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484,422
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JEL Code: M3
686,409 Total downloads
Showing Papers 1,201 - 1,250 of 2,921
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Alcohol Marketing, Adolescent Drinking, and Publication Bias in Longitudinal Studies: A Critical Appraisal Using Meta-Analysis
Journal of Economic Surveys, Forthcoming
Jon P. Nelson
Pennsylvania State University - College of the Liberal Arts - Department of Economic
Date Posted: July 11, 2010
Accepted Paper Series
59 downloads
When Brand Community and Brand Valuation Collide: A Case Study
6th International Conference of Thought Leaders in Brand Management, April 2010
Bernard Cova
and
Bernard Paranque
Euromed Management
and
Kedge Business School - Euromed Management
Date Posted: July 11, 2010
Accepted Paper Series
287 downloads
Alcohol, Unemployment Rates, and Advertising Bans: International Panel Evidence, 1975-2000
Journal of Public Affairs, Vol. 10, p. 348, February 2010
Jon P. Nelson
Pennsylvania State University - College of the Liberal Arts - Department of Economic
Date Posted: July 10, 2010
Accepted Paper Series
38 downloads
What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking? A Critical Assessment
International Journal of Environmental Research and Public Health, Vol. 7, No. 3, pp. 870-926, March 2010
Jon P. Nelson
Pennsylvania State University - College of the Liberal Arts - Department of Economic
Date Posted: July 10, 2010
Accepted Paper Series
39 downloads
Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion
Rebecca Walker Naylor
,
Cait Poynor Lamberton
and
David A. Norton
Ohio State University (OSU) - Department of Marketing and Logistics
,
University of Pittsburgh - Katz Graduate School of Business
and
University of South Carolina - Department of Marketing
Date Posted: July 09, 2010
Working Paper Series
162 downloads
Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction
Journal of Consumer Research, Vol. 37, No. 1, pp. 159-175, June 2010
Cait Poynor Lamberton
and
Stacy Wood
University of Pittsburgh - Katz Graduate School of Business
and
North Carolina State University - Poole College of Management
Date Posted: July 08, 2010
Accepted Paper Series
94 downloads
Market Mavens: Model Building for Measuring Consumer Expert Knowledge
Marketing Management Association, MBAA Conference, Chicago, March 2010
Wolfgang Grassl and
James E. Harris
St. Norbert College
and
Saint Norbert College - Business Administration
Date Posted: July 07, 2010
Accepted Paper Series
47 downloads
Connotations in the Look and Sound of Brand Names: The Moderating Role of Perceptual Fluency
John R. Doyle and
Paul A. Bottomley
Cardiff University - Cardiff Business School
and
Cardiff University - Cardiff Business School
Date Posted: July 06, 2010
Working Paper Series
150 downloads
An Empirical Investigation of Internet Banking in Taiwan
Global Journal of Business Research, Vol. 4, No. 2, pp. 39-47, 2010
Hsin Hsin Chang
and
Mohamad Rizal Bin Abdul Hamid
National Cheng Kung University
and
National Cheng Kung University
Date Posted: July 05, 2010
Accepted Paper Series
127 downloads
Company Managed Virtual Communities in Global Brand Strategy
Global Journal of Business Research, Vol. 4, No. 2, pp. 97-102, 2010
Laurent Arnone
,
Olivier Colot
,
Mélanie Croquet
,
Angy Geerts
and
Laetitia Pozniak
University of Mons
,
University of Mons
,
University of Mons
,
University of Mons
and
University of Mons
Date Posted: July 05, 2010
Accepted Paper Series
190 downloads
Cooperative Marketing: Efficiency Conditions for Alliances
CANADA/CARIBBEAN BUSINESS: OPPORTUNITIES AND CHALLENGES FOR MANAGEMENT, Brunton, T., Lituchy, T., eds., Port-of-Spain: University of the West Indies Press, pp. 87-101, 1998
Wolfgang Grassl
St. Norbert College
Date Posted: July 05, 2010
Accepted Paper Series
34 downloads
Evidence on the Marketing Approaches Targeting Gay and Lesbian Consumers
Global Journal of Business Research, Vol. 4, No. 2, pp. 125-139, 2010
Susan C. Baxter
SUNY at Farmingdale
Date Posted: July 05, 2010
Accepted Paper Series
105 downloads
The Moderating Role of Relationship Quality in Determining Total Value Orientation
Global Journal of Business Research, Vol. 4, No. 2, pp. 49-62, 2010
Framarz Byramjee
