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Abstracts: 618,221
Full Text Papers: 514,676
Authors: 285,628
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  Last 12 months:
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To date: 88,453,662
Last 12 months: 11,586,876
Last 30 days: 807,439

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94,292
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SSRN eLibrary Search Results
JEL Code: M3
946,224 Total downloads
Showing Papers 1,101 - 1,150 of 3,832
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Incl. Electronic Paper Self-Signaling and Pro-Social Behavior: A Cause Marketing Mobile Field Experiment
Jean-Pierre H. Dube , Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business , Temple University - Department of Marketing and Supply Chain Management and Sichuan University - Business School
Date Posted: July 26, 2015
Last Revised: July 27, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid
Marketing Letters, Forthcoming
Aaron M. Garvey , Simon J. Blanchard and Karen Page Winterich
University of Kentucky , Georgetown University - Robert Emmett McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Date Posted: July 25, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Prominent Attributes
Yi Zhu and Anthony J. Dukes
University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Date Posted: July 24, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper The Effect of ‘Organic’ Labels on Consumer Perception of Chocolates
The Annals of the University of Oradea Economic Sciences XXIV, pp. 448-457
Marietta Kiss , Enikő Kontor and András István Kun
University of Debrecen , University of Debrecen and University of Debrecen
Date Posted: July 24, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Co-Pricing: Co-Creating Customer Value Through Dynamic Value Propositions
Pennie Frow , Richard Reisman and Adrian Payne
University of Sydney - Discipline of Marketing , Teleshuttle Corporation and UNSW Australia Business School, School of Marketing
Date Posted: July 23, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Managerial Response to Online Reviews: Is It Always Good?
Yang Wang and Alexander Chaudhry
Rice University, Jesse H. Jones Graduate School of Business, Students and Texas Tech University - Area of Marketing
Date Posted: July 21, 2015
Last Revised: July 24, 2015
Working Paper Series
9 downloads

Incl. Fee Electronic Paper Controlled, Uncontrolled Communication, Brand Name and Brand Attitude: A Relational Study on Cellular Telecom Sector of Bangladesh
American Journal of Trade and Policy, Vol. 1, No. 3, pp. 102-108, 2014
Jubayer Ahmed and Md. Abdur Rouf
City University and City University
Date Posted: July 20, 2015
Accepted Paper Series
3 downloads

Incl. Fee Electronic Paper A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organizational Oath
American Journal of Trade and Policy, Vol. 1, No. 2, pp. 85-93, 2014
Amitav Saha , K.M. Sabbir Hasan and Md. Salah Uddin
Department of Management Studies, University of Rajshahi, Rajshahi , Rajshahi University and Department of Management Studies, University of Rajshahi, Rajshahi
Date Posted: July 20, 2015
Last Revised: July 21, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Valuing 'Free' Media Across Countries in GDP
FRB of Philadelphia Working Paper No. 15-25
Leonard I. Nakamura and Rachel H Soloveichik
Federal Reserve Bank of Philadelphia and Government of the United States of America - Bureau of Economic Analysis (BEA)
Date Posted: July 18, 2015
Working Paper Series
1 downloads

Incl. Electronic Paper A Triple Hazard Model for Price and Sales Crashes of New High-Technology Products
Carlos H. Mireles and Georgios Effraimidis
University of Texas at Austin and University of Southern Denmark
Date Posted: July 17, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Multi-Stage Application of Seed Selection Process for Viral Marketing
Anastasia Mochalova
Catholic University of Eichstaett-Ingolstadt
Date Posted: July 16, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper The Value of Measuring Customer Satisfaction
Jihoon Cho , Anocha Aribarg and Puneet Manchanda
University of Michigan, Stephen M. Ross School of Business, Students , University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Date Posted: July 16, 2015
Working Paper Series
13 downloads

Incl. Electronic Paper Marketing Nonprofits Using Performance Data: Why, When, and How?
Jonathan D. Taylor
University of Maryland University College
Date Posted: July 14, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Initial Public Offerings, Underpricing & Performance: The Case of Top International Brands
Multinational Finance Journal, Forthcoming
Murad Harasheh Sr. and Stefano Gatti
Pavia University, Department of Economics and Management and Bocconi University - Department of Finance
Date Posted: July 14, 2015
Accepted Paper Series
11 downloads

Incl. Electronic Paper Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
CESifo Working Paper Series No. 5418
Simon P. Anderson , Federico Ciliberto , Jura Liaukonyte and Regis Renault
University of Virginia (UVA) - Department of Economics , University of Virginia - Department of Economics , Cornell University - School of Applied Economics and Management and University of Cergy-Pontoise
Date Posted: July 14, 2015
Working Paper Series
1 downloads

Financial Engineering and the Arms Race Between Accounting Standard Setters and Preparers
Accounting Horizons, Vol. 29, No. 2, 2015
Ronald A. Dye , Jonathan C. Glover and Shyam Sunder
Northwestern University - Department of Accounting Information & Management , Carnegie Mellon University - David A. Tepper School of Business and Yale University - School of Management
Date Posted: July 12, 2015
Last Revised: July 14, 2015
Accepted Paper Series

