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JEL Code: M30
129,540 Total downloads
Showing Papers 1 - 50 of 554
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'Globalization': A Future Trend or a Satisfying Mirage? 49 J.Copyright Society 313 (2001)
Doris Estelle Long
Date Posted: February 25, 20136 downloads
'Made in Italy' in China: From Country of Origin to Country Concept Branding The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Date Posted: January 06, 2010Last Revised: June 16, 2010261 downloads
'Unitorrial' Marks and the Global Economy 1 J. MARSHALL REV. INTELL. PROP. L. 191
Doris Estelle Long
Date Posted: February 25, 20137 downloads
A Brand Theory of Trademark Law Florida Law Review, Vol. 64, No. 4, pp. 981-1044, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Deven R. Desai
Date Posted: April 06, 2010Last Revised: November 10, 2012422 downloads
A Cointegration Analysis of the Correlates of Performance in Franchised Channels ECONOMICS AND MANAGEMENT OF NETWORKS: FRANCHISING NETWORKS, COOPERATIVES, JOINT VENTURES AND ALL, Gerard Cliquet et. al., eds., 2007
Rajiv P. Dant
,
Manish Kacker
,
Anne T. Coughlan and
Jamie Emerson
Date Posted: May 27, 2006Last Revised: May 09, 2011199 downloads
A Comparison of Internet, Hybrid and Conventional Retailers: An Italian Elaboration of Internet Pricing Behavior Across Different Product Categories SDA BOCCONI Working Paper No. 03-83
Boris Durisin
and
Fabio Carimati
Date Posted: October 19, 2003150 downloads
A Conceptual Analysis of the E-Channel's Multifaceted Nature in the 21st Century
Alexandra Daniela Zaugg
Date Posted: April 21, 2008113 downloads
A Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms IOSR Journal of Business and Management (IOSR-JBM)
Volume 6, Issue 3 (Nov. - Dec. 2012), PP 12-18
Debabrata Das
Date Posted: May 13, 2012Last Revised: December 26, 2012188 downloads
A Design-Based Model Of Strategic Change
SDA Bocconi, Research Division Working Paper No. 01/54
Davide Ravasi
Date Posted: July 30, 2001630 downloads
A Diagnostic for Lock-In
Paul Kattuman and
Michael G. Lewis
Date Posted: July 27, 200771 downloads
A Discussion of 'Importance of Past Performance: Empirical Evidence on Quality of E-Service Providers' Contemporary Accounting Research, Vol. 25, No. 2, 2008
Shane S. Dikolli
Date Posted: May 14, 2008
A Financial Analysis of Mobile Money Services Communications and Strategies, No. 79, pp. 29-40, 2010
Peter Lyons
affiliation not provided to SSRN
Date Posted: April 20, 2011Last Revised: May 05, 201196 downloads
A Fundamental Formula for Leadership Efficiency - Weighting the Contribution of 'Marketing Paideia' Journal of Strategic Marketing, Vol. 13, No. 1, pp. 61-77, 2005
George S. Spais
Date Posted: May 06, 2008137 downloads
A Heterogeneous Bayesian Regression Model for Cross-Sectional Data Involving a Single Observation Per Response Unit Psychometrika, Volume 77, Issue 2 (2012), Page 293-314
Duncan K. H. Fong
,
Peter Ebbes
and
Wayne S. DeSarbo
Date Posted: August 30, 2011Last Revised: March 09, 201362 downloads
A Knowledge Reservoir as Time Goes by: The Role of Intrafirm Network in Sustaining Competitive Advantage of Market Orientation
Tao Zhu
Date Posted: August 01, 2012
A Model to Improve the Estimation of Baseline Retail Sales Journal of CENTRUM Cathedra, Vol. 4, Issue 1, pp. 10-26, 2011
Kurt Jetta and
Erick Williams Rengifo
Date Posted: April 11, 2011Last Revised: March 20, 201276 downloads
A Model to Improve the Estimation of Baseline Retail Sales
Erick Williams Rengifo
and
Kurt Jetta
Date Posted: January 19, 2011