,
Parimal Bhagat
and
Andreas Klein
Indiana University of Pennsylvania
,
Indiana University of Pennsylvania
and
University of Duisburg-Essen
Date Posted: July 05, 2010
Accepted Paper Series
82 downloads
Tourist Satisfaction with Mauritius as a Holiday Destination
Global Journal of Business Research, Vol. 4, No. 2, pp. 113-123, 2010
Perunjodi Naidoo
,
Prabha Ramseook Munhurrun
and
Jeynakshi Ladsawut
University of Technology, Mauritius (UTM)
,
University of Technology, Mauritius (UTM)
and
University of Technology, Mauritius (UTM)
Date Posted: July 05, 2010
Accepted Paper Series
258 downloads
Using Market Segmentation Approaches to Understand the Green Consumer
Timothy M. Devinney
University of Technology, Sydney
Date Posted: July 04, 2010
Working Paper Series
354 downloads
Disparities between Services Demanded and Services Received in Taiwanese Restaurants
Global Journal of Business Research, Vol. 4, No. 1, pp. 59-69, 2010
Jui-Kuei Chen
and
I. Shuo Chen
Tamkang University
and
National Chiao Tung University
Date Posted: July 01, 2010
Accepted Paper Series
49 downloads
Estimation of Residual Equity in Hierarchical Branding Structures: A Nonparametric Approach on Aggregate Beer Category Data
Indian School of Business WP ISB-WP/101/2010
Sudhir Voleti
,
Paul E Nelson
and
Pulak Ghosh
Indian School of Business (ISB), Hyderabad
,
University of Rochester
and
Indian Institute of Management (IIMB), Bangalore
Date Posted: July 01, 2010
Working Paper Series
110 downloads
Firm Strategies in the 'Mid Tail' of Platform-Based Retailing
Baojun Jiang ,
Kinshuk Jerath
and
Kannan Srinivasan
Washington University in St. Louis - Olin Business School
,
Carnegie Mellon University - David A. Tepper School of Business
and
Carnegie Mellon University - David A. Tepper School of Business
Date Posted: July 01, 2010
Last Revised: April 30, 2011
Working Paper Series
246 downloads
Measuring Service Quality: Perceptions of Employees
Global Journal of Business Research, Vol. 4, No. 1, pp. 47-58, 2010
Prabha Ramseook Munhurrun
,
Perunjodi Naidoo
and
Soolakshna Desai Lukea-Bhiwajee
University of Technology, Mauritius (UTM)
,
University of Technology, Mauritius (UTM)
and
University of Technology, Mauritius (UTM)
Date Posted: July 01, 2010
Accepted Paper Series
299 downloads
Impact of Packaging on the Buying Behaviour of Consumers in a Communicationally Remote Urban Area
Research Bulletin of the Institute of Cost and Works Accountants of India, Vol. 27, pp. 200-204, 2005
Bidyut Jyoti Bhattacharjee
and
Dibyojyoti Bhattacharjee
affiliation not provided to SSRN
and
Assam University
Date Posted: June 26, 2010
Accepted Paper Series
469 downloads
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
Marketing Science Working Paper Series 2010: Report No. 10-102, Emory Law and Economics Research Paper No. 10-69, Emory Public Law Research Paper No. 10-109, Marshall School of Business Working Paper No. MKT 17-10
Ashish Sood and
Gerard J. Tellis
Emory University - Goizueta Business School
and
University of Southern California - Marshall School of Business, Department of Marketing
Date Posted: June 25, 2010
Working Paper Series
196 downloads
Price-Matching Guarantee with Endogeneized Consumer Search
Juncai Jiang
,
Nanda S. Kumar
and
Brian T. Ratchford
University of Texas at Dallas
,
University of Texas at Dallas - Department of Marketing
and
University of Texas at Dallas
Date Posted: June 25, 2010
Last Revised: July 14, 2010
Working Paper Series
61 downloads
This is Not an Intellectual Exercise
The Daily Record, July 2007
James B. Astrachan
University of Baltimore - School of Law
Date Posted: June 24, 2010
Working Paper Series
16 downloads
Psychographic Segmentation of Indian Urban Consumers
Journal of the Asia Pacific Economy, Vol. 13, No. 2, pp. 204-226, 2008
Rohit Vishal Kumar
and
Amitava Sarkar
Xavier Institute of Social Service
and
affiliation not provided to SSRN
Date Posted: June 24, 2010
Accepted Paper Series
397 downloads
On the Practical Use of Theoretical Intercultural Differentiation: The 'International Communication Dashboard' in Real Use in Product PR (Vom praktischen Nutzen theoretischer interkultureller Differenzierung: Das 'International Communication Dashboard' in der konkreten Anwendung bei Produkt-PR)
PR Magazin, No. 6, pp. 65-70, 2010
