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JEL Code: M31
425,294 Total downloads
Showing Papers 101 - 150 of 1,875
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Employer Branding: Moulding Desired Perceptions in Current and Potential Employees
Tosin Oladipo ,
Jeremiah Iyamabo and
Olutayo Otubanjo
Date Posted: February 22, 201316 downloads
Maintaining Customers: Evidence of CRM in Indonesian Automotive Industry JAMS - Journal of Management Studies, Vol. 1, No. 1, November 2012, pp. 128-146 (ISSN # 2302-8122)
Rizky S. Putra
,
Irma M. Nawangwulan
,
Willy Micco Seancho
and
Endang Pitaloka
Date Posted: February 20, 201327 downloads
The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market Robert H. Smith School Research Paper No. RHS-06-148
John Healey
and
Wendy W. Moe
Date Posted: February 16, 201321 downloads
A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Neha Mehta and
Pawan K. Chugan
Date Posted: February 16, 2013Last Revised: April 01, 201336 downloads
The Comparison of Methods Used to Measure the Importance of Service Attributes
Elena Pokryshevskaya
and
Evgeny Antipov
Date Posted: February 14, 20138 downloads
Environmental Sensitivity in a Developing Country: Consumer Classification and Implications Environment & Behavior 37 (4) 2005, pp. 487-510
Muzaffer Bodur
and
Emine Sarigollu
Date Posted: February 14, 20136 downloads
Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment Journal of Public Policy and Marketing 19(1), 2000, pp. 106-118
Gordon Ewing
and
Emine Sarigollu
Date Posted: February 14, 20137 downloads
Cross-Country Exploration of Environmental Attitudes Environment & Behavior 41 (3), 2009, pp. 365-386
Emine Sarigollu
Date Posted: February 14, 20136 downloads
How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix Journal of Business Research, Vol. 65, No. 1, pp. 92-99, 2012
Rong Huang
and
Emine Sarigollu
Date Posted: February 13, 2013103 downloads
Benefits Segmentation of Visitors to Latin America Journal of Travel Research 43 (3), 2005, pp. 277-293
Emine Sarigollu
and
Rong Huang
Date Posted: February 13, 20136 downloads
Assessing Satisfaction with Core and Secondary Attributes Journal of Business Research, Vol. 61, No. 9, 2008
Rong Huang
and
Emine Sarigollu
Date Posted: February 13, 20133 downloads
Benefit Segmentation of Tourists to the Caribbean Journal of International Consumer Marketing, 19 (4), pp. 59-74, 2008
Rong Huang
and
Emine Sarigollu
Date Posted: February 13, 20138 downloads
The Relationship Marketing Effect on Firm’s Export Performance CHANGING PARADIGMS IN SERVICES MARKETING, pp. 18-29, Ashwini K. Awasthi, Sanjay Jain, Jayesh Aagja, eds., Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013
Shivangi Singh
and
Pawan K. Chugan
Date Posted: February 05, 2013Last Revised: March 03, 201330 downloads
A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
Andres Musalem
,
Kenneth C. Wilbur and
Patricio Del Sol
Date Posted: February 05, 201352 downloads
Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Outlook from Catering and Restaurant Industry Ghouri, A. M., & Khan, N. R., Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Otlook from Catering and Restaurant Industry, LAP Publishers, 2012
Arsalan Mujahid Ghouri
Date Posted: February 04, 2013
The Influences of Spillover Effects of Service Failures in Co-Branding
Chia-Lin Lee
Date Posted: February 03, 2013Last Revised: February 06, 20134 downloads
Using CLV Concept for Marketing Budgets Allocation Higher School of Economics Research Paper No. WP BRP 04/MAN/2012
Elena Panteleeva
and
Olga Oyner
Date Posted: February 02, 201323 downloads
The Effect of Quantitative Electronic Word of Mouth on Consumer Perceived Product Quality International Journal of Management and Marketing Research, v. 5 (2) pp. 19-29, 2012
Yingtao Shen
,
Shenyu Li
and
Michelle DeMoss
Date Posted: January 30, 201335 downloads
