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JEL Code: M3
685,058 Total downloads
Showing Papers 1,101 - 1,150 of 2,919
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The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
Yubo Chen ,
Scott Fay
and
Qi Wang
Date Posted: November 17, 2010Last Revised: January 13, 20111819 downloads
Role of Placement in Determination of Service Quality Measurement of Higher Education in India International Journal of Management Research and Technology, Vol. 3, No. 1, pp. 293-307, January-June 2009
Nakkeeran Senthilkumar
and
A. Arulraj
affiliation not provided to SSRN
Date Posted: November 16, 201072 downloads
The Information Content of Marketing Investments: The Case of Sales Force Resizing Announcements
Anne T. Coughlan ,
Kissan Joseph ,
Duane Myer
and
M. Babajide Wintoki
Date Posted: November 15, 201071 downloads
Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data
Kinshuk Jerath
,
Peter Fader and
Bruce Hardie
Date Posted: November 14, 2010Last Revised: January 08, 2013411 downloads
Identification and Estimation of Auction Model with Two-Dimensional Unobserved Heterogeneity PIER Working Paper No. 10-036
Elena Krasnokutskaya
Date Posted: November 13, 201039 downloads
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Harvard Business School NOM Unit Working Paper No. 11-048
Benjamin G. Edelman
and
Duncan S. Gilchrist
Date Posted: November 11, 2010Last Revised: January 25, 201292 downloads
Modeling Customers’ Intentions to Use Contactless Cards
Michal Polasik ,
Tomasz Piotr Wisniewski and
Geoff Lightfoot
Date Posted: November 08, 2010Last Revised: August 10, 2011225 downloads
An Examination of Marketing Techniques that Influence Millennials’ Perceptions of Whether a Product is Environmentally Friendly Journal of Strategic Marketing, Forthcoming
Katherine Taken Smith
Date Posted: November 06, 2010130 downloads
Biotechnology Industry-Physician Interaction and OIG Guidelines: Evidence from the Stock Market Journal of Commercial Biotechnology, Vol. 16, No. 4, pp. 313-331, October 2010
Thani Jambulingam
and
WaQar Ghani
Date Posted: November 03, 2010Last Revised: March 07, 2011
The Sidelining of Top IT Executives in the Governance of Outsourcing: Antecedents, Power Struggles, and Consequences IEEE Transactions on Engineering Management, 58(4): 799-814, 2011.
Subrata Chakrabarty
and
Dwayne Whitten
Date Posted: November 02, 2010Last Revised: June 08, 201290 downloads
The Intermediate Alternative Effect: Considering a Small Tradeoff Increases Subsequent Willingness to Make Large Tradeoffs Journal of Consumer Psychology, Vol. 21, No. 4, pp. 384-392, 2011
Gabriele Paolacci
,
Katherine Alicia Burson
and
Scott Rick
Date Posted: November 01, 2010Last Revised: November 03, 201162 downloads
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism Marketing Science, Forthcoming, Johnson School Research Paper Series No. 20-2011
Vishal Narayan ,
Vithala R. Rao and
Carolyne Saunders
Date Posted: October 29, 2010Last Revised: March 27, 2011211 downloads
Freedom of Choice, Ease of Use, and the Formation of Interface Preferences
Kyle B. Murray and
Gerald Häubl
Date Posted: October 27, 201047 downloads
Information Asymmetry and Hybrid Advertising Robert H. Smith School Research Paper No. RHS 06-139
De Liu and
Siva Viswanathan
Date Posted: October 27, 2010Last Revised: February 24, 2013155 downloads
Identifying Physician Peer-to-Peer Effects Using Patient Movement Data International Journal of Research in Marketing, Forthcoming
Tulikaa Bhatia
and
Lei K. Wang
Date Posted: October 26, 201025 downloads
Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications ERIM Report Series Reference No. ERS-2010-041-MKT
Clemens F. Koehler
,
Els Breugelmans
and
Benedict G. C. Dellaert
Date Posted: October 25, 201045 downloads
Travel Choice Inertia: The Joint Role of Risk Aversion and Learning ERIM Report Series Reference No. ERS-2010-040-MKT
Caspar Chorus
and
Benedict G. C. Dellaert
affiliation not provided to SSRN
and
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: October 25, 201030 downloads
Merger Profitability in Industries with Brand Portfolios and Loyal Customers WZB Markets and Politics Working Paper No. SP II 2010-08
Kai A. Konrad
Date Posted: October 23, 2010101 downloads
Price-Matching in a Sequential Search Duopoly
Aleksandr Yankelevich
Date Posted: October 23, 2010Last Revised: July 10, 201145 downloads
A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan South Asian Journal of Management Sciences (SAJMS), Vol.5, No.1.
