Feedback to SSRN (Beta)
SSRN eLibrary Statistics:
Papers & Authors:
Abstracts:
484,272
Full Text Papers:
393,643
Authors:
226,678
Papers Received in Last 12 months:
68,942
Paper Downloads:
To date:
65,917,226
Last 12 months:
11,175,672
Last 30 days:
1,053,329
CiteReader: What's this?
Papers with
238,981
Total References:
8,480,523
Papers with Cites:
230,038
Total Citation
5,722,240
Papers with
77,812
Total Footnotes:
8,534,471
SSRN eLibrary Search Results
JEL Code: M39
35,307 Total downloads
Showing Papers 1 - 50 of 185
Sort By
Abstract Title, A-Z
Abstract Title, Z-A
Downloads, Ascending
Downloads, Descending
Date Posted, Ascending
Date Posted, Descending
Customer Satisfaction of ATM Service: A Case Study of HSBC ATM Dhaka University Journal of Marketing, Forthcoming
Rafiqul Islam
,
Samir Kumar
and
Pallab Kumar Biswas
Date Posted: June 07, 20073662 downloads
Performance in Service Marketing from Philosophy to Customer Relationship Management
Victor Danciu
Date Posted: July 14, 20071889 downloads
Visual Analysis of Images in Brand Culture GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Jonathan E. Schroeder
Date Posted: October 31, 2006Last Revised: July 19, 20121283 downloads
Stealth Marketing: How to Reach Consumers Surreptitiously California Management Review, 2004
Andrew M. Kaikati
and
Jack G. Kaikati
Date Posted: May 06, 20091177 downloads
Study of the BCG Matrix for Hindustan Unilever Limited
Himanshu Yadav
Date Posted: August 05, 2012Last Revised: August 06, 2012893 downloads
The Competitive Success of the Brand: A New Management and Marketing Approach
Victor Danciu
Date Posted: July 31, 2007875 downloads
Practicing Identity: A Process Model of Identity Change Management in Organizations SDA BOCCONI Working Paper No. 03-85
Davide Ravasi and
Majken Schultz
Date Posted: May 19, 2003861 downloads
An Analysis of the Marketing Strategy of Vicks Vaporub Marketing Mastermind, pp. 9-17, April 2005
Amit Banerji
and
Tarun Jain
affiliation not provided to SSRN
and
Supreme Court of India
Date Posted: August 11, 2008Last Revised: December 23, 2008856 downloads
Google Book Search and Fair Use: iTunes for Authors, or Napster for Books? University of Miami Law Review, Vol. 61, pp. 601-681, 2006
Hannibal Travis
Date Posted: November 28, 2006792 downloads
The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions ERIM Report Series Reference No. ERS-2002-106-MKT
Laurens Sloot
,
Peter C. Verhoef
and
Philip Hans Franses
Date Posted: January 18, 2003783 downloads
Public Sector Marketing LA COMUNICAZIONE DI PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming
Aurelio G. Mauri
Date Posted: November 10, 2005723 downloads
The Intellectual Structure of Supply Chain Management: A Bibliometric Approach Journal of Business Logistics, Forthcoming, Fisher College of Business Working Paper No. 930028
Francois F. Charvet ,
Martha C. Cooper
and
John T. Gardner
Date Posted: September 14, 2006681 downloads
Mystery Shopping: A Tool to Develop Insight into Customer Service Provision ERIM Report Series Reference No. ERS-2004-082-ORG
Martijn Hesselink
,
Jos van Iwaarden
and
Ton van der Wiele
Date Posted: March 06, 2008664 downloads
Stealth Marketing and Editorial Integrity Texas Law Review, Vol. 85, p. 83, 2006
Ellen P. Goodman
Date Posted: April 20, 2006655 downloads
The Financial Value Impact of Perceptual Brand Attributes Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Natalie Mizik
and
Robert Jacobson
Date Posted: May 16, 2008Last Revised: February 28, 2012582 downloads
The Effect of Members' Satisfaction with a Virtual Community on Member Participation ERIM Report Series Reference No. ERS-2003-004-MKT
Fred Langerak
,
Peter C. Verhoef
,
Peeter W.J. Verlegh
and
Kristine de Valck
Date Posted: May 27, 2003574 downloads
The Information Content of Brand Attributes
Natalie Mizik
and
Robert Jacobson
Date Posted: June 03, 2007544 downloads
Brand Value, Preference and Customer Value Effects of Non-Conventional Utility Products: An Experimental Analysis in Mexican Market ITESM Working Paper No. 02/2006
Dr. Rajagopal
Date Posted: February 21, 2006527 downloads
The Artist in Brand Culture MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010,
Jonathan E. Schroeder
Date Posted: May 02, 2009515 downloads
Is Food Marketing Making Us Fat? A Multi-Disciplinary Review INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Pierre Chandon and
Brian Wansink
Date Posted: May 31, 2011Last Revised: June 14, 2012514 downloads
E-Commerce in the Pharmaceutical Industry: Threshold of Innovation Management Research News, Vol. 27, No. 8/9, 2004
Rama Prasad Kanungo
Date Posted: January 04, 2005485 downloads
The Marketing of Rebellion: Insurgents, Media, and International Activism THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Clifford Bob
Date Posted: June 14, 2006457 downloads
You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression Psychological Science, Vol. 21, No. 1, pp. 111-117
Aaron M. Sackett ,
Tom Meyvis
,
Leif D. Nelson
,
Benjamin A. Converse
and
Anna L. Sackett
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: August 08, 2008Last Revised: January 23, 2010440 downloads
Surprise... Surprise..., an Empirical Investigation on How Surprise is Connected to Customer Satisfaction