Understanding Customer Experience Management in Higher Education Pawan K. Chugan, Sameer S. Pingle (Ed.), Global Recession to Global Recovery
Epoch Strategies for Marketing, Family Business and Entrepreneurship, EXCEL INDIA PUBLISHERS, New Delhi, Jan. 2012
Vimal Bhatt
Date Posted: January 30, 2013
Establishing Strategic Sales Organizations in Emerging Markets: The Case of Saudi Arabia Review of Business & Finance Studies, v. 3 (2) pp. 39-44, 2012
Mohammed Al-Habib
Date Posted: January 30, 201310 downloads
Value Evaluation of Customer Experience Using Consumer Generated Content International Journal of Management and Marketing Research, v. 5 (2) pp. 89-102, 2012
Shilpa Shilpa Iyanna
,
Carmela Bosangit
and
Amrul Asraf Mohd-Any
Date Posted: January 30, 201330 downloads
Students’ Evaluation for Market Orientation: Evidence from Egyptian Business Schools Business Education & Accreditation, v. 4 (1) p. 87-99
Abeer A. Mahrous
and
Wael Kortam
Date Posted: January 30, 20139 downloads
Sales Force’s Attitudes Toward Technology: Evidence from Spain Global Journal of Business Research, v. 7 (3) pp. 89-100, 2013
Julián Pando García
and
Virginia Rincón Diez
Date Posted: January 29, 201310 downloads
Dimensions of Brand Personality in Mexico Global Journal of Business Research, v. 6 (5) pp. 35-47, 2012
María de la Paz Toldos Romero
Date Posted: January 29, 201318 downloads
Experiential Learning: The Internship and Live-Case Study Relationship Business Education & Accreditation, v. 4 (1) p. 13-23
Robert D. Green
and
Farideh A. Farazmand
Date Posted: January 29, 201316 downloads
Sustainability for Hispanics in California: Do They Really Care? Global Journal of Business Research, v. 7 (2) pp. 103-112, 2013
Mary Beth McCabe
,
Ramon Corona
and
Richard Weaver
Date Posted: January 29, 201328 downloads
Market Orientation in Local Government Through the Analysis of Municipal Website Content: A Framework for its Measurement Global Journal of Business Research, v. 7 (2) pp. 47-58, 2013
Lucia Saez Vegas
and
Iñaki Periáñez Cañadillas
Date Posted: January 29, 201316 downloads
Beauty in the Age of Marketing Review of Business & Finance Case Studies, v. 3 (1) p. 119-132, 2012
Bingqing Yin
and
Susie Pryor
Date Posted: January 29, 201335 downloads
Applied Project Learning Outcomes: Differences between United States and International Students Business Education & Accreditation, v. 5 (1) p. 41-51
Robert D. Green
and
Farideh A. Farazmand
Date Posted: January 29, 20138 downloads
Mercadeo Internacional del Queso Cotija (International Marketing for Cotija Cheese) Revista International Administración & Finanzas, v. 6 (1) p. 67-74, 2013,
Oscar Hugo Pedraza Rendón
,
Rubén Molina Martínez
and
María Soledad Ramírez Flores
Date Posted: January 29, 201318 downloads
La Inteligencia Competitiva en las Empresas de la Ciudad de Tijuana B.C. (Competitive Intelligence in Business in the City of Tijuana) Revista International Administración & Finanzas, v. 5 (5) p. 121-129, 2012,
Norma Leticia Vizcarra Vizcarra
,
Virginia Guadalupe López Torres
and
Dora Rocío Guerrero Muñoz
Date Posted: January 29, 201313 downloads
Environmental Sustainability in the 21st Century: An Assessment of Trinidad’s Business Tourism Market Review of Business & Finance Studies, v. 4 (1) p. 51-61
Narendra Ramgulam
,
Koshina Raghunandan-Mohammed
and
Moolchand Raghunandan
Date Posted: January 29, 201310 downloads
Components of Medical Service Users’ Dissatisfaction: A Perceived Control Perspective International Journal of Management and Marketing Research, v. 5 (2) p. 53-63
Jungki Lee
Date Posted: January 29, 20135 downloads
Estudio de Factibilidad Para la Comercializacíon de Zarzamora en Mercados Internacionales (Research of Factibility for the Commercialization of the Blackberry in International Markets) Revista International Administración & Finanzas, v. 6 (2) p. 57-71,
Luis Enrique Ibarra Morales Sr.
