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SSRN eLibrary Statistics:

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Abstracts: 571,442
Full Text Papers: 473,192
Authors: 264,804
Papers Received in
  Last 12 months:
63,459

Paper Downloads:
To date: 79,607,449
Last 12 months: 9,750,782
Last 30 days: 901,637

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  Resolved
  References:
273,041
Total References: 9,075,124
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Total Citation
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6,016,397
Papers with
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  Footnotes:
94,649
Total Footnotes: 9,191,946


SSRN eLibrary Search Results
JEL Code: M39
45,644 Total downloads
Showing Papers 1 - 50 of 224
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Incl. Electronic Paper Customer Satisfaction of ATM Service: A Case Study of HSBC ATM
Dhaka University Journal of Marketing, Forthcoming
Rafiqul Islam , Samir Kumar and Pallab Kumar Biswas
University of Dhaka , University of Dhaka and University of Dhaka
Date Posted: June 07, 2007
Accepted Paper Series
4279 downloads

Incl. Electronic Paper Performance in Service Marketing from Philosophy to Customer Relationship Management
Victor Danciu
Independent
Date Posted: July 14, 2007
Working Paper Series
2091 downloads

Incl. Electronic Paper Stealth Marketing: How to Reach Consumers Surreptitiously
California Management Review, 2004
Andrew M. Kaikati and Jack G. Kaikati
University of Georgia - Terry College of Business and Southern Illinois University at Edwardsville
Date Posted: May 06, 2009
Accepted Paper Series
1936 downloads

Incl. Electronic Paper Study of the BCG Matrix for Hindustan Unilever Limited
Himanshu Yadav
National Law University
Date Posted: August 05, 2012
Last Revised: August 06, 2012
Working Paper Series
1596 downloads

Incl. Electronic Paper Visual Analysis of Images in Brand Culture
GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: October 31, 2006
Last Revised: July 19, 2012
Accepted Paper Series
1550 downloads

Incl. Electronic Paper An Analysis of the Marketing Strategy of Vicks Vaporub
Marketing Mastermind, pp. 9-17, April 2005
Amit Banerji and Tarun Jain
affiliation not provided to SSRN and Supreme Court of India
Date Posted: August 11, 2008
Last Revised: December 23, 2008
Accepted Paper Series
1052 downloads

Incl. Electronic Paper Practicing Identity: A Process Model of Identity Change Management in Organizations
SDA BOCCONI Working Paper No. 03-85
Davide Ravasi and Majken Schultz
SDA Bocconi and Copenhagen Business School - Department of Economics
Date Posted: May 19, 2003
Working Paper Series
930 downloads

Incl. Electronic Paper The Competitive Success of the Brand: A New Management and Marketing Approach
Victor Danciu
Independent
Date Posted: July 31, 2007
Working Paper Series
929 downloads

Incl. Electronic Paper Google Book Search and Fair Use: iTunes for Authors, or Napster for Books?
University of Miami Law Review, Vol. 61, pp. 601-681, 2006
Hannibal Travis
Florida International University College of Law
Date Posted: November 28, 2006
Accepted Paper Series
880 downloads

Incl. Electronic Paper The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions
ERIM Report Series Reference No. ERS-2002-106-MKT
Laurens Sloot , Peter C. Verhoef and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute , University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: January 18, 2003
Working Paper Series
821 downloads

Incl. Electronic Paper Public Sector Marketing
LA COMUNICAZIONE DI PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming
Aurelio G. Mauri
Università IULM
Date Posted: November 10, 2005
Accepted Paper Series
765 downloads

Incl. Electronic Paper Mystery Shopping: A Tool to Develop Insight into Customer Service Provision
ERIM Report Series Reference No. ERS-2004-082-ORG
Martijn Hesselink , Jos van Iwaarden and Ton van der Wiele
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Economics
Date Posted: March 06, 2008
Working Paper Series
740 downloads

Incl. Electronic Paper Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)
“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 15, 2012
Last Revised: March 14, 2013
Accepted Paper Series
736 downloads

Incl. Electronic Paper The Intellectual Structure of Supply Chain Management: A Bibliometric Approach
Journal of Business Logistics, Forthcoming, Fisher College of Business Working Paper No. 930028
Francois F. Charvet , Martha C. Cooper and John T. Gardner
Ohio State University (OSU) - Fisher College of Business , Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Fisher College of Business
Date Posted: September 14, 2006
Accepted Paper Series
728 downloads

Incl. Electronic Paper Stealth Marketing and Editorial Integrity
Texas Law Review, Vol. 85, p. 83, 2006
Ellen P. Goodman
Rutgers University School of Law - Camden
Date Posted: April 20, 2006
Accepted Paper Series
725 downloads

Incl. Electronic Paper The Financial Value Impact of Perceptual Brand Attributes
Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Date Posted: May 16, 2008
Last Revised: February 28, 2012
Accepted Paper Series
718 downloads

