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JEL Code: M31
426,093 Total downloads
Showing Papers 1,101 - 1,150 of 1,877
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Surprise Gift Purchases of Small Electric Appliances: A Pilot Study
ERIM Report Series Reference No. ERS-2005-081-MKT
Joëlle Vanhamme
and
Cees de Bont
Date Posted: December 21, 2005132 downloads
'Emotional' Versus 'Emotioneel': Advertising Language and Emotional Appraisal ERIM Report Series Reference No. ERS-2006-066-MKT, Journal of Consumer Research, Vol. 35, pp. 1012-25, April 2009
S. Puntoni
Date Posted: January 16, 2007220 downloads
'How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting' Journal of Contemporary Issues in Advertising, Forthcoming
Angeline G. Close
and
Russell Lacey
Date Posted: January 16, 201247 downloads
'Internet Based Viral Marketing for Global Competition: The Road Ahead'
Dr. Naresh K. Patel
Date Posted: December 04, 2011
'La Garantia Soy Jo': An Empirical Evaluation of the Institutional Enforcement of Consumers' Rights (Portuguese Version)
Ivan Cesar Ribeiro
Date Posted: October 28, 200660 downloads
'Made in Italy' in China: From Country of Origin to Country Concept Branding The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Date Posted: January 06, 2010Last Revised: June 16, 2010261 downloads
'Marketing Innovation as a Business Strategy'
Dr. Naresh K. Patel
Date Posted: December 04, 2011
'Q-Q' - A Two Guitar Band: Quantitative Versus Qualitative Research
Ichim Cosmin
Date Posted: January 11, 201242 downloads
'Showrooming' and Price-Matching Guarantee
Qihong Liu
Date Posted: June 10, 2011Last Revised: May 13, 201361 downloads
'Showrooming' and the Competition between Store and Online Retailers
Amit Mehra ,
Subodha Kumar
and
Jagmohan S. Raju
Date Posted: January 15, 2013Last Revised: January 28, 2013137 downloads
'The Battle of Marathon: Strategic STP in Ancient and Modern Greece – a Case Study' Journal Innovative Marketing, Vol 3, Issue 4, 2007
Faidon Theofanides
and
Christos Livas
Date Posted: March 12, 201220 downloads
'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959 Bar-Ilan University Economics Working Paper No. 2004
Daniel Levy and
Andrew Young
Date Posted: February 06, 2004454 downloads
'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959 Journal of Money, Credit and Banking, Vol. 36, No. 4, pp. 765-799, August 2004
Daniel Levy and
Andrew Young
Date Posted: April 20, 2004
'Zero' Option in Conjoint Analysis: A New Specification of the Indecision and the Refusal - Application to the Video on Demand Market
Gilbert Saporta
and
Silva Ohannessian
affiliation not provided to SSRN
Date Posted: April 27, 201029 downloads
'关系'、礼物和腐败 - 腐败主体的能动性和腐败交换的运作模式 (Guanxi, Gift and Corruption - The Enabling Role of Corruption Participants in Corrupt Exchange in China)
Ling Li
Date Posted: August 23, 2011Last Revised: August 25, 201152 downloads
99: Are Retailers Best Responding to Rational Consumers?
Experimental Evidence
Bradley J. Ruffle and
Ze'ev Shtudiner
Date Posted: December 09, 2002167 downloads
A Bayesian Approach to Customer Scoring in Direct Marketing
Lichung Jen
,
Chien-Heng Chou
and
Greg M. Allenby
Date Posted: November 18, 2006334 downloads
A Behavioral Analysis of Shanghai Real Estate Prices
Christopher K. Hsee ,
Jean-Pierre H. Dube
and
Yan Zhang
Date Posted: August 29, 2006268 downloads
A Brand Theory of Trademark Law Florida Law Review, Vol. 64, No. 4, pp. 981-1044, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Deven R. Desai
Date Posted: April 06, 2010Last Revised: November 10, 2012423 downloads
A Category-Level Model of Asymmetric Complements Fisher College of Business Working Paper
Sanghak Lee
,
Jaehwan Kim
and
Greg M. Allenby
Date Posted: April 28, 2010143 downloads
A Cointegration Analysis of the Correlates of Performance in Franchised Channels ECONOMICS AND MANAGEMENT OF NETWORKS: FRANCHISING NETWORKS, COOPERATIVES, JOINT VENTURES AND ALL, Gerard Cliquet et. al., eds., 2007
Rajiv P. Dant
,
Manish Kacker
,
Anne T. Coughlan and
Jamie Emerson
Date Posted: May 27, 2006Last Revised: May 09, 2011200 downloads
A Comparative Analysis of Segmentation, Targeting and Positioning in the Greek Banking Sector: The Cases of EFG Eurobank Ergasias and Citibank Essays in Honour of Prof. Petros Livas, pp. 699-717, University of Piraeus, 2010
Faidon Theofanides
and
Christos Livas
Date Posted: March 13, 2012199 downloads
A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and
Manvinder Singh Pahwa
Date Posted: January 09, 2012170 downloads
A Comparative Study of the Borrower Perception of Retail Lending in Private and Public Sector Banks in India
Vighneswara Swamy
Date Posted: August 26, 2012106 downloads
A Comparison of 'Alscal' and 'Simple Correspondence Analysis' Methods in the Formation of Perceptual Maps Ulusal Pazarlama Kongresi, 18-20 Ekim 2007, Sakarya Üniversitesi,
Bülent Başaran
and
Hakan Çelik
Date Posted: July 06, 201112 downloads
A Comparison of Fixed and Dynamic Pricing Policies in Revenue Management
