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JEL Code: M30
131,821 Total downloads
Showing Papers 101 - 150 of 560
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From Trademarks to Brands Florida Law Review, Vol. 64, No. 4, pp. 981-1044, 2012, Thomas Jefferson School of Law Research Paper No. 2137766
Deven R. Desai
Date Posted: August 28, 2012108 downloads
Second-Hand Shopping: Exploring Shopper Motivations and Retail Implications Proceedings of the XI International Conference Marketing Trends, J. C. Andreani & U. Collesei, eds., 2012
Marco Galvagno
Date Posted: August 25, 201239 downloads
The Impact of the EC-Australia Wine Agreement and TRIPS on Australian Wine Law and Trade Australian Law Teachers Association Conference Paper Series, The University of Western Australia, September 2007
Sarah A. Hinchliffe
Date Posted: August 16, 2012
When Place Names are Worth Bottling (2008) 82(9) Law Institute Journal 44-7
Sarah A. Hinchliffe
Date Posted: August 16, 2012
Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad) “Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Neha Mehta and
Pawan K. Chugan
Date Posted: August 15, 2012Last Revised: March 14, 2013376 downloads
Online Auctions and Multichannel Retailing Ross School of Business Paper No. 1176
Jason N. Kuruzovich
and
Hila Etzion
Date Posted: August 07, 201238 downloads
A Knowledge Reservoir as Time Goes by: The Role of Intrafirm Network in Sustaining Competitive Advantage of Market Orientation
Tao Zhu
Date Posted: August 01, 2012
Using Effective E-Commerce Strategies to Improve Organizational Performance
Jeffrey Scott Ray
Date Posted: July 29, 201268 downloads
Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty Journal of Research for Consumers, No. 19, 2011
Christopher Phillips Blocker
,
Julie A. Ruth ,
Srinivas Sridharan
,
Colin Beckwith
,
Ahmet Ekici
,
Martina Goudie-Hutton
,
Jose Antonio Rosa
,
Bige Saatcioglu ,
Debabrata Talukdar ,
Carlos Andres Trujillo
and
Rohit Varman
affiliation not provided to SSRN
,
Emory University
,
Bilkent University
,
University College Dublin (UCD)
,
University of Wyoming College of Business
,
HEC Paris (Groupe HEC) - Marketing
,
State University of New York at Buffalo - School of Management
,
Universidad de los Andes, Colombia - School of Business Administration
and
affiliation not provided to SSRN
Date Posted: July 22, 20126 downloads
Customer Segments as Moving Targets: Integrating Customer Value Dynamism into Segment Instability Logic Industrial Marketing Management 36 (2007) 810-822
Christopher Phillips Blocker
and
Daniel Flint
affiliation not provided to SSRN
Date Posted: July 22, 201234 downloads
Customer Value Anticipation, Customer Satisfaction and Loyalty: An Empirical Examination Industrial Marketing Management, Vol. 40, No. 2, February 2011
Christopher Phillips Blocker
,
Daniel Flint
and
Philip J. Boutin Jr.
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: July 22, 201287 downloads
Exploring the Dynamics of Customer Value in Cross-Cultural Business Relationships Journal of Business & Industrial Marketing, Vol. 22, No. 4, p. 249, 2007
Christopher Phillips Blocker
and
Daniel Flint
affiliation not provided to SSRN
Date Posted: July 22, 20129 downloads
Modeling Customer Value Perceptions in Cross-Cultural Business Markets Journal of Business Research, Vol. 64, p. 533, June 2010
Christopher Phillips Blocker
Date Posted: July 22, 201218 downloads
Organizational Capacity for Change and Strategic Ambidexterity: Flying the Plane While Rewiring It European Journal of Marketing, Vol. 42 No. 9/10, pp. 915-926, 2008
Christopher Phillips Blocker
and
William Q. Judge Jr.
