Feedback to SSRN (Beta)
SSRN eLibrary Statistics:
Papers & Authors:
Abstracts:
484,343
Full Text Papers:
393,706
Authors:
226,701
Papers Received in Last 12 months:
68,955
Paper Downloads:
To date:
65,930,607
Last 12 months:
11,186,469
Last 30 days:
1,057,644
CiteReader: What's this?
Papers with
238,981
Total References:
8,480,523
Papers with Cites:
230,038
Total Citation
5,722,240
Papers with
77,812
Total Footnotes:
8,534,471
SSRN eLibrary Search Results
JEL Code: M37
148,836 Total downloads
Showing Papers 1 - 50 of 576
Sort By
Abstract Title, A-Z
Abstract Title, Z-A
Downloads, Ascending
Downloads, Descending
Date Posted, Ascending
Date Posted, Descending
Worthless Warnings? Testing the Effectiveness of Disclaimers in Mutual Fund Advertisements Journal of Empirical Legal Studies, September 2010
Molly Mercer ,
Alan R. Palmiter and
Ahmed Taha
Date Posted: April 08, 2010Last Revised: July 08, 2010219 downloads
Worlds Collide: Exploring the Use of Social Media Technologies for Online Learning Decision Sciences Institute Conference, November 2011
Linda Weiser Friedman and
Hershey H. Friedman
Date Posted: June 22, 2011133 downloads
With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality University of Bologna Working Paper No. 441
Francesca Barigozzi ,
Paolo G. Garella and
Martin Peitz
Date Posted: July 31, 2002367 downloads
Will Plain Packaging Reduce Cigarette Consumption?
Harry Clarke and
David Prentice
Date Posted: April 19, 2012237 downloads
Why (and When) are Preferences Convex? Threshold Effects and Uncertain Quality Journal of Theoretical Economics, Vol. 9, No. 1, 2009
Trenton G. Smith
and
Attila Tasnadi
Date Posted: February 20, 200988 downloads
Where Consumers Diverge from Others: Identity Signaling and Product Domains Journal of Consumer Research, Vol. 34, August 2007
Jonah A. Berger and
Chip Heath
Date Posted: September 27, 2007310 downloads
When Two Rights Make a Wrong: Searching Too Much in Ordered Environments Journal of Marketing Research, Vol. 42, No. 3, August 2005
Kristin Diehl
Date Posted: May 14, 2006154 downloads
When the Same Prime Leads to Different Effects Journal of Consumer Research, Vol. 34, 2007
S. Christian Wheeler
and
Jonah A. Berger
Date Posted: September 27, 2007163 downloads
When E-Mail Becomes Junk Mail: The Welfare Implications of the Advancement of Communications Technology Review of Industrial Organization, Vol. 11, No. 1, pp. 35-48, February 1996
Daniel R. Shiman
Date Posted: June 03, 2004
When does Retargeting Work? Information Specificity in Online Advertising
Anja Lambrecht
and
Catherine Tucker
Date Posted: March 30, 2011Last Revised: May 07, 20131084 downloads
When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-based Judgments Journal of Marketing Research, 2006
Donnel A. Briley
and
Jennifer Aaker
Date Posted: January 23, 2006316 downloads
When Brand Personality Matters: The Moderating Role of Attachment Styles Journal of Consumer Research, Vol. 35, No. 6, pp. 985-1002, 2009
Vanitha Swaminathan
,
Karen M. Stilley
and
Rohini Ahluwalia
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
University of Minnesota - Twin Cities - Carlson School of Management
Date Posted: March 07, 201247 downloads
What's Psychology Worth? A Field Experiment in the Consumer Credit Market Yale University Economic Growth Center Discussion Paper No. 918
Marianne Bertrand ,
Dean S. Karlan ,
Sendhil Mullainathan ,
Eldar Shafir
and
Jonathan Zinman
Date Posted: July 28, 2005793 downloads
What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment Yale University Economic Growth Center Discussion Paper No. 968, Yale Economics Department Working Paper No. 58
Marianne Bertrand ,
Dean S. Karlan ,
Sendhil Mullainathan ,
Eldar Shafir
and
Jonathan Zinman
Date Posted: January 24, 2009272 downloads
What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising
Przemyslaw Jeziorski
and
Ilya R. Segal
Date Posted: June 11, 2009Last Revised: August 10, 2012190 downloads
What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking? A Critical Assessment International Journal of Environmental Research and Public Health, Vol. 7, No. 3, pp. 870-926, March 2010
Jon P. Nelson
Date Posted: July 10, 201039 downloads
What Happens in Acquisitions? Evidence from Brand Ownership Changes and Advertising Investment
C. Edward Fee ,
Charles J. Hadlock and
Joshua R. Pierce
Date Posted: March 26, 2008Last Revised: March 17, 2009256 downloads
What Executives Can Learn from U2: An Exploratory Study Review of Business & Finance Case Studies, Vol. 1, No. 1, pp. 37-43, 2010
Francis Petit
Date Posted: July 10, 201119 downloads
Weather to Go to College Economic Journal, Forthcoming
Uri Simonsohn
Date Posted: February 22, 2007Last Revised: May 08, 2012272 downloads
Vuitton Has a ‘Dog’ in the Fight The Daily Record, January 2007
James B. Astrachan
Date Posted: June 16, 201035 downloads
Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad) “Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Neha Mehta and
Pawan K. Chugan
Date Posted: August 15, 2012Last Revised: March 14, 2013362 downloads
Visual Consumption in an Image Economy ELUSIVE CONSUMPTION, Karin Ekstrom, Helene Brembeck, eds., Berg, 2004
