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SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 485,068
Full Text Papers: 394,392
Authors: 227,082
Papers Received in
  Last 12 months:
68,987

Paper Downloads:
To date: 66,058,645
Last 12 months: 11,183,844
Last 30 days: 1,021,006

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  Resolved
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238,981
Total References: 8,480,523
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Total Citation
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5,722,240
Papers with
  Resolved
  Footnotes:
77,812
Total Footnotes: 8,534,471


SSRN eLibrary Search Results
JEL Code: M3
687,821 Total downloads
Showing Papers 1 - 50 of 2,926
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Incl. Electronic Paper Evidence on EVA
Journal of Applied Corporate Finance, Vol. 12, No. 2, Summer 1999
Gary C. Biddle , Robert M. Bowen and James S. Wallace
The University of Hong Kong , University of San Diego - School of Business and Claremont Colleges - Peter F. Drucker Graduate School of Management
Date Posted: September 20, 1999
Accepted Paper Series
14555 downloads

Incl. Electronic Paper Social Networks that Matter: Twitter Under the Microscope
Bernardo A. Huberman , Daniel M. Romero and Fang Wu
Hewlett-Packard Laboratories , Hewlett-Packard Laboratories, Bristol and HP Labs
Date Posted: December 12, 2008
Working Paper Series
8705 downloads

Incl. Electronic Paper Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?
Middlesex University Discussion Paper No. 28
Stephan Dahl
University of Hull
Date Posted: February 01, 2005
Working Paper Series
6607 downloads

Incl. Electronic Paper Information Asymmetry and Thwarting Spam
Thede C. Loder , Marshall W. Van Alstyne and Rick Wash
University of Michigan - Department of Electrical Engineering and Computer Science , Boston University - Department of Management Information Systems and University of Michigan at Ann Arbor - School of Information
Date Posted: January 20, 2004
Working Paper Series
6182 downloads

Incl. Electronic Paper Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Robert H. Smith School Research Paper No. RHS 06-065
Michael Trusov , Randolph E. Bucklin and Koen H. Pauwels
University of Maryland - Robert H. Smith School of Business , UCLA Anderson School of Management and Ozyegin University
Date Posted: May 08, 2008
Last Revised: February 20, 2009
Working Paper Series
5909 downloads

Incl. Electronic Paper Applied Financial Marketing - Myth Versus Reality
Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Shahin Shojai , Julian Badcock and Alex De Fursac Gash
Ernst & Young LLP , Capco and Capco
Date Posted: November 27, 2007
Last Revised: July 08, 2009
Accepted Paper Series
5520 downloads

Incl. Electronic Paper Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Yubo Chen and Jinhong Xie
University of Arizona - Eller College of Management and University of Florida - Warrington College of Business Administration
Date Posted: November 15, 2004
Last Revised: November 09, 2009
Accepted Paper Series
4353 downloads

Incl. Electronic Paper Impact of Celebrity Endorsements on Brand Image
Debiprasad Mukherjee
Cognizant Technology Solutions
Date Posted: August 10, 2009
Working Paper Series
4309 downloads

Incl. Electronic Paper Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context
On Amir and Jonathan Levav
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Date Posted: September 08, 2006
Working Paper Series
3951 downloads

Incl. Electronic Paper Customer Satisfaction of ATM Service: A Case Study of HSBC ATM
Dhaka University Journal of Marketing, Forthcoming
Rafiqul Islam , Samir Kumar and Pallab Kumar Biswas
University of Dhaka , University of Dhaka and University of Dhaka
Date Posted: June 07, 2007
Accepted Paper Series
3669 downloads

Incl. Electronic Paper The Effect of Stock Spam on Financial Markets
Rainer Böhme and Thorsten Holz
University of Muenster - Department of Information Systems and University of Mannheim - Laboratory for Dependable Distributed Systems, University of Mannheim
Date Posted: April 21, 2006
Working Paper Series
3590 downloads

Incl. Electronic Paper Marketing Analysis in Project Evaluation
Harvard Institute for International Development, Development Discussion Paper No. 341
Savvakis C. Savvides
Cyprus Development Bank - Project Financing Division
Date Posted: April 16, 2001
Last Revised: November 10, 2008
Working Paper Series
3339 downloads

Incl. Electronic Paper These bodies are FREE, so get one NOW!: Advertising and Branding in Social Virtual Worlds
Betsy Book
Independent
Date Posted: April 30, 2004
Working Paper Series
3332 downloads

Incl. Electronic Paper The Effect of Word of Mouth on Sales: Online Book Reviews
Yale SOM Working Paper No's. ES-28 & MK-15
Judith A. Chevalier and Dina Mayzlin
Yale School of Management and USC Marshall School of Business
Date Posted: August 12, 2003
Working Paper Series
3313 downloads

Incl. Electronic Paper Valuing Customers
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Sunil Gupta , Donald R. Lehmann and Jennifer Ames Stuart
Harvard Business School , Columbia Business School - Marketing and Novartis International
Date Posted: November 13, 2003
Last Revised: July 27, 2011
Accepted Paper Series
3118 downloads

