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Chicago Booth MKTG: Other (Topic)
6,628 Total downloads

Showing Papers 1 - 4 of 4
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Using Corpus Linguistics to Improve the Measurement of Advertising Effectiveness
Russian scientific-practical conference "Advertising and PR in the system of mass communication: psychological aspects of functioning". University of Cinema and Television. St. Petersburg. Russia. 25.03.2015.
Mariia V Rubtcova
Saint Petersburg State University
Date Posted: March 27, 2015
Last Revised: March 29, 2015
Working Paper Series

Incl. Electronic Paper Econometrics of the Basu Asymmetric Timeliness Coefficient and Accounting Conservatism
Chicago Booth Research Paper No. 09-16
Ray Ball , S.P. Kothari and Valeri V. Nikolaev
University of Chicago , Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago - Booth School of Business
Date Posted: July 13, 2007
Last Revised: February 19, 2013
Working Paper Series
4779 downloads

Incl. Electronic Paper A Direct Approach to Data Fusion
Zvi Gilula , Robert E. McCulloch and Peter E. Rossi
Hebrew University of Jerusalem - Department of Statistics , University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: May 24, 2004
Working Paper Series
404 downloads

Incl. Electronic Paper Banner Advertising as a Customer Retention Tool in Customer Relationship Management
Puneet Manchanda , Jean-Pierre H. Dube , Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business , University of Chicago - Booth School of Business , National University of Singapore and University of Chicago
Date Posted: December 17, 2003
Working Paper Series
1445 downloads


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