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SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 543,121
Full Text Papers: 445,551
Authors: 252,266
Papers Received in
  Last 12 months:
65,590

Paper Downloads:
To date: 74,936,513
Last 12 months: 10,103,116
Last 30 days: 846,682

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  Resolved
  References:
254,687
Total References: 8,920,295
Papers with Cites: 240,003
Total Citation
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5,937,149
Papers with
  Resolved
  Footnotes:
89,535
Total Footnotes: 9,013,447


SSRN eLibrary Search Results
JEL Code: M39
41,809 Total downloads
Showing Papers 1 - 50 of 205
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Incl. Electronic Paper Customer Satisfaction of ATM Service: A Case Study of HSBC ATM
Dhaka University Journal of Marketing, Forthcoming
Rafiqul Islam , Samir Kumar and Pallab Kumar Biswas
University of Dhaka , University of Dhaka and University of Dhaka
Date Posted: June 07, 2007
Accepted Paper Series
4092 downloads

Incl. Electronic Paper Performance in Service Marketing from Philosophy to Customer Relationship Management
Victor Danciu
Independent
Date Posted: July 14, 2007
Working Paper Series
2040 downloads

Incl. Electronic Paper Stealth Marketing: How to Reach Consumers Surreptitiously
California Management Review, 2004
Andrew M. Kaikati and Jack G. Kaikati
University of Georgia - Terry College of Business and Southern Illinois University at Edwardsville
Date Posted: May 06, 2009
Accepted Paper Series
1751 downloads

Incl. Electronic Paper Visual Analysis of Images in Brand Culture
GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: October 31, 2006
Last Revised: July 19, 2012
Accepted Paper Series
1482 downloads

Incl. Electronic Paper Study of the BCG Matrix for Hindustan Unilever Limited
Himanshu Yadav
National Law University
Date Posted: August 05, 2012
Last Revised: August 06, 2012
Working Paper Series
1251 downloads

Incl. Electronic Paper An Analysis of the Marketing Strategy of Vicks Vaporub
Marketing Mastermind, pp. 9-17, April 2005
Amit Banerji and Tarun Jain
affiliation not provided to SSRN and Supreme Court of India
Date Posted: August 11, 2008
Last Revised: December 23, 2008
Accepted Paper Series
966 downloads

Incl. Electronic Paper The Competitive Success of the Brand: A New Management and Marketing Approach
Victor Danciu
Independent
Date Posted: July 31, 2007
Working Paper Series
913 downloads

Incl. Electronic Paper Practicing Identity: A Process Model of Identity Change Management in Organizations
SDA BOCCONI Working Paper No. 03-85
Davide Ravasi and Majken Schultz
SDA Bocconi and Copenhagen Business School - Department of Economics
Date Posted: May 19, 2003
Working Paper Series
900 downloads

Incl. Electronic Paper Google Book Search and Fair Use: iTunes for Authors, or Napster for Books?
University of Miami Law Review, Vol. 61, pp. 601-681, 2006
Hannibal Travis
Florida International University College of Law
Date Posted: November 28, 2006
Accepted Paper Series
864 downloads

Incl. Electronic Paper The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions
ERIM Report Series Reference No. ERS-2002-106-MKT
Laurens Sloot , Peter C. Verhoef and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute , University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: January 18, 2003
Working Paper Series
817 downloads

Incl. Electronic Paper Public Sector Marketing
LA COMUNICAZIONE DI PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming
Aurelio G. Mauri
Università IULM
Date Posted: November 10, 2005
Accepted Paper Series
751 downloads

Incl. Electronic Paper Mystery Shopping: A Tool to Develop Insight into Customer Service Provision
ERIM Report Series Reference No. ERS-2004-082-ORG
Martijn Hesselink , Jos van Iwaarden and Ton van der Wiele
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Economics
Date Posted: March 06, 2008
Working Paper Series
719 downloads

Incl. Electronic Paper The Intellectual Structure of Supply Chain Management: A Bibliometric Approach
Journal of Business Logistics, Forthcoming, Fisher College of Business Working Paper No. 930028
Francois F. Charvet , Martha C. Cooper and John T. Gardner
Ohio State University (OSU) - Fisher College of Business , Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Fisher College of Business
Date Posted: September 14, 2006
Accepted Paper Series
708 downloads

Incl. Electronic Paper The Financial Value Impact of Perceptual Brand Attributes
Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Date Posted: May 16, 2008
Last Revised: February 28, 2012
Accepted Paper Series
706 downloads

Incl. Electronic Paper Stealth Marketing and Editorial Integrity
Texas Law Review, Vol. 85, p. 83, 2006
Ellen P. Goodman
Rutgers University School of Law - Camden
Date Posted: April 20, 2006
Accepted Paper Series
701 downloads

Incl. Electronic Paper The Artist in Brand Culture
MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010,
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: May 02, 2009
Accepted Paper Series
615 downloads

