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JEL Code: M3
685,034 Total downloads
Showing Papers 1 - 50 of 2,919
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‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com
Eric M. Schwartz
,
Eric Bradlow
,
Peter Fader and
Yao Zhang
Date Posted: August 04, 2011478 downloads
Youth Smoking Prevalence in Developing Countries: Effect of Advertising Bans Applied Economics Letters, Vol. 10, No. 13, pp. 805-811, 2003
Jon P. Nelson
Date Posted: November 02, 2004
You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression Psychological Science, Vol. 21, No. 1, pp. 111-117
Aaron M. Sackett ,
Tom Meyvis
,
Leif D. Nelson
,
Benjamin A. Converse
and
Anna L. Sackett
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: August 08, 2008Last Revised: January 23, 2010440 downloads
Yield Management and Relationships with Customers, Distribution Channels and Human Resources in the Hotel Sector Università IULM dell'Istituto di Economia e Marketing Working Paper,
Aurelio G. Mauri
Date Posted: July 21, 20061117 downloads
Yield Management and Perceptions of Fairness in the Hotel Business International Review of Economics, Vol. 54, No. 2, pp. 284-293, 2007
Aurelio G. Mauri
Date Posted: March 25, 2012
Worthless Warnings? Testing the Effectiveness of Disclaimers in Mutual Fund Advertisements Journal of Empirical Legal Studies, September 2010
Molly Mercer ,
Alan R. Palmiter and
Ahmed Taha
Date Posted: April 08, 2010Last Revised: July 08, 2010219 downloads
Worlds Collide: Exploring the Use of Social Media Technologies for Online Learning Decision Sciences Institute Conference, November 2011
Linda Weiser Friedman and
Hershey H. Friedman
Date Posted: June 22, 2011133 downloads
Working with Rivals: The Impact of Competitor Alliances on Financial Performance Journal of Marketing Research, 44 (1), 73-83, 2007
Xueming Luo ,
Aric Rindfleisch
and
David K Tse
Date Posted: May 05, 20131 downloads
Working Consumers: The Next Step in Marketing Theory? Marketing Theory, Vol. 9, No. 3, pp. 315-339, 2009
Bernard Cova
and
Daniele Dalli
Date Posted: February 18, 201221 downloads
Work-Life Balance Perspectives of Future Marketing Professionals Services Marketing Quarterly, Vol. 31, No. 4, pp. 434-447, 2010
Katherine Taken Smith
Date Posted: January 03, 2009Last Revised: November 07, 2010249 downloads
Word-of-Mouth as Self-Enhancement HBS Marketing Research Paper No. 06-01
Andrea C. Wojnicki
and
David Godes
Date Posted: June 16, 2006Last Revised: April 28, 20081234 downloads
Word of Mouth Bias and Optimal Communication Strategies Robert H. Smith School Research Paper No. RHS-06-150
Yogesh V. Joshi and
Andres Musalem
Date Posted: February 24, 201330 downloads
Word of Mouth and Sales Concentration NET Institute Working Paper No. 07-41
Andres Hervas-Drane
Date Posted: October 29, 2007Last Revised: February 25, 2013546 downloads
With the Two Integrated Resorts (IRs) in Singapore Due for Completion in the Next Few Years, How Should the IRs Align Their Strategies to Attract the Increasingly Affluent and Outbound Tourists and Businessmen from China? International Conference on Gaming Industry and Public Welfare
Kwek Ping Yong
and
Kelvin Fu
Date Posted: November 30, 2006528 downloads
With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality University of Bologna Working Paper No. 441
Francesca Barigozzi ,
Paolo G. Garella and
Martin Peitz
Date Posted: July 31, 2002367 downloads
With A Grain of Salt: What Consumer Privacy Surveys Don't Tell Us
Solveig M. Singleton
and
Jim Harper
Date Posted: February 11, 2002430 downloads
Win-Win Strategies at Discount Stores ERIM Report Series Reference No. ERS-2005-050-MKT
Barbara Deleersnyder
,
M. G. Dekimpe ,
Jan‐Benedict EM Steenkamp and
Oliver Koll
Date Posted: December 27, 2005266 downloads
Willingness to Pay for Advice: The Role of Rational and Experiential Processing Organizational Behavior and Human Decision Processes, 2008
John Godek
and
Kyle B. Murray
Date Posted: February 12, 200853 downloads
Will Plain Packaging Reduce Cigarette Consumption?
