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SSRN eLibrary Statistics:
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Abstracts:
489,519
Full Text Papers:
398,394
Authors:
228,766
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69,683
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To date:
66,757,919
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Last 30 days:
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Papers with
239,806
Total References:
8,539,827
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230,167
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5,733,423
Papers with
78,859
Total Footnotes:
8,610,864
SSRN eLibrary Search Results
JEL Code: M31
432,015 Total downloads
Showing Papers 1,101 - 1,150 of 1,899
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The Role of Pre-Entry Experience, Entry Timing and Product Technology Strategies in Explaining Firm Survival Management Science, Vol. 53, No. 12, pp. 1887-1902, 2007
Barry L. Bayus
Date Posted: February 24, 2009168 downloads
The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry
Wooseong Kang
,
Barry L. Bayus and
Sridhar Balasubramanian
Date Posted: February 24, 2009111 downloads
Customer Satisfaction and Stock Returns Risk Journal of Marketing, Forthcoming
Kapil R. Tuli and
Sundar Bharadwaj
Date Posted: February 23, 2009312 downloads
Does Price Liberalization Affect Customer Satisfaction and Future Patronage Intentions?
Roger Betancourt ,
Raquel Chocarro
,
Monica Cortinas
,
Margarita Elorz
and
Jose Miguel Mugica
Date Posted: February 23, 200984 downloads
Customer Scoring and Competition - The Case of Retail Format Competition
Michael Jungbluth
and
Joachim Bueschken
Date Posted: February 13, 2009205 downloads
Consumer Options: Theory and an Empirical Application to a Sports Market
Preethika Sainam
,
Sridhar Balasubramanian
and
Barry L. Bayus
Date Posted: February 12, 2009319 downloads
A Quantitative Study on the Fair Trade Coffee Consumer
Herbert Casteran
and
Patrice Cailleba
Date Posted: February 10, 2009
Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage Journal of Marketing Research
Scott Rick ,
Deborah A. Small
and
Eli Finkel
Date Posted: February 07, 2009Last Revised: April 11, 2012907 downloads
A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity Journal of Interactive Marketing, Forthcoming
Phil E. Pfeifer and
Anton Ovchinnikov
Date Posted: January 31, 2009Last Revised: March 02, 2011
The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach ERIM Report Series Reference No. ERS-2008-006-MKT
Niek Althuizen and
Berend Wierenga
Date Posted: January 29, 2009104 downloads
Beyond Just Being Dissatisfied: How Angry and Helpless Customers React to Failures When Using Self-Service Technologies Schmalenbach Business Review, Vol. 61, pp. 40-59, January 2009
Katja Gelbrich
affiliation not provided to SSRN
Date Posted: January 28, 2009128 downloads
Susceptibility to and Impact of Interpersonal Influence in an Investment Context Journal of the Academy of Marketing Science, Vol. 37, Issue 4, pp. 488-503
Arvid O. I. Hoffmann
and
Thijs Broekhuizen
Date Posted: January 28, 2009Last Revised: May 24, 2011
What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment Yale University Economic Growth Center Discussion Paper No. 968, Yale Economics Department Working Paper No. 58
Marianne Bertrand ,
Dean S. Karlan ,
Sendhil Mullainathan ,
Eldar Shafir
and
Jonathan Zinman
Date Posted: January 24, 2009272 downloads
Why are Bad Products So Hard to Kill? Management Science, Vol. 56, No. 7, pp. 1161-1179, July 2010
Duncan Simester and
Juanjuan Zhang
Date Posted: January 23, 2009Last Revised: July 13, 2010
The Apple and Your Eye: Visual and Taste Rank-Ordered Probit Analysis with Correlated Errors
Laura Schechter
Date Posted: January 22, 200947 downloads
The Regulatory Challenge to Branding: An Interpretation of UK Competition Authority Investigations 1950-2007 ESRC Centre for Competition Policy Working Paper No. 09-2
John K. Ashton
and
Andrew D. Pressey
affiliation not provided to SSRN
Date Posted: January 22, 200943 downloads
Stumble, Predict, Nudge: How Behavioral Economics Informs
Law and Policy Columbia Law Review, Vol. 108, 2009, San Diego Legal Studies Paper No. 09-006
Orly Lobel
and
On Amir
Date Posted: January 21, 20091341 downloads
The Economics of Full Cost Transfer Pricing
Jan Bouwens
and
Bert Steens
Date Posted: January 18, 2009Last Revised: April 20, 2009525 downloads
One Analogy Can Hide Another: Physics and Biology in Alchian’S “Economic Natural Selection” ERIM Report Series Reference No. ERS-2008-083-MKT
Clement Levallois
Date Posted: January 17, 200966 downloads
Marketing Models and the Lucas Critique ERIM Report Series Reference No. ERS-2004-080-MKT
Harald J. van Heerde ,
M. G. Dekimpe and
William P. Putsis Jr.
