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489,423
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398,298
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228,729
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69,626
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Papers with
239,806
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SSRN eLibrary Search Results
JEL Code: M31
431,966 Total downloads
Showing Papers 1,001 - 1,050 of 1,899
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A Schema Based Explanation of Consumer Decision-Making A History of the Next Decade, Proceedings of the Academy of Management Conference, pp. 133-146
Kurt Schimmel
and
D. Steven White
Date Posted: September 15, 2009Last Revised: November 08, 200956 downloads
The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
Scott Fay
and
Jinhong Xie
Date Posted: September 15, 200972 downloads
Innate and Domain-Specific Innovativeness: An Empirical Study on Cellular Phone Users
Serkan Aydin
Date Posted: September 14, 200981 downloads
Hotels Quality Programs Working Paper No. 14, 2005
Roberta Minazzi
Date Posted: September 11, 2009400 downloads
The Identification of Trademark Filing Strategies: Creating, Hedging, Modernizing, and
Extending Brands
Philipp G. Sandner
Date Posted: September 09, 2009162 downloads
The Market Value of R&D, Patents and Trademarks Research Policy, Vol. 40, No. 7, pp. 969-985
Philipp G. Sandner and
Joern Block
Date Posted: September 09, 2009Last Revised: November 01, 2011348 downloads
The Impact of E-Commerce on the Supply Chain B2B in Ireland Amfiteatru Economic, Vol. 21, pp.45-50, 2007
George Onofrei and
Alexandru Nedelea
Date Posted: September 06, 2009104 downloads
Store-Within-a-Store Journal of Marketing Research, Forthcoming
Kinshuk Jerath
and
Z. John Zhang
Date Posted: September 02, 2009
Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame ERIM Report Series Reference No. ERS-2009-048-MKT
Mirre Stallen ,
A. Smidts ,
Gitty Smit
,
Vasily Klucharev
,
Guillén Fernández
and
Mark Rijpkema
affiliation not provided to SSRN
,
Radboud University Nijmegen
and
Radboud University Nijmegen - Donders Institute for Brain, Cognition and Behaviour
Date Posted: August 31, 2009284 downloads
The Development and Impact of Consumer Word of Mouth in New Product Diffusion Tuck School of Business Working Paper No. 2009-65
Y. Jackie Luan and
Scott Neslin
Date Posted: August 27, 2009493 downloads
Well Informed Intermediaries in Strategic Communication Economic Inquiry, Forthcoming
Wei Li
Date Posted: August 25, 2009Last Revised: August 31, 200999 downloads
Price Bundling in the Student Banking Market
Asanda n/a Mdlalana
affiliation not provided to SSRN
Date Posted: August 19, 2009
Marketing Inertia or Advertising Indemnity: Gender - An Age Old Strategic Problem
Michelle mancini
affiliation not provided to SSRN
Date Posted: August 18, 2009
The Cluster Association: A Form of Business Development
Elena Enache
,
Camelia Vechiu
and
Cristian Morozan
affiliation not provided to SSRN
and
Universitatea Constantin Brâncoveanu
Date Posted: August 18, 200966 downloads
The Relationship Between Pricing Policies and Measures of the Economic Independence of Rating Agencies: Evidence from Fitch, Moody's and S&P 22nd Australasian Finance and Banking Conference 2009
Lucia Gibilaro
and
Gianluca Mattarocci
Date Posted: August 16, 2009Last Revised: November 24, 200973 downloads
A Direct Utility Model for Market Basket Data Fisher College of Business Working Paper No. 1443390
Sanghak Lee
and
Greg M. Allenby
Date Posted: August 10, 2009159 downloads
Brand Community
Utpal M. Dholakia
and
René Algesheimer
Date Posted: August 10, 2009443 downloads
Impact of Celebrity Endorsements on Brand Image
Debiprasad Mukherjee
Date Posted: August 10, 20094345 downloads
When Talk is 'Free': The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs
Eva Ascarza
,
Anja Lambrecht
and
Naufel J. Vilcassim
Date Posted: August 09, 2009Last Revised: May 16, 2012170 downloads
The Silver Lining Effect: Formal Analysis and Experiments Management Science, Forthcoming
Peter Jarnebrant
,
Olivier Toubia
and
Eric J. Johnson
Date Posted: August 08, 200961 downloads
Estimation Methods for Detecting Non-Additive Effects in Structural Equation Models: An Exhibition of the Two-Stage Least Squares Method in Consumer Service Evaluation Networks The Marketing Review, Vol. 10, No. 2, pp. 135-147
Pavlos A. Vlachos
Date Posted: August 03, 2009Last Revised: July 20, 201154 downloads
Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates Journal of Consumer Research, Vol. 35, August 2008
Gülden Ülkümen ,
Manoj Thomas
and
Vicki Morwitz
Date Posted: August 03, 2009185 downloads
Entrepreneurial Branding - Relevant to B-to-B Service Ventures?