Date Posted: July 22, 201227 downloads
Proactive Customer Orientation and Its Role for Creating Customer Value in Global Markets J. of the Acad. Mark. Sci. 39:216-233, June 2010
Christopher Phillips Blocker
,
Daniel Flint
,
Matthew Myers
and
Stanley F. Slater
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
Colorado State University - College of Business, Department of Marketing
Date Posted: July 22, 201224 downloads
The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research Journal of Personal Selling & Sales Management, Vol. XXXII, No. 1, pp. 15-27, Winter 2012
Christopher Phillips Blocker
,
Joseph Cannon
,
Nikolaos G. Panagopoulos
and
Jeffrey K. Sager
affiliation not provided to SSRN
,
Athens University of Economics and Business - Department of Marketing and Communication
and
University of North Texas - College of Business Administration
Date Posted: July 22, 201223 downloads
Unpacking What a 'Relationship' Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience Journal of Consumer Research, Vol. 38, No. 5, p. 886, February 2012
Christopher Phillips Blocker
,
Mark B. Houston
and
Daniel Flint
affiliation not provided to SSRN
Date Posted: July 22, 20125 downloads
Marketing Supply Chain Using B2B Buy-Side E-Commerce Systems: Does Adoption Impact Financial Performance? Academy of Marketing Studies Journal, 2012
Jap Efendi ,
Michael Kinney ,
Katherine Taken Smith
and
Murphy Smith
Date Posted: July 20, 201294 downloads
Internet-Based Customer Portfolio Building Proceedings of the 10th International Conference Marketing Trends, Paris, January 20-22, 2011
Tymoteusz Doligalski
Date Posted: July 08, 201264 downloads
Should Modern Retail Target the Upper or Lower Middle Class? A Customer Selection Dilemma in Emerging Markets Johnson School Research Paper Series No. 27-2012
Vishal Narayan ,
Vithala R. Rao and
K. Sudhir
Date Posted: July 05, 2012234 downloads
Consumer Behaviors and Customer Satisfaction: Any Value Created? Society of Interdisciplinary Business Research, Vol 1, No. 1, June 7-9, 2012, Paper # 2012-048, Bangkok: Thailand. ISSN # 2223-5078
Irma M. Nawangwulan
,
Dwi Hendro Widayatmoko
and
Willy Micco Seancho
Date Posted: June 13, 2012163 downloads
Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts Journal of Consumer Research, Vol. 38, No. 5, 948-63
Carlos J. Torelli
,
Alokparna Basu Monga and
Andrew M. Kaikati
Date Posted: June 12, 201266 downloads
Internet Advertising after Sorrell v. IMS Health: A Discussion on Privacy and the First Amendment 30 Cardozo Arts & Ent. L.J. 283 (2012)
Agatha M. Cole
Date Posted: June 07, 2012Last Revised: August 28, 201264 downloads
The Structural Components of a Knowledge-Based Economy International Journal of Business Innovation and Research (Forthcoming)
D. Steven White ,
Angappa Gunasekaran
and
Godwin Ariguzo
Date Posted: June 03, 2012Last Revised: July 20, 2012
Promotion Activities in Small Businesses: Empirical Evidence from Macedonia American Journal of Scientific Research Issue 66 (2012), pp. 37-54
Nexhbi Veseli
and
Veland Ramadani
affiliation not provided to SSRN
and
South East European University at Tetovo
Date Posted: May 29, 2012Last Revised: July 07, 201269 downloads
The Role of Consumers in EU Energy Policy Carbon Management, Vol. 3., No. 2, pp. 175-183, 2012
Ans Kolk
Date Posted: May 20, 2012209 downloads
The Impact of Product Recall Communication on Brand Image, Brand Attitude and Perceived Product Quality
Raoul V. Kübler
and
Sönke Albers
Date Posted: May 17, 201291 downloads
Are Free-Trial Customers Worth Less than Regular Customers?
Hannes Datta
,
Bram Foubert
and
Harald J. van Heerde
Date Posted: May 16, 2012117 downloads
A Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms IOSR Journal of Business and Management (IOSR-JBM)
Volume 6, Issue 3 (Nov. - Dec. 2012), PP 12-18
Debabrata Das
Date Posted: May 13, 2012Last Revised: December 26, 2012193 downloads
The Process of Global Brand Strategy Development and Regional Implementation International Journal of Reserach in Marketing, Volume 29, issue 1, Special Global Branding Issue
Tandadzo Matanda
and
Michael T. Ewing
affiliation not provided to SSRN
Date Posted: May 01, 2012140 downloads
Business Entrepreneurship (Technopreneurship): Evolution and Practice
Godwin Chukwudum Nwaobi
Date Posted: April 24, 2012142 downloads
Alliance Competence: From Conceptualization to Implementation, with Implications for the Alliance Manager Darden Business School Working Paper No. 2038550
Robert E. Spekman
Date Posted: April 11, 2012105 downloads
An International Review of Cultural Consumption Research Department of Management, Università Ca' Foscari Venezia Working Paper No. 12/2011,
Francesco Casarin
and
Anna Moretti
Date Posted: April 09, 201241 downloads
Impact of E-Detailing on the Number of New Prescriptions Health Care Management Science, Vol. 13, p. 101, 2010
Füsun F. Gönül and
Franklin J. Carter Jr.