Incl. Electronic Paper Strategic Marketing - Role of Relationships, Information & Services
Komal Chopra
Amity Business School
Date Posted: July 28, 2005
Working Paper Series
3060 downloads

Incl. Electronic Paper Hierarchical Bayes Models: A Practitioners Guide
Greg M. Allenby , Peter E. Rossi and Robert E. McCulloch
Ohio State University (OSU) - Department of Marketing and Logistics , UCLA-Anderson School of Management and University of Chicago - Booth School of Business
Date Posted: January 28, 2005
Working Paper Series
3013 downloads

Incl. Electronic Paper Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
Marketing Science, Forthcoming
S. Sriram , Pradeep K. Chintagunta and Ramya Neelamegham
University of Michigan at Ann Arbor - Marketing , University of Chicago and Amrita Vishwa Vidyapeetham University - Amrita School of Business
Date Posted: November 04, 2005
Accepted Paper Series
2961 downloads

Incl. Electronic Paper The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage
Sungjoon Nam , Puneet Manchanda and Pradeep K. Chintagunta
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick , University of Michigan - Ross School of Business and University of Chicago
Date Posted: March 11, 2007
Working Paper Series
2821 downloads

Incl. Electronic Paper Deriving Value from Social Commerce Networks
Journal of Marketing Research, Forthcoming
Andrew T. Stephen and Olivier Toubia
University of Pittsburgh and Columbia Business School - Marketing
Date Posted: June 25, 2008
Last Revised: August 30, 2011
Working Paper Series
2787 downloads

Incl. Electronic Paper Market Analysis and Competitiveness in Project Appraisal
Harvard Institute for International Development, Development Discussion Paper No. 755
Savvakis C. Savvides
Cyprus Development Bank - Project Financing Division
Date Posted: March 08, 2001
Working Paper Series
2695 downloads

Incl. Electronic Paper A Study of the Construction of BCG Matrix for Nestle India
Tarun Jain
Supreme Court of India
Date Posted: April 15, 2008
Last Revised: May 25, 2008
Working Paper Series
2578 downloads

Incl. Electronic Paper The Online Advertising Industry: Economics, Evolution, and Privacy
Journal of Economic Perspectives, Forthcoming
David S. Evans
University of Chicago Law School
Date Posted: April 16, 2009
Accepted Paper Series
2458 downloads

Incl. Electronic Paper Understanding Advertising Adstock Transformations
Joy V. Joseph
Information Resources Inc
Date Posted: August 16, 2006
Working Paper Series
2272 downloads

Incl. Electronic Paper A Roadmap for Branding Industrial Markets
Tuck Business School Working Paper No. 2004-06
Kevin Lane Keller and Frederick Webster Jr.
Dartmouth College - Tuck School of Business and Tuck School of Business at Dartmouth
Date Posted: April 14, 2004
Working Paper Series
2266 downloads

Incl. Electronic Paper Top 10 Law School Home Pages of 2010
GREEN BAG ALMANAC AND READER 2011, pp. 339-366, Ross E. Davies, ed., Green Bag Press, 2011, Georgetown Public Law Research Paper No. 11-01
Jason Eiseman and Roger V. Skalbeck
Yale University and Georgetown University Law Center
Date Posted: January 10, 2011
Last Revised: December 05, 2012
Accepted Paper Series
2212 downloads

Incl. Electronic Paper Effects of Advertising and Product Placement on Television Audiences
Kenneth C. Wilbur , Michelle Sovinsky Goeree and Geert Ridder
Duke University Fuqua School of Business , University of Southern California - Department of Economics and University of Southern California
Date Posted: June 26, 2008
Last Revised: October 03, 2012
Working Paper Series
2168 downloads

Incl. Electronic Paper Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity
Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Daniel M. Fleder and Kartik Hosanagar
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Date Posted: April 17, 2007
Last Revised: May 08, 2012
Working Paper Series
2161 downloads

Incl. Electronic Paper Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Brands
Thomas Madden , Frank Fehle and Susan M. Fournier
University of South Carolina - Moore School of Business , BlueCrest Capital and Boston University
Date Posted: November 01, 2002
Working Paper Series
2075 downloads

Incl. Electronic Paper Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior
Tuck School of Business Working Paper No. 02-10
Baohong Sun , Scott Neslin and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business , Dartmouth College - Tuck School of Business and Carnegie Mellon University
Date Posted: May 06, 2002
Working Paper Series
2018 downloads

Incl. Electronic Paper Further Thoughts on Crm
ERIM Report Series Reference No. ERS-2002-83-MKT
Peter C. Verhoef and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: February 05, 2003
Working Paper Series
2004 downloads

Incl. Electronic Paper Performance in Service Marketing from Philosophy to Customer Relationship Management
Victor Danciu
Independent
Date Posted: July 14, 2007
Working Paper Series
1893 downloads