Incl. Electronic Paper The Artist in Brand Culture
MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010,
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: May 02, 2009
Accepted Paper Series
665 downloads

Incl. Electronic Paper The Effect of Members' Satisfaction with a Virtual Community on Member Participation
ERIM Report Series Reference No. ERS-2003-004-MKT
Fred Langerak , Peter C. Verhoef , Peeter W.J. Verlegh and Kristine de Valck
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) , University of Groningen - Department of Marketing & Marketing Research , Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Date Posted: May 27, 2003
Working Paper Series
600 downloads

Incl. Electronic Paper Is Food Marketing Making Us Fat? A Multi-Disciplinary Review
INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Date Posted: May 31, 2011
Last Revised: January 13, 2014
Working Paper Series
593 downloads

Incl. Electronic Paper The Information Content of Brand Attributes
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Date Posted: June 03, 2007
Working Paper Series
571 downloads

Incl. Electronic Paper Brand Value, Preference and Customer Value Effects of Non-Conventional Utility Products: An Experimental Analysis in Mexican Market
ITESM Working Paper No. 02/2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: February 21, 2006
Working Paper Series
555 downloads

Incl. Electronic Paper E-Commerce in the Pharmaceutical Industry: Threshold of Innovation
Management Research News, Vol. 27, No. 8/9, 2004
Rama Prasad Kanungo
TME (Technology, Management and Enterprise), University of Greenwich
Date Posted: January 04, 2005
Accepted Paper Series
536 downloads

Incl. Electronic Paper The Marketing of Rebellion: Insurgents, Media, and International Activism
THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Clifford Bob
Duquesne University
Date Posted: June 14, 2006
Accepted Paper Series
504 downloads

Incl. Electronic Paper Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension
M. S. Balaji
The Icfai Institute for Management Teachers
Date Posted: July 17, 2009
Working Paper Series
490 downloads

Incl. Electronic Paper You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression
Psychological Science, Vol. 21, No. 1, pp. 111-117
Aaron M. Sackett , Tom Meyvis , Leif D. Nelson , Benjamin A. Converse and Anna L. Sackett
University of St. Thomas , New York University (NYU) - Department of Marketing , University of California, Berkeley - Haas School of Business , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: August 08, 2008
Last Revised: January 23, 2010
Accepted Paper Series
473 downloads

Incl. Electronic Paper Surprise... Surprise..., an Empirical Investigation on How Surprise is Connected to Customer Satisfaction
ERIM Report Series Reference No. ERS-2003-005-MKT
Joëlle Vanhamme
EDHEC Business School - Department of Marketing
Date Posted: May 27, 2003
Working Paper Series
448 downloads

Incl. Electronic Paper Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces
John R. Doyle and Paul A. Bottomley
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Date Posted: July 17, 2010
Working Paper Series
445 downloads

Incl. Electronic Paper Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model
Mohamad Taleghani and Meysam Almasi
Azad University of Rasht and affiliation not provided to SSRN
Date Posted: October 16, 2011
Working Paper Series
442 downloads

Incl. Electronic Paper Market Segmentation of Facebook Users
IIM Bangalore Research Paper No. 438
Raj Dash
IIM Bangalore
Date Posted: August 09, 2013
Last Revised: July 09, 2014
Working Paper Series
438 downloads

Incl. Electronic Paper Stakeholder Perception of Corporate Social Responsibility
International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
Petra F. A. Dilling
New York Institute of Technology
Date Posted: January 06, 2012
Accepted Paper Series
433 downloads

Incl. Electronic Paper Charitable Motives and Bidding in Charity Auctions
Management Science, Forthcoming
Peter T. L. Popkowski Leszczyc and Michael H. Rothkopf
University of Alberta - Department of Marketing, Business Economics & Law and Rutgers University, Piscataway
Date Posted: May 06, 2006
Last Revised: January 30, 2013
Accepted Paper Series
415 downloads

Incl. Electronic Paper How Package Design and Packaged-Based Marketing Claims Lead to Overeating
INSEAD Working Paper No. 2012/61/MKT
Pierre Chandon
INSEAD
Date Posted: June 13, 2012
Working Paper Series
406 downloads

Incl. Electronic Paper Determinants of Customer Relationship Management (CRM): A Conceptual Analysis
Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010
Mohammad Shamsuddoha , Tasnuba and Mohammed Alamgir
University of Chittagong , University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and University of Chittagong
Date Posted: May 09, 2011
Accepted Paper Series
399 downloads

Incl. Electronic Paper Analyzing Customer Value using Conjoint Analysis: The Example of a Packaging Company
Tartu Working Paper No. 567
Andrus Kotri
University of Tartu
Date Posted: December 10, 2006
Working Paper Series
391 downloads

