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SSRN eLibrary Statistics:
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Abstracts:
484,422
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393,787
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226,737
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68,988
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Papers with
238,981
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230,038
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SSRN eLibrary Search Results
JEL Code: M31
425,252 Total downloads
Showing Papers 1,051 - 1,100 of 1,874
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Entering the Global Market Place of the 21st Century: Strategies, Risks, and Modes for International Expansion of Chinese Businesses UC Davis Graduate School of Management Research Paper No. 13-09
William J. Rhyne, D.B.A.
Date Posted: April 13, 2009401 downloads
Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions
Andrew Ching
and
Masakazu Ishihara
Date Posted: April 13, 2009Last Revised: August 28, 2012269 downloads
Building Customers' Affective Commitment Towards Retail Banks: The Role of Crm in Each 'Moment of Truth' Journal of Financial Services Marketing, Vol. 12, No. 2, p. 157, 2007
Kalyani Menon
and
Aidan O'Connor
affiliation not provided to SSRN
and
ESCEM School of Business and Management
Date Posted: April 08, 2009375 downloads
Bundling and Economies of Scope Communications & Strategies, Special Issue, November 2008
Antonin Arlandis
Date Posted: April 08, 2009123 downloads
Contemporary Development: Religious Marketing
Elena Enache
,
Cristian Morozan and
Sandu Preda
Date Posted: April 08, 200993 downloads
A Survey on Student Satisfaction
Date Posted: April 01, 2009
From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications Working Paper for the Annual Meeting of the Commission on Global PR Research, Miami FL, March 15th, 2009
Holger Sievert
Date Posted: April 01, 2009Last Revised: July 05, 2010147 downloads
Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level
Andrew T. Stephen and
Donald R. Lehmann
Date Posted: April 01, 2009488 downloads
The RUM Paradox
Thomas J. Steenburgh
Date Posted: April 01, 2009
The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert and D. Bell, eds., pp. 66-81, Gütersloh: Bertelsmann Stiftung,
Holger Sievert
Date Posted: April 01, 2009Last Revised: June 23, 200980 downloads
Brand Cultism
Dr. Krishnamurthy Ravichandran
Date Posted: March 27, 2009253 downloads
Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition ERIM Report Series Reference No. ERS-2008-050-MKT
Sonja Wendel and
Benedict G. C. Dellaert
Date Posted: March 24, 200913 downloads
Map Based Visualization of Product Catalogs ERIM Report Series Reference No. ERS-2009-010-MKT
Martijn Kagie
,
Michiel van Wezel
and
Patrick J. F. Groenen
affiliation not provided to SSRN
and
Erasmus University Rotterdam (EUR)
Date Posted: March 23, 200937 downloads
Modeling the Intra Household Behavioral Interaction
Sha Yang
,
Yi Zhao
,
Tulin Erdem
and
Ying Zhao
Date Posted: March 17, 2009304 downloads
The Effect of Service Quality and Opportunistic Behavior on Customer Share and Future Intentions in Business Market: The Pivotal Role of Trust
Yanchen Li
,
Ting-Jui Chou
and
Yan Xingquan
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: March 14, 2009225 downloads
How Do You Spell Experience? Insights from the 2008 Demographic National Convention
Sudhir Kale
Date Posted: March 13, 200969 downloads
Let the Preseason Begin: Want to Play? Green Bag 2d, Vol. 12, No. 2, pp. 235-243, Winter 2009, George Mason Law & Economics Research Paper No. 09-16
Ross E. Davies
Date Posted: March 09, 2009Last Revised: December 12, 201245 downloads
Creating Contagious: How Social Networks and Item Characteristics Combine to Drive Persistent Social Epidemics
Andrew T. Stephen and
Jonah A. Berger
Date Posted: March 06, 2009Last Revised: January 04, 2012347 downloads
Great Expectations?! Assortment Size, Expectations and Satisfaction Journal of Marketing Research, 2008, Marshall School of Business Working Paper No. MKT 24-09
Kristin Diehl
and
Cait Poynor Lamberton
Date Posted: March 05, 2009Last Revised: April 19, 2009369 downloads
Determinants of Shopping Behavior of Urban Consumers
Dr. Rajagopal
Date Posted: March 02, 2009594 downloads
Online Advertising & User Privacy: Principles to Guide the Debate Progress & Freedom Foundation Progress Snapshot Paper, Vol. 4, No. 19, September 2008
Berin Michael Szoka
and
Adam D. Thierer
Date Posted: February 26, 2009Last Revised: June 18, 2009189 downloads
Product Familiarity and the Expression of Preferences Journal of Consumer Research, Vol. 24, 1998
Eloise Coupey
,
John W. Payne
and
Julie R. Irwin
Date Posted: February 26, 200955 downloads
Targeted Online Advertising: What's the Harm & Where are We Heading? Progress & Freedom Foundation Progress on Point Paper, Vol. 16, No. 2, February 2009
Berin Michael Szoka
and
Adam D. Thierer
Date Posted: February 26, 2009Last Revised: June 18, 2009180 downloads
The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing
Vicki Morwitz
,
Eric Greenleaf
,
Edith Shalev
and
Eric J. Johnson
Date Posted: February 26, 2009Last Revised: July 26, 2011437 downloads
Determinants of Undergraduate Level Business School Choice in the UK: The Role of Research Reputation Academy of Marketing Conference, 2008
Ibrahim Sirkeci
and
Richard Mannix
Date Posted: February 25, 200984 downloads
The Role of Pre-Entry Experience, Entry Timing and Product Technology Strategies in Explaining Firm Survival Management Science, Vol. 53, No. 12, pp. 1887-1902, 2007
Barry L. Bayus
Date Posted: February 24, 2009168 downloads
The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry
Wooseong Kang
,
Barry L. Bayus and
Sridhar Balasubramanian
Date Posted: February 24, 2009111 downloads
Customer Satisfaction and Stock Returns Risk Journal of Marketing, Forthcoming
Kapil R. Tuli and
Sundar Bharadwaj
Date Posted: February 23, 2009309 downloads
Does Price Liberalization Affect Customer Satisfaction and Future Patronage Intentions?
