Marketing Analysis in Project Evaluation Harvard Institute for International Development, Development Discussion Paper No. 341 Savvakis C. Savvides
Cyprus Development Bank - Project Financing Division
Date Posted: April 16, 2001 Last Revised: November 10, 2008
Working Paper Series 3336 downloads
Valuing Customers Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08 Sunil Gupta
,
Donald R. Lehmann and
Jennifer Ames Stuart
Harvard Business School
,
Columbia Business School - Marketing
and
Novartis International
Date Posted: November 13, 2003 Last Revised: July 27, 2011
Accepted Paper Series 3113 downloads
Further Thoughts on Crm
ERIM Report Series Reference No. ERS-2002-83-MKT Peter C. Verhoef
and
Fred Langerak
University of Groningen - Department of Marketing & Marketing Research
and
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: February 05, 2003
Working Paper Series 2004 downloads
The Artist and the Brand European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005 Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: April 16, 2005
Accepted Paper Series 1781 downloads
Brand Metrics: A Tool to Measure Performance Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: February 23, 2007
Working Paper Series 1758 downloads
Tightwads and Spendthrifts Scott Rick ,
Cynthia Cryder
and
George Loewenstein
University of Michigan - Ross School of Business
,
Washington University in Saint Louis - John M. Olin Business School
and
Carnegie Mellon University - Department of Social and Decision Sciences
Date Posted: April 26, 2006
Working Paper Series 1647 downloads
The PII Problem: Privacy and a New Concept of Personally Identifiable Information New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584 Paul M. Schwartz and
Daniel J. Solove
University of California, Berkeley - School of Law
and
George Washington University Law School
Date Posted: August 15, 2011 Last Revised: March 06, 2013
Accepted Paper Series 1603 downloads
Modeling Dynamic Effects of the Marketing Mix on Market Shares ERIM Report Series Reference No. ERS-2003-044-MKT D. Fok ,
Richard Paap and
Philip Hans Franses
Econometric Institute - Erasmus University Rotterdam
,
Erasmus University Rotterdam (EUR) - Department of Econometrics
and
Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: August 26, 2006
Working Paper Series 1422 downloads
The Impact of ICT and the Internet in Banking Publié en Partie dans Les Cahiers du Numérique, No. 3, Septembre 2000 sous le titre
Impacts d’Internet sur les banques, Jean-Michel Sahut
University of Applied Sciences - Geneva School of Business Administration
Date Posted: February 08, 2011 Last Revised: February 22, 2011
Accepted Paper Series 1342 downloads
Search Engine Bias and the Demise of Search Engine Utopianism Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20 Eric Goldman
Santa Clara University - School of Law
Date Posted: March 29, 2006
Accepted Paper Series 1311 downloads
Do Online Reviews Matter? - an Empirical Investigation of Panel Data Decision Support Systems, Vol. 45, No. 4, pp. 1007-1016, November 2008 Wenjing Duan
,
Bin Gu
and
Andrew B. Whinston
George Washington University - School of Business
,
Arizona State University (ASU) - Department of Information Systems
and
University of Texas at Austin - Department of Information, Risk and Operations Management
Date Posted: November 09, 2004 Last Revised: September 27, 2011
Accepted Paper Series 1270 downloads
Co-Branding: The State of the Art Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1 Bernd Helmig ,
Jan-Alexander Huber
and
Peter S.H. Leeflang
University of Mannheim - Department of General, Public and Nonprofit Management
,
Bain & Company
and
University of Groningen - Faculty of Economics and Business
Date Posted: June 13, 2007
Accepted Paper Series 1267 downloads
