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SSRN eLibrary Search Results
JEL Code: M39
50,446 Total downloads
Showing Papers 101 - 150 of 242
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Incl. Electronic Paper Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)
Proceedings International Marketing Trends Conference 2015
Timm Trefzger , Oxana Kleinöder , Christian Baccarella , Christian W. Scheiner and Kai-Ingo Voigt
Friedrich-Alexander-University of Erlangen-Nuremberg , Independent , Friedrich-Alexander-University of Erlangen-Nuremberg , University of Luebeck and University of Erlangen-Nuremberg
Date Posted: April 24, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Análisis de Regresión Logística para Investigación de Mercados (Logistic Regression Analysis for Marketing Research)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
5 downloads

Incl. Electronic Paper Análisis de Regresión para Investigación de Mercados (Correlation Analysis for Positioning of Brands)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
1 downloads

Incl. Electronic Paper ANÁLISIS DE CORRESPONDENCIAS PARA EL POSICIONAMIENTO DE MARCAS (Correlation Analysis for Positioning of Brands)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Análisis de conglomerados para la segmentación de mercados (Cluster Analysis for Market Segmentation)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Demand and Supply Integration in Company
Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic / collective of authors, edited by: Daniela Kolouchová ; reviewers: Jaroslav Kita, Miroslav Karlíček ... [et al.]. Zlín ,
Milan Oresky
University of Economics in Bratislava
Date Posted: April 08, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Never Taken for Granted: Dual Status Model and Functional Location of Race and Ethnicity in Predicting Market Behavior in Sport Business
Sport Marketing in the New Millennium (Pitts, B, ed.). W.P. Carey School of Business, Arizona State University, Tempe, Arizona. 61-66, 2005
David W. Pan
Prince Sultan University
Date Posted: April 05, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper A Sign of Things to Come: Behavioral Change Through Dynamic Iconography
Journal of Consumer Research, Vol. 41, No. 4, 2015
Luca Cian , Aradhna Krishna and Ryan Elder
University of Virginia, Darden School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: March 22, 2015
Accepted Paper Series
16 downloads

Is Salesmanship Skill an Effective Driving Force of Indian Pharmaceutical Industry?
Sundara Rajan
Vellore Institute of Technology (VIT) - VIT Business School
Date Posted: March 05, 2015
Working Paper Series

Incl. Electronic Paper Interpersonal Skills for Sales Force Effectiveness -- A Survey on Indian Pharmaceutical Industry
Sundara Rajan
Vellore Institute of Technology (VIT) - VIT Business School
Date Posted: March 03, 2015
Last Revised: March 07, 2015
Working Paper Series
11 downloads

Incl. Electronic Paper The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan
Journal of Marketing Theory, 2013
Marcel Saucet
LCA Ltd
Date Posted: February 22, 2015
Accepted Paper Series
34 downloads

Incl. Electronic Paper Viral Marketing (Вирални Маркетинг)
Ekonomika, Vol 60, Issue 4, pp 179-187, 2014
Mira Rakic and Beba Rakic
Megatrend University and Megatrend University
Date Posted: February 08, 2015
Working Paper Series
14 downloads

Incl. Electronic Paper The Influence of Children on Family Purchasing in Lithuania and Azerbaijan
Dikčius, Vytautas, Armenakyan, Anahit, Urbonavičius, Sigitas, Jonynienė, Gintarė, Gineikienė, Justina. The influence of children on family purchasing in Lithuania and Azerbaijan//Organizations and markets in emerging economies. 2014, Volume 5, No. 2 (10), p. 79-96.,
Vytautas Dikcius , Anahit Armenakyan , Gintare Jonyniene and Justina Gineikiene
Vilnius University , Nipissing University , Messe Düsseldorf GmbH and Vilnius University
Date Posted: January 29, 2015
Accepted Paper Series
12 downloads

Incl. Electronic Paper Brand 'Moscow': A Global Perspective
Transnational Marketing Journal, Volume: 2, No: 2, pp. 99-111, 2014
Marina Ochkovskaya , Valentina V. Gerasimenko and Maria Rybalko
Moscow State University - Faculty of Economics , Lomonosov Moscow State University and Moscow Lomonosov State University
Date Posted: January 26, 2015
Accepted Paper Series
4 downloads

