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Abstracts: 618,562
Full Text Papers: 515,015
Authors: 285,782
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Last 30 days: 813,168

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SSRN eLibrary Search Results
JEL Code: M31
591,652 Total downloads
Showing Papers 1,101 - 1,150 of 2,505
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1 2 3 4 ... 51 | Next >
   


Incl. Electronic Paper Self-Signaling and Pro-Social Behavior: A Cause Marketing Mobile Field Experiment
Jean-Pierre H. Dube , Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business , Temple University - Department of Marketing and Supply Chain Management and Sichuan University - Business School
Date Posted: July 26, 2015
Last Revised: July 27, 2015
Working Paper Series
11 downloads

Incl. Electronic Paper Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid
Marketing Letters, Forthcoming
Aaron M. Garvey , Simon J. Blanchard and Karen Page Winterich
University of Kentucky , Georgetown University - Robert Emmett McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Date Posted: July 25, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Prominent Attributes
Yi Zhu and Anthony J. Dukes
University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Date Posted: July 24, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper The Effect of ‘Organic’ Labels on Consumer Perception of Chocolates
The Annals of the University of Oradea Economic Sciences XXIV, pp. 448-457
Marietta Kiss , Enikő Kontor and András István Kun
University of Debrecen , University of Debrecen and University of Debrecen
Date Posted: July 24, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Co-Pricing: Co-Creating Customer Value Through Dynamic Value Propositions
Pennie Frow , Richard Reisman and Adrian Payne
University of Sydney - Discipline of Marketing , Teleshuttle Corporation and UNSW Australia Business School, School of Marketing
Date Posted: July 23, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper Managerial Response to Online Reviews: Is It Always Good?
Yang Wang and Alexander Chaudhry
Rice University, Jesse H. Jones Graduate School of Business, Students and Texas Tech University - Area of Marketing
Date Posted: July 21, 2015
Last Revised: July 24, 2015
Working Paper Series
9 downloads

Incl. Fee Electronic Paper Controlled, Uncontrolled Communication, Brand Name and Brand Attitude: A Relational Study on Cellular Telecom Sector of Bangladesh
American Journal of Trade and Policy, Vol. 1, No. 3, pp. 102-108, 2014
Jubayer Ahmed and Md. Abdur Rouf
City University and City University
Date Posted: July 20, 2015
Accepted Paper Series
3 downloads

Incl. Fee Electronic Paper A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organizational Oath
American Journal of Trade and Policy, Vol. 1, No. 2, pp. 85-93, 2014
Amitav Saha , K.M. Sabbir Hasan and Md. Salah Uddin
Department of Management Studies, University of Rajshahi, Rajshahi , Rajshahi University and Department of Management Studies, University of Rajshahi, Rajshahi
Date Posted: July 20, 2015
Last Revised: July 21, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper A Triple Hazard Model for Price and Sales Crashes of New High-Technology Products
Carlos H. Mireles and Georgios Effraimidis
University of Texas at Austin and University of Southern Denmark
Date Posted: July 17, 2015
Working Paper Series
3 downloads

Financial Engineering and the Arms Race Between Accounting Standard Setters and Preparers
Accounting Horizons, Vol. 29, No. 2, 2015
Ronald A. Dye , Jonathan C. Glover and Shyam Sunder
Northwestern University - Department of Accounting Information & Management , Carnegie Mellon University - David A. Tepper School of Business and Yale University - School of Management
Date Posted: July 12, 2015
Last Revised: July 14, 2015
Accepted Paper Series

