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SSRN eLibrary Search Results
Chicago Booth MKTG: Quantitative Marketing (Topic)
9,473 Total downloads

Showing Papers 1 - 18 of 18
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Incl. Electronic Paper Effect of Store Atmosphere on Consumer Purchase Intention
International Journal of Marketing Studies; Vol. 7, No. 2; 2015, ISSN 1918-719X E-ISSN 1918-7203, Published by Canadian Center of Science and Education
Riaz Hussain and Mazhar Ali
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Date Posted: April 13, 2015
Working Paper Series
63 downloads

Incl. Electronic Paper Demand for 'Healthy' Products: False Claims in Advertising
Anita Rao and Emily Yucai Wang
University of Chicago - Booth School of Business and University of Massachusetts Amherst
Date Posted: March 18, 2015
Last Revised: August 27, 2015
Working Paper Series
32 downloads

Incl. Electronic Paper A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Randall A Lewis and Dan Tri Nguyen
Google, Inc. and University of Chicago - Booth School of Business
Date Posted: January 04, 2014
Working Paper Series
143 downloads

Incl. Electronic Paper The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Jean-Pierre Dubé , Günter J. Hitsch and Pranav Jindal
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and Smeal College of Business
Date Posted: September 09, 2012
Last Revised: July 26, 2014
Accepted Paper Series
145 downloads

Incl. Electronic Paper Marketing Models of Consumer Demand
Chicago Booth Research Paper 11-11
Pradeep K. Chintagunta and Harikesh Nair
University of Chicago and Stanford University - Graduate School of Business
Date Posted: December 02, 2010
Last Revised: March 02, 2011
Working Paper Series
857 downloads

Incl. Electronic Paper Do DVRs Influence Sales?
Chicago Booth Research Paper No. 10-08
Bart J. Bronnenberg , Jean-Pierre Dubé and Carl F. Mela
Tilburg University, CentER , University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Date Posted: October 28, 2009
Last Revised: January 30, 2010
Accepted Paper Series
182 downloads

Incl. Electronic Paper State Dependence and Alternative Explanations for Consumer Inertia
Chicago Booth School of Business Research Paper No. 09-14
Jean-Pierre Dubé , Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: March 18, 2009
Last Revised: April 14, 2010
Working Paper Series
290 downloads

Incl. Electronic Paper Bayesian Applications in Marketing
Chicago Booth Research Paper No. 09-15
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: March 10, 2009
Last Revised: May 19, 2010
Working Paper Series
943 downloads

Incl. Electronic Paper Quantifying Transaction Costs in Online/Offline Grocery Channel Choice
Chicago Booth School of Business Research Paper No. 09-08
Pradeep K. Chintagunta , Junhong Chu and Javier Cebollada
University of Chicago , NUS Business School and Public University of Navarre, Spain
Date Posted: February 08, 2009
Last Revised: September 01, 2011
Accepted Paper Series
543 downloads

Incl. Electronic Paper A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior
Chicago Booth School of Business Research Paper No. 09-10
Xiaojing Dong , Pradeep K. Chintagunta and Puneet Manchanda
Santa Clara University - Marketing , University of Chicago and University of Michigan, Stephen M. Ross School of Business
Date Posted: February 07, 2009
Last Revised: February 03, 2011
Working Paper Series
479 downloads

Incl. Electronic Paper Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 11-41
Jean-Pierre Dubé , Jeremy T. Fox and Che-Lin Su
University of Chicago - Booth School of Business , University of Michigan and University of Chicago Booth School of Business
Date Posted: February 05, 2009
Last Revised: December 31, 2011
Working Paper Series
1531 downloads

Incl. Electronic Paper Brand History, Geography, and the Persistence of Brand Shares
Journal of Political Economy, Forthcoming
Bart J. Bronnenberg , Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER , University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Date Posted: September 29, 2008
Last Revised: February 12, 2009
Accepted Paper Series
536 downloads

Incl. Electronic Paper Tipping and Concentration in Markets with Indirect Network Effects
Chicago GSB Research Paper No. 08-08
Jean-Pierre Dubé , Günter J. Hitsch and Pradeep K. Chintagunta
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Chicago
Date Posted: January 21, 2008
Last Revised: August 11, 2008
Working Paper Series
399 downloads

Incl. Electronic Paper Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data
Renna Jiang , Puneet Manchanda and Peter E. Rossi
University of California, Davis - Graduate School of Management , University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: June 16, 2007
Last Revised: September 09, 2008
Working Paper Series
569 downloads

Incl. Electronic Paper Plausibly Exogenous
Timothy G. Conley , Christian Hansen and Peter E. Rossi
University of Chicago - Booth School of Business , University of Chicago Graduate School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: May 18, 2007
Last Revised: August 04, 2008
Working Paper Series
626 downloads

Incl. Electronic Paper Do Switching Costs Make Markets Less Competitive?
Jean-Pierre Dubé , Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: June 13, 2006
Last Revised: February 06, 2009
Working Paper Series
780 downloads

Incl. Electronic Paper A Direct Approach to Data Fusion
Zvi Gilula , Robert E. McCulloch and Peter E. Rossi
Hebrew University of Jerusalem - Department of Statistics , University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: May 24, 2004
Working Paper Series
409 downloads

Incl. Electronic Paper An Empirical Model of Advertising Dynamics
Jean-Pierre Dubé , Günter J. Hitsch and Puneet Manchanda
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Date Posted: December 18, 2003
Working Paper Series
946 downloads


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