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics
Journal of International Business Studies, Forthcoming
S. Cem Bahadir , Sundar Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business , University of Georgia--Terry School of Business and Singapore Management University
Date Posted: December 13, 2014
Accepted Paper Series

Incl. Electronic Paper Research in Forensic Accounting - What Matters?
Journal of Theoretical Accounting Research, 10(1), 40-70, 2014
Wm. Dennis Huber and James A. DiGabriele
Capella University and Montclair State University
Date Posted: November 21, 2014
Accepted Paper Series
91 downloads

To Retain? To Upgrade? The Effects of Direct Mail on Regular Donation Behavior
Thomas, S.A., et al., To retain? To upgrade? The effects of direct mail on regular donation behavior, Intern. J. of Research in Marketing (2014)
Suman Ann Thomas , Shanfei Feng and Trichy V. Krishnan
Indian School of Business (ISB), Hyderabad , Monash University and Rice University - Jesse H. Jones Graduate School of Business
Date Posted: November 18, 2014
Accepted Paper Series

Incl. Electronic Paper Exploring a New Dimension of Customer Service and Its Impact on Sales Growth and Loyalty
International Journal on Customer Relations, Volume 2 Issue 1 March 2014
Mihir Dash , Krishna K. Havaldar and Jacob Alexander
Alliance University - School of Business , Alliance Business School, and Alliance Business School (ABS)
Date Posted: October 23, 2014
Accepted Paper Series
41 downloads

Incl. Electronic Paper Cross Cultural Analysis of Purchasing Behaviour of Fresh Fruits and Vegetables in the United Arab Emirates (UAE)
International Journal of Management and Computing Sciences ,Vol 3 NO 4 (2013), ISSN 2231-3303, PP47-57
Shambavi Rajagopal and Ipshita Bansal
Independent and Women's Institute for Studies in Development Oriented Management
Date Posted: October 18, 2014
Accepted Paper Series
18 downloads

Incl. Electronic Paper Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating
in Strong Brands, Strong Relationships, Susan Fournier, Michael Breazeale and Jill Avery eds., London, New York: Routledge/Taylor & Francis, 2015
Miranda Goode , Mansur Khamitov and Matthew Thomson
University of Western Ontario - Marketing Area Group , University of Western Ontario - Marketing Area Group and University of Western Ontario - Marketing Area Group
Date Posted: September 16, 2014
Last Revised: November 07, 2014
Accepted Paper Series
15 downloads

Incl. Electronic Paper S-Commerce - A Fourth Retail Channel
Anindya Mondal and Koushik Dutta
JIS College of Engineering and School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
27 downloads

Incl. Electronic Paper The Role of Green CSR Activities, Business Ethics and Perceived Quality of Life in Enhancing Customers’ Trust and Loyalty from the Perspectives of Indonesian Youth: Building the Research Instrument
Tengku Ezni Balqiah , Elevita Yuliati and Rifelly Dewi Astuti
Universitas Indonesia, Graduate School of Management , Universitas Indonesia and Universitas Indonesia, Graduate School of Management
Date Posted: August 30, 2014
Working Paper Series
39 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
107 downloads

Incl. Electronic Paper Means-End Chain Methods Comparison: An Application to Consumer Goods in Iran
International Journal of Economics, Commerce and Management United Kingdom Vol. II, Issue 7, 2014
Esmaeil Saadatfard
Noore Touba University
Date Posted: August 18, 2014
Accepted Paper Series
14 downloads

Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
85 downloads

Incl. Electronic Paper Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets
Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
George S. Spais
Hellenic Open University
Date Posted: July 07, 2014
Accepted Paper Series
22 downloads