Jonathan E. Schroeder
Date Posted: February 12, 2004618 downloads
Visual Complexity in Banner Ads: The Role of Color, Photography, and Animation
Bruce A. Huhmann
Date Posted: September 27, 2007272 downloads
Visual Analysis of Images in Brand Culture GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Jonathan E. Schroeder
Date Posted: October 31, 2006Last Revised: July 19, 20121283 downloads
Viewer Sampling and Quality Signaling in a Television Market CERGE-EI Working Paper Series No. 363
Levent Celik
Date Posted: October 08, 200917 downloads
Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets Journal of Personality and Social Psychology, Vol. 96, No. 1, pp. 231–247, 2009,
Carlos J. Torelli
and
Andrew M. Kaikati
Date Posted: May 29, 200977 downloads
Valuation in the Pharmaceutical Industry
Kim Trottier
Date Posted: May 20, 2010Last Revised: June 07, 2010232 downloads
Using the Morals Clause in Talent Agreements: A Historical, Legal, and Practical Guide Columbia Journal of Law & the Arts, Vol. 29
Noah B. Kressler
Date Posted: December 13, 2005617 downloads
Using Expectations Data to Infer Managerial Preferences
Barton H. Hamilton ,
Tat Y. Chan
and
Christopher Makler
Date Posted: May 04, 201135 downloads
Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model
Maria Ana Vitorino
Date Posted: August 31, 2011Last Revised: January 14, 2013406 downloads
Understanding Advertising Adstock Transformations
Joy V. Joseph
Date Posted: August 16, 20062271 downloads
Umbrella Branding and the Provision of Quality CESifo Working Paper No. 1373
Martin Peitz and
Hendrik Hakenes
Date Posted: January 13, 2005354 downloads
Umbrella Branding and External Certification MPI Collective Goods Preprint, No. 2008/10
Hendrik Hakenes
and
Martin Peitz
Date Posted: April 08, 2008110 downloads
Umbrella Branding and External Certification CEPR Discussion Paper No. DP6601
Hendrik Hakenes
and
Martin Peitz
Date Posted: June 06, 20081 downloads
TV Advertising, Program Quality, and Product-Market Oligopoly UC Berkeley, Competiton Policy Center No. CPC00-12
Tore Nilssen
and
Lars Sorgard
Date Posted: February 20, 2004240 downloads
Trusting Labels: A Matter of Numbers? University of Bern Department of Economics Working Paper No. 0102
Thomas Liebi
Date Posted: April 27, 2002100 downloads
Trademarks, Triggers, and Online Search
Catherine Tucker
Date Posted: May 19, 20138 downloads
Toward the Next Generation of Media -- Cloud TV: Markets and Policy Columbia Business School Research Paper No. 13-21
Eli M. Noam
Date Posted: April 01, 2013
To Review or Not to Review? Limited Strategic Thinking at the Movie Box Office American Economic Journal: Microeconomics, 4(2): 1-26, May 2012
Alexander L. Brown ,
Colin Camerer and
Dan Lovallo
Date Posted: August 08, 20125 downloads
Tidying Up the Internet: Take Down of Unauthorized Content under Copyright, Trademark and Defamation Law
Jon Garon
Date Posted: March 26, 2012200 downloads
This is Not an Intellectual Exercise The Daily Record, July 2007
James B. Astrachan
Date Posted: June 24, 201016 downloads
The Virtual Location of E-Tailers: Evidence from a B2c E-Commerce Market ZEW - Centre for European Economic Research Discussion Paper No. 05-052
Julia Haering
Date Posted: August 02, 2005Last Revised: August 19, 2008175 downloads
The Truth in Domain Names Act of 2003 and a Preventative Measure to Combat Typosquatting Cornell Law Review, Vol. 89, No. 6, p. 1476, September 2004
Christopher G. Clark
Date Posted: February 03, 2006174 downloads
The Tourism Regions in Bulgaria - Concepts and Challenges Tourism & Hospitality Management, Vol. 16, No. 1, p. 109, 2010
Mariya Stankova
Date Posted: May 25, 201221 downloads
The Shape of Demand: What Does it Tells Us About Direct-to-Consumer Marketing of Antidepressants? The B.E. Journal of Economic Analysis & Policy, Vol. 8, No. 2
Chad D. Meyerhoefer
and
Samuel H. Zuvekas
Date Posted: May 30, 2007Last Revised: June 01, 2008147 downloads
The Role of Search Engine Optimization in Search Marketing
Ron Berman
and
Zsolt Katona
Date Posted: January 23, 2011Last Revised: November 07, 2012405 downloads
The Role of Schema Salience in Ad Processing and Evaluation ERIM Report Series Reference No. ERS-2002-15-MKT
Joost Loef
,
Gerrit Antonides
and
W. Fred van Raaij
Date Posted: February 20, 2003198 downloads
The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents ERIM Report Series Reference No. ERS-2007-095-MKT
Barbara Deleersnyder
,
M. G. Dekimpe ,
Jan‐Benedict EM Steenkamp and
Peter S.H. Leeflang
Date Posted: January 29, 2008295 downloads
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
Yubo Chen ,
Scott Fay
and
Qi Wang
Date Posted: November 17, 2010Last Revised: January 13, 20111826 downloads
The Role of Cultural Elements on Advertisement Reception: Case Study of Malaysians International Journal of Social Science, Economics and Arts, Vol. 2, No. 1, 2012
Raji Ridwan Adetunji and
Saudat Salah Abdulbaqi
affiliation not provided to SSRN
Date Posted: January 26, 201244 downloads
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
FAQ
Terms of Use
Privacy Policy
Copyright
5.485 seconds