Alper Sen
Date Posted: July 05, 201239 downloads
A Comparison of Relationship Marketing in Public and Private Sector Banks in India
Vineetha Rajshekhar
and
Mihir Dash
Date Posted: December 17, 201271 downloads
A Conceptual Model for the Use of Social Media in Companies
Cristian Nistor
affiliation not provided to SSRN
Date Posted: July 30, 2011315 downloads
A Conjoint Analysis of New Food Products Processed from Underutilized Small Crawfish Journal of Agricultural and Applied Economics, Vol. 30, No. 2, December 1998
R. Wes Harrison ,
Aylin Ozayan and
Samuel P. Meyers
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
Louisiana State University, Baton Rouge - Department of Food Science
Date Posted: February 26, 1999
A Cross-Cohort Changepoint Model for Customer-Base Analysis
Arun Gopalakrishnan
,
Eric Bradlow
and
Peter Fader
Date Posted: July 29, 2012132 downloads
A Direct Utility Model for Market Basket Data Fisher College of Business Working Paper No. 1443390
Sanghak Lee
and
Greg M. Allenby
Date Posted: August 10, 2009157 downloads
A Dynamic Analysis of Resale Price Maintenance: Inefficient Brand Promotion, Higher Margins, Distorted Choices, and Retarded Retail Innovation Antitrust Bulliten, Vol. 55, p. 101, Spring 2010, Southwestern Law School Working Paper No. 1023
Warren S. Grimes
Date Posted: August 19, 2010Last Revised: September 23, 2010192 downloads
A Dynamic Model of User Behavior in a Social Network Site
Dae-Yong Ahn
and
Randal Watson
Date Posted: April 17, 2010201 downloads
A Factor Analysis Approach to Consumer Perception on Store Brand
Sakthi Vel Rani Jr.
Date Posted: December 31, 2012
A Fat Debate on Big Food? Unraveling Blogosphere Reactions Calfornia Management Review, Vol. 55, No. 1, 2012
Ans Kolk ,
Hsin-Hsuan Meg Lee and
Willemijn van Dolen
Date Posted: July 22, 201280 downloads
A Framework Explaining How Consumers Plan and Book Travel Online International Journal of Management and Marketing Research, Vol. 5, No. 3, pp. 57-67 (2012)
Michael Conyette
Date Posted: January 28, 201317 downloads
A Framework for Organizational Success Journal of Business Ethics, Vol. 7, No. 3, pp. 219-221, March 1988
Hershey H. Friedman
and
Linda Weiser Friedman
Date Posted: July 17, 2006
A Greater Price for a Greater Good? Evidence that Consumers Pay More for Charity-Linked Products
Daniel W. Elfenbein and
Brian McManus
Date Posted: September 20, 2006Last Revised: March 03, 2009413 downloads
A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes ERIM Report Series Reference No. ERS-2005-047-MKT
D. Fok ,
Richard Paap ,
Csilla Horvath and
Philip Hans Franses
Date Posted: October 21, 2005284 downloads
A Holiday Loved and Loathed: A Consumer Perspective of Valentine’s Day Advances in Consumer Research, Vol. 33
Angeline G. Close
and
George Zinkhan
affiliation not provided to SSRN
Date Posted: January 16, 2012
A Joint Framework for Category Purchase and Consumption Behavior Tinbergen Institute Working Paper No. 2002-124/4
R.D. van Oest ,
Richard Paap and
Philip Hans Franses
Date Posted: February 08, 2003149 downloads
A Key Word History of Marketing Science
Carl F. Mela
,
Jason M.T. Roos
and
Yiting Deng
Date Posted: November 16, 201260 downloads
A Knowledge Reservoir as Time Goes by: The Role of Intrafirm Network in Sustaining Competitive Advantage of Market Orientation
Tao Zhu
Date Posted: August 01, 2012
A Leverage Theory of Reputation Building with Co-Branding: Complementarity in Reputation Building
Jay Pil Choi and
Doh-Shin Jeon
Date Posted: July 25, 2007265 downloads
A Longitudal Examination of Individual, Organizational, and Contextual Factors on Sales Technology Adoption and Job Performance Journal of Marketing Theory and Practice, Vol. 4, No. 1, pp. 7-23, 2006
Ronald Jelinek
,
Michael Ahearne ,
John Mathieu
and
Niels Schillewaert
Date Posted: April 01, 2010Last Revised: May 05, 201374 downloads
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics Journal of Marketing, Vol. 70, No. 4, October 2006
Bruce Cooil
,
Timothy L. Keiningham
,
Lerzan Aksoy
and
MIchael Hsu
affiliation not provided to SSRN
Date Posted: July 18, 2006
A Longitudinal Cross-Level Model of Leader and Salesperson Influences on Sales Force Technology Use and Performance Journal of Applied Psychology, Vol. 92, No. 2, pp. 528-537, 2007
John Mathieu
,
Michael Ahearne and
Scott R. Taylor
Date Posted: April 01, 2010Last Revised: April 26, 201080 downloads
A Manager's Perspective on Combining Expert and Model-Based Forecasts ERIM Report Series Reference No. ERS-2007-083-MKT
Philip Hans Franses and
Rianne Legerstee
Date Posted: January 29, 200851 downloads
A Managerial Perspective on the Logic of Increasing Returns ERIM Report Series Reference No. ERS-2000-48-MKT
Fred Langerak
and
Harry R. Commandeur
Date Posted: November 07, 200820 downloads
A Mark of Distinction: Branding and Trade Mark Law in the UK from the 1860s
John Mercer
Date Posted: July 27, 2009Last Revised: October 22, 2009214 downloads
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