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SSRN Abstract Database Search Results

Chicago Booth MKTG: Quantitative Marketing (Topic)

Chicago Booth: Kilt's Center for Marketing Logo

3,502 Total downloads for all papers in this Journal/Topic

Records 1 - 14 of 14 matches
[ 1 ]

Incl. Electronic Paper eDocument is available from the SSRN eLibrary for free
Incl. Electronic Paper eDocument is available, fee may apply

Incl. Electronic Paper Do DVRs Influence Sales?
Bart J. Bronnenberg , Jean-Pierre H. Dube and Carl F. Mela
CentER, Tilburg University , University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Date Posted: October 28, 2009
Last Revised: October 28, 2009
Working Paper Series
9 downloads

Incl. Electronic Paper State Dependence and Alternative Explanations for Consumer Inertia
Chicago Booth School of Business Research Paper No. 09-14
Jean-Pierre H. Dube , Guenter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Date Posted: March 18, 2009
Last Revised: March 25, 2009
Working Paper Series
106 downloads

Incl. Electronic Paper Bayesian Applications in Marketing
Chicago Booth Research Paper No. 09-15
Greg M. Allenby and Peter E. Rossi
Ohio State University - Department of Marketing and Logistics and University of Chicago - Booth School of Business
Date Posted: March 10, 2009
Last Revised: March 25, 2009
Working Paper Series
184 downloads

Incl. Electronic Paper What Drives Channel Choice in Grocery Shopping?
Chicago Booth School of Business Research Paper No. 09-08
Pradeep K. Chintagunta , Junhong Chu and Javier Cebollada
University of Chicago , NUS Business School and Public University of Navarre, Spain
Date Posted: February 8, 2009
Last Revised: March 25, 2009
Working Paper Series
158 downloads

Incl. Electronic Paper Can Ignoring Cross-Category Prescription Behavior Lead to Incorrect Inferences Regarding Physician Segmentation?
Chicago Booth School of Business Research Paper No. 09-10
Xiaojing Dong , Puneet Manchanda and Pradeep K. Chintagunta
Santa Clara University - Marketing , University of Michigan - Ross School of Business and University of Chicago
Date Posted: February 7, 2009
Last Revised: October 27, 2009
Working Paper Series
111 downloads

Incl. Electronic Paper Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation
Chicago Booth School of Business Research Paper No. 09-07
Jean-Pierre H. Dube , Jeremy T. Fox and Che-Lin Su
University of Chicago - Booth School of Business , University of Chicago - Department of Economics and The University of Chicago Booth School of Business
Date Posted: February 5, 2009
Last Revised: May 18, 2009
Working Paper Series
291 downloads

Incl. Electronic Paper Brand History, Geography, and the Persistence of Brand Shares
Journal of Political Economy, Forthcoming
Bart J. Bronnenberg , Sanjay K. Dhar and Jean-Pierre H. Dube
CentER, Tilburg University , University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Date Posted: September 29, 2008
Last Revised: February 12, 2009
Accepted Paper Series
183 downloads

Incl. Electronic Paper Tipping and Concentration in Markets with Indirect Network Effects
Chicago GSB Research Paper No. 08-08
Jean-Pierre H. Dube , Guenter J. Hitsch and Pradeep K. Chintagunta
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Chicago
Date Posted: January 21, 2008
Last Revised: August 11, 2008
Working Paper Series
253 downloads

Incl. Electronic Paper Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data
Renna Jiang , Puneet Manchanda and Peter E. Rossi
University of Chicago - Graduate School of Business , University of Michigan - Ross School of Business and University of Chicago - Booth School of Business
Date Posted: June 16, 2007
Last Revised: September 9, 2008
Working Paper Series
338 downloads

Incl. Electronic Paper Plausibly Exogenous
Timothy G. Conley , Christian Hansen and Peter E. Rossi
University of Chicago - Booth School of Business , University of Chicago Graduate School of Business and University of Chicago - Booth School of Business
Date Posted: May 18, 2007
Last Revised: August 4, 2008
Working Paper Series
359 downloads

Incl. Electronic Paper Do Switching Costs Make Markets Less Competitive?
Jean-Pierre H. Dube , Guenter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Date Posted: June 13, 2006
Last Revised: February 6, 2009
Working Paper Series
408 downloads

Incl. Electronic Paper Persuasive Advertising and Product Design
Yuanfang Lin and Chakravarthi Narasimhan
School of Business, University of Alberta and Washington University
Date Posted: May 11, 2006
Last Revised: April 9, 2008
Working Paper Series
266 downloads

Incl. Electronic Paper A Direct Approach to Data Fusion
Zvi Gilula , Robert E. McCulloch and Peter E. Rossi
Hebrew University of Jerusalem - Department of Statistics , University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Date Posted: May 24, 2004
Last Revised: April 22, 2008
Working Paper Series
226 downloads

Incl. Electronic Paper An Empirical Model of Advertising Dynamics
Jean-Pierre H. Dube , Guenter J. Hitsch and Puneet Manchanda
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Michigan - Ross School of Business
Date Posted: December 18, 2003
Last Revised: January 31, 2005
Working Paper Series
610 downloads


Records 1 - 14 of 14 matches
[ 1 ]

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