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Full Text Papers: 583,065
Authors: 319,815
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SSRN eLibrary Search Results
JEL Code: M31
704,338 Total downloads
Showing Papers 1 - 50 of 2,889
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Incl. Electronic Paper Concept of the Education Services Marketing Mix in Indonesia
Hamzah Ella
Universitas Muslim Indonesia
Date Posted: September 23, 2016
Working Paper Series
1 downloads

Incl. Electronic Paper Rethinking the Meaning of Self-Interest, Rational Choice, Growth and Happiness: How the Misunderstanding of These Concepts Caused Misery for Millions
Hershey H. Friedman and Miriam Gerstein
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: September 23, 2016
Working Paper Series
8 downloads

Incl. Electronic Paper Livelihood and Environmental Perspective of Female Garments Workers in Bangladesh: A Study on Selected Garment Factories
IJEMR Vol. 6, Issue 9, September 2016
Ayub Nabi Khan, S. M. Akterujjaman, Md. Herok Ahmad and Hafsana Yasmin
BGMEA University of Fashion & Technology, BGMEA University of Fashion and Technology, Asian University of Bangladesh and Uttara University
Date Posted: September 23, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper The Formation of Consumer Brand Preferences
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: September 22, 2016
Working Paper Series
2 downloads

A Review of Marketing Strategies from the European Chocolate Industry
Nur Suhaili Ramli
University of York - The York Management School
Date Posted: September 22, 2016
Working Paper Series

Incl. Electronic Paper Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
Donna L. Hoffman and Thomas P Novak

Date Posted: September 21, 2016
Last Revised: September 24, 2016
Working Paper Series
4 downloads

Incl. Electronic Paper How to Market the Smart Home: Focus on Emergent Experience, Not Use Cases
Donna L. Hoffman and Thomas P Novak

Date Posted: September 21, 2016
Working Paper Series
2 downloads

Incl. Electronic Paper Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach
Thomas P Novak and Donna L. Hoffman

Date Posted: September 21, 2016
Working Paper Series
3 downloads

Incl. Electronic Paper Market Reactions to Sport Sponsorship Announcements in Japan
Yuta Hino and Fumiko Takeda
University of Tokyo, Students and University of Tokyo - Department of Technology Management for Innovation
Date Posted: September 21, 2016
Working Paper Series
1 downloads

Incl. Electronic Paper Factors Affecting Customer Loyalty Towards Yes Company in Malaysia
International Journal of Advanced Research in Engineering & Management (IJAREM), Vol. 02, Issue 01, Pages 39-45, 2016
Alaa Salam Jameel and Mohammed A. Mohammed Ali
Cihan University and affiliation not provided to SSRN
Date Posted: September 20, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Tracing the Emergence of Broadening Marketing Proposition: A Thorny Path
Edouard Novatorov
National Research University Higher School of Economics
Date Posted: September 19, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Are We Wasting Our Time Teaching Business Ethics? Ethical Lapses Since Enron and the Great Recession
Hershey H. Friedman and Miriam Gerstein
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: September 16, 2016
Working Paper Series
17 downloads

Incl. Electronic Paper Online Marketplace Advertising
Hana Choi and Carl F. Mela
Duke University, Fuqua School of Business, Students and Duke University - Fuqua School of Business
Date Posted: September 16, 2016
Working Paper Series
23 downloads

Incl. Electronic Paper Интернет-брендинг как инструмент маркетинговых коммуникаций (E-Branding as a Kind of Marketing Communications)
Traektoriâ Nauki, Vol. 1, No. 2-3, pp. 2.35-2.40, 2015,
Elizaveta Klyuyeva
Kharkiv National University of Economics
Date Posted: September 13, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Современная структура методов и методик маркетинговых исследований, применяемых мировыми и украинскими исследовательскими компаниями (Modern Structure of Methods and Techniques of Marketing Research, Applied by the World and Ukrainian Research Companies)
Traektoriâ Nauki, Vol. 1, No. 2, pp. 2.34-2.40, 2015,
Yulia Bezkrovnaya
National University of Pharmacy, Students
Date Posted: September 13, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
Journal of Marketing, Vol. 80, No. 4, p. 72−89, Jul 2016,
Rupinder Paul Jindal, Kumar R Sarangee, Raj Echambadi and Sangwon Lee
Milgard School of Business, Independent, Independent and Ball State University
Date Posted: September 13, 2016
Last Revised: September 19, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms
Journal of Marketing Research, Forthcoming
Wenbo Wang, Aradhna Krishna and Brent McFerran
Hong Kong University of Science & Technology, University of Michigan, Stephen M. Ross School of Business and Simon Fraser University (SFU) - Beedie School of Business
Date Posted: September 13, 2016
Accepted Paper Series
14 downloads

