is Not Enough: Accounting for Intentional Selectivity in Experimental Research
Ross School of Business Paper No. 1203
Yuanping Ying , Linda C. Salisbury and Fred Feinberg
University of Texas at Dallas , Boston College - Carroll School of Management and University of Michigan at Ann Arbor - Marketing
Date Posted: October 06, 2013
Working Paper Series
31 downloads

Incl. Electronic Paper Modeling Scale Attraction Effects: An Application to Charitable Donations and Optimal Laddering
Ross School of Business Paper No. 1202
Kee Yuen Lee and Fred Feinberg
Hong Kong Polytechnic University and University of Michigan at Ann Arbor - Marketing
Date Posted: October 06, 2013
Working Paper Series
10 downloads

Incl. Electronic Paper Positioning Multi-Country Brands: The Impact of Heterogeneity in Cultural Values and Competitive Set
Ross School of Business Paper No. 1201
Rajeev Batra , Charles Zhang , Nilufer Aydinoglu and Fred Feinberg
University of Michigan, Stephen M. Ross School of Business , Boston College - Carroll School of Management , Koc University and University of Michigan at Ann Arbor - Marketing
Date Posted: October 06, 2013
Working Paper Series
13 downloads

Incl. Electronic Paper Re-thinking the Concept of Surplus: Embracing Co-Creation Experiences in Economics
Ross School of Business Paper No. 1188
Avik Chakrabarti and Venkatram Ramaswamy
University of Wisconsin and University of Michigan, Stephen M. Ross School of Business
Date Posted: July 10, 2013
Last Revised: August 14, 2014
Working Paper Series
70 downloads

Incl. Electronic Paper Delegation and Performance Pay: Evidence from Industrial Sales Forces
Ross School of Business Paper No. 1190
Mrinal Ghosh , Francine Lafontaine and Desmond (Ho-Fu) Lo
University of Arizona, Department of Marketing , University of Michigan at Ann Arbor - Stephen M. Ross School of Business and Santa Clara University, Department of Marketing
Date Posted: June 08, 2013
Last Revised: July 23, 2013
Working Paper Series
52 downloads

Incl. Electronic Paper Service Quality Variability and Termination Behavior
Ross School of Business Paper No. 1224
S. Sriram , Pradeep K. Chintagunta and Puneet Manchanda
The Stephen M. Ross School of Business at the University of Michigan , University of Chicago and University of Michigan, Stephen M. Ross School of Business
Date Posted: May 22, 2013
Last Revised: March 20, 2014
Working Paper Series
92 downloads

Incl. Electronic Paper Compensatory Knowledge Signaling in Consumer Word-of-Mouth
Journal of Consumer Psychology, October 2013, Forthcoming
Grant M. Packard and David B. Wooten
Laurier School of Business & Economics and University of Michigan, Stephen M. Ross School of Business
Date Posted: May 15, 2013
Accepted Paper Series
102 downloads

Incl. Electronic Paper Systematic Differences in Beliefs About Others in Strategic Interactions
Ross School of Business Paper No. 1185
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Date Posted: March 31, 2013
Last Revised: August 13, 2013
Working Paper Series
30 downloads

Incl. Electronic Paper Impact of Competition on Product Quality Provision: Case of the Motion Picture Exhibitors
Ross School of Business Paper
A. Yesim Orhun , Pradeep K. Chintagunta and Sriraman Venkataraman
University of Michigan, Stephen M. Ross School of Business , University of Chicago and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Date Posted: February 12, 2013
Last Revised: February 25, 2013
Working Paper Series
63 downloads

Incl. Electronic Paper The Benefits of Retail Therapy: Making Purchase Decisions Reduces Residual Sadness
Forthcoming in the Journal of Consumer Psychology, Ross School of Business Paper No. 1208
Scott Rick , Beatriz Pereira and Katherine Alicia Burson
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Date Posted: July 30, 2012
Last Revised: January 08, 2014
Working Paper Series
393 downloads