Harry Clarke and
David Prentice
Date Posted: April 19, 2012223 downloads
Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates Journal of Consumer Research, Vol. 35, August 2008
Gülden Ülkümen ,
Manoj Thomas
and
Vicki Morwitz
Date Posted: August 03, 2009183 downloads
Wideografia Jako Metoda Badań Zachowań Konsumenckich (Videography as a Consumer Research Method) Marketing i Rynek 3/2012
Jolanta Tkaczyk
Date Posted: November 25, 201212 downloads
Why, How and When Do Prices Land? Evidence from the Videogame Industry ERIM Report Series Reference No. ERS-2008-041-MKT
C. Hernández-Mireles ,
D. Fok and
Philip Hans Franses
Date Posted: August 08, 200849 downloads
Why Sales Reps Should Welcome Information Technology: Measuring the Impact of CRM-Based IT on Sales Effectiveness International Journal of Research in Marketing, Vol. 24, No. 4, pp. 336-349, 2007
Michael Ahearne ,
Douglas E. Hughes
and
Niels Schillewaert
affiliation not provided to SSRN
and
Vlerick Leuven Ghent Management School
Date Posted: May 09, 2010Last Revised: May 29, 2010212 downloads
Why Not Sell Lottery Tickets in a Pharmacy: On Conflicting Product Features and Consumer Choice
Daniel Mueller
and
Philipp C. Wichardt
Date Posted: February 27, 200776 downloads
Why More Can Be Less: An Inference-Based Explanation for Hyper-Subadditivity in Bundle Valuation Organizational Behavior and Human Decision Processes, Vol. 105, No. 2, pp. 233-246, 2008
Peter T. L. Popkowski Leszczyc
,
John Pracejus
and
Michael Shen
Date Posted: April 15, 2005Last Revised: January 30, 2013241 downloads
Why MC Organizations Fail - The Classification of Failure Reasons Piller, F./Chesbrough, H. (eds.): Bridging Mass Customization and Open Innovation, Proceedings of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC), Nov. 1
Dominik Walcher
and
Lisa Werger
Date Posted: April 23, 2013
Why Does Context Matter? Attraction Effects and Binary Comparisons Institute for Empirical Research in Economics Working Paper No. 330
Wolfgang R. Koehler
Date Posted: July 20, 200775 downloads
Why Do Restaurant Customers Engage in Negative Word-of-Mouth? ESIC Market Economic and Business Journal, Vol. 43, Issue 2, May-August 2012, 259-280
Beatriz Moliner-Velazquez
and
María Fuentes Blasco
Date Posted: October 26, 2012Last Revised: October 29, 201229 downloads
Why Do People Transmit Word-of-Mouth? The Effects of Recipient and Relationship Characteristics on Transmission Behaviors
Andrew T. Stephen and
Donald R. Lehmann
Date Posted: June 25, 2008Last Revised: July 27, 2011701 downloads
Why Do Customer Relationship Management Applications Affect Customer Satisfaction? Journal of Marketing, Vol. 69, pp. 201-209, October 2005
Sunil Mithas ,
Mayuram S. Krishnan and
Claes Fornell
Date Posted: March 30, 2006
Why Differentiation between Journalism and PR is Necessary A COMPLICATED, ANTAGONISTIC & SYMBIOTIC AFFAIR: JOURNALISM, PUBLIC RELATIONS AND THEIR STRUGGLE FOR PUBLIC ATTENTION, pp. 185-195, Bernd Merkel, Stephan Russ-Mohl, Giovanni Zavaritt, eds., Casagrande editore, 2007
Holger Sievert
Date Posted: December 22, 2010
Why Copyright Law May Have a Net Negative Effect on New Creations: The Overlooked Impact of Marketing
Mark S. Nadel
Date Posted: August 08, 2002949 downloads
Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities Marketing Letters, Forthcoming
Danny Weathers
,
Scott D. Swain and
Jay P. Carlson
Date Posted: August 13, 201222 downloads
Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods ERIM Report Series Reference No. ERS-2005-045-MKT
Sabrina Bruyneel
,
Siegfried Dewitte
,
Philip Hans Franses and
M. G. Dekimpe
Date Posted: December 15, 2005156 downloads
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions Marketing Science, Vol. 29, No. 4, pp. 624–638, July-August 2010,
Subramanian Balachander
,
Bikram Ghosh
and
Axel Stock
Date Posted: June 13, 2011
Why are Some Salespeople Better at Adapting to Organizational Change? Journal of Marketing, Forthcoming
Michael Ahearne ,
Son K. Lam
,
John Mathieu
and
Willy Bolander
Date Posted: April 01, 2010Last Revised: April 18, 2010126 downloads
Why are Bad Products So Hard to Kill? Management Science, Vol. 56, No. 7, pp. 1161-1179, July 2010
Duncan Simester and
Juanjuan Zhang
Date Posted: January 23, 2009Last Revised: July 13, 2010
Why Airline Mergers Don't Work
Victor J. Cook Jr.
Date Posted: June 21, 2008628 downloads
Why (and When) are Preferences Convex? Threshold Effects and Uncertain Quality Journal of Theoretical Economics, Vol. 9, No. 1, 2009
Trenton G. Smith
and
Attila Tasnadi
Date Posted: February 20, 200988 downloads
Why They Never Can Be as Good as Us : How Other Organizations Must Be Worse Off on Essential Features
ERIM Report Series Reference No. ERS-2005-073-MKT
Johan van Rekom
and
Barbara van Nierop
affiliation not provided to SSRN
Date Posted: January 02, 200643 downloads
Whose and What Chatter Matters? The Impact of Tweets on Movie Sales NET Institute Working Paper No. 11-27
Huaxia Rui
,
Yizao Liu
and
Andrew B. Whinston
Date Posted: November 24, 2011Last Revised: November 30, 2011139 downloads
Who Wins 'Twice'? An Analysis of the Double Jeopardy Phenomenon Within Polish Internet Informational Portals
Urszula Swierczynska Kaczor
and
Pawel Kossecki
Date Posted: March 08, 200766 downloads
Who Drives Divergence? Identity-Signaling, Outgroup Dissimilarity, and the Abandonment of Cultural Tastes Journals of Personality and Social Psychology, Forthcoming
Jonah A. Berger and
Chip Heath
Date Posted: May 12, 2008119 downloads
Who and How Should Build the Trust in eCommerce? Research of Polish Internet Shops
Pawel Kossecki
Date Posted: February 16, 2005436 downloads
Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data Tinbergen Institute Discussion Paper No. 2003-079/4
R.D. van Oest and
Philip Hans Franses
Date Posted: November 18, 2003217 downloads
Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data ERIM Report Series Reference No. ERS-2003-076-MKT
R.D. van Oest and
Philip Hans Franses
Date Posted: September 08, 20126 downloads
Where Consumers Diverge from Others: Identity Signaling and Product Domains Journal of Consumer Research, Vol. 34, August 2007
Jonah A. Berger and
Chip Heath
Date Posted: September 27, 2007310 downloads
When, Why, and How Controversy Causes Conversation The Wharton School Research Paper No. 4
Zoey Chen
and
Jonah A. Berger
Date Posted: May 03, 2012Last Revised: August 04, 2012139 downloads
When Two Rights Make a Wrong: Searching Too Much in Ordered Environments Journal of Marketing Research, Vol. 42, No. 3, August 2005
Kristin Diehl
Date Posted: March 02, 200682 downloads
When Two Rights Make a Wrong: Searching Too Much in Ordered Environments Journal of Marketing Research, Vol. 42, No. 3, August 2005
Kristin Diehl
Date Posted: May 14, 2006154 downloads
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