Bodo Kirf
and
Holger Sievert
Fachhochschule Salzburg (FHS) University of Applied Sciences
and
MHMK University for Media and Communication
Date Posted: June 21, 2010
Last Revised: July 05, 2010
Accepted Paper Series
37 downloads
How to Create Advertising Without Creating Lawsuits
The Daily Record, February 2007
James B. Astrachan
University of Baltimore - School of Law
Date Posted: June 18, 2010
Working Paper Series
25 downloads
Advertiser’s Guide to Choosing Effective Trademarks
James B. Astrachan
University of Baltimore - School of Law
Date Posted: June 16, 2010
Working Paper Series
42 downloads
Vuitton Has a ‘Dog’ in the Fight
The Daily Record, January 2007
James B. Astrachan
University of Baltimore - School of Law
Date Posted: June 16, 2010
Working Paper Series
35 downloads
How Do Organizations Expect New CEOs to Communicate? An Analysis of CEO Recruitment Notices as Expressions of Desired Management Communication Styles
John G. Cullen
National University of Ireland, Maynooth (NUI Maynooth) - Department of Managment
Date Posted: June 15, 2010
Last Revised: June 22, 2010
Working Paper Series
91 downloads
Double Marginalization in Performance-Based Advertising: Implications and Solutions
Boston U. School of Management Research Paper No. 2010-19
Chrysanthos Dellarocas
Boston University - Department of Management Information Systems
Date Posted: June 14, 2010
Last Revised: October 27, 2012
Working Paper Series
248 downloads
Decoding Market Disruption: New Schema, Model, and Findings
Emory Law and Economics Research Paper No. 10-68, Emory Public Law Research Paper No. 10-108, Marshall School of Business Working Paper No. 18-10
Ashish Sood and
Gerard J. Tellis
Emory University - Goizueta Business School
and
University of Southern California - Marshall School of Business, Department of Marketing
Date Posted: June 14, 2010
Working Paper Series
74 downloads
Forecast and Rolling Horizons Under Demand Substitution and Production Changeovers: Analysis and Insights
Johnson School Research Paper Series No. 23-2011
Amit Bardhan
,
Milind Dawande
,
Srinagesh Gavirneni
,
Yinping Mu
and
Suresh Sethi
University of Delhi
,
University of Texas at Dallas - Department of Information Systems & Operations Management
,
Cornell University - Samuel Curtis Johnson Graduate School of Management
,
University of Science and Technology of China (USTC)
and
University of Texas at Dallas - Naveen Jindal School of Management
Date Posted: June 14, 2010
Last Revised: March 27, 2011
Working Paper Series
56 downloads
Defining the Nonprofit Sectors in Japan and England & Wales: A Comparative Assessment of Common Versus Civil Law
Euricse Working Papers No. 006/10
Rosario Laratta
and
Chris Mason
Graduate School of Governance Studies, MEIJI UNIVERSITY
and
Swinburne University of Technology
Date Posted: June 09, 2010
Working Paper Series
116 downloads
Vendor Incentives: Out of the Shadows and into the Sunlight
The CPA Journal, June 2011
Brandt R. Allen
,
Paul Farris ,
David E. Mills
and
Robert Sack
University of Virginia (UVA) - Darden School of Business
,
University of Virginia (UVA) - Darden School of Business
,
University of Virginia (UVA) - Department of Economics
and
University of Virginia (UVA) - Darden School of Business
Date Posted: June 08, 2010
Last Revised: July 14, 2011
Accepted Paper Series
50 downloads
Finding the Influentials that Drive the Diffusion of New Technologies
ERIM Report Series Reference No. ERS-2010-023-MKT
C. Hernández-Mireles
Erasmus Research Institute of Management (ERIM)
Date Posted: June 07, 2010
Working Paper Series
53 downloads
Random Coefficient Logit Model for Large Datasets
ERIM Report Series Reference No. ERS-2010-021-MKT
C. Hernández-Mireles and
D. Fok
Erasmus Research Institute of Management (ERIM)
and
Econometric Institute - Erasmus University Rotterdam
Date Posted: June 07, 2010
Working Paper Series
76 downloads
The Launch Timing of New and Dominant Multigeneration Technologies
ERIM Report Series Reference No. ERS-2010-022-MKT
C. Hernández-Mireles and
Philip Hans Franses
Erasmus Research Institute of Management (ERIM)
and
Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: June 07, 2010
Working Paper Series
55 downloads
Entrepreneurship and Marketing Among Tharu Tribe in India