Date Posted: January 17, 2009164 downloads
Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain ERIM Report Series Reference No. ERS-2008-079-ORG
Jeroen van Wijk
,
Frank M. Go
and
Robert Govers
Date Posted: January 17, 2009114 downloads
The Internet as an Advertising Support
Cristian Morozan
Date Posted: January 15, 2009135 downloads
Brand Spillovers Harvard Journal of Law and Technology, Vol. 22, 2008, Santa Clara Univ. Legal Studies Research Paper No. 09-01
Eric Goldman
Date Posted: January 08, 2009Last Revised: August 19, 2009760 downloads
Technohesion
L. L. K. Lim and
Anthony Thorpe
Date Posted: December 27, 2008
An Analysis of E-Commerce: E-Risk, Global Trade, and Cybercrime
Katherine Taken Smith
Date Posted: December 14, 2008456 downloads
Towards an Empathic Understanding of Biotechnology Marketing
Heidi Rajamäki
Date Posted: December 12, 2008
Managing Global Brands in Bottom Line Markets
Dr. Rajagopal
Date Posted: December 12, 2008245 downloads
Improving Survey Completion Rates and Sample Representativeness Using Highly-Interesting Questions: A National Panel Experiment Comparing One and Two Stage Questions
Jared M. Hansen ,
Scott M. Smith
and
Michael D. Geurts
Date Posted: December 11, 2008Last Revised: February 18, 2009131 downloads
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
Dr. Rajagopal
Date Posted: December 05, 2008627 downloads
Product Reviews and Competition in Markets for Repeat Purchase Products Journal of Management Information Systems, Vol. 27, No. 4, pp. 9-42, 2011
Xinxin Li
,
Lorin M. Hitt and
Z. John Zhang
Date Posted: December 03, 2008Last Revised: February 23, 2012313 downloads
Can Losing Leads to Winning?