,
Natalia Guadalupe Romero Vivar
,
Rosalina Jaime Meuly
and
Beatriz Alejandra Hurtado Bringas
Date Posted: January 28, 201330 downloads
Globalizing Rural Markets: Evidence from Handmade Traditional Product Markets Global Journal of Business Research, v. 6 (4) p. 35-43, 2012
Vanaja Menon Vadakepat
and
Faisal Al Khateeb
Date Posted: January 28, 201315 downloads
DEMANDA INTERNACIONAL DE SERVICIOS ODONTOLOGICOS DE HISPANOS DE EL PASO, TEXAS EN CIUDAD JUAREZ (International Demand of Dental Services of Hispanos in El Paso, Texas in the City of Juarez) Revista International Administración & Finanzas, v. 6 (5) p. 17-28,
Esther A. Enríquez-Pérez
,
Eduardo F. Macias-Negrete
,
Claudia Dávila García
and
José Luis Anaya Carrasco
Date Posted: January 28, 20138 downloads
Perceived Service Quality in Restaurant Services: Evidence from Mauritius International Journal of Management and Marketing Research, Vol. 5, No. 3, pp.1-14 (2012)
Prabha Ramseook-Munhurrun
Date Posted: January 28, 201356 downloads
A Framework Explaining How Consumers Plan and Book Travel Online International Journal of Management and Marketing Research, Vol. 5, No. 3, pp. 57-67 (2012)
Michael Conyette
Date Posted: January 28, 201317 downloads
Corporate Brand Values Perception Gap Analysis as an Internal Marketing Management System Assessment Tool Higher School of Economics Research Paper No. WP BRP 03/MAN/2012
Elena Panteleeva
and
Olga Oyner
Date Posted: January 26, 201331 downloads
Online Technical Appendix for 'The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation'
Yingda Lu
,
Kinshuk Jerath
and
Param Vir Singh
Date Posted: January 25, 2013Last Revised: January 28, 201310 downloads
Avoiding Future Regret in Purchase-Timing Decisions Journal of Consumer Research, Vol. 27, No. 4, 2001
Alan D.J. Cooke ,
Tom Meyvis
and
Alan Schwartz
Date Posted: January 22, 201311 downloads
The Selection and Utilization of Financial and Marketing Metrics in the Tourism Industry
Markus Lamest
and
Mairead Brady
Date Posted: January 21, 201325 downloads
On Supplier Encroachment with Retailer's Fairness Concerns
Tingting Li
,
Jinxing Xie
and
Xiaobo Zhao
Date Posted: January 21, 201319 downloads
Consumers’ Intention to Participate in M-Marketing Campaigns: Effects of Involvement and Peer Influence 'Consumers’ Intention to Participate in m-Marketing Campaigns: Effects of Involvement and Peer Influence,' International Journal of Information Systems and Management, Special Issue: Social Media, Mobile Technology, and Their Impact on Marketing Communications and E-Commerce (2013) (Forthcoming),
Gozem Guceri-Ucar
Date Posted: January 19, 2013
A Research Agenda for the Impact of Material Values and Life Satisfaction in Non-Deceptive Counterfeit Luxury Brands Consumption GBATA 13th Annual International Conference Proceedings, Istanbul, 2011
Viet Dung Trinh
and
Ian Phau
Date Posted: January 18, 201342 downloads
Influence of Materialism and Life Satisfaction on Consumer Willingness to Buy Counterfeit Luxury Brands International Conference 'Luxury and Counterfeiting', Wesford, Geneva, June 9-10, 2011
Viet Dung Trinh
and
Ian Phau
Date Posted: January 17, 201358 downloads
'Showrooming' and the Competition between Store and Online Retailers
Amit Mehra ,
Subodha Kumar
and
Jagmohan S. Raju
Date Posted: January 15, 2013Last Revised: January 28, 2013134 downloads
Options as a Marketing Tool: Pricing a Promotional Scheme for a Product with a Secondary Market
Zvika Afik
,
Oded Lowengart
and
Rami Yosef
Date Posted: January 12, 201319 downloads
Smoke Your Brains Out: Death Drive as Interpretive Framework for Compulsive Consumption Acts Under review
George Rossolatos
Date Posted: January 12, 20133 downloads
Price-Related Promotions are Mostly Bought by Existing Brand Buyers
John G. Dawes
Date Posted: January 10, 201324 downloads
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