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Chicago Booth MKTG: Behavioral Marketing (Topic)
1,625 Total downloads

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Using Corpus Linguistics to Improve the Measurement of Advertising Effectiveness
Russian scientific-practical conference "Advertising and PR in the system of mass communication: psychological aspects of functioning". University of Cinema and Television. St. Petersburg. Russia. 25.03.2015.
Mariia V Rubtcova
Saint Petersburg State University
Date Posted: March 27, 2015
Last Revised: March 29, 2015
Working Paper Series

Incl. Electronic Paper A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Randall A Lewis and Dan Tri Nguyen
Google, Inc. and University of Chicago - Booth School of Business
Date Posted: January 04, 2014
Working Paper Series

Incl. Electronic Paper Perceived Causality as a Cue to Temporal Distance
Psychological Science, Vol. 16, No. 9, p. 673, 2005
David Faro , France Leclerc and Reid Hastie
London Business School , University of Chicago and University of Chicago - Booth School of Business
Date Posted: November 30, 2009
Accepted Paper Series

Incl. Electronic Paper Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Puneet Manchanda , Jean-Pierre H. Dube , Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business , University of Chicago - Booth School of Business , National University of Singapore and University of Chicago
Date Posted: December 17, 2003
Working Paper Series

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