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JEL Code: M3
685,641 Total downloads
Showing Papers 1 - 50 of 2,921
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Surprise Gift Purchases of Small Electric Appliances: A Pilot Study
ERIM Report Series Reference No. ERS-2005-081-MKT
Joëlle Vanhamme
and
Cees de Bont
Date Posted: December 21, 2005130 downloads
'Emotional' Versus 'Emotioneel': Advertising Language and Emotional Appraisal ERIM Report Series Reference No. ERS-2006-066-MKT, Journal of Consumer Research, Vol. 35, pp. 1012-25, April 2009
S. Puntoni
Date Posted: January 16, 2007220 downloads
'Globalization': A Future Trend or a Satisfying Mirage? 49 J.Copyright Society 313 (2001)
Doris Estelle Long
Date Posted: February 25, 20136 downloads
'How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting' Journal of Contemporary Issues in Advertising, Forthcoming
Angeline G. Close
and
Russell Lacey
Date Posted: January 16, 201247 downloads
'In Medias Res': Discourses on the History and Applications of Rhetoric in Mass Media Communication
Fee-Alexandra Haase
Date Posted: June 07, 2009Last Revised: July 17, 200960 downloads
'Internet Based Viral Marketing for Global Competition: The Road Ahead'
Dr. Naresh K. Patel
Date Posted: December 04, 2011
'It's in Her Eyes' a 'Barometer' for EU Accession through Female Perceptions of Role Portrayals in Advertising: A Crosscultural Study of Ukraine and Turkey 36th European Marketing Academy (EMAC) Conference, Reykjavik, Iceland, May 25-27, 2007
Ronan de Kervenoael
and
Selcen Ozturkcan
affiliation not provided to SSRN
and
Istanbul Bilgi University
Date Posted: March 19, 200930 downloads
'It's in His Eyes': The Negotiation and Interpretation of Masculinity using the
Dolce Et Gabbana's 2005 Print Advertising Campaign 4th Workshop on Interpretive Consumer Research, EIASM, Marseilles
Jonathan Elms
,
Claire Dunphy
,
Ronan de Kervenoael
and
Selcen Ozturkcan
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
Istanbul Bilgi University
Date Posted: March 20, 2009118 downloads
'La Garantia Soy Jo': An Empirical Evaluation of the Institutional Enforcement of Consumers' Rights (Portuguese Version)
Ivan Cesar Ribeiro
Date Posted: October 28, 200660 downloads
'Made in Italy' in China: From Country of Origin to Country Concept Branding The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Date Posted: January 06, 2010Last Revised: June 16, 2010260 downloads
'Marketing Innovation as a Business Strategy'
Dr. Naresh K. Patel
Date Posted: December 04, 2011
'Nowcasting' the Belgian Economy
Jacques R. Bughin
Date Posted: August 03, 201183 downloads
'Q-Q' - A Two Guitar Band: Quantitative Versus Qualitative Research
Ichim Cosmin
Date Posted: January 11, 201242 downloads
'Showrooming' and Price-Matching Guarantee
Qihong Liu
Date Posted: June 10, 2011Last Revised: May 13, 201361 downloads
'Showrooming' and the Competition between Store and Online Retailers
Amit Mehra ,
Subodha Kumar
and
Jagmohan S. Raju
Date Posted: January 15, 2013Last Revised: January 28, 2013133 downloads
'Stock Options as a Mean of Adding Value in Business Markets' - A Powerful Potential Communication Vehicle for Business Marketing Managers As published in Journal of Financial Services Marketing, Vol. 6, No. 3, pp. 290-298, 2002
George S. Spais and
George N. Filis
Date Posted: August 04, 2002318 downloads
'The Battle of Marathon: Strategic STP in Ancient and Modern Greece – a Case Study' Journal Innovative Marketing, Vol 3, Issue 4, 2007
Faidon Theofanides
and
Christos Livas
Date Posted: March 12, 201220 downloads
'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959 Journal of Money, Credit and Banking, Vol. 36, No. 4, pp. 765-799, August 2004
Daniel Levy and
Andrew Young
Date Posted: April 20, 2004
'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959 Bar-Ilan University Economics Working Paper No. 2004
Daniel Levy and
Andrew Young
Date Posted: February 06, 2004454 downloads
'Unitorrial' Marks and the Global Economy 1 J. MARSHALL REV. INTELL. PROP. L. 191
Doris Estelle Long
Date Posted: February 25, 20137 downloads
'Zero' Option in Conjoint Analysis: A New Specification of the Indecision and the Refusal - Application to the Video on Demand Market
Gilbert Saporta
and
Silva Ohannessian
affiliation not provided to SSRN
Date Posted: April 27, 201029 downloads
'…But the name will never be forgotten' (Eine Bestandsaufnahme der Psychologie des Markennamens) Wirtschaftspsychologie, Vol. 10, pp. 5-14
Matthias Spörrle
,
Andranik Tumasjan ,
Florian Becker
and
Klaus Moser
affiliation not provided to SSRN
and
University of Erlangen-Nuernberg - Organizational and Social Psychology
Date Posted: May 16, 2011Last Revised: March 22, 201238 downloads
'关系'、礼物和腐败 - 腐败主体的能动性和腐败交换的运作模式 (Guanxi, Gift and Corruption - The Enabling Role of Corruption Participants in Corrupt Exchange in China)
Ling Li
Date Posted: August 23, 2011Last Revised: August 25, 201152 downloads
1995 Feels so Close Yet so Far: The Effect of Event Markers on Subjective Feelings of Elapsed Time Wiley-Blackwell, Psychological Science, Forthcoming 2010
Gal Zauberman
,
Jonathan Levav
,
Kristin Diehl
and
Rajesh Bhargave
Date Posted: October 14, 2009
99: Are Retailers Best Responding to Rational Consumers?
