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Abstracts: 542,860
Full Text Papers: 445,337
Authors: 252,176
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Last 12 months: 10,141,466
Last 30 days: 863,300

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SSRN eLibrary Search Results
JEL Code: M39
41,789 Total downloads
Showing Papers 101 - 150 of 205
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Incl. Electronic Paper Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher
Forthcoming, Journal of Consumer Psychology, INSEAD Working Paper No. 2014/28/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: April 09, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
The Stephen M. Ross School of Business at the University of Michigan , The Stephen M. Ross School of Business at the University of Michigan and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Accepted Paper Series
7 downloads

Incl. Electronic Paper Global Brands and Consumer Ethnocentrism of Indonesian Youth Consumers
Hammam Haris Tasurru and Imam Salehudin
University of Indonesia (UI) - Faculty of Economics and Business and University of Indonesia (UI) - Management
Date Posted: March 06, 2014
Last Revised: March 11, 2014
Working Paper Series
10 downloads

Incl. Electronic Paper La Innovación Como Factor De Competitividad En Las Empresas Turísticas En Cancún, Quintana Roo, México (Innovation a Competitive Factor for Tourism Industry in Cancun, Quintana Roo, Mexico)
Revista Internacional Administración & Finanzas, Vol. 7 (6) pp. 15-25, 2014,
Enrique Corona Sandoval and Lucila Zárraga Cano
Universidad del Caribe (RD) (UNICARIBE) and Universidad del Caribe, Cancún Q. Roo
Date Posted: February 14, 2014
Accepted Paper Series
12 downloads

Incl. Electronic Paper Tourist Perceptions Regarding Service at Recreational Parks: Evidence from Quintana Roo, México
International Journal of Management and Marketing Research, v. 6 (2) p. 53-66
Lucila Zárraga Cano , Gabriela Aracelly Solís González and Joe Holland
Universidad del Caribe, Cancún Q. Roo , Universidad del Caribe, Cancún Q. Roo and Universidad del Caribe, Cancún Q. Roo
Date Posted: February 01, 2014
Accepted Paper Series
1 downloads

Enhancing Mobile Advertising Effectiveness in Turkey Through Peer Influence
Güçeri-Uçar, G. (2013). Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence. Journal of Electronic Commerce in Organizations (JECO), 11(4), 1-18. doi:10.4018/jeco.2013100101,
Gozem Guceri-Ucar
Bogazici University
Date Posted: January 31, 2014
Accepted Paper Series

Adding Value to Service Brands Through Innovation: A Framework for Emerging Economies
Guceri-Ucar, G., & Koch, S. (2014). Adding Value to Service Brands through Innovation: A Framework for Emerging Economies. In A. Goyal (Ed.), Innovations in Services Marketing and Management: Strategies for Emerging Economies (pp. 1-26). Hershey, PA: Business Science Reference. doi:10.4018/978-1-466
Gozem Guceri-Ucar
Bogazici University
Date Posted: January 31, 2014
Accepted Paper Series

Incl. Electronic Paper Factors Affecting the Adoption of Online Shopping in Youngsters - An Empirical Study
International Journal of Management and Behavioral Sciences, Forthcoming
Meenakshi Malhotra and Jashandeep Singh
Panjab University and Rayat-Bahra Group of Institutes
Date Posted: January 29, 2014
Last Revised: March 20, 2014
Accepted Paper Series
48 downloads

Incl. Electronic Paper Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts
Bram Foubert , Charlotte Rolef , Els Breugelmans , Karen Gedenk and Martin Wetzels
Maastricht University , IAL-Campus , KU Leuven @ Antwerp , University of Hamburg - Institute for Marketing and Media and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Date Posted: January 28, 2014
Working Paper Series
22 downloads

Incl. Electronic Paper Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating
INSEAD Working Paper No. 2014/26/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: January 14, 2014
Last Revised: April 08, 2014
Working Paper Series
31 downloads

Incl. Electronic Paper Applying the Revised ABA Model Rules in the Age of the Internet: The Problem of Metadata
52 Hofstra Law Review 175 (2013), Chapman University Law Research Paper No. 13-17
Ronald D. Rotunda
Chapman University - School of Law
Date Posted: January 14, 2014
Accepted Paper Series
48 downloads

Incl. Electronic Paper After Caronia: First Amendment Concerns in Off-Label Promotion
San Diego Law Review, Vol. 51, No. 3, 2014, Forthcoming
Stephanie M. Greene
Boston College - Carroll School of Management
Date Posted: January 08, 2014
Last Revised: January 09, 2014
Accepted Paper Series
43 downloads

