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SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 543,279
Full Text Papers: 445,699
Authors: 252,330
Papers Received in
  Last 12 months:
65,570

Paper Downloads:
To date: 74,956,113
Last 12 months: 10,087,506
Last 30 days: 835,785

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  Resolved
  References:
255,407
Total References: 8,923,266
Papers with Cites: 240,004
Total Citation
  Links:
5,937,149
Papers with
  Resolved
  Footnotes:
89,535
Total Footnotes: 9,017,140


SSRN eLibrary Search Results
JEL Code: M31
490,449 Total downloads
Showing Papers 121 - 170 of 2,146
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Incl. Electronic Paper The Effect of Brand Equity on Purchase Intention: An Empirical Investigation with Special Reference to Car Owner in West Delhi
BVIMR Management Edge (Bi-Annual Journal of BVIMR), Vol. 10, No.1, January-June 2012
Gopal Singh Latwal and Ramnauth Kailash Sharma
Jai Narain Vyas University (JNV) and Bharati Vidyapeeth University - Institute of Management
Date Posted: April 20, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Taking Happiness Seriously in Today's Business Environment
Journal of International Marketing and Marketing Research, 2008, 33(1), 3-17
Hershey H. Friedman and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: April 20, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Ethics and Global Marketing in the 21st Century
Dandeson Panda and Rosamond E. Panda
University of Maryland Eastern Shore - School of Business and Technology and University of Delaware
Date Posted: April 16, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Student Perceptions of the Ethics of Professors
Friedman, H. H., Fogel, J., and Friedman, L. W. (2005). Student Perceptions of the Ethics of Professors. Electronic Journal of Business Ethics and Organization Studies, 10(2), 10-15.
Hershey H. Friedman , Joshua Fogel and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management , Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: April 14, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage
Journal of Marketing, Forthcoming
Jiao Xu , Chris Forman , Jun B. Kim and Koert van Ittersum
Georgia Institute of Technology - Scheller College of Business , Georgia Institute of Technology - Scheller College of Business , HKUST Business School and University of Groningen
Date Posted: April 13, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper 在线消费顾客满意影响因素的分类研究 (A Classification Study on the Factors Affecting Customer Satisfaction at Online Consumption)
Journal of Northeastern University (Social Science), 16(1), 2014
Haihong Xiao , Lianju Ning and ChunXiao Yan
HEC Paris (Groupe HEC) - Operations Management and Information Technology , Beijing University of Posts and Telecommunications (BUPT) and Beijing University of Posts and Telecommunications (BUPT) - School of Economics and Management
Date Posted: April 12, 2014
Accepted Paper Series
9 downloads

Incl. Electronic Paper Instilling a Soul into an Organization: The Role of the Accountant
American Society for Business and Behavioral Sciences 14th Annual Conference, Las Vegas, Nevada, February 2007
Frimette Kass and Hershey H. Friedman
Brooklyn College and Brooklyn College - Department of Finance and Business Management
Date Posted: April 11, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper Accountants and Auditors as Servant Leaders
Proceedings of the 2007 Northeast Decision Sciences Institute Annual Meeting, March 2007
Frimette Kass and Hershey H. Friedman
Brooklyn College and Brooklyn College - Department of Finance and Business Management
Date Posted: April 11, 2014
Accepted Paper Series
18 downloads

Incl. Electronic Paper Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher
Forthcoming, Journal of Consumer Psychology, INSEAD Working Paper No. 2014/28/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: April 09, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper How TV Ads Influence Online Shopping
Jura Liaukonyte , Thales Teixeira and Kenneth C. Wilbur
Cornell University - School of Applied Economics and Management , Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Date Posted: April 08, 2014
Working Paper Series
20 downloads

Incl. Electronic Paper Strategic Groups: Comparing Cognitive and Objective Approaches
Bruce Clark and David B. Montgomery
Northeastern University - Marketing Area and Stanford Graduate School of Business
Date Posted: April 08, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
The Stephen M. Ross School of Business at the University of Michigan , The Stephen M. Ross School of Business at the University of Michigan and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Accepted Paper Series
7 downloads

