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Ross: Marketing (Topic)
19,189 Total downloads


RSB Working Papers 1969 - Present Kresge Library Institutes & Research Centers Faculty & Research Academic Programs Ross School of Business Home Ross School of Business at the University of Michigan
Showing Papers 1 - 41 of 41
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Incl. Electronic Paper Consumer Search Behavior on the Mobile Internet: An Empirical Analysis
Ross School of Business Paper No. 1275
Stephan Daurer , Dominik Molitor , Martin Spann and Puneet Manchanda
DHBW Ravensburg , Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) , Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Date Posted: May 08, 2015
Last Revised: July 11, 2015
Working Paper Series
97 downloads

Incl. Electronic Paper Gamification Design for Mobile Marketing Effectiveness
Ross School of Business Paper No. 1274
Charles Hofacker , Ko de Ruyter , Nicholas H. Lurie , Puneet Manchanda and Jeff Donaldson
Florida State University , Maastricht University - Department of Marketing & Supply Chain Management , University of Connecticut School of Business , University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Date Posted: May 01, 2015
Last Revised: May 20, 2015
Working Paper Series
80 downloads

Incl. Electronic Paper Platforms: A Multiplicity of Research Opportunities
Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
S. Sriram , Puneet Manchanda , Mercedes Esteban-Bravo , Junhong Chu , Liye Ma , Minjae Song , Scott Shriver and Upender Subramanian
The Stephen M. Ross School of Business at the University of Michigan , University of Michigan, Stephen M. Ross School of Business , Universidad Carlos III de Madrid , NUS Business School , Carnegie Mellon University - David A. Tepper School of Business , Simon Graduate School of Business, University of Rochester , Columbia Business School - Marketing and University of Texas at Dallas - Department of Management
Date Posted: March 24, 2015
Last Revised: August 02, 2015
Working Paper Series
55 downloads

Incl. Electronic Paper Quantifying Cross and Direct Network Effects in Online C2C Platforms
Ross School of Business Paper No. 1248
Junhong Chu and Puneet Manchanda
NUS Business School and University of Michigan, Stephen M. Ross School of Business
Date Posted: September 13, 2014
Last Revised: April 26, 2015
Working Paper Series
245 downloads

Incl. Electronic Paper A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools: Barthes’ and Greimas’
Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2012-0039,
Luca Cian
University of Virginia, Darden School of Business
Date Posted: April 07, 2014
Last Revised: January 15, 2015
Accepted Paper Series
94 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
University of Virginia, Darden School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Last Revised: March 21, 2015
Accepted Paper Series
78 downloads

Incl. Electronic Paper Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Ross School of Business Paper No. 1217
Eric M. Schwartz , Eric Bradlow and Peter Fader
University of Michigan, Stephen M. Ross School of Business , University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: December 18, 2013
Last Revised: May 29, 2015
Working Paper Series
395 downloads

Incl. Electronic Paper Rethinking Ricardian 'Sum of Enjoyments': Gains from Trade in a Co-Creational Economy
Ross School of Business Paper No. 1211
Venkatram Ramaswamy
University of Michigan, Stephen M. Ross School of Business
Date Posted: November 19, 2013
Last Revised: May 14, 2015
Working Paper Series
54 downloads

Incl. Electronic Paper When Random Assignment is Not Enough: Accounting for Intentional Selectivity in Experimental Research
Ross School of Business Paper No. 1203
Yuanping Ying , Linda C. Salisbury and Fred Feinberg
University of Texas at Dallas , Boston College - Carroll School of Management and University of Michigan at Ann Arbor - Marketing
Date Posted: October 06, 2013
Working Paper Series
46 downloads

Incl. Electronic Paper Modeling Scale Attraction Effects: An Application to Charitable Donations and Optimal Laddering
Ross School of Business Paper No. 1202
Kee Yuen Lee and Fred Feinberg
Hong Kong Polytechnic University and University of Michigan at Ann Arbor - Marketing
Date Posted: October 06, 2013
Working Paper Series
13 downloads

Incl. Electronic Paper Positioning Multi-Country Brands: The Impact of Heterogeneity in Cultural Values and Competitive Set
Ross School of Business Paper No. 1201
Rajeev Batra , Charles Zhang , Nilufer Aydinoglu and Fred Feinberg
University of Michigan, Stephen M. Ross School of Business , Boston College - Carroll School of Management , Koc University and University of Michigan at Ann Arbor - Marketing
Date Posted: October 06, 2013
Working Paper Series
34 downloads

Incl. Electronic Paper Re-thinking the Concept of Surplus: Embracing Co-Creation Experiences in Economics
Ross School of Business Paper No. 1188
Venkatram Ramaswamy
University of Michigan, Stephen M. Ross School of Business
Date Posted: July 10, 2013
Last Revised: August 14, 2014
Working Paper Series
74 downloads