Service Quality and Customer Satisfaction of Co-Operative Banks in an Economic and Debt Crisis Period: The Critical Case of Pancretan Co-Operative Bank
Proceedings of the 2nd International Conference on Contemporary Marketing Issues by ATEIT & MMU, pp. 238-245, 2014
Andreas Kalpadakis and George S. Spais
Independent and Hellenic Open University
Date Posted: June 29, 2014
Accepted Paper Series

Incl. Electronic Paper Adding Value to Customers and Developing Brands through Electronic Newsletters
Economia. Management Series, vol.16, no.2 (2013)
Alexandra Zbuchea and Rareș Mocanu
National University of Political Science and Public Administration (SNSPA) - College of Management and National University of Political Science and Public Administration (SNSPA)
Date Posted: June 15, 2014
Accepted Paper Series
23 downloads

Incl. Electronic Paper Buying Decisions of Counterfeit Goods and Moral Judgment
ESIC Market 147 Vol.45 Issue 1
Manuel Valero
University of Alcala
Date Posted: June 12, 2014
Accepted Paper Series
20 downloads

Strategies Used for Coping Stress for Personal and Workplace Well-Being
Jashandeep Singh
Rayat-Bahra Group of Institutes
Date Posted: June 01, 2014
Working Paper Series

Incl. Electronic Paper Empirical Investigation of Antecedents of Stress: A Comparison between Male and Female Employees Working as Marketing Executives in Banking Sector
International Journal of Marketing & Financial Management, Volume 2, issue 4, May-2014, pp 62-68
Jashandeep Singh
Rayat-Bahra Group of Institutes
Date Posted: June 01, 2014
Last Revised: July 30, 2014
Accepted Paper Series
47 downloads

Incl. Electronic Paper The Flickering Consumer: New Materialities
Borgerson, J. L. (2013) “The Flickering Consumer: New Materialities and Consumer Research,” Research in Consumer Behavior, Vol. 15, 125-144.,
Janet L. Borgerson
Rochester Institute of Technology
Date Posted: May 26, 2014
Accepted Paper Series
23 downloads

The Temperature Premium: Warm Temperatures Increase Product Valuation
Journal of Consumer Psychology 24, 2 (2014) 251-259, Columbia Business School Research Paper No. 14-29
Yonat Zwebner , Leonard Lee and Jacob Goldenberg
Hebrew University of Jerusalem , Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah
Date Posted: May 09, 2014
Accepted Paper Series

Incl. Electronic Paper Durable Product Purchase Decisions: Influences of Retailer Warranty Extension Information Sequencing
Michael Steiner and Thomas Otter
Marketing Center Muenster and Goethe University Frankfurt, Department of Marketing
Date Posted: May 07, 2014
Working Paper Series
34 downloads

Incl. Electronic Paper Mobile Messaging Through Android Phones: An Empirical Study to Unveil the Reasons Behind the Most Preferred Mobile Messaging Application Used by College Going Students
International Journal of Multidisciplinary and Current Research, Vol. 2 (March/April 2014 Issue)
Jashandeep Singh
Rayat-Bahra Group of Institutes
Date Posted: April 28, 2014
Accepted Paper Series
65 downloads

Incl. Electronic Paper Measuring Customer Satisfaction in the Hospitality Industry: An Empirical Study of the Hotels in the Capital Cities of Europe
The 2014 Proceedings of The first international Conference Sinteza, Belgrade
Tijana Radojevic , Nemanja Stanisic , Nenad Stanic and Marko Sarac
Singidunum University , Singidunum University - Department for Business Economics , Singidunum University and Singidunum University
Date Posted: April 28, 2014
Accepted Paper Series
72 downloads

The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection
Spais, G.S. (2014) "The evolution of consumerism in the marketing education: A critical discussion based on Mezirow’s critical reflection”. In: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Kaufmann, H.R. and Ali Khan Panni, M. (eds.) IGI Global, 45-77.,
George S. Spais
Hellenic Open University
Date Posted: April 25, 2014
Accepted Paper Series

Incl. Electronic Paper Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher
Journal of Consumer Psychology, Forthcoming, INSEAD Working Paper No. 2014/28/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: April 09, 2014
Accepted Paper Series
30 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
University of Virginia, Darden School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Last Revised: March 21, 2015
Accepted Paper Series
68 downloads

