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Chicago Booth MKTG: Behavioral Marketing (Topic)
1,975 Total downloads

Showing Papers 1 - 8 of 8
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Incl. Electronic Paper The Game of 'Choices': What Influences the Buying Decision?
IndraStra Global, Vol. 002, Issue No. 07, 2016, ISSN 2381-3652
Rahul Guhathakurta
IndraStra Global
Date Posted: August 15, 2016
Accepted Paper Series

Incl. Electronic Paper Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Fox School of Business Research Paper No. 16-011
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University - Department of Management Information Systems and Sichuan University - Business School
Date Posted: December 14, 2015
Last Revised: March 08, 2016
Working Paper Series

Incl. Electronic Paper Specific Naming Patterns of Star Hotels in Bali
Proceedings of the Tourism and Hospitality International Conference (THIC 2015)
Putu Chris Susanto
Universitas Dhyana Pura
Date Posted: December 08, 2015
Last Revised: June 12, 2016
Accepted Paper Series

Incl. Electronic Paper Examination of the Marketing Communication Strategy of McDonald's in UK, its Impact on the Buying Behaviour of Consumers and Consideration of Factors Contributing to the Success or Failure of the Brand.
Ali Hammad
Date Posted: October 27, 2015
Working Paper Series

Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market
Bhukya, R. (2015). Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market. Journal of Management Research, 7(2), 411-421
Ramulu Bhukya
University of Hyderabad, School of Management Studies, Students
Date Posted: February 07, 2015
Last Revised: July 13, 2016
Accepted Paper Series

Incl. Electronic Paper A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Randall A. Lewis and Dan Tri Nguyen
Netflix and University of Chicago - Booth School of Business
Date Posted: January 04, 2014
Working Paper Series

Incl. Electronic Paper Perceived Causality as a Cue to Temporal Distance
Psychological Science, Vol. 16, No. 9, p. 673, 2005
David Faro, France Leclerc and Reid Hastie
London Business School, University of Chicago and University of Chicago - Booth School of Business
Date Posted: November 30, 2009
Accepted Paper Series

Incl. Electronic Paper Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore and University of Chicago
Date Posted: December 17, 2003
Working Paper Series

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