Incl. Electronic Paper Delegation and Performance Pay: Evidence from Industrial Sales Forces
Ross School of Business Paper No. 1190
Desmond (Ho-Fu) Lo , Wouter Dessein , Mrinal Ghosh and Francine Lafontaine
Santa Clara University, Department of Marketing , Columbia Business School - Finance and Economics , University of Arizona, Department of Marketing and University of Michigan at Ann Arbor - Stephen M. Ross School of Business
Date Posted: June 08, 2013
Last Revised: July 30, 2015
Working Paper Series
60 downloads

Incl. Electronic Paper Service Quality Variability and Termination Behavior
Ross School of Business Paper No. 1224, Management Science, Forthcoming
S. Sriram , Pradeep K. Chintagunta and Puneet Manchanda
The Stephen M. Ross School of Business at the University of Michigan , University of Chicago and University of Michigan, Stephen M. Ross School of Business
Date Posted: May 22, 2013
Last Revised: September 26, 2014
Accepted Paper Series
138 downloads

Incl. Electronic Paper Compensatory Knowledge Signaling in Consumer Word-of-Mouth
Journal of Consumer Psychology, October 2013, Forthcoming
Grant M. Packard and David B. Wooten
Wilfrid Laurier University - Laurier School of Business & Economics and University of Michigan, Stephen M. Ross School of Business
Date Posted: May 15, 2013
Accepted Paper Series
181 downloads

Incl. Electronic Paper Systematic Differences in Beliefs About Others in Strategic Interactions
Ross School of Business Paper No. 1185
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Date Posted: March 31, 2013
Last Revised: May 29, 2015
Working Paper Series
32 downloads

Incl. Electronic Paper Impact of Competition on Product Decisions: Movie Choices of Exhibitors
A. Yesim Orhun , Sriraman Venkataraman and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business , University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Date Posted: February 12, 2013
Last Revised: January 13, 2015
Working Paper Series
122 downloads

Incl. Electronic Paper The Benefits of Retail Therapy: Making Purchase Decisions Reduces Residual Sadness
Forthcoming in the Journal of Consumer Psychology, Ross School of Business Paper No. 1208
Scott Rick , Beatriz Pereira and Katherine Alicia Burson
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Date Posted: July 30, 2012
Last Revised: May 29, 2015
Working Paper Series
434 downloads

Incl. Electronic Paper Spatial Differentiation in the Supermarket Industry: The Role of Common Information
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Date Posted: May 03, 2012
Last Revised: February 23, 2013
Working Paper Series
77 downloads

Incl. Electronic Paper Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
Forthcoming, Marketing Science
Puneet Manchanda , Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan, Stephen M. Ross School of Business , Wilfrid Laurier University - Laurier School of Business & Economics and Scheller College of Business, Georgia Institute of Technology
Date Posted: January 13, 2012
Last Revised: February 07, 2015
Accepted Paper Series
1259 downloads

Incl. Electronic Paper Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known
Ross School of Business Paper No. 1166
A. Yesim Orhun and Oleg Urminsky
University of Michigan, Stephen M. Ross School of Business and University of Chicago Booth School
Date Posted: October 03, 2011
Last Revised: July 11, 2012
Working Paper Series
37 downloads

Incl. Electronic Paper Does Offshoring Impact Customer Satisfaction?
Jonathan Whitaker , Mayuram S. Krishnan and Claes Fornell
University of Richmond, Robins School of Business , University of Michigan, Stephen M. Ross School of Business and Stephen M. Ross School of Business at the University of Michigan
Date Posted: November 08, 2007
Last Revised: May 30, 2008
Working Paper Series
1591 downloads

Incl. Electronic Paper Research Impact: How Seemingly Innocuous Social Cues in A CEO Survey Can Lead to Change in Board of Director Network Ties
Strategic Organization, Vol. 2, pp. 227-271, 2004, Ross School of Business Paper No. B006
Marc-David L. Seidel and James D. Westphal
University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources and University of Michigan - Stephen M. Ross School of Business
Date Posted: October 11, 2006
Accepted Paper Series
76 downloads

Incl. Electronic Paper Split Questionnaire Design
Ross School of Business Paper No. 966
Feray Adiguzel and Michel Wedel
Erasmus University Rotterdam (EUR) and University of Maryland - Robert H. Smith School of Business, Marketing Department
Date Posted: June 23, 2006
Working Paper Series
251 downloads

Incl. Electronic Paper An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice
Ross School of Business Paper No. 891
Jie Zhang
Stephen M. Ross School of Business at the University of Michigan
Date Posted: May 10, 2006
Working Paper Series
281 downloads

Incl. Electronic Paper Judgments of Performance: The Relative, the Absolute, and the In-Between
Ross School of Business Paper No. 1015
Katherine Alicia Burson and Joshua Klayman
University of Michigan, Stephen M. Ross School of Business and University of Chicago - Booth School of Business
Date Posted: March 30, 2006
Last Revised: May 29, 2015
Working Paper Series
168 downloads

Incl. Electronic Paper Social Comparison and Confidence: When Thinking You're Better than Average Predicts Overconfidence
Ross School of Business Paper No. 1016
Katherine Alicia Burson , Richard P. Larrick and Jack B. Soll
University of Michigan, Stephen M. Ross School of Business , Duke University - Fuqua School of Business and Duke University - Management
Date Posted: March 30, 2006
Last Revised: November 12, 2012
Working Paper Series
290 downloads