Journal of Global Economy, Vol. 6, No. 2, March-April 2010
Annapurna Dixit
and
Alok Kumar Pandey
Arya Mahila PG College, (Banaras Hindu University) Varanasi
and
DAV PG College (BHU)
Date Posted: June 05, 2010
Accepted Paper Series
Twitter Adoption in Congress
Review of Network Economics, Vol. 10, No. 1
Feng Chi
and
Nathan Yang
University of Toronto - Rotman School of Management
and
Yale School of Management
Date Posted: June 05, 2010
Last Revised: August 31, 2012
Accepted Paper Series
383 downloads
The Structure of Online Consumer Communication Networks
FCN Working Paper No. 3/2010
Marjolein J. W. Harmsen - van Hout
,
P. Jean-Jacques Herings
and
Benedict G. C. Dellaert
Lehrstuhl für Wirtschaftswissenschaften, insb. Energieökonomik; Institute for Future Energy Consumer Needs and Behavior (FCN); E.ON Energy Research Center; RWTH Aachen
,
Maastricht University
and
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: June 04, 2010
Working Paper Series
36 downloads
Marketing in Support of Public Administration
Elena Enache
and
Cristian Morozan
Universitatea Constantin Brancoveanu
and
Universitatea Constantin Brâncoveanu
Date Posted: June 02, 2010
Working Paper Series
46 downloads
The Moderating Role of Job Satisfaction Facets on Customer-Facing Employees’ Reactions to Corporate Social Responsibility: Preliminary Results from India and the Netherlands
Pavlos A. Vlachos ,
Nikolaos G. Panagopoulos
,
Ramendra Singh ,
Rakesh Singh
and
Aristeidis Theotokis
ALBA Graduate Business School at The American College of Greece
,
Athens University of Economics and Business - Department of Marketing and Communication
,
IIM Ahmedabad
,
affiliation not provided to SSRN
and
Leeds University Business School
Date Posted: June 01, 2010
Last Revised: August 01, 2010
Working Paper Series
227 downloads
Contractual Structure in Bulgarian Agriculture
Hrabrin Bachev
Institute of Agricultural Economics
Date Posted: May 31, 2010
Working Paper Series
52 downloads
Does Weather Actually Affect Tipping? An Empirical Analysis of Time Series Data
Journal of Applied Social Psychology, Forthcoming
Sean Masaki Flynn
and
Adam Eric Greenberg
Vassar College
and
University of California, San Diego (UCSD) - Department of Economics
Date Posted: May 29, 2010
Last Revised: January 25, 2012
Working Paper Series
65 downloads
Behavioral Aspects of Covered Call Writing: An Empirical Investigation
Journal of Behavioral Finance, Vol. 13, Issue 1, pp. 66-79
Arvid O. I. Hoffmann
and
Tobi Fischer
Maastricht University - School of Business and Economics - Department of Finance
and
affiliation not provided to SSRN
Date Posted: May 27, 2010
Last Revised: June 26, 2012
Accepted Paper Series
295 downloads
Charity as a Substitute for Reputation: Evidence from an Online Marketplace
Daniel W. Elfenbein ,
Raymond J. Fisman and
Brian McManus
Washington University in Saint Louis - John M. Olin Business School
,
Columbia Business School - Finance and Economics
and
University of North Carolina (UNC) at Chapel Hill - Department of Economics
Date Posted: May 24, 2010
Last Revised: July 13, 2011
Working Paper Series
153 downloads
Brand Valuation - A Contemporary Accounting Practices
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: May 22, 2010
Working Paper Series
Beyond BiDil: the Expanding Embrace of Race in Biomedical Research and Product Development
St. Louis University Journal of Health Law & Policy, Vol. 3, pp. 61-92, 2009
Jonathan D. Kahn
Hamline University School of Law
Date Posted: May 21, 2010
Last Revised: November 09, 2012
Accepted Paper Series
156 downloads
Exposure Order Effects and Advertising Competition
Journal of Economic Behavior and Organization, Vol. 71, No. 2, 2008
Oksana Loginova
University of Missouri at Columbia - Department of Economics
Date Posted: May 20, 2010
Accepted Paper Series
31 downloads
Particle Swarm Optimization for Optimal Product Line Design
International Journal of Research in Marketing, Vol. 27, No. 4, December 2010
Stelios Tsafarakis ,
Ioannis Marinakis
and
Nikolaos Matsatsinis
Technical University of Crete (TUC) - Department of Production Engineering and Management
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: May 20, 2010
Last Revised: June 20, 2010
Accepted Paper Series
41 downloads
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