Jonah A. Berger and
Devin G. Pope
Date Posted: November 24, 2008Last Revised: January 04, 2012186 downloads
Measuring Productivity Change Without Neoclassical Assumptions: A Conceptual Analysis ERIM Report Series Reference No. ERS-2008-077-MKT
Bert M. Balk
Date Posted: November 21, 2008158 downloads
Modeling Global Spill-Over of New Product Takeoff ERIM Report Series Reference No. ERS-2008-067-MKT
Yvonne M. van Everdingen
,
D. Fok and
S. Stremersch
Date Posted: November 21, 200882 downloads
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes ERIM Report Series Reference No. ERS-2008-026-MKT
S. Stremersch and
Aurelie Lemmens
Date Posted: November 21, 2008117 downloads
Fishy Gifts: Bribing with Shame and Guilt
David Ong
Date Posted: November 20, 2008Last Revised: April 27, 201374 downloads
In-Store Media and Distribution Channel Coordination
Anthony J. Dukes
and
Yunchuan Liu
Date Posted: November 17, 2008
The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness? ERIM Report Series Reference No. ERS-2008-070-ORG
Luca Berchicci
,
Andrew A. King and
Christopher L. Tucci
Date Posted: November 15, 200827 downloads
Growing Shopping Malls and Behavior of Urban Shoppers EGADE Working Paper No. 2008-05-MKT
Dr. Rajagopal
Date Posted: November 12, 2008893 downloads
Is a Rose by Any Other Image Still a Rose? Disconnecting Dilution's Similarity Test from Traditional Trademark Concepts University of Toledo Law Review, Vol. 39, No. 3, 2008
Jasmine Abdel-Khalik
Date Posted: November 10, 200868 downloads
A Managerial Perspective on the Logic of Increasing Returns ERIM Report Series Reference No. ERS-2000-48-MKT
Fred Langerak
and
Harry R. Commandeur
Date Posted: November 07, 200821 downloads
Sales-Force Reactions to Corporate Social Responsibility: Attributions, Outcomes, and the Mediating Role of Organizational Trust Industrial Marketing Management, Vol. 39, No. 7, pp.1207-1218
Pavlos A. Vlachos ,
Aristeidis Theotokis
and
Nikolaos G. Panagopoulos
Date Posted: November 05, 2008Last Revised: August 04, 2011287 downloads
The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior ERIM Report Series Reference No. ERS-2008-064-MKT
Bart De Langhe
,
Steven Sweldens
,
Stijn M. J. van Osselaer
and
Mirjam A. Tuk
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
and
Imperial College Business School
Date Posted: November 03, 2008194 downloads
Categorization by Groups ERIM Report Series Reference No. ERS-2006-044-MKT
R.W. Hamilton ,
S. Puntoni and
Nader T. Tavassoli
affiliation not provided to SSRN
,
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
and
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Date Posted: November 03, 200815 downloads
Consumer Perception and Evaluation of Waiting Time ERIM Report Series Reference No. ERS-2000-35-MKT
Gerrit Antonides
,
Peter C. Verhoef
and
Marcel van Aalst
Date Posted: November 03, 2008138 downloads
Evaluative Conditioning 2.0: Referential Versus Intrinsic Learning of Affective Value ERIM Report Series Reference No. ERS-2008-062-MKT
Steven Sweldens
,
Stijn M. J. van Osselaer
and
Chris Janiszewski
affiliation not provided to SSRN
,
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
and
University of Florida - Department of Marketing
Date Posted: November 03, 200848 downloads
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers ERIM Report Series Reference No. ERS-2007-018-MKT
R. Prins and
Peter C. Verhoef
affiliation not provided to SSRN
and
University of Groningen - Department of Marketing & Marketing Research
Date Posted: November 03, 2008135 downloads
The Moderating Roles of Relationship Quality and Dependency in Retailers New Product Adoption Decisions ERIM Report Series Reference No. ERS-2008-065-MKT
Yvonne M. van Everdingen
,
Laurens Sloot
and
Peter C. Verhoef
Date Posted: November 03, 200889 downloads
The Quest for Citations: Drivers of Article Impact ERIM Report Series Reference No. ERS-2006-061-MKT
S. Stremersch ,
I. Verniers and
Peter C. Verhoef
affiliation not provided to SSRN
and
University of Groningen - Department of Marketing & Marketing Research
Date Posted: November 03, 200830 downloads
Explaining Choice and Share of Category Requirements of Biologic Meat ERIM Report Series Reference No. ERS-2003-093-MKT
Peter C. Verhoef
and
Kristine Vlagsma
affiliation not provided to SSRN
Date Posted: November 03, 200831 downloads
Gender Identity Salience and Perceived Vulnerability to Breast Cancer ERIM Report Series Reference No. ERS-2008-063-MKT
Steven Sweldens
,
S. Puntoni and
Nader T. Tavassoli
affiliation not provided to SSRN
,
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
and
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Date Posted: November 03, 200855 downloads
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