M.I. Subhani
Date Posted: October 22, 2010Last Revised: February 17, 2011553 downloads
Strategic Choice Models in a Globalized Marketplace: Perspectives through the Resource Based View and Transaction Cost Economics Conceptual Lenses Annual Conference of the American Sociological Association, Atlanta, GA, August 2010
Mzamo P. Mangaliso
and
Jann-Marie Culhane
Date Posted: October 22, 201088 downloads
The Attention Economy of Search and Web Advertisement
Alexander White
and
Kamal Jain
Date Posted: October 21, 2010111 downloads
Jewelry Maker’s Journey for Sustenance and Growth - A Case Study
Vivek Joshi
Date Posted: October 20, 2010Last Revised: October 21, 201066 downloads
Peer to Peer Advertising through Social Networking Websites
Prabirendra Chatterjee and
Sumant Rai
Date Posted: October 20, 2010Last Revised: November 17, 2011
Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews Journal of Interactive Marketing, Vol. 25, No. 3, pp. 123-133, 2011
Ye Hu and
Xinxin Li
Date Posted: October 19, 2010Last Revised: February 23, 2012128 downloads
Get it? Got it! Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
Susan Jung Grant
,
Margaret C. Campbell and
Ji Hoon Jhang
affiliation not provided to SSRN
Date Posted: October 17, 201042 downloads
Digital Marketing Strategies that Millennials Find Appealing, Motivating, or Just Annoying Journal of Strategic Marketing, Forthcoming
Katherine Taken Smith
Date Posted: October 15, 2010Last Revised: November 05, 2010342 downloads
Customer Centric Corporate Social Responsibility
Mamunur Rashid
Date Posted: October 14, 2010Last Revised: November 03, 2010352 downloads
Modeling Within- and Across-Customer Association in Lifetime Value with Copulas CentER Dicussion Paper Series No. 2010-103
Nicolas Glady
,
Aurelie Lemmens and
Christophe Croux
affiliation not provided to SSRN
,
Tilburg University
and
KU Leuven - Faculty of Business and Economics (FBE)
Date Posted: October 13, 201054 downloads
How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market
Andrew Ching
,
Tulin Erdem
and
Michael P. Keane
Date Posted: October 11, 2010174 downloads
Frequency Loyalty Programs in an Asymmetric Duopoly Market: Theoretical and Empirical Investigations
Mengze Shi
Date Posted: October 09, 2010
Impact of Star and Movie Buzz on Motion Picture Distribution and Box Office Revenue International Journal of Research in Marketing, Forthcoming
Ekaterina Karniouchina
Date Posted: October 09, 2010Last Revised: October 19, 201049 downloads
Open Innovation with Customers: Crowdsourcing and Co-Creation at Threadless
Frank T. Piller
Date Posted: October 07, 2010860 downloads
Does Manufacturer Advertising Crowd-In or Crowd-Out Retailer Advertising?