Incl. Electronic Paper The Relationship of Brand Equity to Purchase Intention
IUP Journal of Marketing Management, May 2012
Tharmi and Samithamby Senthilnathan
affiliation not provided to SSRN and Independent
Date Posted: September 30, 2011
Last Revised: November 29, 2012
Accepted Paper Series
383 downloads

Incl. Electronic Paper Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Vadivelu Thusyanthy and Samithamby Senthilnathan
Eastern University, Sri Lanka and Independent
Date Posted: October 06, 2011
Last Revised: October 19, 2012
Accepted Paper Series
378 downloads

Incl. Electronic Paper Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation
Journal of Business Research, Vol. 57, p. 768, 2004
Ellen Garbarino and Michal Ann Strahilevitz
University of Sydney and Golden Gate University - Ageno School of Business
Date Posted: December 19, 2010
Accepted Paper Series
371 downloads

Incl. Electronic Paper In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster
Psychological Science, Forthcoming
Himanshu Mishra , Arul Mishra and Baba Shiv
University of Utah - David Eccles School of Business , University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Date Posted: December 16, 2010
Accepted Paper Series
370 downloads

Incl. Electronic Paper Kijken in Het Brein: Over De Mogelijkheden Van Neuromarketing
ERIM Report Series Reference No. EIA-2002-012-MKT
A. Smidts
Erasmus Research Institute of Management (ERIM)
Date Posted: February 28, 2008
Working Paper Series
356 downloads

Incl. Electronic Paper Negotiating Chinese Identities through Readings of Global and Local Advertising Appeals
David Eccles School of Business, Marketing Working Paper No. 02-10-4
Nan Zhou and Russell W. Belk
City University of Hong Kong (CityUHK) - Department of Marketing and Schulich School of Business, York University
Date Posted: May 23, 2003
Working Paper Series
340 downloads

Incl. Electronic Paper 'Made in Italy' in China: From Country of Origin to Country Concept Branding
The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Benedictine College School of Business
Date Posted: January 06, 2010
Last Revised: June 16, 2010
Accepted Paper Series
338 downloads

Incl. Electronic Paper Islam in the Marketplace: Does Ramadan Turn into Christmas?
Advances in Consumer Research, Vol. 34, 2007
Ozlem Sandikci and Sahver Omeraki
Bilkent University - Faculty of Business Administration and Bilkent University - Faculty of Business Administration
Date Posted: August 02, 2006
Accepted Paper Series
334 downloads

Incl. Electronic Paper The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods
Journal of Marketing Research, Forthcoming
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Date Posted: April 26, 2010
Accepted Paper Series
331 downloads

Incl. Electronic Paper Matching Prescription Drugs and Consumers: The Benefits of Direct Advertising
New England Journal of Medicine, Vol. 313, pp. 513-515, August 22, 1985, Emory Public Law Research Paper No. 05-32
Paul H. Rubin
Emory University - Department of Economics
Date Posted: October 04, 2005
Accepted Paper Series
330 downloads

Incl. Electronic Paper 'Stock Options as a Mean of Adding Value in Business Markets' - A Powerful Potential Communication Vehicle for Business Marketing Managers
As published in Journal of Financial Services Marketing, Vol. 6, No. 3, pp. 290-298, 2002
George S. Spais and George N. Filis
Graduate Technological Educational Institute of Western Greece and Bournemouth University
Date Posted: August 04, 2002
Accepted Paper Series
323 downloads

Incl. Electronic Paper The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports
MSI Working Paper #09-204
Isaac M. Dinner , Natalie Mizik and Donald R. Lehmann
University of North Carolina - Chapel Hill , University of Washington and Columbia Business School - Marketing
Date Posted: January 08, 2009
Last Revised: September 05, 2012
Working Paper Series
323 downloads

Incl. Electronic Paper ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)
Revista International Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013),
Lucila Zárraga Cano , Víctor Manuel Molina Morejón and Enrique Corona Sandoval
Universidad del Caribe, Cancún Q. Roo , Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (RD) (UNICARIBE)
Date Posted: January 28, 2013
Accepted Paper Series
297 downloads

Incl. Electronic Paper Work-Life Balance Perspectives of Future Marketing Professionals
Services Marketing Quarterly, Vol. 31, No. 4, pp. 434-447, 2010
Katherine Taken Smith
Murray State University - College of Business
Date Posted: January 03, 2009
Last Revised: November 07, 2010
Accepted Paper Series
294 downloads

Incl. Electronic Paper The Process of Global Brand Strategy Development and Regional Implementation
International Journal of Reserach in Marketing, Volume 29, issue 1, Special Global Branding Issue
Tandadzo Matanda and Michael T. Ewing
Monash University and affiliation not provided to SSRN
Date Posted: May 01, 2012
Accepted Paper Series
255 downloads

Incl. Electronic Paper Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks
Andrea C. Wojnicki and Nan
University of Toronto and Rotman School of Management, University of Toronto
Date Posted: January 27, 2007
Working Paper Series
254 downloads


 

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