Incl. Electronic Paper Return on Measurement: Relating Marketing Metrics Practices to Strategic Performance
Bruce Clark , Andrew Victor Abela and Tim Ambler
Northeastern University - Marketing Area , The Catholic University of America and London Business School
Date Posted: April 06, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper Making Customer Satisfaction Measurement Work: Commitment, Capabilities, and Consequences
Bruce Clark , Neil A. Morgan and Nigel Piercy
Northeastern University - Marketing Area , Indiana University - Kelley School of Business and University of Warwick
Date Posted: April 06, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Harbingers of Failure
Eric Anderson , Song Lin , Duncan Simester and Catherine Tucker
Northwestern University - Department of Marketing , Massachusetts Institute of Technology (MIT) - Sloan School of Management , Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Date Posted: April 06, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Venta Cruzada En Los Fondos De Pensiones Colombianos: Una Aproximación Mediante Análisis De Supervivencia (Cross-Selling in Colombian Pension Funds: An Approach Using Survival Analysis)
Center for Research in Economics and Finance (CIEF), Working Papers, No. 11-2
Andrés Machado Quevedo and Andres Ramirez Hassan
Universidad EAFIT and Universidad EAFIT - Center for Research in Economics & Finance (CIEF)
Date Posted: April 04, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Should You Target Early Trend Propagators? Evidence from Twitter
Anja Lambrecht , Catherine Tucker and Caroline Wiertz
London Business School , Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Date Posted: April 04, 2014
Working Paper Series
18 downloads

Incl. Electronic Paper Foundations of Marketing Course
Hershey H. Friedman
Brooklyn College - Department of Finance and Business Management
Date Posted: April 02, 2014
Working Paper Series
13 downloads

Incl. Electronic Paper Retro Branding: Cases from Indian Scenario
International Journal of Marketing & Technology, Vol. 4, Issue 4, April 2014, pp. 127-135
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: April 01, 2014
Accepted Paper Series
7 downloads

Incl. Electronic Paper Matching with the Stars: What Determines Celebrity Endorsement Contract Formation?
Cesar Zamudio
Kent State University
Date Posted: March 31, 2014
Working Paper Series
10 downloads

Incl. Electronic Paper The Company They Keep: How Human Brand Managers and Their Social Networks Shape Job Market Outcomes
Cesar Zamudio , Julie Guidry Moulard and Angeline G. Close
Kent State University , Louisiana Tech University - Department of Marketing and Analysis and University of Texas at Austin
Date Posted: March 31, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper Informational Content and Disclosures of Stock Exchange Websites
P. K. Gupta and Raman Preet Singh
Central University - Jamia Millia Islamia (JMI), New Delhi and Vivekananda Institute of Professional Studies (VIPS)
Date Posted: March 24, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Educational Fairs as a Form of Promotion of Higher Education Institutions
Marketing of Scientific and Research Organizations, Scientific Publications of the Institute of Aviation, Warsaw, 2012, pp. 93-103
Marcin Gębarowski
Rzeszow University of Technology
Date Posted: March 23, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Leading Edge Users and Latent Consumer Needs in Electromobility: Findings from a Nethnographic Study of User Innovation in High-Tech Online Communities
RWTH-TIM Working Paper, February 2014
Patrick Pollok , Dirk Lüttgens and Frank T. Piller
RWTH Aachen University , RWTH Aachen University and RWTH Aachen University, Germany
Date Posted: March 22, 2014
Working Paper Series
14 downloads

Incl. Electronic Paper How Small Can Be Big: Assessing the Collective Adjustment of Small and Medium-Sized Enterprises to Corporate Social Responsibility
Nadine Kiratli , Ko de Ruyter and Tom van Laer
Maastricht University - Department of Marketing , Maastricht University - Department of Marketing & Supply Chain Management and ESCP Europe Business School
Date Posted: March 21, 2014
Working Paper Series
19 downloads

Incl. Electronic Paper Marketing Gurus and Fads - Why and How to Avoid Them
John G. Dawes
Ehrenberg-Bass Institute
Date Posted: March 20, 2014
Working Paper Series
135 downloads

Incl. Electronic Paper The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe
Issue n. 1, Journal of Marketing, 2015, San Diego Legal Studies Paper No. 14-145
Bernard Cova and Marcel Saucet
Euromed Management and LCA Ltd
Date Posted: March 20, 2014
Accepted Paper Series
22 downloads