Experimental Evidence
Bradley J. Ruffle and
Ze'ev Shtudiner
Date Posted: December 09, 2002167 downloads
A 'Memory-Jamming' Theory of Advertising
Jesse M. Shapiro
Date Posted: May 22, 2006426 downloads
A Bayesian Approach to Customer Scoring in Direct Marketing
Lichung Jen
,
Chien-Heng Chou
and
Greg M. Allenby
Date Posted: November 18, 2006334 downloads
A Behavioral Analysis of Shanghai Real Estate Prices
Christopher K. Hsee ,
Jean-Pierre H. Dube
and
Yan Zhang
Date Posted: August 29, 2006268 downloads
A Brand Theory of Trademark Law Florida Law Review, Vol. 64, No. 4, pp. 981-1044, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Deven R. Desai
Date Posted: April 06, 2010Last Revised: November 10, 2012422 downloads
A Category-Level Model of Asymmetric Complements Fisher College of Business Working Paper
Sanghak Lee
,
Jaehwan Kim
and
Greg M. Allenby
Date Posted: April 28, 2010143 downloads
A Cointegration Analysis of the Correlates of Performance in Franchised Channels ECONOMICS AND MANAGEMENT OF NETWORKS: FRANCHISING NETWORKS, COOPERATIVES, JOINT VENTURES AND ALL, Gerard Cliquet et. al., eds., 2007
Rajiv P. Dant
,
Manish Kacker
,
Anne T. Coughlan and
Jamie Emerson
Date Posted: May 27, 2006Last Revised: May 09, 2011199 downloads
A Comparative Analysis of Segmentation, Targeting and Positioning in the Greek Banking Sector: The Cases of EFG Eurobank Ergasias and Citibank Essays in Honour of Prof. Petros Livas, pp. 699-717, University of Piraeus, 2010
Faidon Theofanides
and
Christos Livas
Date Posted: March 13, 2012195 downloads
A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and
Manvinder Singh Pahwa
Date Posted: January 09, 2012170 downloads
A Comparative Study of the Borrower Perception of Retail Lending in Private and Public Sector Banks in India
Vighneswara Swamy
Date Posted: August 26, 2012104 downloads
A Comparison of 'Alscal' and 'Simple Correspondence Analysis' Methods in the Formation of Perceptual Maps Ulusal Pazarlama Kongresi, 18-20 Ekim 2007, Sakarya Üniversitesi,
Bülent Başaran
and
Hakan Çelik
Date Posted: July 06, 201112 downloads
A Comparison of Fixed and Dynamic Pricing Policies in Revenue Management
Alper Sen
Date Posted: July 05, 201238 downloads
A Comparison of Internet, Hybrid and Conventional Retailers: An Italian Elaboration of Internet Pricing Behavior Across Different Product Categories SDA BOCCONI Working Paper No. 03-83
Boris Durisin
and
Fabio Carimati
Date Posted: October 19, 2003150 downloads
A Comparison of Relationship Marketing in Public and Private Sector Banks in India
Vineetha Rajshekhar
and
Mihir Dash
Date Posted: December 17, 201268 downloads
A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs
Pauline Ross
,
Carol G. McGowan and
Lee E. J. Styger
Date Posted: November 16, 201226 downloads
A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs Proceedings of 19th International Business Research Conference 2012
Pauline Ross
,
Carol G. McGowan and
Lee E. J. Styger
Date Posted: April 19, 20136 downloads
A Conceptual Analysis of the E-Channel's Multifaceted Nature in the 21st Century
Alexandra Daniela Zaugg
Date Posted: April 21, 2008113 downloads
A Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms IOSR Journal of Business and Management (IOSR-JBM)
Volume 6, Issue 3 (Nov. - Dec. 2012), PP 12-18
Debabrata Das
Date Posted: May 13, 2012Last Revised: December 26, 2012186 downloads
A Conceptual Model for Bidirectional Service, Information and Product Quality in an IS Outsourcing Collaboration Environment Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06), Vol. 1, No. 7b, 2006
Subrata Chakrabarty
Date Posted: June 07, 2008Last Revised: June 17, 2012208 downloads
A Conceptual Model for the Use of Social Media in Companies
Cristian Nistor
affiliation not provided to SSRN
Date Posted: July 30, 2011313 downloads
A Conjoint Analysis of New Food Products Processed from Underutilized Small Crawfish Journal of Agricultural and Applied Economics, Vol. 30, No. 2, December 1998
R. Wes Harrison ,
Aylin Ozayan and
Samuel P. Meyers
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
Louisiana State University, Baton Rouge - Department of Food Science
Date Posted: February 26, 1999
A Cross-Cohort Changepoint Model for Customer-Base Analysis
Arun Gopalakrishnan
,
Eric Bradlow
and
Peter Fader
Date Posted: July 29, 2012132 downloads
A Design-Based Model Of Strategic Change
SDA Bocconi, Research Division Working Paper No. 01/54
Davide Ravasi
Date Posted: July 30, 2001630 downloads
A Diagnostic for Lock-In
Paul Kattuman and
Michael G. Lewis
Date Posted: July 27, 200771 downloads
A Different Approach to Service Recovery NRG Working Paper No. 05-03
Ed Peelen ,
Christo Boshoff ,
Yolanda van der Kraan III
and
Marian Hoogendoorn
Date Posted: April 18, 2006532 downloads
A Direct Approach to Data Fusion
Zvi Gilula ,
Robert E. McCulloch and
Peter E. Rossi
Date Posted: May 24, 2004351 downloads
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