Incl. Electronic Paper On the Price Elasticity of Demand for Trademarks
Gaétan de Rassenfosse
Ecole Polytechnique Fédérale de Lausanne
Date Posted: July 10, 2015
Working Paper Series
12 downloads

Incl. Electronic Paper Identifying Multidimensional Policy Preferences of Voters in Representative Democracies: A Conjoint Field Experiment in Japan
Yusaku Horiuchi and Teppei Yamamoto
Dartmouth College - Department of Government and Massachusetts Institute of Technology (MIT) - Department of Political Science
Date Posted: July 09, 2015
Working Paper Series
28 downloads

Incl. Electronic Paper Logo Selection and Modification Guidelines: An Empirical International Validation in Chile
Estudios de Administración Vol. 14 No. 1 2007 pp. 1-21,
Sergio Olavarrieta and Roberto Friedmann
University of Chile - Faculties of Economics and Business and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Date Posted: July 06, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Similarities and Differences in Antecedents of Store Brand and National Brand Promotion Attitudes: Evidence from Chile
Journal of Business Research, Vol. 64, No. 3, 2011
Enrique Manzur , Pablo Farías , Sergio Olavarrieta , Pedro Hidalgo and Rodrigo Uribe
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: July 06, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper The Economics of Television and Online Video Markets
University of Zurich, Department of Economics, Working Paper No. 197
Gregory S. Crawford
University of Zurich - Department of Economics
Date Posted: July 06, 2015
Working Paper Series
5 downloads

Incl. Electronic Paper Determinants of In-Store Price Knowledge for Packaged Products: An Empirical Study in a Chilean Hypermarket
Journal of Business Research 2012 Vol. 65 No. 12 1759-1766
Sergio Olavarrieta , Pedro Hidalgo , Enrique Manzur and Pablo Farías
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: July 05, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Bayesian Persuasion with Multiple Receivers
Yun Wang
Wang Yanan Institute for Studies in Economics (WISE), Xiamen University
Date Posted: July 02, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Demystifying Luxury Brands
Apeejay Business Review, Volume 11, Number 1 & 2, January-December 2010
Jyoti Doval and Dr. G. S. Batra
Apeejay School of Management and Punjabi University, Patiala
Date Posted: July 01, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Клиенториентированность Как Основа Устойчивого Бизнеса - Сущность И Признаки Клиентоориентированной Компании (The Customer-Oriented Approach as the Basis for Sustainable Business - The Essence and Characteristics of a Customer-Oriented Company)
Lyudmila Latyshova , Olga Oyner and Yulia Syaglova
Russian Presidential Academy of National Economy and Public Administration (RANEPA) , National Research University Higher School of Economics and Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Date Posted: June 30, 2015
Working Paper Series
2 downloads

Incl. Fee Electronic Paper The Economics of Television and Online Video Markets
CEPR Discussion Paper No. DP10676
Gregory S. Crawford
University of Zurich - Department of Economics
Date Posted: June 29, 2015
Working Paper Series

Incl. Electronic Paper Constructing Cultural Identities: Venezia, Venezia Nativa, Venissa
Department of Management, Università Ca' Foscari Venezia Working Paper No. 2015/03,
Valeria Emilia Re
Ca Foscari University of Venice - Department of Management
Date Posted: June 28, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Going Global: Global Marketing, Social and Cultural Environments in Transitional Economies
European Scientific Journal (ESJ), Vol. 11, No. 4, February 2015
Faruk Ahmeti
FAMA University - Department of Management
Date Posted: June 27, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Factors Affecting Marketing Strategies: Pricing, Channel Structure and Advertising Strategies
International Journal of Economics, Commerce and Management (IJECM), Vol. III, Issue 6, June 2015
Faruk Ahmeti
FAMA University - Department of Management
Date Posted: June 27, 2015
Accepted Paper Series
5 downloads

The Impact of Service Satisfaction, Relational Satisfaction and Commitment on Customer Loyalty in Logistics Outsourcing Relationship
Publishing India Group, Journal of Supply Chain Management Systems, Volume 4 Issue 1 & 2
Sanjit Singh H
ASM's IIBR
Date Posted: June 27, 2015
Accepted Paper Series

Incl. Electronic Paper How Does Advertising Depend on Competition? Evidence from U.S. Brewing
Rotman School of Management Working Paper No. 2621899
Ambarish Chandra and Matthew Weinberg
University of Toronto - Rotman School of Management and Drexel University - Department of Economics & International Business
Date Posted: June 23, 2015
Working Paper Series
16 downloads

Incl. Electronic Paper Endowment Effect in Latin America: An Experiment
Enrique Manzur , Sergio Olavarrieta , Pedro Hidalgo and Pablo Farías
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: June 21, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Destination Image, Perceived Risk and Intention to Visit
Jean Michel Chapuis , Charlène Le Falher and Marianne Gonzalez
Faculty of Tourism (IREST) , Université Paris I Panthéon-Sorbonne and Université Paris I Panthéon-Sorbonne
Date Posted: June 20, 2015
Working Paper Series
8 downloads