Incl. Electronic Paper Logo Selection and Modification Guidelines: An Empirical International Validation in Chile
Estudios de Administración Vol. 14 No. 1 2007 pp. 1-21,
Sergio Olavarrieta and Roberto Friedmann
University of Chile - Faculties of Economics and Business and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Date Posted: July 06, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Similarities and Differences in Antecedents of Store Brand and National Brand Promotion Attitudes: Evidence from Chile
Journal of Business Research, Vol. 64, No. 3, 2011
Enrique Manzur , Pablo Farías , Sergio Olavarrieta , Pedro Hidalgo and Rodrigo Uribe
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: July 06, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Determinants of In-Store Price Knowledge for Packaged Products: An Empirical Study in a Chilean Hypermarket
Journal of Business Research 2012 Vol. 65 No. 12 1759-1766
Sergio Olavarrieta , Pedro Hidalgo , Enrique Manzur and Pablo Farías
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: July 05, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Demystifying Luxury Brands
Apeejay Business Review, Volume 11, Number 1 & 2, January-December 2010
Jyoti Doval and Dr. G. S. Batra
Apeejay School of Management and Punjabi University, Patiala
Date Posted: July 01, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Клиенториентированность Как Основа Устойчивого Бизнеса - Сущность И Признаки Клиентоориентированной Компании (The Customer-Oriented Approach as the Basis for Sustainable Business - The Essence and Characteristics of a Customer-Oriented Company)
Lyudmila Latyshova , Olga Oyner and Yulia Syaglova
Russian Presidential Academy of National Economy and Public Administration (RANEPA) , National Research University Higher School of Economics and Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Date Posted: June 30, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Constructing Cultural Identities: Venezia, Venezia Nativa, Venissa
Department of Management, Università Ca' Foscari Venezia Working Paper No. 2015/03,
Valeria Emilia Re
Ca Foscari University of Venice - Department of Management
Date Posted: June 28, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Going Global: Global Marketing, Social and Cultural Environments in Transitional Economies
European Scientific Journal (ESJ), Vol. 11, No. 4, February 2015
Faruk Ahmeti
FAMA University - Department of Management
Date Posted: June 27, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Factors Affecting Marketing Strategies: Pricing, Channel Structure and Advertising Strategies
International Journal of Economics, Commerce and Management (IJECM), Vol. III, Issue 6, June 2015
Faruk Ahmeti
FAMA University - Department of Management
Date Posted: June 27, 2015
Accepted Paper Series
5 downloads

The Impact of Service Satisfaction, Relational Satisfaction and Commitment on Customer Loyalty in Logistics Outsourcing Relationship
Publishing India Group, Journal of Supply Chain Management Systems, Volume 4 Issue 1 & 2
Sanjit Singh H
ASM's IIBR
Date Posted: June 27, 2015
Accepted Paper Series

Incl. Electronic Paper Destination Image, Perceived Risk and Intention to Visit
Jean Michel Chapuis , Charlène Le Falher and Marianne Gonzalez
Faculty of Tourism (IREST) , Université Paris I Panthéon-Sorbonne and Université Paris I Panthéon-Sorbonne
Date Posted: June 20, 2015
Working Paper Series
8 downloads

Incl. Electronic Paper Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien CR
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: June 17, 2015
Working Paper Series
26 downloads

Incl. Electronic Paper Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: June 17, 2015
Last Revised: July 09, 2015
Working Paper Series
29 downloads

Incl. Fee Electronic Paper Marketing by Controlling Social Discourse: The Fairtrade Case
Economic Affairs, Vol. 35, Issue 2, pp. 256-271, 2015
Peter Griffiths
Marketing Economist
Date Posted: June 16, 2015
Accepted Paper Series

Incl. Electronic Paper Social Marketing: A Framework for Paving the Pathway of Legal Assistance Programme
Adilla Anggraeni and Sari Wahyuni
Bina Nusantara University (Binus) and Universitas Indonesia, Graduate School of Management
Date Posted: June 15, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Marketing Activities to Support ‘Moderately Novel’ Product Innovation: Insights from the Chemical Industry
Journal of Creativity and Innovation Management, Forthcoming
Armand Smits , Geert Vissers and Ben Dankbaar
Radboud University Nijmegen , InnoTep and Radboud University Nijmegen
Date Posted: June 13, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Brand the Pricing: Critical Critique
International Journal of Marketing Studies; Vol. 7, No. 3; 2015
Syed Hasnain Alam Kazmi
Southwest Jiaotong University
Date Posted: June 13, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Is Greed Good? Learning Business Ethics from King Leopold II, Mass Murderer
Hershey H. Friedman , Sarah Edris and Linda Weiser Friedman
Brooklyn College - Department of Business Management , Independent and Baruch College, CUNY - Zicklin School of Business
Date Posted: June 13, 2015
Working Paper Series
19 downloads