Incl. Electronic Paper The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
Yubo Chen , Scott Fay and Qi Wang
University of Arizona - Eller College of Management , Syracuse University and Binghamton University
Date Posted: November 17, 2010
Last Revised: January 13, 2011
Working Paper Series
1829 downloads

Incl. Electronic Paper Bayesian Statistics and Marketing
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and UCLA-Anderson School of Management
Date Posted: September 17, 2002
Working Paper Series
1820 downloads

Incl. Electronic Paper Real Products in Imaginary Worlds
Harvard Business Review, pp. 20-22, May 2005
Edward Castronova
Indiana University Bloomington - Department of Telecommunications
Date Posted: July 26, 2005
Accepted Paper Series
1797 downloads

Incl. Electronic Paper Predicting Customer Lifetime Value in Multi-Service Industries
ERIM Report Series Reference No. ERS-2003-038-MKT
Bas Donkers , Peter C. Verhoef and Martijn de Jong
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
Date Posted: August 26, 2006
Working Paper Series
1792 downloads

Incl. Electronic Paper An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
NET Institute Working Paper
Anindya Ghose and Sha Yang
New York University - Leonard N. Stern School of Business and University of Southern California - Marshall School of Business
Date Posted: October 25, 2007
Last Revised: May 26, 2009
Working Paper Series
1791 downloads

Incl. Electronic Paper Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Keith Wilcox and Andrew T. Stephen
Columbia Business School - Marketing and University of Pittsburgh
Date Posted: October 03, 2012
Accepted Paper Series
1788 downloads

Incl. Electronic Paper The Artist and the Brand
European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: April 16, 2005
Accepted Paper Series
1784 downloads

Incl. Electronic Paper Brand Culture: Trade Marks, Marketing and Consumption
TRADE MARKS AND BRANDS: AN INTERDISCIPLINARY CRITIQUE, Jane Ginsburg, Lionel Bently and Jennifer Davis, eds., Cambridge University Press, pp. 161-176, 2008
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: February 09, 2007
Last Revised: January 27, 2008
Accepted Paper Series
1763 downloads

Incl. Electronic Paper Brand Metrics: A Tool to Measure Performance
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: February 23, 2007
Working Paper Series
1761 downloads

Incl. Electronic Paper The Consumer Product Selection Process in an Internet Age: Obstacles to Maximum Effectiveness & Policy Options
Harvard Journal of Law & Technology, Vol. 14, P. 183, 2000, Updated December 2001
Mark S. Nadel
Independent
Date Posted: December 26, 2000
Accepted Paper Series
1759 downloads

Incl. Electronic Paper Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data
ERIM Report Series Reference No. ERS-2004-028-MKT
Philip Hans Franses and Marco Vriens
Erasmus University Rotterdam (EUR) - Department of Econometrics and Microsoft Corporation
Date Posted: August 26, 2006
Working Paper Series
1744 downloads

Incl. Electronic Paper Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-Experiment Analysis
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: January 27, 2006
Working Paper Series
1727 downloads

Incl. Electronic Paper The Role of Marketing in the Corporation: A Perpetual Work in Progress
Tuck School of Business Working Paper No. 2004-07
Frederick Webster Jr., Alan J. Malter and Shankar Ganesan
Tuck School of Business at Dartmouth , University of Arizona - Eller College of Management and University of Arizona - Department of Marketing
Date Posted: April 14, 2004
Working Paper Series
1708 downloads

Incl. Electronic Paper Top 10 Law School Home Pages of 2009
GREEN BAG ALMANAC AND READER 2010, Ross E. Davies, ed., pp/ 289-306, Green Bag Press , Georgetown Public Law Research Paper No. 10-03
Roger V. Skalbeck
Georgetown University Law Center
Date Posted: January 30, 2010
Last Revised: December 14, 2012
Accepted Paper Series
1696 downloads

Incl. Electronic Paper What Makes Online Content Viral?
Jonah A. Berger and Katherine L. Milkman
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Date Posted: December 27, 2009
Last Revised: August 30, 2012
Working Paper Series
1655 downloads

Incl. Electronic Paper Some Issues about Risk Management for E-Banking
FUTURE OF BANKING AFTER THE YEAR 2000 IN THE WORLD AND IN THE CZECH REPUBLIC, S. Poloucek, D. Stavarek, eds., Karvina: Silesian University, 2005
Mircea Georgescu
Al. I. Cuza University
Date Posted: May 19, 2006
Accepted Paper Series
1653 downloads

Incl. Electronic Paper Components and Parameters of Corporate Reputation - An Empirical Study
Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Manfred Schwaiger
Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)
Date Posted: June 07, 2004
Accepted Paper Series
1651 downloads

Incl. Electronic Paper Tightwads and Spendthrifts
Scott Rick , Cynthia Cryder and George Loewenstein
University of Michigan - Ross School of Business , Washington University in Saint Louis - John M. Olin Business School and Carnegie Mellon University - Department of Social and Decision Sciences
Date Posted: April 26, 2006
Working Paper Series
1647 downloads


 

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