Incl. Electronic Paper Spatial Differentiation in the Supermarket Industry: The Role of Common Information
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Date Posted: May 03, 2012
Last Revised: February 23, 2013
Working Paper Series
66 downloads

Incl. Electronic Paper Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
Puneet Manchanda , Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan, Stephen M. Ross School of Business , Laurier School of Business & Economics and Scheller College of Business, Georgia Institute of Technology
Date Posted: January 13, 2012
Last Revised: August 20, 2014
Working Paper Series
1056 downloads

Incl. Electronic Paper Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known
Ross School of Business Paper No. 1166
A. Yesim Orhun and Oleg Urminsky
University of Michigan, Stephen M. Ross School of Business and University of Chicago Booth School
Date Posted: October 03, 2011
Last Revised: July 11, 2012
Working Paper Series
35 downloads

Incl. Electronic Paper Does Offshoring Impact Customer Satisfaction?
Jonathan Whitaker , Mayuram S. Krishnan and Claes Fornell
University of Richmond - E. Claiborne Robins School of Business , University of Michigan, Stephen M. Ross School of Business and Stephen M. Ross School of Business at the University of Michigan
Date Posted: November 08, 2007
Last Revised: May 30, 2008
Working Paper Series
1501 downloads

Incl. Electronic Paper Research Impact: How Seemingly Innocuous Social Cues in A CEO Survey Can Lead to Change in Board of Director Network Ties
Strategic Organization, Vol. 2, pp. 227-271, 2004, Ross School of Business Paper No. B006
Marc-David L. Seidel and James D. Westphal
University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources and University of Michigan - Stephen M. Ross School of Business
Date Posted: October 11, 2006
Accepted Paper Series
76 downloads

Incl. Electronic Paper Split Questionnaire Design
Ross School of Business Paper No. 966
Feray Adiguzel and Michel Wedel
Erasmus University Rotterdam (EUR) and University of Maryland - Robert H. Smith School of Business, Marketing Department
Date Posted: June 23, 2006
Working Paper Series
243 downloads

Incl. Electronic Paper An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice
Ross School of Business Paper No. 891
Jie Zhang
Stephen M. Ross School of Business at the University of Michigan
Date Posted: May 10, 2006
Working Paper Series
279 downloads

Incl. Electronic Paper Judgments of Performance: The Relative, the Absolute, and the In-Between
Ross School of Business Paper No. 1015
Katherine Alicia Burson and Joshua Klayman
University of Michigan, Stephen M. Ross School of Business and University of Chicago - Booth School of Business
Date Posted: March 30, 2006
Last Revised: November 12, 2012
Working Paper Series
163 downloads

Incl. Electronic Paper Social Comparison and Confidence: When Thinking You're Better than Average Predicts Overconfidence
Ross School of Business Paper No. 1016
Katherine Alicia Burson , Richard P. Larrick and Jack B. Soll
University of Michigan, Stephen M. Ross School of Business , Duke University - Fuqua School of Business and Duke University - Management
Date Posted: March 30, 2006
Last Revised: November 12, 2012
Working Paper Series
277 downloads

Incl. Electronic Paper Ranks and Rivals: A Theory of Competition
Ross School of Business Paper No. 1030, Personality and Social Psychology Bulletin, Vol. 32, pp. 970-982, 2006
Stephen M. Garcia , Avishalom Tor and Richard Gonzalez
University of Michigan , Notre Dame Law School and Stephen M. Ross School of Business at the University of Michigan
Date Posted: February 10, 2006
Accepted Paper Series
363 downloads

Incl. Electronic Paper Structural Modeling in Marketing: Review and Assessment

Pradeep K. Chintagunta , Tulin Erdem , Peter E. Rossi and Michel Wedel
University of Chicago , University of California, Berkeley - Marketing Group , University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Date Posted: September 13, 2004
Working Paper Series
1645 downloads