Date Posted: April 01, 2012Last Revised: May 16, 2012
The Heterogeneous P-Median for Categorization Based Clustering Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-11
Simon J. Blanchard
,
Daniel Aloise
and
Wayne S. DeSarbo
Date Posted: March 31, 2012Last Revised: November 01, 201237 downloads
Competitive Targeted Marketing ISER Discussion Paper No. 834
Hang-Hyun Jo
and
Jeong-Yoo Kim
Date Posted: March 27, 201224 downloads
Happily (Mal)Adjusted: Cosmopolitan Identity and Expatriate Adjustment International Journal of Research in Marketing, December 2012, Forthcoming
Amir Grinstein
and
Luc Wathieu
Date Posted: March 27, 201233 downloads
Hard Times of Opera Houses
Angela Besana
Date Posted: March 23, 201218 downloads
Determining the Propensity for the Level of International Sales in U.S. High Technology Industries Journal of International Business and Economics, Vol. 12, No. 1, pp. 45-51, 2012
Godwin Ariguzo
,
Joy McGuirl-Hadley and
D. Steven White
Date Posted: March 13, 20126 downloads
Firm Characteristics and International Sales in U.S. High Technology Companies Journal of International Business and Economics, Vol. 12, No. 1, pp. 87-93, 2012
Godwin Ariguzo
,
Joy McGuirl-Hadley and
D. Steven White
Date Posted: March 13, 201217 downloads
PREMASA Model: An Integrated Approach to Customer Relationship Management IEM International Journal of Management & Technology, Vol. 2, No. 1, pp. 111-118, 2012
Debabrata Das
Date Posted: March 04, 2012Last Revised: June 04, 2012120 downloads
Consumer Motivation: Foundations for a Theory of Consumption C. Mari, CONSUMER MOTIVATION: FOUNDATIONS FOR A THEORY OF CONSUMPTION, Edizioni Scientifiche Italiane, 2008
Carlo Mari
Date Posted: March 03, 2012Last Revised: March 09, 201252 downloads
Does Higher Transparency Lead to More Search in Online Auctions? Production and Operations Management, Forthcoming
Ernan Haruvy ,
Peter T. L. Popkowski Leszczyc
and
Yu Ma
Date Posted: February 25, 201227 downloads
Organic Food Consumer in Romania
Andrei Cosmin Dumea
and
Andreia G. Andrei
Date Posted: February 21, 201232 downloads
When to Fire Customers? Customer Cost-Based Pricing Management Science, Forthcoming
Jiwoong Shin
,
K. Sudhir and
Dae-Hee Yoon
Date Posted: February 08, 2012
Consumer Behaviour and Firms Strategies: The Role of Context (Comportamento del Consumatore e Scelte Strategiche delle Imprese: Il Ruolo del Contesto) F. Cabiddu, COMPORTAMENTO DEL CONSUMATORE E SCELTE STRATEGICHE DELLE IMPRESE: IL RUOLO DEL CONTESTO, 2007
Francesca Cabiddu
Date Posted: February 07, 2012Last Revised: February 16, 201233 downloads
Effects of Guerrilla Marketing on Brand Equity
Date Posted: January 23, 2012284 downloads
The Discontinuous Diffusion of User-Generated Content
Yuchi Zhang
and
Wendy W. Moe
Date Posted: January 15, 2012136 downloads
An Empirical Study to Build a Theoretical Framework that Can Determine Customer Satisfaction in Terms of People, Process & Physical Evidence SERVICE MARKETING PRACTICES IN INDIA: CHANGING PARADIGMS, pp. 135-143, S. Saibaba, A. Santikary, P. K. Mohanty, eds., SSIM, 2012
Debabrata Das
Date Posted: January 09, 2012Last Revised: June 04, 2012133 downloads
True Green Consumers: An Investigation of Consumers’ Genuine Willingness to Share Environmental Responsibility Global Journal of Business Research, Vol. 6, No. 3, pp. 37-48, 2012
Samar M. Baqer
and
Samar M. Baqer
affiliation not provided to SSRN
and
Kuwait Universityaffiliation not provided to SSRN
Date Posted: January 05, 201265 downloads
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