A Multilevel Examination of the Drivers of Firm Multinationality: A Meta-Analysis Journal of Management, Forthcoming
Ahmet H. Kirca
,
G. Tomas M. Hult ,
Seyda Deligonul
,
Morys Perryy
and
S. Tamer Cavusgil
Date Posted: September 07, 201072 downloads
A Multivariate and Latent Class Analysis of Consumer Decision Quality Measures in an E-Service Context
Lerzan Aksoy
and
Bruce Cooil
Date Posted: July 18, 2006175 downloads
A New Marketing Education Concept for 'Integrated Education in Green Promotion' Based on Mezirow’s Perspective Innovative Marketing, Vol. 7, No 3, pp. 19-39, 2011
George S. Spais
Date Posted: October 29, 2011
A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
Andres Musalem
,
Kenneth C. Wilbur and
Patricio Del Sol
Date Posted: February 05, 201351 downloads
A Rapid Ethnographic Assessment of the Septic Industry in Snohomish County, Washington
Thomas W. Murphy ,
Penny Green
and
Lisa Quirk
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: November 22, 20127 downloads
A Short Treatise on Fantasy Sports and the Law: How America Regulates its New National Pastime Harvard Journal of Sports & Entertainment Law, Vol. 3, January 2012
Marc Edelman
Date Posted: August 09, 2011Last Revised: April 05, 20121369 downloads
A Simulated Test Marketing Model for Emerging Markets: Key Principles
Nikolay Y. Korotkov
Date Posted: October 13, 201167 downloads
A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Neha Mehta and
Pawan K. Chugan
Date Posted: February 16, 2013Last Revised: April 01, 201336 downloads
A Study of the Online Retail Market with Respect to India vis-à-vis the United States of America
Yuvraj Samant
Date Posted: March 11, 201335 downloads
A Study of the Preference of Liquor Brands among Male Consumer at Daman City
Rajesh Patel
affiliation not provided to SSRN
Date Posted: July 10, 2008
A Survey of Management Science Applications of the Deterministic Maximum Principle TIMS Studies in the Management Sciences, Vol. 9, pp. 33-67, 1978
Suresh Sethi
Date Posted: July 22, 201049 downloads
A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth ERIM Report Series Reference No. ERS-2009-029-MKT
Ralf van der Lans
,
G.H. van Bruggen ,
J. Eliashberg and
Berend Wierenga
Date Posted: June 08, 2009278 downloads
A Web Replication of Snyder, Decker and Bercheid (1977)'s Experiment on the Self-Fulfilling Nature of Social Stereotypes Journal of Social Psychology, Forthcoming, M@rsouin Working Paper
Nicolas Guéguen
,
Marcel Lourel
,
Camilo Charron
,
Jacques Fischer-Lokou
and
L. Lamy
affiliation not provided to SSRN
,
University of Rouen
,
University of Rennes II
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: March 19, 2009Last Revised: March 23, 200983 downloads
Accessibility or Diagnosticity? Journal of Consumer Research, Vol. 26, pp. 340-357, March 2000
Jennifer Aaker
Date Posted: August 06, 2011
Accounting for Marketing Activities: Implications for Marketing Research and Practice
Natalie Mizik
and
Doron Nissim
Date Posted: February 25, 2011Last Revised: August 14, 2011340 downloads
Activating E-Bank Users: Exploring the Potential Impact of E-Atmospherics and Experiential Marketing CASE IN CONSUMER BEHAVIOR, Jim Blythe, ed., Cengage Learning: London, UK. 2008
Ronan de Kervenoael
and
Selcen Ozturkcan
affiliation not provided to SSRN
and
Istanbul Bilgi University
Date Posted: March 19, 2009200 downloads
Additivity Versus Attenuation Journal of Consumer Psychology, Vol. 9, No. 2, pp. 67-82, 2000
Jennifer Aaker and
Jaideep Sengupta
Date Posted: August 06, 2011