Robert W. Ridlon III
Date Posted: October 06, 2010
Channel Credibility of the Internet as a Bundle of Different Media
Andreina Mandelli
and
Silvia Vianello
affiliation not provided to SSRN
and
SDA Bocconi
Date Posted: October 05, 201036 downloads
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
Lesley Chiou
and
Catherine Tucker
Date Posted: October 03, 2010Last Revised: October 29, 2012237 downloads
Spatial Diffusion of Innovation: A Spatial Panel Analysis of Electronic Toll Collecting Transponders in Japan
Yutaka Hamaoka
Date Posted: October 02, 201038 downloads
Debiasing Advertising: Balancing Risk, Hope, and Social Welfare Journal of Law & Policy, Vol. 19, 2011
David Adam Friedman
Date Posted: October 01, 2010Last Revised: May 19, 2011105 downloads
Marketing Impact of Halal Labeling Toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories ASEAN Marketing Journal, Vol. 3, No. 1, June 2011
, Presented partially in the 5th International Conference on Business and Management Research, 2010
Bagus Adi Luthfi
and
Imam Salehudin
Date Posted: September 25, 2010Last Revised: February 08, 2012326 downloads
Biasing Brands St. John's Legal Studies Research Paper No. 10-194, Cardozo Law Review, Vol. 32, p. 1245, 2011
Jeremy N. Sheff
Date Posted: September 23, 2010Last Revised: April 12, 2011175 downloads
Functional Forms of the Satisfaction-Loyalty Relationship International Journal of Research in Marketing, Vol. 28, No. 1, pp. 38-50, 2011
Songting Dong
,
Min Ding ,
Rajdeep Grewal
and
Ping Zhao
Date Posted: September 23, 2010Last Revised: December 19, 2011161 downloads
Kingmakers, Executioners or Lost Voices from the Ivory Tower: When Do Critics Matter for the Performance of Creative Products?
Serden Ozcan
Date Posted: September 17, 2010Last Revised: October 02, 201048 downloads
Teaching Sales and Negotiation with Combining Computer-Based Simulation and Case Discussions Marketing Education Review, Vol. 20, No. 2, 2010
Lionel Bobot
Date Posted: September 16, 2010
Truth or Consequences: The Perils and Protection of Off-Label Drug and Medical Device Promotion Health Matrix: Journal of Law-Medicine, Vol. 21, 2011
Gregory Conko
Date Posted: September 16, 201085 downloads
How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 12-2011
Manoj Thomas
,
Kalpesh Kaushik Desai
and
Satheeshkumar Seenivasan
Date Posted: September 13, 2010Last Revised: March 27, 2011489 downloads
Consumer Penalty Evaluation: Differences between Cooperative and Rebellious Customers International Journal of Management and Marketing Research, Vol. 3, No. 1, pp. 13-26, 2010
Young “Sally” K. Kim
Date Posted: September 09, 201016 downloads
Measuring Service Quality and Customer Satisfaction: An Empirical Study in the Senior-Care Organizations in Rural Areas of Central Taiwan International Journal of Management and Marketing Research, Vol. 3, No. 2, pp. 65-74, 2010
Chan-Chien Chiu
,
Wei-Chiang Chen
and
Hsing-Yun Chang
Date Posted: September 09, 2010184 downloads
Service Quality in the Public Service International Journal of Management and Marketing Research, Vol. 3, No. 1, pp. 37-50, 2010
Prabha Ramseook-Munhurrun
,
Soolakshna Desai Lukea-Bhiwajee
and
Perunjodi Naidoo
Date Posted: September 09, 2010261 downloads
Spousal Purchasing Behavior as an Influence on Brand Equity International Journal of Management and Marketing Research, Vol. 3, No. 2, pp. 1-17, 2010
Robert D. Green
and
Hui-Chu Chen
Date Posted: September 09, 2010140 downloads
The Relationship between Sales Skills and Salesperson Performance: An Empirical Study in the Malaysia Telecommunications Company International Journal of Management and Marketing Research, Vol. 3, No. 1, pp. 51-73
Mohd Sah Basir
,
Dr. Syed Zamberi Ahmad and
Philip J. Kitchen
Date Posted: September 09, 2010150 downloads
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