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SSRN eLibrary Search Results
Chicago Booth MKTG: Behavioral Marketing (Topic)
1,658 Total downloads

Showing Papers 1 - 4 of 4
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Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market
Bhukya, R. (2015). Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market. Journal of Management Research, 375-385, doi.org/10.5296/jmr.v7i2.6949
Ramulu Bhukya
University of Hyderabad - School of Management Studies
Date Posted: February 07, 2015
Last Revised: May 05, 2015
Accepted Paper Series

Incl. Electronic Paper A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Randall A Lewis and Dan Tri Nguyen
Google, Inc. and University of Chicago - Booth School of Business
Date Posted: January 04, 2014
Working Paper Series
138 downloads

Incl. Electronic Paper Perceived Causality as a Cue to Temporal Distance
Psychological Science, Vol. 16, No. 9, p. 673, 2005
David Faro , France Leclerc and Reid Hastie
London Business School , University of Chicago and University of Chicago - Booth School of Business
Date Posted: November 30, 2009
Accepted Paper Series
65 downloads

Incl. Electronic Paper Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Puneet Manchanda , Jean-Pierre H. Dube , Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business , University of Chicago - Booth School of Business , National University of Singapore and University of Chicago
Date Posted: December 17, 2003
Working Paper Series
1455 downloads


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