Incl. Electronic Paper Secret Consumer Scores and Segmentations: Separating Consumer 'Haves' from 'Have-Nots'
Michigan State Law Review, p. 1411, 2014, U of Colorado Law Legal Studies Research Paper No. 15-6
Amy Schmitz
University of Colorado Law School
Date Posted: June 13, 2015
Accepted Paper Series
61 downloads

Incl. Electronic Paper The Determinants of Equity Transmission between the New and Used Car Markets – A Hedonic Analysis
Alexander Kihm and Colin Vance
German Aerospace Center and Rhine-Westphalia Institute for Economic Research (RWI-Essen)
Date Posted: June 13, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Os 8P´s do Marketing Contemporâneo (The 8p's of Contemporary Marketing)
Rui Ribeiro
IESF Business School, Students
Date Posted: June 12, 2015
Working Paper Series
13 downloads

Incl. Electronic Paper Adding Services to Product-Based Portfolios: An Exploration of the Implications for the Sales Function
Journal of Service Management, Vol. 26, Issue 3, pp. 372-393, 2015
Daniel Kindström , Christian Kowalkowski and Thomas Brashear-Alejandro
Linkoping University - Department of Management and Engineering Division , Linkoping University and University of Massachusetts Amherst - Department of Marketing
Date Posted: June 09, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper Identification of Dynamic Models of Rewards Program
Andrew Ching and Masakazu Ishihara
University of Toronto - Rotman School of Management and New York University (NYU) - Leonard N. Stern School of Business
Date Posted: June 09, 2015
Last Revised: June 18, 2015
Working Paper Series
15 downloads

Incl. Electronic Paper Combined Prediction of Agent-Based Models for Market-Level Diffusion
Yu Xiao and Jing Ti Han
Shanghai University of Finance and Economics, School of Information Management and Engineering and Shanghai University of Finance and Economics, School of Information Management and Engineering
Date Posted: June 07, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion
Grant M. Packard and Jonah A. Berger
Wilfrid Laurier University - Laurier School of Business & Economics and University of Pennsylvania - Marketing Department
Date Posted: June 06, 2015
Last Revised: July 07, 2015
Working Paper Series
23 downloads

Incl. Electronic Paper Corporate Websites as a New Export Marketing Tool for Indian Exporters: An Evaluation
Vinayek, Ravinder & Gupta, Reeti (2010). Corporate Websites as a New Export Marketing Tool for Indian Exporters: An Evaluation. Osmania Journal of International Business Studies. 5(2), 42-48, July-December.
Reeti Gupta and Ravinder Vinayek
Government College for Women and Independent
Date Posted: June 01, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper An Empirical Study Examining Attitude of Youth Towards Social Networking Sites
Gupta, Reeti & Preeti (2013). An Empirical Study Examining Attitude of Youth towards Social Networking Sites. SONA Global Management Review. 8(1), 42-54, November.
Reeti Gupta
Government College for Women
Date Posted: June 01, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper The Impact of a Homogenous Versus a Prototypical Web Design on Online Retail Patronage for Multichannel Providers
Emrich, Oliver & Verhoef, Peter (2015): The Impact of a Homogenous Versus a Prototypical Web Design on Online Retail Patronage for Multichannel Providers, International Journal of Research in Marketing, 32(4), Forthcoming
Oliver Emrich and Peter C. Verhoef
Institute of Retail Management and University of Groningen - Department of Marketing & Marketing Research
Date Posted: May 26, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Add-On Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet Whereas Economy Hotels Do Not?
Song Lin
Massachusetts Institute of Technology, Sloan School of Management, Students
Date Posted: May 25, 2015
Last Revised: May 27, 2015
Working Paper Series
32 downloads

Measuring Service Quality in Indian Public Transport System: A Comprehensive Review
Prof. (Dr) Ashutosh Kumar
Amity University
Date Posted: May 24, 2015
Working Paper Series

Conquering the Spiralling Sponsorships Through Ambush Marketing
Prof. (Dr) Ashutosh Kumar
Amity University
Date Posted: May 24, 2015
Working Paper Series