Incl. Electronic Paper Meta-Cognitive Experiences in Consumer Judgment and Decision Making
Journal of Consumer Psychology, September 2004
Norbert Schwarz
University of Michigan - Institute for Social Research
Date Posted: June 17, 2004
Last Revised: June 25, 2009
Accepted Paper Series
732 downloads

Incl. Electronic Paper Meta-cognitive Experiences: Response to Commentaries
Journal of Consumer Psychology, September 1994
Norbert Schwarz
University of Michigan - Institute for Social Research
Date Posted: June 16, 2004
Accepted Paper Series
85 downloads

Incl. Electronic Paper The Situational Impact of Brand Image Beliefs
Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Rajeev Batra and Pamela M. Homer
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Date Posted: June 10, 2004
Accepted Paper Series
2488 downloads

Incl. Electronic Paper A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
International Journal of Research in Marketing, 2004
Utpal M. Dholakia , Richard P. Bagozzi and Lisa Klein Pearo
Rice University - Jesse H. Jones Graduate School of Business , University of Michigan, Stephen M. Ross School of Business and Cornell University - School of Hotel Administration
Date Posted: April 22, 2004
Accepted Paper Series
1085 downloads

Incl. Electronic Paper How Warnings About False Claims Become Recommendations
Journal of Consumer Research, Forthcoming
Ian Skurnik , Carolyn Yoon , Denise C. Park and Norbert Schwarz
University of Toronto , University of Michigan, Stephen M. Ross School of Business , University of Illinois at Urbana-Champaign - Department of Psychology and University of Michigan - Institute for Social Research
Date Posted: April 19, 2004
Accepted Paper Series
310 downloads

Incl. Electronic Paper Exploring Emotional Competence: Its Effects on Coping, Social Capital, and Performance of Salespeople
ERIM Report Series Reference No. ERS-2004-014-ORG
Willem Verbeke , Frank Belschak and Richard P. Bagozzi
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , University of Cologne - Department of Economics and University of Michigan, Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
342 downloads

Incl. Electronic Paper Coping with Sales Call Anxiety and its Effects on Protective Actions
ERIM Report Series Reference No. ERS-2004-013-MKT
Frank Belschak , Willem Verbeke and Richard P. Bagozzi
University of Cologne - Department of Economics , Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Michigan, Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
216 downloads

Incl. Electronic Paper Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications
ERIM Report Series Reference No. ERS-2004-011-MKT
Willem Verbeke , Frank Belschak , Stefan Wuyts and Richard P. Bagozzi
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , University of Cologne - Department of Economics , Catholic University of Leuven (KUL) and University of Michigan, Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
129 downloads

Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior
Review of Marketing Science, Vol. 2, Article 1, 2004
Jin Gyo Kim , Ulrich Menzefricke and Fred Feinberg
Massachusetts Institute of Technology (MIT) , University of Toronto - Rotman School of Management and University of Michigan at Ann Arbor - Marketing
Date Posted: February 07, 2004
Accepted Paper Series

Incl. Electronic Paper How Perceived Brand Globalness Creates Brand Value
Jan‐Benedict EM Steenkamp , Rajeev Batra and Dana L. Alden
University of North Carolina (UNC) at Chapel Hill - Marketing Area , University of Michigan, Stephen M. Ross School of Business and University of Hawaii at Manoa - Department of Marketing
Date Posted: November 15, 2002
Working Paper Series
1473 downloads

Incl. Electronic Paper Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology
Ross School of Business Paper No. 99-004
Mayuram S. Krishnan , Venkatram Ramaswamy , Mary C. Meyer and Paul Damien
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business , University of Georgia - Department of Statistics and University of Texas at Austin - McCombs School of Business
Date Posted: May 07, 1999
Working Paper Series
2943 downloads

Incl. Electronic Paper A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods
Tammo H.A. Bijmolt and Michel Wedel
University of Groningen - Department of Marketing & Marketing Research and University of Maryland - Robert H. Smith School of Business, Marketing Department
Date Posted: December 10, 1996
Working Paper Series
399 downloads


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