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JEL Code: M37
149,227 Total downloads
Showing Papers 101 - 150 of 577
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Add More Ads? Experimentally Measuring Incremental Purchases Due to Increased Frequency of Online Display Advertising
Garrett A. Johnson
,
Randall Aaron Lewis
and
David Reiley Jr.
Date Posted: May 23, 20132 downloads
Trademarks, Triggers, and Online Search
Catherine Tucker
Date Posted: May 19, 201315 downloads
Strategic Information Disclosure under Common Private Information
Levent Celik
Date Posted: May 18, 20133 downloads
One Targeting Too Far? Behavioral Targeting as Part of an Online Advertisement Strategic Mix
Dan Breznitz
and
Vincenzo Palermo
Date Posted: May 17, 20135 downloads
Does Social Media Platforms’ Integration Ensure Better Consumer Engagement? Proceedigns of 5th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahmedabad Publication, pp.215-222
Dr. Rajesh Asrani
Date Posted: May 09, 201310 downloads
Pubblicità
(Lecture Notes on Advertising)
Maria-Augusta Miceli
Date Posted: April 29, 2013133 downloads
Generation Y and Online Advertising: Perceptions and Preferences of Social Media Networking Sites
Bellarmine A. Ezumah
Date Posted: April 24, 2013
Shrinking Goods Emory Law and Economics Research Paper, Forthcoming
Daniel Levy and
Avichai Snir
Date Posted: April 12, 201310 downloads
Financial Institutions’ Marketing Communication During Economic Downturn and Implications on the Corporate Image
Ilijana Petrovska ,
Milica Todorovska
and
Ljupka Naumovska
Date Posted: April 09, 201312 downloads
Limited Consumer Attention in International Trade CESifo Working Paper Series No. 4166
Hartmut Egger
and
Josef Falkinger
Date Posted: April 05, 201312 downloads
Automatic Classification of Social Media Messaging Using Multi-Dimensional Sentiment Analysis and Crowdsourcing
Radu Machedon
,
William M. Rand
and
Yogesh V. Joshi
Date Posted: April 05, 201339 downloads
Global Trends of Media Ownership and Concentration Columbia Business School Research Paper No. 13-22
Eli M. Noam
Date Posted: April 01, 2013
Toward the Next Generation of Media -- Cloud TV: Markets and Policy Columbia Business School Research Paper No. 13-21
Eli M. Noam
Date Posted: April 01, 2013
Creating Attachment Through Advertising: Loss Aversion and Pre-Purchase Information CER-ETH – Center of Economic Research at ETH Zurich Working Paper No. 13/177,
Heiko Karle
Date Posted: March 29, 20136 downloads
Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs Quaderni DSE Working Paper N° 874,
Luca Lambertini
Date Posted: March 28, 201322 downloads
Corporate Identity: Identifying Dominant Elements in CI Models Journal of Management Research, 5(3), 28-43, 2013
Jeremiah Iyamabo ,
Seyi Owolawi
,
Olutayo Otubanjo and
Mustapha Tosin Balogun
Date Posted: March 24, 2013Last Revised: May 20, 201312 downloads
The Importance of Diverse Stakeholders in Place Branding: The Case of I Feel Slovenia Anatolia. An International Journal of Tourism and Hospitality Research, Vol. 23, No. 1, pp. 49-60, 2012
Maja Konecnik Ruzzier
and
Nusa Petek
Date Posted: March 24, 20139 downloads
Direct-to-Consumer Advertising and Consumer Welfare International Journal of Industrial Organization, Vol. 31, No. 2, pp. 164-180, 2013
Jayani Jayawardhana
Date Posted: March 20, 2013
The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products IZA Discussion Paper No. 7247
John Cawley ,
Rosemary J. Avery and
Matthew Eisenberg
Date Posted: March 16, 20134 downloads
