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Chicago Booth MOB: Other (Topic)
751 Total downloads

Chicago Booth: Center for Decision Research Logo

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Incl. Electronic Paper The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Angela Y. Lee and Aparna A. Labroo
Northwestern University - Kellogg School of Management and University of Chicago
Date Posted: May 08, 2007
Working Paper Series
751 downloads


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