Incl. Electronic Paper Сучасна структура комплексу маркетингових комунікацій (Modern Structure of Marketing Communications Complex)
Traektoriâ Nauki, Vol. 1, No. 1, pp. 2.28-2.33, 2015,
Elena Hrebenyukova
Kharkiv National University of Economics
Date Posted: September 12, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Стан та перспективу розвитку будівельного ринку України (The State and Prospects of Development of Ukraine Building Market)
Traektoriâ Nauki, Vol. 1, No. 1, pp. 2.9-2.20, 2015,
Darina Ovcharenko
Kharkiv National University of Economics
Date Posted: September 12, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Релевантність Комунікацій На Місцях Продажу У Сучасній Концепції Мерчандайзингу (Relevance of Communications at Sale Points in the Modern Concept of Merchandising)
Traektoriâ Nauki, Vol. 2, No. 8(13), pp. 3.7-3.14, 2016,
Andrey Kataev
Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics
Date Posted: September 12, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Оцінка Стану Та Виявлення Актуальних Трендів Культури Споживання Товарів І Послуг Кінцевими Споживачами в Україні (Identification and Evaluation of Culture Current Trend Consumption of Goods and Services to Final Consumers in Ukraine)
Traektoriâ Nauki, Vol. 1, No. 1, pp. 2.1-2.8, 2015,
Anna Osmolovich
Kharkiv National University of Economics
Date Posted: September 12, 2016
Working Paper Series
1 downloads

Incl. Electronic Paper Peer Effect of iPhone Adoptions on Social Networks
MIT Sloan Research Paper No. 5177-16
T. Tony Ke and Zhuqing Yang
MIT Sloan School of Management and Northwestern University - Kellogg School of Management
Date Posted: September 12, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper Cooperative Search Advertising
MIT Sloan Research Paper No. 5176-16
Xinyu Cao and T. Tony Ke
Massachusetts Institute of Technology (MIT) and MIT Sloan School of Management
Date Posted: September 12, 2016
Working Paper Series
11 downloads

Incl. Electronic Paper Sales Margin and Margin Capitalization Rates: Linking Marketing Activities to Shareholder Value
Journal of Academy of Marketing Science, 2011
Steve C. Lim and Robert Lusch
Texas Christian University - M.J. Neeley School of Business and University of Arizona - Department of Marketing
Date Posted: September 12, 2016
Accepted Paper Series
14 downloads

Incl. Electronic Paper Comunicaciones De Mercadeo En Relaciones Industriales (Marketing Communications in the Industrial Relations)
Revista Criterio Libre, Vol. 11, No. 18, Bogotá (Colombia) Enero-Junio 2013, Pp. 305-330,
José Manuel Villamarín García and Julian Ramirez-Angulo
National University of Colombia and National University of Colombia
Date Posted: September 08, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Influence of Entrepreneurial Marketing toward Innovation and Its Impact on Business Performance: A Survey on Small Industries of Wearing Apparel in West Java, Indonesia
International Journal of Economics, Commerce and Management, Vol. IV, Issue 8, Aug 2016
Sambudi Hamali, Yuyus Suryana, Nury Effendi and Yudi Azis
Universitas Bina Nusantara, Padjadjaran University - Faculty of Economics and Business, Padjadjaran University - Faculty of Economics and Business and Padjadjaran University - Department of Management
Date Posted: September 07, 2016
Accepted Paper Series
5 downloads