ERIM Report Series Reference No. ERS-2003-005-MKT
Joëlle Vanhamme
Date Posted: May 27, 2003439 downloads
Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension
M. S. Balaji
Date Posted: July 17, 2009426 downloads
Relating E-satisfaction to Behavorial Outcomes: An Empirical Study
Harvir S. Bansal
,
Gordon McDougall
,
Shane S. Dikolli and
Karen L. Sedatole
Date Posted: October 28, 2003385 downloads
Charitable Motives and Bidding in Charity Auctions Management Science, Forthcoming
Peter T. L. Popkowski Leszczyc
and
Michael H. Rothkopf
Date Posted: May 06, 2006Last Revised: January 30, 2013384 downloads
Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces
John R. Doyle and
Paul A. Bottomley
Date Posted: July 17, 2010375 downloads
Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad) “Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Neha Mehta and
Pawan K. Chugan
Date Posted: August 15, 2012Last Revised: March 14, 2013361 downloads
Analyzing Customer Value using Conjoint Analysis: The Example of a Packaging Company Tartu Working Paper No. 567
Andrus Kotri
Date Posted: December 10, 2006329 downloads
Negotiating Chinese Identities through Readings of Global and Local Advertising Appeals David Eccles School of Business, Marketing Working Paper No. 02-10-4
Nan Zhou and
Russell W. Belk
Date Posted: May 23, 2003323 downloads
Islam in the Marketplace: Does Ramadan Turn into Christmas? Advances in Consumer Research, Vol. 34, 2007
Ozlem Sandikci
and
Sahver Omeraki
Date Posted: August 02, 2006321 downloads
How Package Design and Packaged-Based Marketing Claims Lead to Overeating INSEAD Working Paper No. 2012/61/MKT
Pierre Chandon
Date Posted: June 13, 2012320 downloads
'Stock Options as a Mean of Adding Value in Business Markets' - A Powerful Potential Communication Vehicle for Business Marketing Managers As published in Journal of Financial Services Marketing, Vol. 6, No. 3, pp. 290-298, 2002
George S. Spais and
George N. Filis
Date Posted: August 04, 2002318 downloads
Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation Journal of Business Research, Vol. 57, p. 768, 2004
Ellen Garbarino
and
Michal Ann Strahilevitz
affiliation not provided to SSRN
and
Golden Gate University - Ageno School of Business
Date Posted: December 19, 2010303 downloads
The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports MSI Working Paper #09-204
Isaac M. Dinner ,
Natalie Mizik
and
Donald R. Lehmann
Date Posted: January 08, 2009Last Revised: September 05, 2012293 downloads
Determinants of Customer Relationship Management (CRM): A Conceptual Analysis Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010
Mohammad Shamsuddoha ,
Tasnuba and
Mohammed Alamgir
Date Posted: May 09, 2011276 downloads
Matching Prescription Drugs and Consumers: The Benefits of Direct Advertising New England Journal of Medicine, Vol. 313, pp. 513-515, August 22, 1985, Emory Public Law Research Paper No. 05-32
Paul H. Rubin
Date Posted: October 04, 2005270 downloads
Stakeholder Perception of Corporate Social Responsibility International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
Petra F. A. Dilling
Date Posted: January 06, 2012265 downloads
The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods Journal of Marketing Research, Forthcoming
Arul Mishra
and
Himanshu Mishra
Date Posted: April 26, 2010261 downloads
'Made in Italy' in China: From Country of Origin to Country Concept Branding The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Date Posted: January 06, 2010Last Revised: June 16, 2010260 downloads
Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model
Mohamad Taleghani
and
Meysam Almasi
affiliation not provided to SSRN
Date Posted: October 16, 2011255 downloads
Work-Life Balance Perspectives of Future Marketing Professionals Services Marketing Quarterly, Vol. 31, No. 4, pp. 434-447, 2010
Katherine Taken Smith
Date Posted: January 03, 2009Last Revised: November 07, 2010249 downloads
Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks
Andrea C. Wojnicki
and
Nan
Date Posted: January 27, 2007241 downloads
Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms Journal of Consumer Research, Vol. 32, pp. 355-362, December 2005
Eduardo B. Andrade
Date Posted: August 18, 2005237 downloads
In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster Psychological Science, Forthcoming
Himanshu Mishra
,
Arul Mishra
and
Baba Shiv
Date Posted: December 16, 2010236 downloads
Customer Satisfaction in Terms of Physical Evidence and Employee Interaction The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Vadivelu Thusyanthy and
Samithamby Senthilnathan
Date Posted: October 06, 2011Last Revised: October 19, 2012234 downloads
e-Entrepreneurship
Eduardo G. Manuel
Date Posted: October 30, 2006234 downloads
Modeling Potentially Time-Varying Effects of Promotions on Sales ERIM Report Series Reference No. ERS-2001-05-MKT
Philip Hans Franses ,
Richard Paap and
Philip A. Sijthoff
Date Posted: August 26, 2006233 downloads
Kijken in Het Brein: Over De Mogelijkheden Van Neuromarketing ERIM Report Series Reference No. EIA-2002-012-MKT
A. Smidts
Date Posted: February 28, 2008229 downloads
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
FAQ
Terms of Use
Privacy Policy
Copyright
3.391 seconds