Incl. Electronic Paper Entry- and Sunk-Cost Spillovers from the Rival: Evidence from Entry and Expansion of KFC and Mcdonald's in Chinese Cities
Aamir Rafique Hashmi , Ping Xiao and Qiaowei Shen
National University of Singapore , National University of Singapore (NUS) - Department of Marketing and University of Pennsylvania - Marketing Department
Date Posted: March 19, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Spatiotemporal Search
Cowles Foundation Discussion Paper No. 1942
Navid Mojir , K. Sudhir and Ahmed Khwaja
Yale University , Yale School of Management and Yale School of Management
Date Posted: March 18, 2014
Working Paper Series
24 downloads

Incl. Electronic Paper The Moderating Effects of Theatrical Components on the Relationship between Emotional Labor and Emotional Exhaustion
International Journal of Management, Economics and Social Sciences, 2014, Vol. 3(1), pp.36–58,
Dong-Jenn Yang , Tsung-Kuang E. Ma and Sheng-Hsiung Lee
I-Shou University - Department of Business Administration , I-Shou University and Macao University of Science and Technology
Date Posted: March 18, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Default and 1/N Heuristics in Annuity Choice
Hazel Bateman , Christine Eckert , Fedor Iskhakov , Jordan J. Louviere , Stephen E. Satchell and Susan Thorp
University of New South Wales (UNSW) - School of Actuarial Studies, Centre for Pensions and Superannuation , University of Technology Sydney (UTS) - School of Marketing , University of Technology Sydney (UTS) , University of Technology Sydney (UTS) - Centre for the Study of Choice , University of Cambridge - Faculty of Economics and Politics and University of Technology Sydney (UTS) - School of Finance and Economics
Date Posted: March 17, 2014
Working Paper Series
17 downloads

Incl. Electronic Paper Do Sympathy Biases Induce Charitable Giving? The Persuasive Effects of Advertising Content
Cowles Foundation Discussion Paper No. 1940
K. Sudhir and Subroto Roy
Yale School of Management and University of New Haven - Department of Marketing and Quantitative Analysis
Date Posted: March 15, 2014
Working Paper Series
22 downloads

Incl. Electronic Paper Why Spirituality Belongs in the Business Curriculum
Hershey H. Friedman and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: March 14, 2014
Working Paper Series
28 downloads

Incl. Electronic Paper The Use of Guerilla Marketing in SMEs
International Journal of Advanced Multidisciplinary Research and Review (IJAMRR), Volume 2, No. 2, 2014 Winter Pages: 2-7
Zeki Yüksekbilgili
Avrasya University
Date Posted: March 12, 2014
Accepted Paper Series
10 downloads

Incl. Electronic Paper One Hundred Quintillion Ways to Say Thanks: A Jewish Perspective on Happiness and Gratitude
Hershey H. Friedman , Toby H. Birnbaum and Miriam F. Gloger
Brooklyn College - Department of Finance and Business Management , Brooklyn College and New York Public Library
Date Posted: March 10, 2014
Working Paper Series
18 downloads

Incl. Electronic Paper CRM Implementation: Critical Success Factors
Najmul Hoda
College of Business, Umm al-Qura University
Date Posted: March 10, 2014
Last Revised: March 19, 2014
Working Paper Series
10 downloads

The Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Advertising and the Research Challenges for the Evolution of this Topic in the Cooperative Advertising Literature
Spais, G. and Papakonstantinidis, L. (2014). “The value of the triple pole approach in bargaining for vertical coop. advertising and the research challenges for the evolution of this topic in the cooperative advertising literature”. World Rev. Entr., Man. & Sust. Devel., Vol.10, Nos.2/3, pp.372-404,
George S. Spais and Leonidas A. Papakonstantinidis
Graduate Technological Educational Institute of Western Greece and Higher Technological Educational Institute of Kalamata
Date Posted: March 09, 2014
Last Revised: March 22, 2014
Accepted Paper Series