Incl. Electronic Paper Ranks and Rivals: A Theory of Competition
Ross School of Business Paper No. 1030, Personality and Social Psychology Bulletin, Vol. 32, pp. 970-982, 2006
Stephen M. Garcia , Avishalom Tor and Richard Gonzalez
University of Michigan , Notre Dame Law School and Stephen M. Ross School of Business at the University of Michigan
Date Posted: February 10, 2006
Accepted Paper Series
382 downloads

Incl. Electronic Paper Structural Modeling in Marketing: Review and Assessment

Pradeep K. Chintagunta , Tulin Erdem , Peter E. Rossi and Michel Wedel
University of Chicago , University of California, Berkeley - Marketing Group , University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Date Posted: September 13, 2004
Working Paper Series
1682 downloads

Incl. Electronic Paper Meta-Cognitive Experiences in Consumer Judgment and Decision Making
Journal of Consumer Psychology, September 2004
Norbert Schwarz
University of Southern California - Department of Psychology
Date Posted: June 17, 2004
Last Revised: June 25, 2009
Accepted Paper Series
886 downloads

Incl. Electronic Paper Meta-cognitive Experiences: Response to Commentaries
Journal of Consumer Psychology, September 1994
Norbert Schwarz
University of Southern California - Department of Psychology
Date Posted: June 16, 2004
Accepted Paper Series
87 downloads

Incl. Electronic Paper The Situational Impact of Brand Image Beliefs
Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Rajeev Batra and Pamela M. Homer
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Date Posted: June 10, 2004
Accepted Paper Series
2666 downloads

Incl. Electronic Paper A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities
International Journal of Research in Marketing, 2004
Utpal M. Dholakia , Richard P. Bagozzi and Lisa Klein Pearo
Rice University - Jesse H. Jones Graduate School of Business , University of Michigan, Stephen M. Ross School of Business and Cornell University - School of Hotel Administration
Date Posted: April 22, 2004
Accepted Paper Series
1173 downloads

Incl. Electronic Paper How Warnings About False Claims Become Recommendations
Journal of Consumer Research, Forthcoming
Ian Skurnik , Carolyn Yoon , Denise C. Park and Norbert Schwarz
University of Toronto , University of Michigan, Stephen M. Ross School of Business , University of Illinois at Urbana-Champaign - Department of Psychology and University of Southern California - Department of Psychology
Date Posted: April 19, 2004
Accepted Paper Series
318 downloads

Incl. Electronic Paper Exploring Emotional Competence: Its Effects on Coping, Social Capital, and Performance of Salespeople
ERIM Report Series Reference No. ERS-2004-014-ORG
Willem Verbeke , Frank Belschak and Richard P. Bagozzi
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , University of Cologne - Department of Economics and University of Michigan, Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
353 downloads

Incl. Electronic Paper Coping with Sales Call Anxiety and its Effects on Protective Actions
ERIM Report Series Reference No. ERS-2004-013-MKT
Frank Belschak , Willem Verbeke and Richard P. Bagozzi
University of Cologne - Department of Economics , Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Michigan, Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
220 downloads

Incl. Electronic Paper Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications
ERIM Report Series Reference No. ERS-2004-011-MKT
Willem Verbeke , Frank Belschak , Stefan Wuyts and Richard P. Bagozzi
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , University of Cologne - Department of Economics , Catholic University of Leuven (KUL) and University of Michigan, Stephen M. Ross School of Business
Date Posted: March 20, 2004
Working Paper Series
130 downloads

Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior
Review of Marketing Science, Vol. 2, Article 1, 2004
Jin Gyo Kim , Ulrich Menzefricke and Fred Feinberg
Massachusetts Institute of Technology (MIT) , University of Toronto - Rotman School of Management and University of Michigan at Ann Arbor - Marketing
Date Posted: February 07, 2004
Accepted Paper Series

Incl. Electronic Paper How Perceived Brand Globalness Creates Brand Value
Jan‐Benedict EM Steenkamp , Rajeev Batra and Dana L. Alden
University of North Carolina (UNC) at Chapel Hill - Marketing Area , University of Michigan, Stephen M. Ross School of Business and University of Hawaii - Department of Marketing
Date Posted: November 15, 2002
Working Paper Series
1538 downloads

Incl. Electronic Paper Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology
Ross School of Business Paper No. 99-004
Mayuram S. Krishnan , Venkatram Ramaswamy , Mary C. Meyer and Paul Damien
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business , University of Georgia - Department of Statistics and University of Texas at Austin - McCombs School of Business
Date Posted: May 07, 1999
Working Paper Series
3092 downloads

Incl. Electronic Paper A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods
Tammo H.A. Bijmolt and Michel Wedel
University of Groningen - Department of Marketing & Marketing Research and University of Maryland - Robert H. Smith School of Business, Marketing Department
Date Posted: December 10, 1996
Working Paper Series
400 downloads


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