Incl. Electronic Paper The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India
Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: November 18, 2013
Accepted Paper Series
96 downloads

Incl. Electronic Paper Corporate Social Responsibility in Buyer-Supplier Relationships: Is it Beneficial for Top-Tier Suppliers to Market Their Capability to Ensure a Responsible Supply Chain?
BuR - Business Research, Volume 6, Issue 2, November 2013
Thomas Leppelt , Kai Foerstl and Evi Hartmann
University of Erlangen-Nuremberg , EBS Universität für Wirtschaft und Recht - EBS Business School - Institute for Supply Chain Management - Procurement and Logistics and University of Erlangen-Nuremberg
Date Posted: November 16, 2013
Accepted Paper Series
47 downloads

Incl. Electronic Paper Social Media in the Workplace – From Constitutional to Intellectual Property Rights
Jon Garon
NKU Chase College of Law
Date Posted: November 02, 2013
Working Paper Series
93 downloads

Incl. Electronic Paper 'My Vote for My Mailman': Appeals to Reciprocity in Communication Campaigns
Schmalenbach Business Review, Vol. 65, July 2013, pp. 248-269
Carmen Horn , Anne Fries and Karen Gedenk
Independent , University of Hamburg and University of Hamburg - Institute for Marketing and Media
Date Posted: October 15, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper Market Segmentation of Facebook Users
Raj Dash
IIM Bangalore
Date Posted: August 09, 2013
Last Revised: November 27, 2013
Working Paper Series
291 downloads

Incl. Electronic Paper Microfoundations of Partnerships: Exploring the Role of Employees in Trickle Effects
Journal of Business Ethics, Forthcoming
Ans Kolk , Marlene Vock and Willemijn van Dolen
University of Amsterdam - University of Amsterdam Business School , University of Amsterdam - Business School and University of Amsterdam - University of Amsterdam Business School
Date Posted: August 02, 2013
Accepted Paper Series
26 downloads

Incl. Electronic Paper Evolution, Rapid Growth & Future of Research on Electronic Word of Mouth (eWOM): A Scientific Review
Debabrata Das
West Bengal University of Technology - Bengal School Of Technology & Management
Date Posted: June 30, 2013
Working Paper Series
114 downloads

Incl. Electronic Paper International Sales Modeling with Price and Trade Investment
Jose M. Pinheiro
Universidade de Coimbra - Faculty of Economics
Date Posted: May 13, 2013
Working Paper Series
20 downloads

Incl. Electronic Paper Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk
Tinbergen Institute Discussion Paper 13-065/VII
Bas Donkers , Carlos J. S. Lourenço , Benedict G. C. Dellaert and Daniel G. Goldstein
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , Erasmus University Rotterdam , Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Microsoft Research New York City
Date Posted: May 09, 2013
Working Paper Series
20 downloads

Incl. Electronic Paper A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs
Proceedings of 19th International Business Research Conference 2012
Pauline Ross , Carol G. McGowan and Lee E. J. Styger
University of Southern Queensland , University of Wollongong - Sydney Business School and University of Wollongong - Sydney Business School
Date Posted: April 19, 2013
Working Paper Series
15 downloads

Incl. Electronic Paper Inserción Del Mercadeo Verde En Prácticas Empresariales En Colombia (Casos De Estudio) (Insertion of Green Marketing in Business Practices in Colombia (Case Studies))
Revista Luna Azul
Lina Maria Echeverri
Colegio de Estudios Superiores de Administración CESA
Date Posted: April 17, 2013
Accepted Paper Series
84 downloads

Incl. Electronic Paper The Role of Brand Characteristics in Brand Alliance Engagement with Different Types of Partners: An Exploratory Study
E. B. Samuylova, D. V. Muravskii, M. M. Smirnova, O. N. Alkanova. The role of brand characteristics in brand alliance engagement with different types of partners: an exploratory study # 8 (E)–2012, Graduate School of Management, St. Petersburg State University: SPb, 2012,
Elena Samuylova , Daniil Muravskii , Maria Smirnova and Olga Alkanova
St. Petersburg University Graduate School of Management , St. Petersburg University Graduate School of Management , Saint Petersburg State University - Graduate School of Management and St. Petersburg University Graduate School of Management
Date Posted: April 02, 2013
Working Paper Series
21 downloads