Incl. Electronic Paper Cognitive Dissonance, Motivated Reasoning, and Confirmation Bias: Applications in Industrial Organization
In preparation for the Handbook of Behavioral Industrial Organization, Forthcoming
Daniel F. Stone and Daniel H. Wood
Bowdoin College - Department of Economics and Federal Trade Commission
Date Posted: September 06, 2016
Working Paper Series
22 downloads

Incl. Electronic Paper How Much is Too Much? The Effect of Call Intensity on Online Purchase
Xingyue Zhang and Yuliang Oliver Yao
Lehigh University and Lehigh University
Date Posted: September 04, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper Do Consumers Recall Products’ Warning Labels? A Meta-Analysis
International Journal of Management and Marketing Research, v. 9 (1) p. 81-96, 2016
Mohamed M. Mostafa
Gulf University for Science and Technology, Kuwait
Date Posted: September 03, 2016
Accepted Paper Series
6 downloads

Incl. Electronic Paper The Effects of Product Fit and Brand Fit on Memory Retention for Brand Alliances: When Less Is More
International Journal of Management and Marketing Research, v. 9 (1) p. 13-28, 2016
Andrew T. Norman
Drake University
Date Posted: September 03, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Comportamiento Del Consumidor De Cerveza Artesana (Craft Beer Consumer Behavior)
Revista Global de Negocios, Vol. 5, No. 1, pp. 17-23, Forthcoming
Cristobal Fernández, Diego Yáñez Martínez, Paulina Santander Astorga, Jorge Cea Valencia and Ricardo Mery Medel
Universidad Técnica Federico Santa María, Universidad Técnica Federico Santa María, Universidad Técnica Federico Santa María, Universidad Técnica Federico Santa María and Universidad Técnica Federico Santa María
Date Posted: September 02, 2016
Accepted Paper Series
15 downloads

Incl. Electronic Paper Entry Marketing Strategy of SAAB Car Manufacturer into the Indian Market
Visar Rrustemi
University of Pristina - Faculty of Economics
Date Posted: September 02, 2016
Working Paper Series
6 downloads

Incl. Electronic Paper Export Marketing in Transition Economies: Case Studies from Kosovo
Visar Rrustemi
University of Pristina - Faculty of Economics
Date Posted: September 02, 2016
Working Paper Series
3 downloads

Incl. Electronic Paper Customer Satisfaction and Corporate Investment Policies
Danh Le Vinh, Lai Van Vo, Huong T. T. Le, Ly Thi Minh Pham and Tuan Minh Phung
Ton Duc Thang University, Western Connecticut State University, Louisiana State University, Ton Duc Thang University and Ton Duc Thang University
Date Posted: September 01, 2016
Working Paper Series
10 downloads

Incl. Electronic Paper To See or Not to See: Salience in the Externalities of Public Responses to Online Reviews
Yang Wang and Alexander Chaudhry
University of Texas at El Paso - College of College of Business Administration and Texas Tech University - Area of Marketing
Date Posted: August 31, 2016
Working Paper Series
54 downloads

Incl. Electronic Paper Creating Executive MBA Program Value Through Deming’S New Economics Principles
Business Education & Accreditation, v. 7 (2) p. 59-67
Francis Petit
Fordham University
Date Posted: August 31, 2016
Accepted Paper Series
1 downloads

Exit, Voice, and Response in Digital Platforms: An Empirical Investigation of Online Management Response Strategies
Naveen Kumar, Liangfei Qiu and Subodha Kumar
University of Memphis, University of Florida - Warrington College of Business Administration and Texas A&M University - Mays Business School
Date Posted: August 31, 2016
Working Paper Series

Incl. Electronic Paper Does Online Search Predict Sales? Evidence from Big Data for Car Markets in Germany and the UK
CGR Working Paper series, 2016
Georg von Graevenitz, Christian Helmers, Valentine Millot and Oliver Turnbull
Queen Mary, School of Business and Management, Santa Clara University - Department of Economics, Santa Clara University and University of Bristol
Date Posted: August 31, 2016
Working Paper Series
15 downloads

Incl. Electronic Paper Need for Narrative
Tom van Laer, Luca M. Visconti and Stephanie Feiereisen
City University London - Sir John Cass Business School, ESCP Europe and City University London - Sir John Cass Business School
Date Posted: August 30, 2016
Working Paper Series
3 downloads