Incl. Electronic Paper Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia
ASEAN Marketing Journal, 6(2), 77-88.
Hammam Haris Tasurru and Imam Salehudin
University of Indonesia (UI) - Faculty of Economics and Business and University of Indonesia (UI) - Management
Date Posted: March 06, 2014
Last Revised: February 09, 2015
Accepted Paper Series
96 downloads

Incl. Electronic Paper La Innovación Como Factor De Competitividad En Las Empresas Turísticas En Cancún, Quintana Roo, México (Innovation a Competitive Factor for Tourism Industry in Cancun, Quintana Roo, Mexico)
Revista Internacional Administración & Finanzas, Vol. 7 (6) pp. 15-25, 2014,
Enrique Corona Sandoval and Lucila Zárraga Cano
Universidad del Caribe (UNICARIBE) and Universidad del Caribe
Date Posted: February 14, 2014
Accepted Paper Series
56 downloads

Incl. Electronic Paper Tourist Perceptions Regarding Service at Recreational Parks: Evidence from Quintana Roo, México
International Journal of Management and Marketing Research, v. 6 (2) p. 53-66
Lucila Zárraga Cano , Gabriela Aracelly Solís González and Joe Holland
Universidad del Caribe , Universidad del Caribe and Universidad del Caribe
Date Posted: February 01, 2014
Accepted Paper Series
11 downloads

Enhancing Mobile Advertising Effectiveness in Turkey Through Peer Influence
Güçeri-Uçar, G. (2013). Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence. Journal of Electronic Commerce in Organizations (JECO), 11(4), 1-18. doi:10.4018/jeco.2013100101,
Gozem Guceri-Ucar
Bogazici University
Date Posted: January 31, 2014
Accepted Paper Series

Adding Value to Service Brands Through Innovation: A Framework for Emerging Economies
Guceri-Ucar, G., & Koch, S. (2014). Adding Value to Service Brands through Innovation: A Framework for Emerging Economies. In A. Goyal (Ed.), Innovations in Services Marketing and Management: Strategies for Emerging Economies (pp. 1-26). Hershey, PA: Business Science Reference. doi:10.4018/978-1-466
Gozem Guceri-Ucar
Bogazici University
Date Posted: January 31, 2014
Accepted Paper Series

Incl. Electronic Paper Factors Affecting the Adoption of Online Shopping in Youngsters - An Empirical Study
International Journal of Management and Behavioral Sciences, Forthcoming
Meenakshi Malhotra and Jashandeep Singh
Panjab University and Rayat-Bahra Group of Institutes
Date Posted: January 29, 2014
Last Revised: August 23, 2014
Accepted Paper Series
153 downloads

Incl. Electronic Paper Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts
Bram Foubert , Charlotte Rolef , Els Breugelmans , Karen Gedenk and Martin Wetzels
Maastricht University , IAL-Campus , KU Leuven @ Antwerp , University of Hamburg - Institute for Marketing and Media and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Date Posted: January 28, 2014
Working Paper Series
47 downloads

Incl. Electronic Paper Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating
INSEAD Working Paper No. 2014/26/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: January 14, 2014
Last Revised: April 08, 2014
Working Paper Series
117 downloads

Incl. Electronic Paper Applying the Revised ABA Model Rules in the Age of the Internet: The Problem of Metadata
52 Hofstra Law Review 175 (2013), Chapman University Law Research Paper No. 13-17
Ronald D. Rotunda
Chapman University, The Dale E. Fowler School of Law
Date Posted: January 14, 2014
Accepted Paper Series
56 downloads

Incl. Electronic Paper After Caronia: First Amendment Concerns in Off-Label Promotion
51 San Diego Law Review 645-708 (2014)
Stephanie M. Greene
Boston College - Carroll School of Management
Date Posted: January 08, 2014
Last Revised: October 09, 2014
Accepted Paper Series
79 downloads

Incl. Electronic Paper The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India
Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: November 18, 2013
Accepted Paper Series
312 downloads


 

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