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484,422
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393,787
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68,988
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Papers with
238,981
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230,038
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SSRN eLibrary Search Results
JEL Code: M31
425,196 Total downloads
Showing Papers 101 - 150 of 1,874
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A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth ERIM Report Series Reference No. ERS-2009-029-MKT
Ralf van der Lans
,
G.H. van Bruggen ,
J. Eliashberg and
Berend Wierenga
Date Posted: June 08, 2009278 downloads
Academic Research: Motivating Factors and Managerial Relevance – An Intercultural Perspective. Literature Review, Partial Exploratory Results and Future Research Design
Adriana Zait
Date Posted: February 13, 201134 downloads
Accessibility or Diagnosticity? Journal of Consumer Research, Vol. 26, pp. 340-357, March 2000
Jennifer Aaker
Date Posted: August 06, 2011
Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications ERIM Report Series Reference No. ERS-2004-011-MKT
Willem Verbeke ,
Frank Belschak
,
Stefan Wuyts
and
Richard P. Bagozzi
Date Posted: March 20, 2004128 downloads
Accounting for Latent Classes in Movie Box Office Modeling
Evgeny Antipov
and
Elena Pokryshevskaya
Date Posted: December 22, 201021 downloads
Achieving Performances through a Specific Marketing Mix in B2B Arena
Mihaela Moisa
Date Posted: September 29, 2009198 downloads
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Harvard Business School Marketing Research Paper No. 07-043
Jill Avery ,
Thomas J. Steenburgh
,
John Deighton
and
Mary Caravella
Date Posted: February 07, 2007Last Revised: February 21, 2013
Additivity Versus Attenuation Journal of Consumer Psychology, Vol. 9, No. 2, pp. 67-82, 2000
Jennifer Aaker and
Jaideep Sengupta
Date Posted: August 06, 2011
Administration of Sales Force Tasks Under Field Conditions
Dr. Rajagopal
Date Posted: May 31, 2007165 downloads
Adoptation of Internet Banking in UAE: Factors Underlying Adoption Characteristics International Journal of Management and Marketing Research, Vol. 5, No. 1, pp. 103-115
Somkiat Mansumitrchai
and
Candy Chiu
Date Posted: January 05, 2012120 downloads
Adoption of Internet Banking: Evidence from France International Journal of Management and Marketing Research, Vol. 3, No. 3, pp. 107-117, 2010
Carlos R. Sanchez Sanchez
and
Gallie Jean-Baptiste
affiliation not provided to SSRN
Date Posted: July 08, 201175 downloads
Advanced Brand Concept Maps: A New Approach for Evaluating the Favorability of Brand Association Networks International Journal of Research in Marketing, Forthcoming
Oliver Schnittka
,
Henrik Sattler
and
Sebastian Zenker
Date Posted: April 25, 2012116 downloads
Advertising and Contestable Market: Evidence from the Greek Mobile Sector
Zacharias Bragoudakis and
George Donatos
Date Posted: December 08, 2004
Advertising and Portfolio Choice
Henrik Cronqvist
Date Posted: August 03, 2006999 downloads
Advertising Competition with Market Expansion for Finite Horizon Firms Journal of Industrial and Management Optimization, Vol. 1, No. 1, pp. 1-19, February 2005
Frank M. Bass (deceased)
,
Anand Krishnamoorthy
,
Ashutosh Prasad
and
Suresh Sethi
Date Posted: February 01, 2008Last Revised: March 04, 2008115 downloads
Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data ERIM Report Series Reference No. ERS-2004-028-MKT
Philip Hans Franses and
Marco Vriens
Date Posted: August 26, 20061744 downloads
Advertising Exposures for a Seasonal Good in a Segmented Market Department of Management, Università Ca' Foscari Venezia Working Paper No. 11/2011,
Daniela Favaretto
,
Grosset Luca
and
Bruno Viscolani
affiliation not provided to SSRN
and
University of Padua - Department of Pure and Applied Mathematics
Date Posted: April 09, 201220 downloads
Advertising in Social Networks
Igor Pustylnick
Date Posted: December 27, 2011329 downloads
Advertising Pre-Testing in Simulated Test Marketing
Nikolay Y. Korotkov
Date Posted: October 12, 201179 downloads
Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi
Suleman Akbar
,
Rehan Azam and
Muhammad Danish
affiliation not provided to SSRN
Date Posted: October 27, 2012Last Revised: November 06, 201290 downloads
Advertising, Commercial Speech, and First Amendment Parity Charleston Law Review, Vol. 5, 2011
Adam D. Thierer
Date Posted: March 03, 201312 downloads
Advertising, Publicity Rights, and Economic Reasoning
Michael A. Einhorn
Date Posted: October 09, 2007217 downloads
Affect, Appraisal, and Consumer Judgment Journal of Consumer Research, Vol. 31, September 2004
Catherine Yeung
and
Robert S. Wyer
affiliation not provided to SSRN
Date Posted: May 13, 200866 downloads
Affecting Customer Loyalty: Do Different Factors Have Various Influences in Different Loyalty Levels? The University of Tartu Faculty of Economics and Business Administration Working Paper No. 58-2007
Andres Kuusik
Date Posted: November 02, 20071011 downloads
Aggregation Methods in International Comparisons
ERIM Report Series Reference No. ERS-2001-41-MKT
Bert M. Balk
Date Posted: February 21, 200376 downloads
Alliance Competence: From Conceptualization to Implementation, with Implications for the Alliance Manager Darden Business School Working Paper No. 2038550