Incl. Electronic Paper Corporate Identity: Identifying Dominant Elements in CI Models
Journal of Management Research, 5(3), 28-43, 2013
Jeremiah Iyamabo , Seyi Owolawi , Olutayo Otubanjo and Mustapha Tosin Balogun
Lagos Business School , Noah’s Ark Communications Limited , Lagos Business School and Lagos State University
Date Posted: March 24, 2013
Last Revised: January 27, 2014
Accepted Paper Series
26 downloads

Incl. Electronic Paper Promotion of an Efficient Energy Use and Use of Renewable Sources of Energy
Proceedings of 7th International Conference «Economic Integration, Competition and Cooperation», 2-3 April, 2009, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers ,
Štefan Bojnec and Drago Papler
University of Primorska - Faculty of Management and Electro Gorenjska
Date Posted: March 23, 2013
Last Revised: May 22, 2013
Working Paper Series
11 downloads

Incl. Electronic Paper Households’ Perceptions on Electricity Consumption in Slovenia
Proceedings of 8th International Conference «Economic Integration, Competition and Cooperation», 6-9 April, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers,
Štefan Bojnec and Drago Papler
University of Primorska - Faculty of Management and Electro Gorenjska
Date Posted: March 20, 2013
Last Revised: May 22, 2013
Working Paper Series
4 downloads

Incl. Electronic Paper Bidding Behaviors in Charity Auctions
Forthcoming in Marketing Letters
Peter T. L. Popkowski Leszczyc , Chun Qiu , Shenyu Li and Michael H. Rothkopf
University of Alberta - Department of Marketing, Business Economics & Law , McGill University - Desautels Faculty of Management , Shanghai University of Finance and Economics and Rutgers University, Piscataway
Date Posted: March 20, 2013
Last Revised: September 29, 2013
Accepted Paper Series
33 downloads

Incl. Electronic Paper The Image as a Possible Source of Competitive Advantage of the Destination – The Case of Slovenia
Tourism Review, 2002, Vol. 57, No. 1 & 2, pp. 6-12
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 18, 2013
Accepted Paper Series
9 downloads

Incl. Electronic Paper Slovenia as a Tourism Destination: Differences in Image Evaluations Perceived by Tourism Representatives from Closer and More Distant Markets
Economic and Business Review, 2005, Vol. 7, No. 3, pp. 261-282
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 18, 2013
Accepted Paper Series
16 downloads

Incl. Electronic Paper Tourism Destination Brand Identity: The Case of Slovenia
Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189
Maja Konecnik Ruzzier and Frank M. Go
University of Ljubljana - Faculty of Economics and Erasmus University Rotterdam (EUR)
Date Posted: March 18, 2013
Accepted Paper Series
123 downloads

Incl. Electronic Paper Tourism Destination Brand Equity Dimensions: Renewal Versus Repeat Market
Journal of Travel Research, 2011, Vol. 50, No. 5, pp. 471-481
William C. Gartner and Maja Konecnik Ruzzier
University of Minnesota and University of Ljubljana - Faculty of Economics
Date Posted: March 16, 2013
Accepted Paper Series
56 downloads

Incl. Electronic Paper Customer-Based Brand Equity for a Destination
Annals of Tourism Research, 2007, Vol. 34, No. 2, pp. 400-421
Maja Konecnik Ruzzier and William C. Gartner
University of Ljubljana - Faculty of Economics and University of Minnesota
Date Posted: March 16, 2013
Accepted Paper Series
85 downloads

Incl. Electronic Paper Developing Brand Identity for Slovenia with Opinion Leaders
Baltic Journal of Management, 2012, Vol. 7, No. 2, pp. 124-142
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 16, 2013
Accepted Paper Series
17 downloads

Incl. Electronic Paper The Customer’s Perspective on the Tourism Destination Brand: A Structural Equation Modeling Study
Transformations in Business and Economics, 2008, Vol. 7, No. 1, pp. 169-184
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Date Posted: March 15, 2013
Accepted Paper Series
43 downloads

Incl. Electronic Paper Extending the Tourism Destination Image Concept into Customer-Based Brand Equity for a Tourism Destination
Economic Research, 2010, vol. 23, no. 3, pp. 24-42
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 15, 2013
Accepted Paper Series
23 downloads

Incl. Electronic Paper The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination
Managing Global Transitions, 2006, Vol. 4, No. 2, pp. 145-165
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Date Posted: March 15, 2013
Accepted Paper Series
4 downloads