Anja Sohn
and
Jörg Freiling
affiliation not provided to SSRN
and
University of Bremen - Faculty of Business Studies and Economics
Date Posted: August 02, 2009121 downloads
Anomalies in the Values for Consumer Goods with Environmental Attributes Journal of Consumer Psychology, Vol. 6, No. 4, pp. 339-363, 1997
Julie R. Irwin and
Joan Scattone Spira
Date Posted: July 31, 200940 downloads
Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions Journal of Marketing Research, Vol. 47, pp.659-671, August 2010
Gülden Ülkümen ,
Amitav Chakravarti
and
Vicki Morwitz
Date Posted: July 29, 2009156 downloads
A Mark of Distinction: Branding and Trade Mark Law in the UK from the 1860s
John Mercer
Date Posted: July 27, 2009Last Revised: October 22, 2009214 downloads
Information Search and Paid Results: Proposition and Test of a Hierarchy-of-Effect Model The International Journal on Networked Business, Forthcoming
Claire Gauzente
Date Posted: July 22, 200959 downloads
Demand Side Analysis of Microlending Markets in Germany IZA Discussion Paper No. 4292
Alexander Kritikos ,
Christoph Kneiding and
Claas Christian Germelmann
Date Posted: July 21, 200956 downloads
Ways to Increase Fidelity of Textile Products Consumers
Gardan Daniel Adrian and
Petronela Geangu
Date Posted: July 21, 2009Last Revised: September 07, 200968 downloads
Modelling the Relationship between Market Share and Product Availability
Mihir Dash
and
Arunabhas Bose
affiliation not provided to SSRN
Date Posted: July 20, 2009283 downloads
Street Markets Influencing Consumer Behavior in Urban Habitat EGADE Working Paper #2009-03-MKT
Dr. Rajagopal
Date Posted: July 19, 2009222 downloads
Used Car Remarketing International Conference on Social Sciences (ICSS), September 10-13, 2009, Izmir, Turkey
Bora Selce Duvan
and
Selcen Ozturkcan
Date Posted: July 19, 2009131 downloads
Costly Search and Design
Heski Bar-Isaac
,
Guillermo Caruana
and
Vicente Cunat
affiliation not provided to SSRN
Date Posted: July 17, 200924 downloads
Dynamics of Consumer Adoption of Financial Innovation: The Case of ATM Cards
Botao Yang
and
Andrew Ching
Date Posted: July 17, 2009Last Revised: July 19, 2010355 downloads
In Defense of Data: Information and the Costs of Privacy Technology Policy Institute Working Paper, Emory Law and Economics Research Paper No. 9-44
Thomas M. Lenard and
Paul H. Rubin
Date Posted: July 17, 2009242 downloads
Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension
M. S. Balaji
Date Posted: July 17, 2009428 downloads
Curvilinear Effects of Corporate Social Responsibility and Benevolence on Loyalty
Pavlos A. Vlachos
Date Posted: July 14, 2009229 downloads
Second Life: La Nuova Frontiera Della Comunicazione
Cristiano Bellavitis
Date Posted: July 14, 2009
The Complex Dynamics of Sponsored Search Advertising Markets
Valentin Robu
,
J. A. La Poutre
and
Sander Bohte
Date Posted: July 13, 200974 downloads
The Stock Market’s Pricing of Customer Satisfaction Marketing Science, Vol. 28, No. 5, pp. 826-835, September-October 2009, Rock Center for Corporate Governance at Stanford University Working Paper No. 62
Christopher D. Ittner ,
David F. Larcker and
Daniel J. Taylor
Date Posted: July 08, 2009Last Revised: November 20, 2011459 downloads
Consumer Discontent Revisited Journal of Academy of Business and Economics, Vol. 6, No. 2, pp. 142-152, 2006
William J. Lundstrom
and
D. Steven White
Date Posted: July 04, 200944 downloads
Consumer Dissatisfaction: A Cross-Cultural Comparison Journal of International Business and Economics, Vol. 2, No. 1, pp. 99-110, 2004
William J. Lundstrom
,
D. Steven White and
Andrew McAuley
Date Posted: July 04, 2009167 downloads
Customer Complaints and Lifetime Value
George Knox and
Rutger van Oest
Date Posted: July 03, 2009Last Revised: January 30, 2013215 downloads
The Dynamics of Co-Creation in the Video Game Industry: The Case of World of Warcraft Communications & Strategies, No. 73, p. 43, 1st Quarter 2009
Myriam Davidovici-Nora
Date Posted: July 03, 2009207 downloads
Impacts of Corporate Social Responsibility: A Research Framework
Pavlos A. Vlachos
Date Posted: July 01, 2009Last Revised: December 15, 2009599 downloads
Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination Journal of Marketing, Vol. 62, pp. 42-54, July 1998
Robert F. Hurley
and
G. Tomas M. Hult
Date Posted: June 21, 2009Last Revised: September 06, 2010
Google’s Ad Preference Manager: One Small Step for Google, One Giant Leap for Privacy Progress & Freedom Foundation Progress Snapshot Paper, Vol. 5, No. 2, March 2009
Berin Michael Szoka
Date Posted: June 18, 2009109 downloads
Modeling Endogenous Social Effects: A Study of M.B.A. Student Summer Internship Application Choices Johnson School Research Paper Series No. #35-09
Tony Bao
,
Sachin Gupta and
Vrinda Kadiyali
Date Posted: June 18, 2009Last Revised: July 28, 2009161 downloads
A Price Discrimination Model of Trade Promotions Marketing Science, Vol. 27, No. 5, pp. 779-795, 2007
Tony Haitao Cui
,
Jagmohan S. Raju and
Z. John Zhang
Date Posted: June 16, 200977 downloads
Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research Marketing Letters, Forthcoming
Robert J. Meyer
,
Joachim Vosgerau
,
Vishal P. Singh
,
Joel Urbany
,
Gal Zauberman
,
Michael I. Norton
,
Tony Haitao Cui
,
Brian T. Ratchford ,
Alessandro Acquisti ,
David R. Bell and
Barbara E. Kahn
Date Posted: June 16, 2009Last Revised: January 04, 2012351 downloads
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