Roger Betancourt ,
Raquel Chocarro
,
Monica Cortinas
,
Margarita Elorz
and
Jose Miguel Mugica
Date Posted: February 23, 200984 downloads
Customer Scoring and Competition - The Case of Retail Format Competition
Michael Jungbluth
and
Joachim Bueschken
Date Posted: February 13, 2009205 downloads
Consumer Options: Theory and an Empirical Application to a Sports Market
Preethika Sainam
,
Sridhar Balasubramanian
and
Barry L. Bayus
Date Posted: February 12, 2009316 downloads
A Quantitative Study on the Fair Trade Coffee Consumer
Herbert Casteran
and
Patrice Cailleba
Date Posted: February 10, 2009
Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage Journal of Marketing Research
Scott Rick ,
Deborah A. Small
and
Eli Finkel
Date Posted: February 07, 2009Last Revised: April 11, 2012904 downloads
A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity Journal of Interactive Marketing, Forthcoming
Phil E. Pfeifer and
Anton Ovchinnikov
Date Posted: January 31, 2009Last Revised: March 02, 2011
The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach ERIM Report Series Reference No. ERS-2008-006-MKT
Niek Althuizen and
Berend Wierenga
Date Posted: January 29, 2009102 downloads
Beyond Just Being Dissatisfied: How Angry and Helpless Customers React to Failures When Using Self-Service Technologies Schmalenbach Business Review, Vol. 61, pp. 40-59, January 2009
Katja Gelbrich
affiliation not provided to SSRN
Date Posted: January 28, 2009128 downloads
Susceptibility to and Impact of Interpersonal Influence in an Investment Context Journal of the Academy of Marketing Science, Vol. 37, Issue 4, pp. 488-503
Arvid O. I. Hoffmann
and
Thijs Broekhuizen
Date Posted: January 28, 2009Last Revised: May 24, 2011
What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment Yale University Economic Growth Center Discussion Paper No. 968, Yale Economics Department Working Paper No. 58
Marianne Bertrand ,
Dean S. Karlan ,
Sendhil Mullainathan ,
Eldar Shafir
and
Jonathan Zinman
Date Posted: January 24, 2009272 downloads
Why are Bad Products So Hard to Kill? Management Science, Vol. 56, No. 7, pp. 1161-1179, July 2010
Duncan Simester and
Juanjuan Zhang
Date Posted: January 23, 2009Last Revised: July 13, 2010
The Apple and Your Eye: Visual and Taste Rank-Ordered Probit Analysis with Correlated Errors
Laura Schechter
Date Posted: January 22, 200947 downloads
The Regulatory Challenge to Branding: An Interpretation of UK Competition Authority Investigations 1950-2007 ESRC Centre for Competition Policy Working Paper No. 09-2
John K. Ashton
and
Andrew D. Pressey
affiliation not provided to SSRN
Date Posted: January 22, 200943 downloads
Stumble, Predict, Nudge: How Behavioral Economics Informs
Law and Policy Columbia Law Review, Vol. 108, 2009, San Diego Legal Studies Paper No. 09-006
Orly Lobel
and
On Amir
Date Posted: January 21, 20091330 downloads
The Economics of Full Cost Transfer Pricing
Jan Bouwens
and
Bert Steens
Date Posted: January 18, 2009Last Revised: April 20, 2009518 downloads
One Analogy Can Hide Another: Physics and Biology in Alchian’S “Economic Natural Selection” ERIM Report Series Reference No. ERS-2008-083-MKT
Clement Levallois
Date Posted: January 17, 200964 downloads
Marketing Models and the Lucas Critique ERIM Report Series Reference No. ERS-2004-080-MKT
Harald J. van Heerde ,
M. G. Dekimpe and
William P. Putsis Jr.
Date Posted: January 17, 2009163 downloads
Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain ERIM Report Series Reference No. ERS-2008-079-ORG
Jeroen van Wijk
,
Frank M. Go
and
Robert Govers
Date Posted: January 17, 2009111 downloads
The Internet as an Advertising Support
Cristian Morozan
Date Posted: January 15, 2009134 downloads
Brand Spillovers Harvard Journal of Law and Technology, Vol. 22, 2008, Santa Clara Univ. Legal Studies Research Paper No. 09-01
Eric Goldman
Date Posted: January 08, 2009Last Revised: August 19, 2009757 downloads
Technohesion
L. L. K. Lim and
Anthony Thorpe
Date Posted: December 27, 2008
An Analysis of E-Commerce: E-Risk, Global Trade, and Cybercrime
Katherine Taken Smith
Date Posted: December 14, 2008452 downloads
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