Incl. Electronic Paper Country Brand I Feel Slovenia: First Response from Locals
Economic Research, 2012, vol. 25, no. 2, pp. 465-484
Maja Konecnik Ruzzier and Nusa Petek
University of Ljubljana - Faculty of Economics and University of Ljubljana
Date Posted: March 14, 2013
Accepted Paper Series
26 downloads

Incl. Electronic Paper Clarifying the Concept of Customer-Based Brand Equity for a Tourism Destination
Annales, Series Historia et Sociologia, 20, 2010, 1, pp. 189-200.
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 14, 2013
Last Revised: March 17, 2013
Accepted Paper Series
44 downloads

Incl. Electronic Paper 'Globalization': A Future Trend or a Satisfying Mirage?
49 J.Copyright Society 313 (2001)
Doris Estelle Long
John Marshall Law School
Date Posted: February 25, 2013
Accepted Paper Series
13 downloads

Incl. Electronic Paper 'Unitorrial' Marks and the Global Economy
1 J. MARSHALL REV. INTELL. PROP. L. 191
Doris Estelle Long
John Marshall Law School
Date Posted: February 25, 2013
Accepted Paper Series
12 downloads

Incl. Electronic Paper A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad
New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: February 16, 2013
Last Revised: April 01, 2013
Accepted Paper Series
110 downloads

Incl. Electronic Paper Value Evaluation of Customer Experience Using Consumer Generated Content
International Journal of Management and Marketing Research, v. 5 (2) pp. 89-102, 2012
Shilpa Shilpa Iyanna , Carmela Bosangit and Amrul Asraf Mohd-Any
Abu Dhabi University , University of Nottingham and University of Malaya (UM)
Date Posted: January 30, 2013
Accepted Paper Series
63 downloads

Incl. Electronic Paper Mercadeo Internacional del Queso Cotija (International Marketing for Cotija Cheese)
Revista International Administración & Finanzas, v. 6 (1) p. 67-74, 2013,
Oscar Hugo Pedraza Rendón , Rubén Molina Martínez and María Soledad Ramírez Flores
Universidad Michoacana de San Nicolás de Hidalgo , Universidad Michoacana de San Nicolás de Hidalgo and Universidad Michoacana de San Nicolás de Hidalgo
Date Posted: January 29, 2013
Accepted Paper Series
35 downloads

Incl. Electronic Paper ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)
Revista International Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013),
Lucila Zárraga Cano , Víctor Manuel Molina Morejón and Enrique Corona Sandoval
Universidad del Caribe, Cancún Q. Roo , Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (RD) (UNICARIBE)
Date Posted: January 28, 2013
Accepted Paper Series
235 downloads

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
Information Systems Research, Forthcoming
Rishika Ramkumar , Ashish Kumar , Ramkumar Janakiraman and Ram Bezawada
Texas A&M University (TAMU) - Department of Marketing , Aalto University School of Business , Texas A&M University (TAMU) - Department of Marketing and State University of New York at Buffalo
Date Posted: January 18, 2013
Last Revised: December 05, 2013
Accepted Paper Series

Incl. Electronic Paper Developing and Applying a Place Brand Identity Model: The Case of Slovenia
Journal of Business Research, Vol. 66, No. 1, 2013
Maja Konecnik Ruzzier and Leslie de Chernatony
University of Ljubljana - Faculty of Economics and University of Lugano
Date Posted: December 30, 2012
Last Revised: March 17, 2013
Working Paper Series
67 downloads

Incl. Electronic Paper Finanzkapital and Consumers: How Financialization Shaped 20th Century Marketing
Journal of Historical Research in Marketing, Vol. 4, No. 3, pp. 453-461, 2012
Nikhilesh Dholakia
University of Rhode Island - College of Business Administration
Date Posted: November 25, 2012
Accepted Paper Series
14 downloads

Incl. Electronic Paper Being Critical in Marketing Studies: The Imperative of Macro Perspectives
Journal of Macromarketing, Vol. 32, No. 2, pp. 220-225, June 2012
Nikhilesh Dholakia
University of Rhode Island - College of Business Administration
Date Posted: November 25, 2012
Accepted Paper Series
22 downloads

Rising of an Ingredient Brand: An Exploratory Case of Android OS
Proceedings of 19th International Business Research Conference, 2012
Volkan Polat , Ahmet Tuncay Nergis and Ali E. Akgün
Yalova University , Gebze Institute of Technology (GIT) and Gebze Institute of Technology (GIT)
Date Posted: November 19, 2012
Accepted Paper Series


 

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