Crowdsourcing in the Production of Video Advertising: The Emerging Roles of Crowdsourcing Platforms Book Series on Business Innovation and Disruption in Film, Video and Photography, Forthcoming
Yannig Roth
and
Rosemary Kimani
Date Posted: March 12, 2013Last Revised: April 03, 201358 downloads
Advertising, Commercial Speech, and First Amendment Parity Charleston Law Review, Vol. 5, 2011
Adam D. Thierer
Date Posted: March 03, 201312 downloads
Portrayal of Women in Indian Advertising: A Perspective International Journal of Marketing and Technology, Vol. 3, No. 3, pp. 119-226, 2013
Sumanta Dutta
Date Posted: March 03, 2013Last Revised: March 06, 201345 downloads
How Does Advertising Affect Market Performance? A Note on Generic Advertising Economic Inquiry, Vol. 51, Issue 2, pp. 1183-1195, 2013
Stephen F. Hamilton ,
Timothy J. Richards and
Kyle W. Stiegert
Date Posted: February 27, 2013
A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Neha Mehta and
Pawan K. Chugan
Date Posted: February 16, 2013Last Revised: April 01, 201337 downloads
Rebooting Trademarks for the Twenty-First Century University of Louisville Law Review, Vol. 49, pp. 517, 2011
Doris Estelle Long
Date Posted: February 11, 201316 downloads
A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
Andres Musalem
,
Kenneth C. Wilbur and
Patricio Del Sol
Date Posted: February 05, 201353 downloads
Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Outlook from Catering and Restaurant Industry Ghouri, A. M., & Khan, N. R., Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Otlook from Catering and Restaurant Industry, LAP Publishers, 2012
Arsalan Mujahid Ghouri
Date Posted: February 04, 2013
Does Sexuality in Ads Work for Everyone: Muslim Consumers’ Reactions to Sexuality in Ads Review of Business & Finance Case Studies, v. 3 (1) p. 53-60, 2012
Ahmet Bayraktar
Date Posted: January 29, 201313 downloads
Mercadeo Internacional del Queso Cotija (International Marketing for Cotija Cheese) Revista International Administración & Finanzas, v. 6 (1) p. 67-74, 2013,
Oscar Hugo Pedraza Rendón
,
Rubén Molina Martínez
and
María Soledad Ramírez Flores
Date Posted: January 29, 201318 downloads
Mapping User-Privacy Environments in Mobile-Based Platforms
Yong Jin Park
Date Posted: January 29, 201332 downloads
DEMANDA INTERNACIONAL DE SERVICIOS ODONTOLOGICOS DE HISPANOS DE EL PASO, TEXAS EN CIUDAD JUAREZ (International Demand of Dental Services of Hispanos in El Paso, Texas in the City of Juarez) Revista International Administración & Finanzas, v. 6 (5) p. 17-28,
Esther A. Enríquez-Pérez
,
Eduardo F. Macias-Negrete
,
Claudia Dávila García
and
José Luis Anaya Carrasco
Date Posted: January 28, 20139 downloads
Media Advertising and Ballot Initiatives: The Case of Animal Welfare Regulation Contemporary Economic Policy, Vol. 31, Issue 1, pp. 145-162, 2013
Timothy J. Richards ,
William Allender
and
Di Fang
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: January 19, 2013
Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher – Platform Manufacturer Dynamics Guceri-Ucar, G. and Koch, S. (2012) “Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher – Platform Manufacturer Dynamics.” M.A. Cusumano, B. Iyer, and N. Venkatraman (Eds.): ICSOB 2012, LNBIP 114, pp. 154–167,
Gozem Guceri-Ucar
Date Posted: January 19, 2013
The Market for Fake Observations
Kjell Arne Brekke and
Tore Nilssen
Date Posted: January 17, 20137 downloads
Loss-Leader Pricing and Upgrades KAIST Business School Working Paper Series No. 2012-017
Younghwan In
and
Julian Wright
Date Posted: January 10, 201314 downloads