Incl. Electronic Paper The Effect of Members' Satisfaction with a Virtual Community on Member Participation
ERIM Report Series Reference No. ERS-2003-004-MKT
Fred Langerak , Peter C. Verhoef , Peeter W.J. Verlegh and Kristine de Valck
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) , University of Groningen - Department of Marketing & Marketing Research , Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Date Posted: May 27, 2003
Working Paper Series
585 downloads

Incl. Electronic Paper Is Food Marketing Making Us Fat? A Multi-Disciplinary Review
INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Date Posted: May 31, 2011
Last Revised: January 13, 2014
Working Paper Series
573 downloads

Incl. Electronic Paper The Information Content of Brand Attributes
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Date Posted: June 03, 2007
Working Paper Series
566 downloads

Incl. Electronic Paper Brand Value, Preference and Customer Value Effects of Non-Conventional Utility Products: An Experimental Analysis in Mexican Market
ITESM Working Paper No. 02/2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: February 21, 2006
Working Paper Series
548 downloads

Incl. Electronic Paper Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)
“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 15, 2012
Last Revised: March 14, 2013
Accepted Paper Series
534 downloads

Incl. Electronic Paper E-Commerce in the Pharmaceutical Industry: Threshold of Innovation
Management Research News, Vol. 27, No. 8/9, 2004
Rama Prasad Kanungo
TME (Technology, Management and Enterprise), University of Greenwich
Date Posted: January 04, 2005
Accepted Paper Series
513 downloads

Incl. Electronic Paper The Marketing of Rebellion: Insurgents, Media, and International Activism
THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Clifford Bob
Duquesne University
Date Posted: June 14, 2006
Accepted Paper Series
477 downloads

Incl. Electronic Paper You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression
Psychological Science, Vol. 21, No. 1, pp. 111-117
Aaron M. Sackett , Tom Meyvis , Leif D. Nelson , Benjamin A. Converse and Anna L. Sackett
University of St. Thomas , New York University (NYU) - Department of Marketing , University of California, Berkeley - Haas School of Business , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: August 08, 2008
Last Revised: January 23, 2010
Accepted Paper Series
468 downloads

Incl. Electronic Paper Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension
M. S. Balaji
The Icfai Institute for Management Teachers
Date Posted: July 17, 2009
Working Paper Series
463 downloads

Incl. Electronic Paper Surprise... Surprise..., an Empirical Investigation on How Surprise is Connected to Customer Satisfaction
ERIM Report Series Reference No. ERS-2003-005-MKT
Joëlle Vanhamme
EDHEC Business School - Department of Marketing
Date Posted: May 27, 2003
Working Paper Series
446 downloads

Incl. Electronic Paper Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces
John R. Doyle and Paul A. Bottomley
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Date Posted: July 17, 2010
Working Paper Series
419 downloads

Incl. Electronic Paper Charitable Motives and Bidding in Charity Auctions
Management Science, Forthcoming
Peter T. L. Popkowski Leszczyc and Michael H. Rothkopf
University of Alberta - Department of Marketing, Business Economics & Law and Rutgers University, Piscataway
Date Posted: May 06, 2006
Last Revised: January 30, 2013
Accepted Paper Series
405 downloads

Incl. Electronic Paper How Package Design and Packaged-Based Marketing Claims Lead to Overeating
INSEAD Working Paper No. 2012/61/MKT
Pierre Chandon
INSEAD
Date Posted: June 13, 2012
Working Paper Series
382 downloads

Incl. Electronic Paper Stakeholder Perception of Corporate Social Responsibility
International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
Petra F. A. Dilling
New York Institute of Technology
Date Posted: January 06, 2012
Accepted Paper Series
373 downloads

Incl. Electronic Paper Analyzing Customer Value using Conjoint Analysis: The Example of a Packaging Company
Tartu Working Paper No. 567
Andrus Kotri
University of Tartu
Date Posted: December 10, 2006
Working Paper Series
372 downloads

Incl. Electronic Paper Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model
Mohamad Taleghani and Meysam Almasi
Azad University of Rasht and affiliation not provided to SSRN
Date Posted: October 16, 2011
Working Paper Series
359 downloads

Incl. Electronic Paper Determinants of Customer Relationship Management (CRM): A Conceptual Analysis
Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010
Mohammad Shamsuddoha , Tasnuba and Mohammed Alamgir
University of Chittagong , University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and University of Chittagong
Date Posted: May 09, 2011
Accepted Paper Series
350 downloads

Incl. Electronic Paper Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation
Journal of Business Research, Vol. 57, p. 768, 2004
Ellen Garbarino and Michal Ann Strahilevitz
affiliation not provided to SSRN and Golden Gate University - Ageno School of Business
Date Posted: December 19, 2010
Accepted Paper Series
349 downloads

