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SSRN eLibrary Search Results
Chicago Booth MKTG: Quantitative Marketing (Topic)
8,445 Total downloads

Showing Papers 1 - 17 of 17
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Incl. Electronic Paper A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Randall A Lewis and Dan Tri Nguyen
Google, Inc. and University of Chicago - Booth School of Business
Date Posted: January 04, 2014
Working Paper Series
51 downloads

Incl. Electronic Paper Factors Affecting to Card Payment's Choice: An Empirical Study of HCM City, Vietnam
Phuong Dong Nguyen and Vuong D. H. Quan
French-Vietnamese Center for Management Education (CFVG) and French-Vietnamese Center for Management Education (CFVG)
Date Posted: December 07, 2013
Working Paper Series
16 downloads

Incl. Electronic Paper The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Chicago Booth Research Paper No. 12-48
Jean-Pierre H. Dube , Günter Hitsch and Pranav Jindal
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and Smeal College of Business
Date Posted: September 09, 2012
Last Revised: October 14, 2013
Working Paper Series
102 downloads

Incl. Electronic Paper Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Pradeep K. Chintagunta and Harikesh Nair
University of Chicago and Stanford University - Graduate School of Business
Date Posted: December 02, 2010
Last Revised: March 02, 2011
Working Paper Series
715 downloads

Incl. Electronic Paper Do DVRs Influence Sales?
Chicago Booth Research Paper No. 10-08
Bart J. Bronnenberg , Jean-Pierre H. Dube and Carl F. Mela
CentER, Tilburg University , University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Date Posted: October 28, 2009
Last Revised: January 30, 2010
Accepted Paper Series
173 downloads

Incl. Electronic Paper State Dependence and Alternative Explanations for Consumer Inertia
Chicago Booth School of Business Research Paper No. 09-14
Jean-Pierre H. Dube , Guenter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: March 18, 2009
Last Revised: April 14, 2010
Working Paper Series
257 downloads

Incl. Electronic Paper Bayesian Applications in Marketing
Chicago Booth Research Paper No. 09-15
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: March 10, 2009
Last Revised: May 19, 2010
Working Paper Series
811 downloads

Incl. Electronic Paper Quantifying Transaction Costs in Online/Offline Grocery Channel Choice
Chicago Booth School of Business Research Paper No. 09-08
Pradeep K. Chintagunta , Junhong Chu and Javier Cebollada
University of Chicago , NUS Business School and Public University of Navarre, Spain
Date Posted: February 08, 2009
Last Revised: September 01, 2011
Accepted Paper Series
482 downloads

Incl. Electronic Paper A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior
Chicago Booth School of Business Research Paper No. 09-10
Xiaojing Dong , Pradeep K. Chintagunta and Puneet Manchanda
Santa Clara University - Marketing , University of Chicago and The Stephen M. Ross School of Business at the University of Michigan
Date Posted: February 07, 2009
Last Revised: February 03, 2011
Working Paper Series
432 downloads

Incl. Electronic Paper Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Jean-Pierre H. Dube , Jeremy T. Fox and Che-Lin Su
University of Chicago - Booth School of Business , University of Michigan and University of Chicago Booth School of Business
Date Posted: February 05, 2009
Last Revised: December 31, 2011
Working Paper Series
1479 downloads

Incl. Electronic Paper Brand History, Geography, and the Persistence of Brand Shares
Journal of Political Economy, Forthcoming
Bart J. Bronnenberg , Sanjay K. Dhar and Jean-Pierre H. Dube
CentER, Tilburg University , University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Date Posted: September 29, 2008
Last Revised: February 12, 2009
Accepted Paper Series
471 downloads

Incl. Electronic Paper Tipping and Concentration in Markets with Indirect Network Effects
Chicago GSB Research Paper No. 08-08
Jean-Pierre H. Dube , Guenter J. Hitsch and Pradeep K. Chintagunta
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Chicago
Date Posted: January 21, 2008
Last Revised: August 11, 2008
Working Paper Series
372 downloads

Incl. Electronic Paper Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data
Renna Jiang , Puneet Manchanda and Peter E. Rossi
University of California, Davis - Graduate School of Management , The Stephen M. Ross School of Business at the University of Michigan and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: June 16, 2007
Last Revised: September 09, 2008
Working Paper Series
521 downloads

Incl. Electronic Paper Plausibly Exogenous
Timothy G. Conley , Christian Hansen and Peter E. Rossi
University of Chicago - Booth School of Business , University of Chicago Graduate School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: May 18, 2007
Last Revised: August 04, 2008
Working Paper Series
602 downloads

Incl. Electronic Paper Do Switching Costs Make Markets Less Competitive?
Jean-Pierre H. Dube , Guenter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: June 13, 2006
Last Revised: February 06, 2009
Working Paper Series
696 downloads

Incl. Electronic Paper A Direct Approach to Data Fusion
Zvi Gilula , Robert E. McCulloch and Peter E. Rossi
Hebrew University of Jerusalem - Department of Statistics , University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: May 24, 2004
Working Paper Series
382 downloads

Incl. Electronic Paper An Empirical Model of Advertising Dynamics
Jean-Pierre H. Dube , Guenter J. Hitsch and Puneet Manchanda
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and The Stephen M. Ross School of Business at the University of Michigan
Date Posted: December 18, 2003
Working Paper Series
883 downloads


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