Robert E. Spekman
Date Posted: April 11, 2012103 downloads
Alliances Between Competitors and Consumer Information University of Milano Dipartimento di Scienze Economiche, Aziendali e Statistiche Working Paper No. 41/2006
Paolo G. Garella and
Martin Peitz
Date Posted: May 18, 2005141 downloads
Allocating Marketing Resources MARKETING MIX DECISIONS: NEW PERSPECTIVES AND PRACTICES, Roger A. Kerin and Rob O'Regan, eds., American Marketing Association, Chicago, IL, 2008, Harvard Business School Marketing Research Paper No. 08-069
Sunil Gupta
and
Thomas J. Steenburgh
Date Posted: February 12, 2008Last Revised: June 21, 2008
Alone in a Crowd of Sheep: Asymmetric Perceptions of Conformity and Their Roots in an Introspection Illusion
Emily Pronin
,
Jonah A. Berger and
Sarah Molouki
Date Posted: March 30, 2007145 downloads
Ambiguity Aversion and the Power of Established Brands ESMT Working Paper No. 07-005
A. V. Muthukrishnan and
Luc Wathieu
Date Posted: December 20, 2007Last Revised: March 27, 2012123 downloads
Ambush Marketing - New Zealand is in Search of Events to Host
Owen J. Morgan
Date Posted: February 19, 2008
An Activity System as a Behavioristic Framework for the Elaboration of Promotion Techniques Journal of Applied Business Research, Vol. 27, No. 3, pp. 9-31, 2011
George S. Spais
Date Posted: April 17, 2011
An Agent-Based Model of Product Competition: Network Structure and Coexistence Under Different Information Regimes
Giovanni Pegoretti
,
Francesco Rentocchini and
Giuseppe Vittucci Marzetti
Date Posted: May 11, 201060 downloads
An Analysis of E-Commerce: E-Risk, Global Trade, and Cybercrime
Katherine Taken Smith
Date Posted: December 14, 2008452 downloads
An Analysis of the Marketing Strategy of Vicks Vaporub Marketing Mastermind, pp. 9-17, April 2005
Amit Banerji
and
Tarun Jain
affiliation not provided to SSRN
and
Supreme Court of India
Date Posted: August 11, 2008Last Revised: December 23, 2008856 downloads
An Application of AHP in Optimizing Customer Satisfaction in a Services Marketing Scenario S. Saibaba et al. (Eds.): Innovative Marketing Strategies For Emerging Markets - What’s Next, pp. 20-27, SSIM, Hyderabad 2013,
Debabrata Das
Date Posted: March 29, 201335 downloads
An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of Business, pp. 1724-1744, 2011
George S. Spais and
Leonidas A. Papakonstantinidis
affiliation not provided to SSRN
Date Posted: October 29, 2011Last Revised: December 14, 2011
An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of Business, pp. 1724-1744, 2011
George S. Spais and
Leonidas A. Papakonstantinidis
Date Posted: June 19, 2012Last Revised: June 20, 2012
An Approach to Measuring Influence and Cognitive Similarity in Computer-Mediated Communication Computers in Human Behavior, 28 (2), 540-551.
Paul Dwyer
Date Posted: August 02, 2010Last Revised: August 29, 201215 downloads
An Arousal Regulation Explanation of Mood Effects on Consumer Choice Journal of Consumer Research, Vol. 39, 2012
Fabrizio Di Muro
and
Kyle B. Murray
Date Posted: September 12, 201260 downloads
An Artificial Neural Net Attraction Model (ANNAM) to Analyze Market Share Effects of Marketing Instruments
Harald Hruschka
Date Posted: August 13, 2002
An Assessment of Visitor Satisfaction with Nature-Based Tourism Attractions International Journal of Management and Marketing Research, Vol. 4, No. 1, pp. 87-98, 2011
Perunjodi Naidoo
,
Prabha Ramseook-Munhurrun
and
Premita Seegoolam
Date Posted: July 10, 201186 downloads
An Attempt to Improve Fairness, Efficiency, and Access in the Financial Markets: The W.R. Hambrecht and Co Open IPO Process
William J. Rhyne, D.B.A.
Date Posted: September 18, 2009Last Revised: October 02, 2009100 downloads
An Economic Approach to the Regulation of Direct Marketing
Daniel R. Shiman
Date Posted: June 14, 2005283 downloads
An Empirical Analysis of Customer Satisfaction of Foreign Remittance Services The IUP Journal of Bank Management, Vol. XI, No. 2, 2012, pp. 89-94
Manvinder Singh Pahwa and
Manveen Kaur
affiliation not provided to SSRN
Date Posted: October 13, 201224 downloads
An Empirical Analysis of Satisfaction of Selected Customers Availing ATM Services of ICICI Bank Vinimaya (April - June 2012), Vol. XXXIII, No.1, pp 42-58
Manvinder Singh Pahwa
Date Posted: June 12, 2012Last Revised: October 10, 201228 downloads
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets NET Institute Working Paper
Anindya Ghose
and
Sha Yang
Date Posted: October 25, 2007Last Revised: May 26, 20091791 downloads
An Empirical Comparison of Dissimilarity Measures for Recommender Systems ERIM Report Series Reference No. ERS-2009-023-MKT
Martijn Kagie
,
Michiel van Wezel
and
Patrick J. F. Groenen
affiliation not provided to SSRN
and
Erasmus University Rotterdam (EUR)
Date Posted: June 02, 200944 downloads
An Empirical Investigation of Brand Equity: Drivers and Their Consequences British Food Journal, 2013, vol. 115, issue 9
Nebojsa St. Davcik
Date Posted: July 11, 2012Last Revised: March 28, 201364 downloads
An Empirical Investigation of Internet Banking in Taiwan Global Journal of Business Research, Vol. 4, No. 2, pp. 39-47, 2010
Hsin Hsin Chang
and
Mohamad Rizal Bin Abdul Hamid
Date Posted: July 05, 2010127 downloads
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