Adopting the Experiential Values Propositions as E-Atmospherics: An Illustration through the Case of E-Banking 15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, 2008
Ronan de Kervenoael
,
Selcen Ozturkcan
,
Seda Cetin
and
Yesim Soylu
affiliation not provided to SSRN
,
Istanbul Bilgi University
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: March 19, 2009114 downloads
Advertising Pre-Testing in Simulated Test Marketing
Nikolay Y. Korotkov
Date Posted: October 12, 201179 downloads
Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi
Suleman Akbar
,
Rehan Azam and
Muhammad Danish
affiliation not provided to SSRN
Date Posted: October 27, 2012Last Revised: November 06, 201290 downloads
Advertising, Alcohol, and Youth Regulation, Vol. 28, No. 2, pp. 40-47, Summer 2005
Jon P. Nelson
Date Posted: August 10, 2005237 downloads
Affect, Appraisal, and Consumer Judgment Journal of Consumer Research, Vol. 31, September 2004
Catherine Yeung
and
Robert S. Wyer
affiliation not provided to SSRN
Date Posted: May 13, 200866 downloads
Africa's Mobile Commerce Segments: A Model-Based Cluster Analysis Review of Business Research, Vol. 11, No. 4, pp. 38-44, 2011
Godwin Ariguzo
and
D. Steven White
Date Posted: October 09, 2011Last Revised: September 30, 2012177 downloads
Alliance Competence: From Conceptualization to Implementation, with Implications for the Alliance Manager Darden Business School Working Paper No. 2038550
Robert E. Spekman
Date Posted: April 11, 2012103 downloads
Allocating Marketing Resources MARKETING MIX DECISIONS: NEW PERSPECTIVES AND PRACTICES, Roger A. Kerin and Rob O'Regan, eds., American Marketing Association, Chicago, IL, 2008, Harvard Business School Marketing Research Paper No. 08-069
Sunil Gupta
and
Thomas J. Steenburgh
Date Posted: February 12, 2008Last Revised: June 21, 2008
Ambush Marketing - New Zealand is in Search of Events to Host
Owen J. Morgan
Date Posted: February 19, 2008
An Analysis of E-Commerce: E-Risk, Global Trade, and Cybercrime
Katherine Taken Smith
Date Posted: December 14, 2008452 downloads
An Analysis of Students Satisfaction in a Higher Education Context
Ciprian M. Ceobanu
,
Corneliu I. Munteanu ,
Claudia Bobalca and
Oana D. Anton
affiliation not provided to SSRN
Date Posted: May 14, 2008788 downloads
An Analysis of the Marketing Strategy of Vicks Vaporub Marketing Mastermind, pp. 9-17, April 2005
Amit Banerji
and
Tarun Jain
affiliation not provided to SSRN
and
Supreme Court of India
Date Posted: August 11, 2008Last Revised: December 23, 2008856 downloads
An Empirical Analysis of Continuing Improvements Following the Implementation of a Performance-Based Compensation Plan Journal of Accounting and Economics, Vol. 30, No. 3, December 2000
Rajiv D. Banker ,
Seok-Young Lee ,
Gordon Potter and
Dhinu Srinivasan
Date Posted: May 24, 2001
An Empirical Analysis of Continuing Improvements Following the Implementation of a Performance-Based Compensation Plan
Rajiv D. Banker ,
Seok-Young Lee ,
Gordon Potter and
Dhinu Srinivasan
Date Posted: January 06, 2000616 downloads
An Empirical Investigation of Internet Banking in Taiwan Global Journal of Business Research, Vol. 4, No. 2, pp. 39-47, 2010
Hsin Hsin Chang
and
Mohamad Rizal Bin Abdul Hamid
Date Posted: July 05, 2010127 downloads
An Empirical Study on Social Media Behaviour of Consumers and Social Media Marketing Practices of Marketers 5th IIMA Conference on Marketing in Emerging Economies, January 2013
Sandeep Vij
and
Jyoti Sharma
Date Posted: December 30, 2012Last Revised: April 20, 2013108 downloads
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