Incl. Electronic Paper Ghost Ads: A Revolution in Measuring Ad Effectiveness
Garrett A. Johnson , Randall A Lewis and Elmar I Nubbemeyer
University of Rochester - Simon Business School , Google, Inc. and Google, Inc.
Date Posted: June 19, 2015
Last Revised: July 07, 2015
Working Paper Series
83 downloads

Incl. Electronic Paper Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien CR
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: June 17, 2015
Working Paper Series
26 downloads

Incl. Electronic Paper Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: June 17, 2015
Last Revised: July 09, 2015
Working Paper Series
28 downloads

Incl. Fee Electronic Paper Marketing by Controlling Social Discourse: The Fairtrade Case
Economic Affairs, Vol. 35, Issue 2, pp. 256-271, 2015
Peter Griffiths
Marketing Economist
Date Posted: June 16, 2015
Accepted Paper Series

Incl. Electronic Paper Projecting the Growth and Economic Impact of the Internet of Things
Andrea Castillo and Adam D. Thierer
George Mason University - Mercatus Center and George Mason University - Mercatus Center
Date Posted: June 16, 2015
Working Paper Series
43 downloads

Incl. Electronic Paper Social Marketing: A Framework for Paving the Pathway of Legal Assistance Programme
Adilla Anggraeni and Sari Wahyuni
Bina Nusantara University (Binus) and Universitas Indonesia, Graduate School of Management
Date Posted: June 15, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Sales Spotter: An Algorithm to Identify Sale Prices in Point-of-Sale Data
UNSW Business School Research Paper No. 2015-13
Iqbal A. Syed
UNSW Australia Business School, School of Economics
Date Posted: June 15, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper Marketing Activities to Support ‘Moderately Novel’ Product Innovation: Insights from the Chemical Industry
Journal of Creativity and Innovation Management, Forthcoming
Armand Smits , Geert Vissers and Ben Dankbaar
Radboud University Nijmegen , InnoTep and Radboud University Nijmegen
Date Posted: June 13, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Developments in Promotion Strategies: Review on Psychological Streams of Consumers
International Journal of Marketing Studies; Vol. 7, No. 3; 2015
Syed Hasnain Alam Kazmi
Southwest Jiaotong University
Date Posted: June 13, 2015
Accepted Paper Series
10 downloads

Incl. Electronic Paper Brand the Pricing: Critical Critique
International Journal of Marketing Studies; Vol. 7, No. 3; 2015
Syed Hasnain Alam Kazmi
Southwest Jiaotong University
Date Posted: June 13, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Is Greed Good? Learning Business Ethics from King Leopold II, Mass Murderer
Hershey H. Friedman , Sarah Edris and Linda Weiser Friedman
Brooklyn College - Department of Business Management , Independent and Baruch College, CUNY - Zicklin School of Business
Date Posted: June 13, 2015
Working Paper Series
18 downloads

Incl. Electronic Paper Secret Consumer Scores and Segmentations: Separating Consumer 'Haves' from 'Have-Nots'
Michigan State Law Review, p. 1411, 2014, U of Colorado Law Legal Studies Research Paper No. 15-6
Amy Schmitz
University of Colorado Law School
Date Posted: June 13, 2015
Accepted Paper Series
61 downloads

Incl. Electronic Paper The Determinants of Equity Transmission between the New and Used Car Markets – A Hedonic Analysis
Alexander Kihm and Colin Vance
German Aerospace Center and Rhine-Westphalia Institute for Economic Research (RWI-Essen)
Date Posted: June 13, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Os 8P´s do Marketing Contemporâneo (The 8p's of Contemporary Marketing)
Rui Ribeiro
IESF Business School, Students
Date Posted: June 12, 2015
Working Paper Series
13 downloads

Incl. Electronic Paper Adding Services to Product-Based Portfolios: An Exploration of the Implications for the Sales Function
Journal of Service Management, Vol. 26, Issue 3, pp. 372-393, 2015
Daniel Kindström , Christian Kowalkowski and Thomas Brashear-Alejandro
Linkoping University - Department of Management and Engineering Division , Linkoping University and University of Massachusetts Amherst - Department of Marketing
Date Posted: June 09, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper Identification of Dynamic Models of Rewards Program
Andrew Ching and Masakazu Ishihara
University of Toronto - Rotman School of Management and New York University (NYU) - Leonard N. Stern School of Business
Date Posted: June 09, 2015
Last Revised: June 18, 2015
Working Paper Series
15 downloads

Incl. Electronic Paper Prospects of E-Retailing: An In-Depth Study of Indian Sector
Garima Kakkar
Footwear Design and Development Institute (FDDI)
Date Posted: June 09, 2015
Working Paper Series
18 downloads


 

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