SSRN Chicago Booth MKTG: Behavioral Marketing (Topic)

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Chicago Booth MKTG: Behavioral Marketing (Topic)

Chicago Booth: Kilt's Center for Marketing Logo

826 Total downloads for all papers in this Journal/Topic

Records 1 - 1 of 1 matches
[ 1 ]

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Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Puneet Manchanda , Jean-Pierre H. Dube , Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan - Ross School of Business , University of Chicago - Booth School of Business , National University of Singapore and University of Chicago
Date Posted: December 17, 2003
Last Revised: January 6, 2006
Working Paper Series
826 downloads

Records 1 - 1 of 1 matches
[ 1 ]