Incl. Electronic Paper In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster
Psychological Science, Forthcoming
Himanshu Mishra , Arul Mishra and Baba Shiv
University of Utah - David Eccles School of Business , University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Date Posted: December 16, 2010
Accepted Paper Series
344 downloads

Incl. Electronic Paper Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Vadivelu Thusyanthy and Samithamby Senthilnathan
Eastern University, Sri Lanka and affiliation not provided to SSRN
Date Posted: October 06, 2011
Last Revised: October 19, 2012
Accepted Paper Series
338 downloads

Incl. Electronic Paper Negotiating Chinese Identities through Readings of Global and Local Advertising Appeals
David Eccles School of Business, Marketing Working Paper No. 02-10-4
Nan Zhou and Russell W. Belk
City University of Hong Kong (CityUHK) - Department of Marketing and Schulich School of Business, York University
Date Posted: May 23, 2003
Working Paper Series
334 downloads

Incl. Electronic Paper Islam in the Marketplace: Does Ramadan Turn into Christmas?
Advances in Consumer Research, Vol. 34, 2007
Ozlem Sandikci and Sahver Omeraki
Bilkent University - Faculty of Business Administration and Bilkent University - Faculty of Business Administration
Date Posted: August 02, 2006
Accepted Paper Series
333 downloads

Incl. Electronic Paper 'Stock Options as a Mean of Adding Value in Business Markets' - A Powerful Potential Communication Vehicle for Business Marketing Managers
As published in Journal of Financial Services Marketing, Vol. 6, No. 3, pp. 290-298, 2002
George S. Spais and George N. Filis
Graduate Technological Educational Institute of Western Greece and Bournemouth University
Date Posted: August 04, 2002
Accepted Paper Series
321 downloads

Incl. Electronic Paper The Relationship of Brand Equity to Purchase Intention
IUP Journal of Marketing Management, May 2012
Tharmi and Samithamby Senthilnathan
affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: September 30, 2011
Last Revised: November 29, 2012
Accepted Paper Series
315 downloads

Incl. Electronic Paper 'Made in Italy' in China: From Country of Origin to Country Concept Branding
The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Benedictine College School of Business
Date Posted: January 06, 2010
Last Revised: June 16, 2010
Accepted Paper Series
314 downloads

Incl. Electronic Paper Matching Prescription Drugs and Consumers: The Benefits of Direct Advertising
New England Journal of Medicine, Vol. 313, pp. 513-515, August 22, 1985, Emory Public Law Research Paper No. 05-32
Paul H. Rubin
Emory University - Department of Economics
Date Posted: October 04, 2005
Accepted Paper Series
314 downloads

Incl. Electronic Paper The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods
Journal of Marketing Research, Forthcoming
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Date Posted: April 26, 2010
Accepted Paper Series
306 downloads

Incl. Electronic Paper The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports
MSI Working Paper #09-204
Isaac M. Dinner , Natalie Mizik and Donald R. Lehmann
University of North Carolina - Chapel Hill , University of Washington and Columbia Business School - Marketing
Date Posted: January 08, 2009
Last Revised: September 05, 2012
Working Paper Series
306 downloads

Incl. Electronic Paper Kijken in Het Brein: Over De Mogelijkheden Van Neuromarketing
ERIM Report Series Reference No. EIA-2002-012-MKT
A. Smidts
Erasmus Research Institute of Management (ERIM)
Date Posted: February 28, 2008
Working Paper Series
296 downloads

Incl. Electronic Paper Market Segmentation of Facebook Users
Raj Dash
IIM Bangalore
Date Posted: August 09, 2013
Last Revised: November 27, 2013
Working Paper Series
293 downloads

Incl. Electronic Paper Work-Life Balance Perspectives of Future Marketing Professionals
Services Marketing Quarterly, Vol. 31, No. 4, pp. 434-447, 2010
Katherine Taken Smith
Murray State University - College of Business
Date Posted: January 03, 2009
Last Revised: November 07, 2010
Accepted Paper Series
274 downloads

Incl. Electronic Paper Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks
Andrea C. Wojnicki and Nan
University of Toronto and Rotman School of Management, University of Toronto
Date Posted: January 27, 2007
Working Paper Series
248 downloads

Incl. Electronic Paper Modeling Potentially Time-Varying Effects of Promotions on Sales
ERIM Report Series Reference No. ERS-2001-05-MKT
Philip Hans Franses , Richard Paap and Philip A. Sijthoff
Erasmus University Rotterdam (EUR) - Department of Econometrics , Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: August 26, 2006
Working Paper Series
245 downloads

Incl. Electronic Paper Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms
Journal of Consumer Research, Vol. 32, pp. 355-362, December 2005
Eduardo B. Andrade
University of California, Berkeley - Haas School of Business
Date Posted: August 18, 2005
Accepted Paper Series
239 downloads


 

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