Incl. Electronic Paper Distance of Similarity: Assessing Mimic Product from Authentic Brand on Enculturation Conformance
Proceedings of the China Marketing International Conference 2016
David W. Pan, Frank H Fu, Margaret Young and Alan J. Pan
Texas Woman's University, Hong Kong Baptist University, Texas Woman's University and University of North Texas
Date Posted: August 30, 2016
Working Paper Series
28 downloads

Incl. Electronic Paper Perception of Customer Satisfaction in Financial Institutions: Evidence of Puebla, Mexico
Revista Internacional Administración & Finanzas, Vol. 8(6) p. 29-38, 2015 ,
Héctor Hugo Pérez Villarreal, Mario Alberto Lagunes Pérez, Sofía Elba Vázquez Herrera and Jesús Igor Heberto Barahona Torres
Universidad Popular Autónoma del Estado de Puebla (UPAEP), Universidad Popular Autónoma del Estado de Puebla (UPAEP), Universidad Popular Autónoma del Estado de Puebla (UPAEP) and Universidad Autónoma Chapingo
Date Posted: August 29, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Factors Affecting Depositors’ Satisfaction Towards the Services of Private Commercial Banks in Bangladesh: A Study on Dhaka and Khulna City
International Journal of Information Business and Management, Volume 8, Number 4, Nov. 2016
S. M. Akterujjaman
BGMEA University of Fashion and Technology
Date Posted: August 29, 2016
Accepted Paper Series
5 downloads

Incl. Electronic Paper The Effect of Entrepreneurial Marketing on Business Performance : Small Garment Industry in Bandung City, Indonesia
Developing Country Studies, Vol.5, No.1, 2015, ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
Sambudi Hamali
Universitas Bina Nusantara
Date Posted: August 28, 2016
Last Revised: September 05, 2016
Accepted Paper Series
9 downloads

Incl. Electronic Paper Strategic Obfuscation and Price Fairness
William J. Allender, Jura Liaukonyte and Timothy J. Richards
McMaster University - Michael G. DeGroote School of Business, Cornell University - Dyson School of Applied Economics and Management and Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management
Date Posted: August 25, 2016
Working Paper Series
12 downloads

Incl. Electronic Paper Predictive Analytics in 'Unified Commerce' - A Brief Insight
IndraStra Global, Forthcoming
Rahul Guhathakurta
IndraStra Global
Date Posted: August 22, 2016
Accepted Paper Series
9 downloads

Incl. Electronic Paper When Consumers Become Project Backers: The Psychological Consequences of Participation in Crowdfunding
Sally Bitterl and Martin Schreier
Vienna University of Economics and Business and Vienna University of Economics and Business
Date Posted: August 22, 2016
Working Paper Series
29 downloads

The First-Review Effect: Interdependence between Volume and Valence of Online Consumer Reviews
Sungsik Park, Woochoel Shin and Jinhong Xie
University of Florida, Warrington College of Business Administration, University of Florida - Department of Marketing and University of Florida - Warrington College of Business Administration
Date Posted: August 18, 2016
Working Paper Series

Incl. Electronic Paper The Game of 'Choices': What Influences the Buying Decision?
IndraStra Global, Vol. 002, Issue No. 07, 2016, ISSN 2381-3652
Rahul Guhathakurta
IndraStra Global
Date Posted: August 15, 2016
Accepted Paper Series
17 downloads

Incl. Electronic Paper The Impact of Word of Mouth on Customer Perceived Value for the Malaysian Restaurant Industry
The East Asian Journal of Business Management Vol.6 No.3 pp.21-31
Adebusoye Shedrack Oluwafemi and Omkar Dastane
Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Date Posted: August 12, 2016
Accepted Paper Series
11 downloads

Incl. Electronic Paper Адаптация методологии выборочного наблюдения для целей маркетинговых исследований (Adaptation of the Methodology of Sample Surveys for Marketing Researches)
Traektoriâ Nauki. - 2015. - No 1.,
Andrey Kataev
Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics
Date Posted: August 12, 2016
Accepted Paper Series
3 downloads


 

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