An Empirical Study on Social Media Behaviour of Consumers and Social Media Marketing Practices of Marketers 5th IIMA Conference on Marketing in Emerging Economies, January 2013
Sandeep Vij
and
Jyoti Sharma
Date Posted: December 30, 2012Last Revised: April 20, 2013109 downloads
Social Media Marketing Strategy: A Case Study of AGTS 15th Annual Convention of Strategic Management Forum, IIM Indore, May 2012
Sandeep Vij
Date Posted: December 30, 2012Last Revised: January 01, 2013100 downloads
Comparative Effectiveness of Radio, Print and Web Advertising
Mihir Dash
and
Prithvi Belgaonkar
Date Posted: December 17, 2012114 downloads
Consumers’ Perceptions and Attitudes Towards Advertising on Facebook in Malaysia World Business and Economics Research Conference, Auckland New Zealand, December 2012
Azizul Yadi Yaakop
,
Marhana Mohamed Anuar
,
Khatijah Omar
and
Alphonsus Liaw
Date Posted: December 04, 2012183 downloads
Relation of Integrated Marketing Communications with Online Tourist Product Distribution 16th International Economic Conference - IECS 2009 - Industrial Revolutions, from the Globalization and Post-Globalization Perspective, Sibiu, Romania, 2009
Ivelina Krasteva Yoveva
Date Posted: November 20, 201228 downloads
Cloak or Flaunt? The Fashion Dilemma Marketing Science, Vol. 31, No. 1, 2012, pp. 74-95; DOI: 10.1287/mksc.1110.0689
Hema Yoganarasimhan
Date Posted: November 19, 201234 downloads
B2B Advertising in an Emerging Economy: Rational vs. Emotional Appeals, and Gender Stereotypes Proceedings of 19th International Business Research Conference 2012
Arun P. Sinha
,
Neeraj Agarwal and
Johnson .
Date Posted: November 18, 2012113 downloads
Signaling Effects of Daily Deal Promotions
Xianghua Gan and
Ming Zhao
affiliation not provided to SSRN
Date Posted: November 13, 201250 downloads
Economic Cycle and Advertising Expenditure in Spain: An Analysis of the Different Advertising Media Etayo-Pérez, C., 2010, "Economic Cycle and Advertising Expenditure in Spain: An Analysis of the Different Advertising Media" ESIC Market Economic and Business Journal, Nº 135, pp. 35-61, ,
Cristina Etayo-Pérez
Date Posted: November 09, 2012Last Revised: December 20, 201213 downloads
Advertising, Economic Development, and Global Warming
Gary Erickson
Date Posted: November 02, 201212 downloads
Do Pepsi Drinkers Talk about Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth 33rd International Conference on Information Systems, Orlando, FL, 2012
Qing Chen ,
Tuan Q. Phan
and
Khim Yong Goh
Date Posted: October 18, 2012Last Revised: December 10, 201220 downloads
Avatars to Mavatars: The Role of Marketing Avatars and Embodied Representations in Consumer Profiling Business Horizons, Forthcoming
Brian Mennecke
and
Anicia Peters
Date Posted: October 10, 2012Last Revised: March 14, 201318 downloads
An Exploratory Study of Brand Manufacturers’ Perceived Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Sales Promotion Campaign: A Pilot Study in Greece and Cyprus Proceedings of 5th An. Euromed Conference of EMAB, pp.1452-1489
George S. Spais and
Leonidas A. Papakonstantinidis
Date Posted: October 07, 2012Last Revised: December 05, 2012
Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging Versus Developed Markets International Journal of Research in Marketing, Special Issue: Emerging Markets, Vol. 30, I. 1, 2013 (Forthcoming)
Lia Zarantonello
,
Kamel Jedidi
and
Bernd H. Schmitt
Date Posted: October 03, 201230 downloads
Advertising and the Distribution of Content CEPR Discussion Paper No. DP9079
Helen Weeds
Date Posted: September 28, 20122 downloads
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