Incl. Electronic Paper Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations
Michael Steiner , Nico Wiegand , Andreas Eggert and Klaus Backhaus
University Witten/Herdecke , Institute for Business-to-Business Marketing , University of Paderborn and University of Muenster
Date Posted: May 23, 2015
Last Revised: June 08, 2015
Working Paper Series
20 downloads

Incl. Electronic Paper What Makes Deal-of-The-Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type
International Journal of Research in Marketing, Forthcoming
Maik Eisenbeiss , Robert Wilken , Bernd Skiera and Markus Cornelißen
University of Bremen - Faculty of Business Studies and Economics , ESCP Europe , University of Frankfurt - Department of Marketing and University of Muenster
Date Posted: May 22, 2015
Last Revised: June 17, 2015
Accepted Paper Series
28 downloads

Incl. Electronic Paper How Past Performance Framing Impacts Investors’ Belief Updating
Patrick Gerhard , Arvid O. I. Hoffmann and Thomas Post
Maastricht University , Maastricht University - School of Business and Economics - Department of Finance and Maastricht University - School of Business and Economics - Department of Finance
Date Posted: May 20, 2015
Last Revised: June 23, 2015
Working Paper Series
58 downloads

Incl. Fee Electronic Paper Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price
CEPR Discussion Paper No. DP10605
Florentin Krämer , Klaus M. Schmidt , Martin Spann and Lucas Stich
Ludwig Maximilian University of Munich - Faculty of Economics , Ludwig Maximilian University of Munich - Faculty of Economics , Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)
Date Posted: May 19, 2015
Working Paper Series

Incl. Electronic Paper Optimal Influence Strategies in Social Networks
Christos Bilanakos , Dionisios N. Sotiropoulos , Ifigeneia Georgoula and George M. Giaglis
Athens University of Economics and Business - Department of Management Science and Technology , AUEB , Athens University of Economics and Business and Athens University of Economics and Business
Date Posted: May 18, 2015
Working Paper Series
14 downloads

Incl. Electronic Paper Strategic Consumers, Revenue Management, and the Design of Loyalty Programs
Georgetown McDonough School of Business Research Paper No. 2606791
So Yeon Chun and Anton Ovchinnikov
Georgetown University - Robert Emmett McDonough School of Business and Queen's School of Business
Date Posted: May 18, 2015
Working Paper Series
52 downloads

Incl. Electronic Paper Avaliação De Artigos Científicos EM Marketing: Uma Proposição Do Comitê Científico De Marketing Da Anpad (2015-2016) (Review of Scientific Articles in Marketing: A Proposition of the Anpad's Sciencifc Committee (2015-2016))
Vinicius Brei , Salomão A Farias , Celso Augusto de Matos and Jose Afonso Mazzon
Federal University of Rio Grande do Sul (UFRGS/PPGA) , Federal University of Pernambuco - UFPE , University of Vale do Rio dos Sinos (Unisinos) - Unisinos Business School and University of Sao Paulo (USP)
Date Posted: May 15, 2015
Working Paper Series
18 downloads

Corporate Social Responsibility is No Responsibility
Jawad R Zahid
Institute of Business Administration
Date Posted: May 13, 2015
Working Paper Series

Incl. Electronic Paper Анализ рыночного потенциала фирмы (The Analysis of Market Potential of Firm)
/ Двадцатые Апрельские экономические чтения: Материалы международной научно-практической конференции. / Под ред. В.В. Карпова и А.И. Ковалева. – Омск: РОФ «ФРСР», 2014. – С. 151-154. – ISBN 978-5-600-200631-7,
Mikhail Leonidovich Kaluzhsky and Pavel Aleksandrovich Pimenov
Omsk State Technical University and Government of the Russian Federation - Financial University under the Government of the Russian Federation
Date Posted: May 11, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Optimal Three-Part Tariff Plans
Gadi Fibich , Roy Klein , Oded Koenigsberg and Eitan Muller
Tel Aviv University - School of Mathematical Sciences , Tel Aviv University - School of Mathematical Sciences , London Business School - Department of Marketing and New York University (NYU) - Department of Marketing
Date Posted: May 11, 2015
Working Paper Series
15 downloads


 

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