Incl. Electronic Paper Client Satisfaction in Faith-Based Microfinance: A Comparison with Mainstream Models of Microfinance
Najmul Hoda
College of Business, Umm al-Qura University
Date Posted: March 09, 2014
Working Paper Series
4 downloads

Incl. Electronic Paper Monetizing Ratings Data for Product Research
Nino Hardt , Alex Varbanov and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business , Procter & Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: March 08, 2014
Working Paper Series
10 downloads

Incl. Electronic Paper Mainstream Advertising Support for Online Piracy in Taiwan
Paul Watters
Massey University
Date Posted: March 07, 2014
Working Paper Series
10 downloads

Incl. Electronic Paper Global Brands and Consumer Ethnocentrism of Indonesian Youth Consumers
Hammam Haris Tasurru and Imam Salehudin
University of Indonesia (UI) - Faculty of Economics and Business and University of Indonesia (UI) - Management
Date Posted: March 06, 2014
Last Revised: March 11, 2014
Working Paper Series
10 downloads

Avoiding Embarrassment at the Checkout Counter: Which Sales Clerk is Less Embarrassing for Customers When Buying Personal Products?
Aaron Arndt and ceren ekebas
Old Dominion University and Old Dominion University - College of Business & Public Administration
Date Posted: March 05, 2014
Working Paper Series

Incl. Electronic Paper Referral Incentives in Crowdfunding
IZA Discussion Paper No. 7995
Victor Naroditskiy , Sebastian Stein , Mirco Tonin , Long Tran-Thanh , Michael Vlassopoulos and Nicholas R. Jennings
University of Southampton , University of Southampton , University of Southampton , University of Southampton , University of Southampton and University of Southampton
Date Posted: March 01, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper The Realm of Market Segmentation Approaches Against Customers’ Behaviors
Akram A.Raqeb Al-Khaled
Victoria University - Elite International College
Date Posted: February 27, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper The Moderating Effect of Switching Costs on the Relationship between Customer Satisfaction and Customer Loyalty in an Industrial Context: An Empirical Analysis
XXIV Jornadas Luso-Espanholas de Gestão Científica, Comunicações, in Livro de Resumos, Forthcoming,
Luís Miguel Machado and Jose M. Pinheiro
Universidade de Coimbra - Faculty of Economics and Universidade de Coimbra - Faculty of Economics
Date Posted: February 27, 2014
Accepted Paper Series
25 downloads

Incl. Electronic Paper Value Perceptions and Value Orientations Among Young Adult Consumers in Bangalore, India
Nithila Vincent
Christ University, Bangalore
Date Posted: February 22, 2014
Last Revised: March 23, 2014
Working Paper Series
5 downloads

Economic Diversification: Case Study of the Kingdom of Bahrain
Gilbert Werema
Texas Womans University
Date Posted: February 21, 2014
Working Paper Series

Incl. Electronic Paper The Importance of Market Intelligence in Spanish Firms’ Exporting Activity
Esic Market Economics and Business Journal Vol. 44, Issue 3, September-December 2013, 9-31
Antonio Navarro-García , Ramón Barrera-Barrera , Angel Francisco Villarejo-Ramos and Marta Peris-Ortiz
University of Seville , University of Seville , University of Seville and Polytechnic University of Valencia
Date Posted: February 21, 2014
Accepted Paper Series
6 downloads

Incl. Electronic Paper The Role of Brand Communications on Front Line Service Employee Beliefs, Behaviors, and Performance
Baker, Thomas L., Adam Rapp, Tracy Meyer and Ryan Mullins (2014), "The Role of Brand Communications on Front Line Service Employee Beliefs, Behaviors, and Performance," Journal of the Academy of Marketing Science, (February 4, 2014).
Thomas L. Baker , Adam Rapp , Tracy Meyer and Ryan Mullins
University of Alabama , University of Alabama , University of North Carolina at Wilmington and Clemson University
Date Posted: February 20, 2014
Accepted Paper Series
17 downloads

Incl. Electronic Paper The Effect of Customer Experience Design, Relationship Quality, and Emotion Connection on Loyalty (Empirical Study on Hotel Industry in Solo, Indonesia)
Elia Ardyan
STIE Surakarta
Date Posted: February 20, 2014
Last Revised: March 24, 2014
Working Paper Series
23 downloads


 

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